Building Buzz N E W S A N D M OV E S F RO M T H E I N D U S T RY
Neezo Studios founder Marvin Maalouf (left) with Molinaro Group CFO Sam DiSanto.
GOING LIVE
Burlington condo project sees advantages in new one-stop shop approach BY T E D M c I N T Y R E
Modern technology is allowing for more interactive experiences at presentation centres for prospective buyers, but making those various tools available to the consumer is not always the most convenient process for builders. The Molinaro Group, however, believes it has solved the puzzle with a new platform for its upcoming Illumina condo project in downtown Burlington. Seven years in the making, Neezo Studios’ LiveSite interactive sales experience is being launched in ohba.ca
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conjunction with Illumina. The package includes supplying the usual project model and brochures, but steps it up when it comes to the tech side, with an in-house imagerendering farm, aerial photography and 3D interactive experiences. In order for the marketing story to remain relevant throughout the year and so that purchasers could relate to the building during the time of year they were looking to purchase, Neezo incorporated visual effects to emulate all four seasons in the interactive application so
homebuyers could see how the condo will look against Mother Nature’s varied canvas. From a homebuyer standpoint, the offerings include dozens of condo floor plans, with the option to compare units side by side and to zoom in on a particular plan to read its measurements more easily. Users can filter units by inventory, floor, bedrooms, square footage, orientation, floor plans, building amenities and features/finishes. The software also provides the sales staff with back-end knowledge, real-time ONTARIO HOME BUILDER WINTER 2020
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