The Growing Concern - October 2013 by Sandy Munley

Growing Concern

The

October 2013

A p u b l i c a t i o n o f t h e O h i o La n d s c a p e A s s o c i a t i o n

OLA Central Ohio Meeting Landscape Facilities Tour October 17, 2013 PAGE 7

OLA Drainage Workshop October 30 – NE Ohio November 6 – Central Ohio PAGE 23

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President’s column

The Good, The Bad and The Ugly Not only is The Good, the Bad and the Ugly a great movie that I highly recommend watching (again) but a description of the information you want to capture using customer surveys. We always love to hear what a great job we are doing. Whether it is from a client, vendor, manager, owner, coach, significant other … the list goes on and on. It pumps us up and makes the day go a little faster and a lot brighter. It’s the phone call or note you get saying how horrible your company is and your crews are lousy that deflate the entire week. As my boss says, it’s these clients that keep you on your toes. We all have them and have to learn how to deal with the situation at hand and grow from it. There in is the proverbial silver lining – learn and grow from it. That is what customer surveys should be helping you to do. I assume you all do some type of customer surveying. It can be a formalized form mailed to your entire customer base or as

simple as a phone call to ask, “How are we doing?” We are a service industry that lives and dies by our clients. It’s in your best interest to know what is going on in the trenches and how it is perceived – both by your clients and employees

It’s not the numbers Perhaps you have structured your survey with five questions on a 1 to 10 scale with 10 being the highest grade. Rather than focusing on the number, focus on what prompted the score. If you rated a 2 with a client find out why. That will most likely involve a phone call or meeting that will open up a wealth of information to gauge and improve the performance of your company. Likewise, a score of 10 should prompt a follow up to understand fully what you are doing well and how to build off of it.

JAmes Arch, ASLA Vizmeg Landscape, Inc.

If the results are not what you want, don’t sweep them under the rug …

Surveys can be used to gauge employee satisfaction, as well as client satisfaction. It’s the dreaded look in the mirror that can be harder to come to grips with than an unsatisfied Mrs. Jones. continued on page 6 The Growing Concern x October 2013 x 3

Ta b l e o f c o n t e n t s O c t o b e r 2 0 1 3 w w w. o h i o l a n d s c a p e r s . o r g

Ohio’s Professional Green I n d u s t r y A s s o c i at i o n Ohio Landscape Association 9240 Broadview Road Broadview Heights, Ohio 44147 Phone: 440-717-0002 or 1-800-335-6521 Fax: 440-717-0004 Web: www.ohiolandscapers.org or www.myohiolandscape.com Editor Sandy Munley, Ohio Landscape Association Regular Writers James Arch, ASLA, Vizmeg Landscape, Inc. Michael J. Donnellan, King Financial, Inc. Jim Funai, COLP, Cuyahoga Community College Shelley Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb

Features

President’s Column

The Good, The Bad And The Ugly

Perennial Focus

Plant Of The Month

Upright Sedum Stonecrop

Rhus copallina Flameleaf or Shining Sumac

For Safety Sake

Fiscal Fitness

New OSHA Training Requirements for the Revised Hazard Communication Standard

Portfolio Structure

28 To be a great leader, be a great builder

Directions

A Unique Accomplishment; A Unique Test

Inside Every Issue

5 31 34

Welcome New Members Advertising Index ClassifiedS

Advertising Information Submission deadline: 10th of month prior to publication month. For advertising and classified rates, please call 1-800-335-6521 Disclaimer The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attest to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association.

Officers President James Arch, ASLA President-Elect Joe Twardzik, CID Treasurer Chad Mikin OLA Staff Executive Director Sandy Munley Membership Coordinator Jean Koch

Directors Patrick Beam, RLA Jason Cromley Josh Hayden Chris Meltzer, MLA Steve Moore Cathy Serafin, ASLA, RLA Bryan Taynor

Ca l e n d a r o f E V e n t s U p c o m i n g OL A m e e t i n g s , e d u c a t i o n s e m i n a r s a n d o t h e r g r e e n i n d u s t r y e v e n t s

October

Landscape Ohio! Awards Entry Deadline NOVEMBER 22, 2013

Central Ohio OLA Facility Tour OCTOBER 17, 2013 Held at Environmental Management in Plain City. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

PLANET Green Industry Conference OCTOBER 23-25, 2013 Held in Louisville, KY. Professional Landcare Network’s annual educational conference held in conjunction with GIE+EXPO and Hardscape North America. For more information visit GreenIndustryConference.org

OLA Drainage Workshop Northeast Ohio OCTOBER 30, 2013 Learn the latest techniques and products in drainage in this design and basic installation workshop. Instructed by Martha Hood of NDS, Inc. Held at Wolf Creek Company in Oakwood Village. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

November

OLA Drainage Workshop Central Ohio NOVEMBER 6, 2013 Learn the latest techniques and products in drainage in this design and basic installation workshop. Instructed by Martha Hood of NDS, Inc. Held at Wolf Creek Company in Columbus. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

OLA Meeting NOVEMBER 21, 2013

Ohio’s most prestigious landscape enhancement awards program. All entries must be received in the OLA office by 5 pm. For more information or for rules, regulations, and entry forms, please visit OhioLandscapers.org or contact the OLA at 1-800-335-6521.

