Meet Beauty by Earth At Beauty by Earth, we’re all about protecting what we love: our bodies, our families, our communities, and our planet. It’s revolutionary, we know, but some things are worth fighting for. In everything, we strive to bring our best. WE’RE FUN
WE’RE OPTIMISTS
Silliness, laughter, emojis, animated gifs,
There’s plenty of negativity in the world
and snark—our everyday ingredients for
already. Our mantra at Beauty by Earth is
kindling laughter, engagement, interest,
positive optimism, always on the
and lasting relationshhips. We believe that
sunny side. We’re planet optimists too,
humor and levity are core human needs that
knowing that change happens with one
transform the narative. That’s why our HQ
person, one day at a time. That’s why we
never sees a dull day with so much positive
painstakingly source recyclable Kraft pack-
energy and joy flying around. (Watch your
aging and sustainable, organic ingredients
step. It’s catching!)
for our products. We pursue the good and aim at inspiring those around us to join
WE’RE REAL
the cause.
This isn’t your great-aunt’s soiree—no stuffy
WE’RE OPEN
manners or rigid social hurdles from us. At
We believe there’s far too much slight
BBE, we believe in real, authentic
of hand going on in the beauty industry.
relationships with our customers. Our brand
That’s why we focus so intently on giving
speaks with a casual, friendly manner and
our customers confidence through trans-
we strive to make all of ourcommunications
parent practices and easy-to-understand
fun, interesting, and most importantly,
ingredients clearly marked on every label.
readable.
No gilded garbage or masked boogies here. We’re likewise obsessed with
WE’RE GRITTY
helping our customers find answers to even the hardest, most obscure questions.
We’re a company of go-getters, worldchangers, iconoclasts, and innovators. We
WE’RE YODA
believe everyone should give their best and
Our customer is the hero in this story and
never give up. It’s about dedication, grit,
we’re the small, aged, jedi master
and the drive to get up every day, roll up
guiding her on her quest. We help our
our sleeves, and get at it, full-force.
customers navigate the treacherous space of the beauty industry without giving in to the toxic chemical-laden darkside.
Jenifer William
