Branding Guidelines August 2017
Wellcome
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Contents
1.00 Overview
1.01 Our Corporate Identity 1.02 Our Visions & Values 1.03 Logo Rationale
5 6 7
2.00 Corporate Logo
2.01 Logo Usage Variations 2.02 Measurements of Logo 2.03 Spacing and Minimum Usage 2.04 Logo “Don’ts...” 2.05 Using on Backgrounds
9 10 11 12 13
3.00 Color Palette
3.01 Corporate Colors 3.02 Main Colors Using 3.03 One Color Using
15 16 17
4.00 Typography
4.01 Primary Typefaces
19
5.00 Staionary
5.01 Business Card 5.02 Letterhead 5.03 Envelope
21 22 23
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Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
Overview
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
1.00 Overview 1.01 Our Corporate Identity
Heading Goes Here
Heading Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry’s standard dummy text ever since the
Lorem Ipsum has been the industry’s standard dummy text ever since the
1500s, when an unknown printer took a galley of type and scrambled it to
1500s, when an unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five centuries, but also
make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
the leap into electronic typesetting, remaining essentially unchanged.
Heading Goes Here
Heading Goes Here
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Lorem Ipsum has been the industry’s standard dummy text ever since the
Lorem Ipsum has been the industry’s standard dummy text ever since the
1500s, when an unknown printer took a galley of type and scrambled it to
1500s, when an unknown printer took a galley of type and scrambled it to
make a type specimen book. It has survived not only five centuries, but also
make a type specimen book. It has survived not only five centuries, but also
the leap into electronic typesetting, remaining essentially unchanged.
the leap into electronic typesetting, remaining essentially unchanged.
5
Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
1.00 Overview 1.02 Our Visions & Values
Our Visions
Our Values
Lorem Ipsum is simply dummy text of the printing and typesetting
Lorem Ipsum is simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been the industry’s standard dummy text
industry. Lorem Ipsum has been the industry’s standard dummy text
ever since the 1500s, when an unknown printer took a galley of type
ever since the 1500s, when an unknown printer took a galley of type
and scrambled it to make a type specimen book. It has survived not only
and scrambled it to make a type specimen book. It has survived not only
five centuries, but also the leap into electronic typesetting, remaining
five centuries, but also the leap into electronic typesetting, remaining
essentially unchanged.
essentially unchanged.
6
Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
1.00 Overview 1.03 Logo Rationale
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since.
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Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
Corporate Logo
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
2.00 Corporate Logo 2.01 Logo Usage Variations Vertical Usage
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
Horizontal Usage
2.00 Corporate Logo 2.02 Measurements of Logo
5 unit
Heading Goes Here
2 unit
industry. Lorem Ipsum has been the industry’s standard dummy text
5 unit
Lorem Ipsum is simply dummy text of the printing and typesetting
12 unit
ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
10
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
1 unit
2.00 Corporate Logo 2.03 Spacing and Minimum Usage Clear Space
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
11
Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
Minimum Usage 20 mm 4,5 mm
2.00 Corporate Logo 2.04 Logo “Don’ts...”
... move elements around.
... alter the colors in the logo.
... stretch the logo disproportionately.
... use any effects on the logo.
... use the logo on a gradient.
... rotate the logo.
... place the logo on a non-brand color.
... place the logo on a too light color.
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
12
Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
2.00 Corporate Logo 2.05 Using on Backgrounds
Using two color on BLACK
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting,
Using one color on BLACK
remaining essentially unchanged.
Using one color on BLUE
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
Color Palette
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
3.00 Color Palette 3.01 Corporate Colors
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
15
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
BLUE PMS RGB HEX CMYK
: 311 : 5, 195, 222 : 05C3DE : 68, 0, 13, 0
BLACK PMS : BLACK RGB : 0, 0, 0 HEX : 27251F CMYK : 0, 0, 0, 100
3.00 Color Palette 3.02 Main Colors Using
Heading Goes Here Using two color on white Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. Using two color on black
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
3.00 Color Palette 3.03 One Color Using
Using black on white
Using negative color
Using blue color on white
Using blue color on white
Using black color on blue
Using blue color on black
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
17
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
Typoghraphy
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
4.00 Typoghraphy 4.01 Primary Typefaces
UBUNTU FONT FAMILY Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic
Light
Light Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Regular
Regular Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Medium
Medium Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
Bold
Bold Italic
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
ABCÇDEFGĞHIİJKLMNOÖPRSŞTUÜVWXYZ abcçdefgğhıijklmnoöprsştuüvwxyz 1234567890 ! * " ' % ( ) @ ? + - / = , . ; : &
typesetting, remaining essentially unchanged.
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Branding Guidelines | August 2017 | Copyright © 2017. All rights reserved.
Stationary
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
5.00 Stationary 5.01 Business Card
Front Side
Heading Goes Here
Ubuntu Bold XX pt
Lorem Ipsum is simply dummy text of the
Ubuntu Light XX pt
Jonathan Doeson General Manager
printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
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Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
Back Side
XX mm
Manchaster Road, 566 34510, Manchaster, U.K. Tel : (+90 312) 555 55 55 (pbx) Fax : (+90 312) 555 55 55 E-Mail : jonathan@wordmark.com www.wordmark.com
Ubuntu Light XX pt
Ubuntu Bold XX pt
5.00 Stationary XX mm
5.02 Letterhead
Manchaster Road, 566 34510, Manchaster, U.K. Tel : (+90 312) 555 55 55 (pbx) Fax : (+90 312) 555 55 55 E-Mail : jonathan@wordmark.com www.wordmark.com
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
22
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
Ubuntu Light XX pt Ubuntu Bold XX pt
5.00 Stationary 5.03 Envelope Front Side
Manchaster Road, 566 34510, Manchaster, U.K. Tel : (+90 312) 555 55 55 (pbx) Fax : (+90 312) 555 55 55 E-Mail : jonathan@wordmark.com www.wordmark.com
Heading Goes Here Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.
23
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.
XX mm
Back Side
Ubuntu Light XX pt Ubuntu Bold XX pt
Branding Guidelines August 2017
Get in touch Manchaster Road, 566 34510, Manchaster, U.K. Tel : (+90 312) 555 55 55 (pbx) Fax : (+90 312) 555 55 55 E-Mail : branding@wordmark.com www.wordmark.com
Branding Guidelines | August 2017 | Copyright Š 2017. All rights reserved.