JaNUary

OLA Meeting JANUARY 21, 2014 Speaker: Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb. Topic: Exciting Plant Combinations. Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

February

OLA Meeting FEBRUARY 20, 2014 Speaker: William Ripley, APLD, LEED GA, Topic: Benefits of Professionalism. Held at Ohio CAT in Columbus. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

March

OLA Meeting MARCH 20, 2014 Speaker: Gil Goldberg, Small Business Administration. Topic: SBA Programs That Can Help Your Company. Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

Speaker: Charles Vander Kooi. Topic: People Management. Held at St. Michael’s Woodside in Broadview Heights. For more information or to register online, contact the OLA at 1-800-335-6521 or visit OhioLandscapers.org.

WELCOME NEW MEMBERS !

The Ohio Landscape Association is delighted to welcome the following new members to the association: Regular MEMBERS: A.H.W. Enterprises, LLC PO Box 225 Kenton, OH 43326 (567) 674-3131 Jeremy Nelson

Mike’s Landscaping, LLC 225 East Mill St. Circleville, OH 43113 (937) 750-1989 Mike Farrell

STUDENT MEMBERS: Medina County Career Center Kade A. Chopak Jeffrey Switzer

The Growing Concern x October 2013 x 5

President’s column continued from pg 3 This quote sums it up…”You cannot live in denial. If the results are not what you want, don’t sweep them under the rug and blame it on the method. Embrace the feedback and do something about it.” This is true of both internal and external surveys. Take the time to use the information you gather.

How are we doing? All this talk of surveys leads me to the question “How is the OLA doing?” We have surveys available for all OLA classes, workshops, and meetings that we compile and use the feedback for fine tuning and improvement. What I would like to know is how the OLA is doing in a broader sense. My homework coming out of this is to survey the membership to gauge how to make the OLA better and propel it forward. I encourage you to do the same for your companies. As always, I look forward to seeing you at the next OLA gathering.

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OLA Central Ohio

Meeting Announcement October 17, 2013 Central Ohio Landscape Facilities Tour Held at: Environmental Management, Inc. Plain City, Ohio Environmental Management, Inc. (EMI) was founded in 1992 with 3 employees and 20 maintenance accounts. With lofty goals for its continued growth, EMI expanded its maintenance operations to include an award-winning landscape design/build division in 1996. By the end of 2008, they have grown to achieve an average annual revenue of 15 million dollars with a full-time staff of 70 permanent employees and 200 seasonal employees. As one of the largest landscape companies in Central Ohio, EMI works hard to exceed their clients expectations. They continually search for better ways to increase their productivity, serve their customers, and remain an affordable and exceptional value to their customers. Join us and tour the systems and facility of Environmental Management, Inc.

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Perennial Focus

Bobbie Schwartz, FAPLD Bobbie’s Green Thumb

Upright Sedum Stonecrop As I said last month, mention the word Sedum and most of us think of the succulent, upright perennial that blooms in late summer. That’s my topic for today. There are an infinite number of cultivars and the old ones like ‘Autumn Joy’ and ‘Matrona’ have been staples of the garden for many years. ‘Autumn Fire’ is supposed to be an improved ‘Autumn Joy’ but not having grown it, I cannot attest to that. All upright Sedum need very well drained soil and full sun. Without those conditions, they do not stay upright. These Sedum vary in height depending on the cultivar. I’ve grown ‘Matrona’ for many years as a mid-border perennial and always enjoy the rosy pink stems and veining that supply extra color until it comes into bloom. Its pale pink flowers are lovely and open on eighteen to twenty-four inch stems. I’ve also grown ‘Neon’ for several years but I situate it at the front of a border or at the bottom of a hill because it is only twelve inches high. Its diminutive height means that it will never fall over. ‘Neon’ has green leaves and stems but eye-catching bright pink blossoms. continued on page 10

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All upright Sedum need very well drained soil and full sun.

