Investing in Beef Promotion, Nutrition, Education & Research

Obc Holds Beef For The Holidays Contest

The Ohio Beef Council (OBC) held a Beef for the Holidays Giveaway from mid-November through mid-December. A total of 9,899 consumers entered for the chance to win Beef. It’s What’s for Dinner. branded swag and a beef prize pack valued at $200. To be eligible to win, the participants had to like and share the OBC Facebook page and follow and share on Instagram. This generated 840 new page likes and 958 new followers to the social media platforms, with a total of 840 engagements from consumers. The four lucky Ohio recipients, selected at random, received their beef prize pack just in time for a great holiday meal.

Millions Of Consumers Reached With Beef Advertising In 2022

What’s for Dinner. (BIWFD) recipe video content, Summer Grilling and Holiday audio. The Ohio Stories average view rate (AVR) was 21.8% above the national industry average.

2023 Ohio Beef Council Marketing Plan Released

The Ohio Beef Council (OBC) published its FY23 marketing plan, providing insight into programs and projects for the new year. The national and state marketing arms will work in partnership to grow consumers’ trust in beef production. The mission of the OBC Marketing Plan is to engage with Ohio’s producers and consumers to strengthen the demand for beef. OBC will focus on four demand drivers of Nutrition, Raised & Grown, Eating Experience and Convenience/Versatility. The complete FY23 Marketing Plan can be found on ohiobeef.org. The purpose of the publication is to provide transparency to Ohio’s beef producers who invest in the checkoff.

Submit Beef Promotion Grants By March 1

with beef promotions and educational efforts. Beef Promotion Grants will be considered based on the application’s alignment with the objectives of the current year’s OBC marketing plan and alignment with the National Beef Checkoff campaign. Deadline for the next grant submission is March 1, 2023, and the application is available on the OBC website ohiobeef. org. Questions regarding the grant program can be directed to Kelly Keirn, OBC Manager of Consumer Programs & Digital Marketing.

FOOD, CULINARY AND AG THOUGHT LEADERS CREATE BEEF HOLIDAY CONTENT

Thanks to the Beef Checkoff, the Ohio Beef Council’s (OBC) Ohio media buy of YouTube, Spotify, Google and Strategus ads generated 3.6 million engagements with consumers. In total, ads across all platforms were shown to Ohio residents 5,148,845 times. These ads promoted the OBC’s Ohio Stories video series that connects consumers to Ohio beef farm families, Beef. It’s

The Ohio Beef Council (OBC) encourages local groups to reach consumers in their area through events and programming. The Beef Promotion Grant program helps these groups to share their beef production stories with consumers where faceto-face contact enhances consumer confidence in the beef they are purchasing for their families. Through the grant program, the Beef Checkoff harnesses the creativity of local groups to reach more consumers

Over the duration of the holiday season, the National Cattlemen’s Beef Association (NCBA), a contractor to the Beef Checkoff, partnered with 14 different influencers and content creators. These partners included chefs, food bloggers, Ag influencers, and spokesperson Tony Romo to bring consumers exciting holiday beef recipes and information on cattle care and welfare over the holiday months. The content performed incredibly with a total reach of over 2.8 million and a total engagement of over 273K.

MARCH 16-19, 2023 OHIO EXPO CENTER

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