OUR COLORS

Meet Beauty by Earth

At Beauty by Earth, we’re all about protecting what we love: our bodies, our families, our communities, and our planet. It’s revolutionary, we know, but some things are worth fighting for. In everything, we strive to bring our best.

WE’RE FUN

Silliness, laughter, emojis, animated gifs, and snark—our everyday ingredients for kindling laughter, engagement, interest, and lasting relationshhips. We believe that humor and levity are core human needs that transform the narative. That’s why our HQ never sees a dull day with so much positive energy and joy flying around. (Watch your step. It’s catching!)

WE’RE REAL

This isn’t your great-aunt’s soiree—no stuffy manners or rigid social hurdles from us. At BBE, we believe in real, authentic relationships with our customers. Our brand speaks with a casual, friendly manner and we strive to make all of ourcommunications fun, interesting, and most importantly, readable.

WE’RE GRITTY

We’re a company of go-getters, worldchangers, iconoclasts, and innovators. We believe everyone should give their best and never give up. It’s about dedication, grit, and the drive to get up every day, roll up our sleeves, and get at it, full-force.

WE’RE OPTIMISTS

There’s plenty of negativity in the world already. Our mantra at Beauty by Earth is positive optimism, always on the sunny side. We’re planet optimists too, knowing that change happens with one person, one day at a time. That’s why we painstakingly source recyclable Kraft packaging and sustainable, organic ingredients for our products. We pursue the good and aim at inspiring those around us to join the cause.

WE’RE OPEN

We believe there’s far too much slight of hand going on in the beauty industry. That’s why we focus so intently on giving our customers confidence through transparent practices and easy-to-understand ingredients clearly marked on every label. No gilded garbage or masked boogies here. We’re likewise obsessed with helping our customers find answers to even the hardest, most obscure questions.

WE’RE YODA

Our customer is the hero in this story and we’re the small, aged, jedi master guiding her on her quest. We help our customers navigate the treacherous space of the beauty industry without giving in to the toxic chemical-laden darkside.

VERTICAL LOGO

This is the perfered version of our logo. Please use this version whenever possible.

HORIZONTAL LOGO

ONLY use this version of the logo when necessary.

INVERTED LOGO

Use when necessary for visibility.

ICON

Use for top of emails, footer, and when the text of our logo is too small or hard to read.

Give the logo some serious space! We maintain visual impact by, always allowing adequate white space around the BBE logo or Icon . It’s an integral part of our brand and should accordingly be front-and-center. Don’t let other images, logos, text, or visual elements steal the limelight!

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