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Perennial Focus continued from pg 8 ‘Hab Grey’ seems relatively short for an upright Sedum even though its height is given as twenty inches. That’s because it has slightly arching stems. The leaves are slightly shiny and flushed with pinkish-grey to smoky purple. The flower clusters are creamy-yellow, an unusual color for upright sedums. This is another one for the front of the border.

If, on the other hand, you are looking for a tall Sedum, ‘T Rex’ should be your cultivar of choice. Quite imposing at twenty-four to twenty-eight inches, it also has notched foliage that is very intriguing before it comes into bloom. The flowers are pale to medium pink. This cultivar was bred by Columbusans Ken and Linda Smith of Smith’s Gardens.

The other short one I’ve been using lately is ‘Red Cauli’. Growing only eight to twelve inches high, it has dark foliage and flower clusters that are as close to red as possible. This can be crucial if your color scheme is a hot one.

Before they come into bloom, upright sedums resemble heads of broccoli but once they color, there is no mistaking what they are. If you can provide the right conditions, Sedum will provide lots of color and virtually no maintenance except for cutting them back in the early spring.

When I want a Sedum with variegated foliage, I rely upon ‘Autumn Charm’ (‘Lajos’) which is a vast improvement on ‘Frosty Morn’. Its green leaves are edged in creamy yellow, viritually white when the temperatures are high, and, to my knowledge, ‘Autumn Charm’ never reverts. I’ve grown this one for several years and it never gets higher than fifteen inches nor does it splay. The flowers are a dusty rose.

Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, free-lance writer, and lecturer whose specialties are perennial gardens and four-season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie is a Past President of the Association of Professional Landscape Designers (APLD). Bobbie currently serves as chair of the ONLA Plant Selection Committee. Bobbie can be reached at (216) 752-9449.

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Plant Of the Month

Jim Funai, COLP Cuyahoga Community College

Rhus copallina

Flameleaf or Shining Sumac Has this ever happened to you? You are looking at a potential planting job, the site is near recent construction, any good soil has been stripped away and you are left with infertile, gravely, chunky junk. Perhaps there is even a building or pavement very close, which you know, will be reflecting heat, and making the area dry. You think to yourself, what can I stick here that will live and hopefully look good? Do you say, “Burning Bush”? If so, imagine a loud and terribly annoying buzzer going off next to your ear. Ok, maybe you are correct, you could get burning bush to grow there, but that one is so overplayed it is just downright boring. We are willing to bet you wish you had some other viable options to add to your arsenal. Today, we want to talk about a Southeast Ohio native that we argue will outperform that burning bush, including fall color. Sometimes we know a plant, and we just need reminded about how useful it can be to us. We tend to find a group of problem solvers and they become our comfort zone, rarely allowing us to

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venture beyond them. The two of us took a weekend trip down to Hocking Hills late this summer to do some hiking and plant hunting. Driving through the beautiful countryside a plant kept popping up along the roadside like a kid in gym class jumping up and down yelling “pick me, pick me!” Ok, fine, we’ll stop, who are you and what do you want!? Rhus copallina, the Flameleaf Sumac. What a nice surprise and a great reminder of a tough site plant. continued on page 14

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Plant Of the Month continued from pg 12 Flameleaf Sumac is also known as Shining Sumac, both common names referring to an ornamental feature of the leaf. Straight species has the ability to grow into the 20 to 30 foot tall range and forms a suckering colony much like its cousin, Rhus typhina, the Staghorn Sumac. This suckering colony habit is one reason we suggest this plant for a very tough site, namely large commercial plantings, highways, parking lots, and tough banks. Take the standby, burning bush for example. Should a plant struggle and die out, it just sits there like a big dead idiot. A suckering habit plant, like sumac, will fill in the blank on its own. Think of it as a self maintaining planting. Perhaps the up to 30 foot tall height is an issue. Two options available, and for a good price at Klyn Nursery, are ‘Creel’s Quintet’ and ‘Prairie Flame’. ‘Creel’s Quintet’ should maintain below 10 feet and differs quite a bit in leaf size with as you may have guessed, only 5 leaflets in the compound leaf. Compared to the species average of 15 to 21, this is significantly less. ‘Prairie Flame’ is the most compact version standing in at about 6’ tall and wide. Some great ornamental features of Rhus copalina are found in the leaf. During summer, expect a dark green, glossy surface that truly shines in the sunlight, reflecting light and catching the eye. A unique identification feature is a “wing” of leaf tissue that follows the rachis between leaflets. In autumn, likely just as you are reading this article, the leaves put on a show of deep reds, bright scarlet, burgundy, perhaps almost a purple hint with splashes of orange. In our opinion, the fall show makes a burning bush look like an amateur. Flowers will likely remind you of the staghorn sumac, a yellowish-green plume held above the foliage in July and August. Flowers are about six to eight inches long, and contrast nicely against the shiny green background. The species is dioecious (male and female flowers on separate plants). Females will get a fruit cluster that may not be quite as showy as the staghorn, but their longevity and interest are still noteworthy. We have found this plant in a few landscapes in Northeast Ohio that show great examples of its beauty. On the Kent State campus a planting of about five staggered on each side of a sidewalk provides a tunnel to walk through, a great use of the straight species. In Akron, we have found it along the main path to the Seiberling Nature Realm, and it appears to be the cultivar, ‘Prairie Flame’ as it has a fantastic dwarf, mounding habit. It would be quite a site to have a large mass of this plant along a hillside by a road, parking lot, or other troublesome site. We see

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…the leaves put on a show of deep reds, bright scarlet, burgundy, perhaps almost a purple hint with splashes of orange. this as a pest and disease free, along with maintenance free, option for these types of sites. Hey, when you can purchase the plant for the same cost, if not less, than the burning bush, why not set your plantings apart from all the others?

Jim Funai is full-time faculty at Cuyahoga Community College, a PLANET accredited, associate of applied science in horticulture degree program, offering many paths to higher education to the green industry. He has an MS from Colorado State and is a licensed arborist. Shelley Funai is the Grounds Manager at Stan Hywet Hall and Gardens in Akron, Ohio that offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. Both are graduates of The Ohio State University. Contact Jim and Shelly via email at hortsquad@gmail.com

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F o r Sa f e t y Sa k e

New OSHA Training Requirements for the Revised Hazard Communication Standard OSHA has revised its Hazard Communication Standard (HCS) to align with the United Nations’ Globally Harmonized System of Classification and Labeling of Chemicals (GHS) and published it in the Federal Register in March 2012 (77 FR 17574). Two significant changes contained in the revised standard require the use of new labeling elements and a standardized format for Safety Data Sheets (SDSs), formerly known as, Material Safety Data Sheets (MSDSs). The new label elements and SDS requirements will improve worker understanding of the hazards associated with the chemicals in their workplace. To help companies comply with the revised standard, OSHA is phasing in the specific requirements over several years (December 1, 2013 to June 1, 2016). The first compliance date of the revised HCS is December 1, 2013. By that time employers must have trained their workers on the new label elements and the SDS format. This training is needed early in the transition process since workers are already beginning to see the new labels and SDSs on the chemicals in their workplace. To ensure employees have the information they need to better protect themselves from chemical hazards in the workplace during the transition period, it is critical that employees understand the new label and SDS formats. The list below contains the minimum required topics for the training that must be completed by December 1, 2013.

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Training on label elements must include information on: 1) T ype of information the employee would expect to see on the new labels, including the • Product identifier: how the hazardous chemical is identified. This can be (but is not limited to) the chemical name, code number or batch number. The manufacturer, importer or distributor can decide the appropriate product identifier. The same product identifier must be both on the label and in Section 1 of the SDS (Identification). • Signal word: used to indicate the relative level of severity of hazard and alert the reader to a potential hazard on the label. There are only two signal words, “Danger”and “Warning.” Within a specific hazard class, “Danger” is used for the more severe hazards and “Warning” is used for the less severe hazards. There will only be one signal word on the label no matter how many hazards a chemical may have. If one of the hazards warrants a “Danger” signal word and another warrants the signal word “Warning,” then only “Danger” should appear on the label. • Pictogram: OSHA’s required pictograms must be in the shape of a square set at a point and include a black hazard symbol on a white background with a red frame sufficiently wide enough to be clearly visible. A square red frame set at a point continued on page 20

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F o r Sa f e t y Sa k e continued from pg 18 without a hazard symbol is not a pictogram and is not permitted on the label. OSHA has designated eight pictograms under this standard for application to a hazard category. • Hazard statement(s): describe the nature of the hazard(s) of a chemical, including, where appropriate, the degree of hazard. For example: “Causes damage to kidneys through prolonged or repeated exposure when absorbed through the skin.” All of the applicable hazard statements must appear on the label. Hazard statements may be combined where appropriate to reduce redundancies and improve readability. The hazard statements are specific to the hazard classification categories, and chemical users should always see the same statement for the same hazards, no matter what the chemical is or who produces it. • Precautionary statement(s): means a phrase that describes recommended measures that should be taken to minimize or prevent adverse effects resulting from exposure to a hazardous chemical or improper storage or handling. • Name, address and phone number of the chemical manufacturer, distributor, or importer 2) How an employee might use the labels in the workplace. For example, • Explain how information on the label can be used to ensure proper storage of hazardous chemicals. • Explain how the information on the label might be used to quickly locate information on first aid when needed by employees or emergency personnel. 3) G eneral understanding of how the elements work together on a label. For example, • Explain that where a chemical has multiple hazards, different pictograms are used to identify the various hazards. The employee should expect to see the appropriate pictogram for the corresponding hazard class. • Explain that when there are similar precautionary statements, the one providing the most protective information will be included on the label.

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Training on the format of the SDS must include information on: 1) S tandardized 16-section format, including the type of information found in the various sections. For example, • The employee should be instructed that with the new format, Section 8 (Exposure Controls/Personal Protection) will always contain information about exposure limits, engineering controls and ways to protect yourself, including personal protective equipment. 2) How the information on the label is related to the SDS. For example, • Explain that the precautionary statements would be the same on the label and on the SDS. As referenced in Dr. Michaels’ OSHA Training Standards Policy Statement (April 28, 2010) – with all training, OSHA requires employers to present information in a manner and language that their employees can understand. If employers customarily need to communicate work instructions or other workplace information to employees in a language other than English, they will also need to provide safety and health training to employees in the same manner. Similarly, if the employee’s vocabulary is limited, the training must account for that limitation. By the same token, if employees are not literate, telling them to read training materials will not satisfy the employer’s training obligation. OSHA’s Hazard Communication website (http:// www.osha.gov/ dsg/hazcom/index.html) has the following QuickCards and OSHA Briefs to assist employers with the required training: • Label QuickCard (English/Spanish) • Pictogram QuickCard (English/Spanish) • Safety Data Sheet QuickCard (English) (Spanish) • Safety Data Sheet OSHA Brief • Label/Pictogram OSHA Brief (to come) For a comprehensive list of compliance requirements of OSHA standards or regulations, refer to Title 29 of the Code of Federal Regulations. This information will be made available to sensory-impaired individuals upon request. The voice phone is (202) 693-1999; teletypewriter (TTY) number: (877) 889-5627.

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www.mrlmllc.com The Growing Concern x October 2013 x 21

Fiscal Fitness

Michael J. Donnellan King Financial, Inc.

Portfolio Structure Now that the end of the year is fast approaching, it is an important time to review your investment portfolio, whether in stocks, bonds, mutual funds or especially a 401(k) or retirement plan. With the stock market decline and rebound over the last five years, many portfolios will be over-concentrated or under-exposed in some industries or sectors. Diversification and balance will reduce the overall risk in a portfolio. Technology stocks made huge gains from 1998 through the first quarter of 2000. Without rebalancing, the technology stocks would have consumed a large portion of the portfolio. The overall portfolio would have taken a large hit if still over-weighted in technology in the last nine months of 2000 when the Nasdaq fell over 50%. In 2007, oil and natural resource companies had posted huge gains, outperforming all other sectors. Without rebalancing, this sector would have consumed a large percentage of the overall portfolio. In the last six months of 2008, oil plummeted from $147 per barrel to around $40 per barrel, sending a wave of selling throughout the industry, and portfolios overweight in the oil sector took large hits. continued on page 24

22 x Official Publication of The Ohio Landscape Association

Diversification and balance will reduce the overall risk in a portfolio.

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November 6, 2013

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Learn to use the latest techniques and products in drainage to your advantage in this design and basic installation workshop. Whether you are new to drainage or have been offering it for years, discover how you can make drainage a profitable part of your company’s services. You will learn how to solve problem drainage areas using: • Catch Basins and Grates Qualifies for 3.5 CEUs for Landscape Industry Certified

• Gravel Free French Drains • Manufactured Dry Wells • Trench Drain Systems You will be shown how to “control” the water on a property using the latest technology in order to complete your drainage installation with less labor and more profits.

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full. October 30th Clinic - Northeast Ohio

November 6th Clinic - Central Ohio

OLA Members $69

NON Members $99

OLA Members $99

NON Members $129

Firm Address City Phone (______)

Contact State Fax (______)

NAME OF ATTENDEE

Zip

Email FEE

more than one attendee may appear on a line

$ $

 Check No. ___________ Enclosed

Charge to my

 MasterCard

 Visa

Acct. No.

TOTAL DUE

$ Exp. Date

Name on Card

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Billing Address + Zipcode for Card

Last Three Digits on Signature Line

DRAINAGE WORKSHOP Make checks payable and send to: Ohio Landscape Association, 9238 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone or fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

Fiscal Fitness continued from pg 22 Bonds have done great since the bottom of the financial crisis, but as interest rates rise, bond prices decline. European stocks hit a wall over the last two years and now are starting to see signs of recovery. Portfolios might be underweight in foreign investments since the U.S. outperformed the last two years. Rebalancing is important because any mix of investments will get out of whack over time. Your bond funds wonâ&#x20AC;&#x2122;t grow at the same rate as your stock funds (and usually will not lose as much). Your domestic and foreign investments will post differing returns, and funds following different investment styles will behave differently from each other, too. That shifting mix matters. You had a reason for dedicating a certain portion of your portfolio to U.S. stocks, a certain portion to foreign, and so on. You built your portfolio to reflect your investment goals and the level of risk that youâ&#x20AC;&#x2122;re comfortable with. But if your portfolio has drifted far enough away from that original mix, it will no longer be the same fit for you.

Rebalancing also makes sense from a point of diversification because a diversified portfolio will generally carry less risk. Investors heavy in a particular stock, sector or industry take inordinate amounts of risk compared to diversified portfolios. Iâ&#x20AC;&#x2122;ve seen people with huge chunks of stock from their large, stable companies lose tremendous amounts of money or miss excellent market opportunities, because they were not properly diversified. Even mutual funds can be concentrated in the same stocks or sectors. For example, you might have five mutual funds from five different mutual fund companies and think you are diversified extremely well. Chances are that some of the top holdings in those funds could be identical. Make sure periodic reviews are conducted on your portfolio. Talk with your financial advisor to review and rebalance when necessary.

Michael J. Donnellan is President of King Financial, Inc., in Strongsville, Ohio specializing in stock selection and retirement planning. Feel free to contact him with any questions or comments. Phone number (440) 878-9676.

24 x Official Publication of The Ohio Landscape Association

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The Growing Concern x October 2013 x 25

Thank you to our 2013 Landscape Industry Certified Technician Test Volunteers, Judges, and Sponsors! Mark Baum CLT Charles Beel CLT John Bekelesky Mike Biskup CLT Joe Boff CLT Perry Bruggeman CLT Perry Bruggeman CLT Angel Colon Vazquez CLT Wendy Connair CLT Matt Cravens CLT Lyle Croy CLT Laura Deeter Nick Dios CLT Philip Dombrowski Mike Donovan CLT Jan Elliott Tom Ferguson CLT Ted Ferrante CLT Cory Foltz CLT Andrew Freeman CLT

Stephanie Gray CLT Kent Hammond Chris Hayes CLT Matt Hecht CLT Chad Heidecker CLT Steve Hovan David Hupman CLP CLT Chris Iannicca CLT Al Johnson Kenyatta Jolly James Justice CLT Ryan Kackley Mike Kramer Brandon Kugler CLT Jay Lemasters Brad Liggett CLT Pat Lynch Mike Lynch CLT Paul Mares CLT Charlotte Marsh

James Matalik CLT Brian Maurer CLT Mark McClanahan CLT Cameron Mitchell Aaron Mott CLT Sandy Munley Dan Novak CLT Keith Peri CLT Roni Peterson Joe Phillips CLT Tom Predmetsky CLT Brian Raaker CLT Bob Ramser CLT Dave Richards CLT Tom Rieder CLT Tom Rieder CLT Michelle Riley CLT Kim Sayers Lindsay Scott Tom Snider CLT

Kim Sayers Marshall Soto CLT Devon Stanley CLT Dan Stauffer CLT Jeremy Steidl CLT Larry Steward Courtney Stidham Mack Stone CLT Kevin Thompson Nicolas Tinik CLT Ron Trenkamp CLT Matt Virzi CLT Mike Walters CLT Marlin Walters CLT Marlin Walters CLT Clinton Watters CLT Joe Wehinger CLT Bob Wilson CLP CLT Tony Wilson CLT Our apologies if we have overlooked listing someone.

platinum level SponSorS

silver level sponsor

Willoway Nurseries bronze level SponSorS Brickman Bryan Equipment Sales - Stihl, Inc. Buckeye Equipment & Power Sales Connelly Landscaping Co., Inc. Ditch Witch of Ohio, W. PA, W. NY Environmental Management, Inc. Herman Losely & Son, Inc. Kim Sayers

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www.masonsteel.com The Growing Concern x October 2013 x 27

To Be a Great Leader, Be a Builder For a team that goes above and beyond the requirements, you need to build a strong foundation. Engaging leaders are builders--builders of people and of results. To become an engaging leader, you should constantly be building connections and confidence in your team members. Accomplish this, and you’ll see an increase in effort and satisfaction levels among employees. Here’s how.

Build Connections to the Bigger Picture When you actively connect today’s tasks and toils to a better tomorrow, it translates into a sense of purpose for employees. For example, Cheryl Johnson is a client and a corporate leader with ULTA Beauty, a rapidly growing retailer of beauty products and services. During one particular discussion, Cheryl was reflecting on one of her first jobs as a dishwasher in a hospital. Interestingly, she didn’t see her job as that of only a dishwasher. That’s because, on the first day of work, her boss told Cheryl that her job was “to help ensure a clean, healthy environment so patients could heal as fast as possible and go home to their families.” Wouldn’t you be more passionate about washing dishes if that was your purpose? Connecting a job to its higher purpose can ignite a passion for people to go the extra mile.

…don’t just let your employees know that you appreciate them—create a culture of appreciation that your entire team participates in.

Build Bridges Between Team Members The desire to belong is a core emotional need. When employees form close connections, they become more passionate about their work. According to one Gallup study, those who responded that they work with a close friend were also more likely to be engaged in their jobs. They are those employees who go above and beyond what is expected--for each other and for the team. Not long ago, I was walking near the receiving dock at the back of a store location for a national retailer. I watched as an entry-level clerk in his early 20s abruptly stopped an empty truck before it left the loading dock. Quickly grabbing a broom, he hopped into the back of the truck, gave it a good once-over with the broom, and then motioned for the driver to go ahead. After the truck continued on page 30

28 x Official Publication of The Ohio Landscape Association

GET BUSINESS INSURANCE FROM A GREEN INDUSTRY EXPERT Save up to 25% with only a 10 10-- 15 minute investment

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Call Today to see how we can solve your insurance concerns.

1. Call me at 440-934-1603 ext. 819 2. Call me on my cell 440-537-2292 3. Email me for a quote at: greg@botsoninsurancegroup.com YOU CAN NOW VISIT US ON FACEBOOK!

continued from pg 28 pulled away, I walked past him and jokingly said, “Nice jump back there.” He replied, “Well, I’m done with my shift, but I wanted to make sure the truck was cleaned up. It saves Jeff time back at the warehouse when he picks up another load. Jeff’s on my service team, and he’s had a pretty hectic schedule this week. I just wanted to help him out so he could get home to his family earlier. No big deal.” Now, that’s the power of a connected team! People don’t care how much you know until they know how much you care. Caring not only strengthens bonds--it also ignites discretionary performance from your team.

Build Confidence in Employees William James, the father of modern psychology, asserted that the human need to be appreciated is also one of the most significant emotional needs. And it’s true: We all love a nice compliment, and we do more for those who appreciate us. A separate Gallup study found that workgroups with at least a 3-to-1 ratio of positive-to-negative interactions were significantly

30 x Official Publication of The Ohio Landscape Association

more productive than those with a ratio below 3-to-1. In other words, more productive teams had at least three positive interactions for every one negative interaction. So don’t just let your employees know that you appreciate them—create a culture of appreciation that your entire team participates in. The positive interactions and reinforcement will build confidence, which is the holy grail for a competitive team. When you see your role as a leader as that of a builder, it will help you create the connections and confidence your team needs to succeed. Follow these steps and you’ll find that seemingly soft connections will predictably yield hard results.

Lee J. Colan is founder of The L Group, a consulting firm that equips and inspires leaders at every level. He is a leadership advisor and presenter of practical ideas, and a Thinkers50 nominee for Top Management Thinker of 2013. Colan has also authored 12 books, including the bestselling Engaging the Heart and Minds of All Your Employees. His latest book is Stick with It: Mastering the Art of Adherence.

Advertising Index

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29 Botson Insurance Group

21 Chagrin Valley Nurseries

25 Davis Tree Farm & Nursery

25 Huggett Sod Farm

19, 27 Irrigation Supply

19 JCB of Ohio

31 Klyn Nurseries

27 Mason Structural Steel

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33 RCPW/Soharâ&#x20AC;&#x2122;s

25 Shearer Equipment

13 Unilock

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15 Willoway WDC The Growing Concern x October 2013 x 31

Directions

A Unique Accomplishment; A Unique Test

Sandy Munley Executive Director Ohio Landscape Association

Those of you who are Landscape Industry Certified Technicians (CLT) know that it is quite an accomplishment to pass the test. Those of us involved in administering the certification test know that it is also quite a feat to put it on. The Professional Landcare Network (PLANET) licenses state associations to provide this test in their respected state. We are unique in Ohio because the Landscape Industry Certified Technician Test is offered through a partnership between the Ohio Landscape Association, the Ohio Nursery and Landscape Association and The Ohio State Agriculture Technical Institute (ATI). It is quite an amazing test since many of the test problems are hands-on and judged on a 1-to-1 manner. Because of this, it takes nearly as many people to staff the test as are taking the test in a given year.

If you are interested in taking the test, the written sections will be offered several times over the winter monthsâ&#x20AC;Ś There are so many people to recognize for their hard work and dedication to the certification program. This year, we had a total of 78 judges, volunteers and staff to produce the test. Of these, 57 have already earned their certification. A full list of volunteers, judges and sponsors is shown on page 26 of this issue. continued on page 34

32 x Official Publication of The Ohio Landscape Association

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let it snow. The Growing Concern x October 2013 x 33

CL A SSIFIED s For an up-to-date listing of all classified/ help wanted ads, please visit ohiolandscapers.org LANDSCAPE OPPORTUNITIES Moscarino Outdoor Creations is actively seeking professionals for our rapidly growing maintenance and construction divisions. • Enhancement Foreman • Lawn Maintenance Foreman • Hardscape Foreman • Snow Removal Operator or Sub Contractor • Operations Manager Operations Manager will be responsible for managing a portfolio of landscape maintenance contracts, providing excellent customer service and personnel management, recommend enhancements and prepare proposals, develop and train employees, and deliver quality services to ensure maintenance contract renewals. Applicants for this position must have a degree in landscape management or horticulture and/or have a minimum of 5 years’ experience in the landscape and snow industry. Compensation packages will be tailored for an experienced individual. Valid driver’s license EOE/Drug and Smoke Free Workplace Please fax or email resume to: Fax: 440-235-3744 Email: info@moscarino.net SNOW AND ICE SUBCONTRACTORS Snow and ice subcontractor providers to join our NE Ohio winning team! Must be qualified and experienced Insurance requirements References needed We offer quick payment turnaround Contact: Vito Monteleone on the Westside @ 440-237-5396 Kent Winterhalter on the Eastside @ 330-908-0833

Directions continued from pg 32 I would like to thank everyone, especially our section chairs, Mike Walters, CLT (Connelly Landscaping), Stephanie Gray, CLT (Brickman), Mike Lynch, CLT (Environmental Management Inc.), and Cory Foltz, CLT (Brickman), as well as our dedicated administrators Jan Elliott (ATI) and Kim Sayers (ATI). ATI has been an amazing partner and they continue to be very committed to the program. This year, the test took place on August 8, 2013. We are happy to congratulate our 16 successful candidates and their employers: • Andrew Brookbank CLT, Viox Services Inc • Tyler Clemans CLT, The Brickman Group LLC • Randy Collins CLT, The Pattie Group • Jarod Emerson CLT, Davey Tree Company • Doug Eversman CLT, The Brickman Group LLC • Bruce Flege CLT, The Brickman Group LLC • Jeremy Holmberg CLT, Radick’s Landscaping Inc • Andy Istenes CLT, The Pattie Group • Brian Knauer CLT, The Pattie Group • Garrett Lang CLT, Greenleaf Landscapes Inc • Brian Maple CLT, Exscape Designs • Jordan Ouwerkerk CLT, Turfscape Inc • Roy Reynolds CLT, The Pattie Group • Ken Thiergartner CLT, Brookside Construction Service Inc • Rory Tormey CLT, The Brickman Group LLC • Justin White CLT, The Pattie Group Join the ranks of nearly 350 Landscape Industry Certified Technicians in Ohio. If you are interested in taking the test, the written sections will be offered several times over the winter months and the hands-on test will be given in the summer of 2014 on the campus of OSU/ATI in Wooster. You can select one of five designations: Turf Maintenance, Ornamental Maintenance, Softscape Installation, Hardscape Installation, or Irrigation. Once you are certified in one designation, you can go on and take the remaining test problems for additional designations. Our website lists the test problems for each designation, so you can see what skills you will be tested on. Study guides are available for purchase to help you prepare for the test. Registration information will be available soon on our certification website (LandscapeCertifiedOhio.org) and on the Certification page of the OLA website (OhioLandscapers.org).

34 x Official Publication of The Ohio Landscape Association

ABC EQUIPMENT RENTAL & SALES 29 Pearl Road Brunswick, Ohio 44212 330-220-4545

38525 Chester Road (90 & 611) Avon, Ohio 44011 440-934-7368

For Kubota information, contact Dave Gardner 216-857-0152

The Growing Concern x October 2013 x 35

9240 Broadview Road Broadview Hts., OH 44147-2517

10/13

Please Note:

Our Mailing Address Has Changed Please use

9240 Broadview Road (We haven’t physically moved)

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