The Growing Concern July 2017 by Sandy Munley

Growing Concern

The

JU L Y 2 0 1 7

A P U B L I C AT I O N O F T H E O H I O L A N D S C A P E A S S O C I AT I O N

OLA Scholarship Golf Classic August 3, 2017 / Mallard Creek PAGE 16

Snow & Ice Management Clinic August 24, 2017 / Davis Tree Farm & Nursery PAGE 24

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PR ES I DEN T’S COLUM N

CATHY SERAFIN

ASLA, RLA

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RECOGNIZING AND CELEBRATING GREAT LEADERSHIP! What do most great companies and organizations have in common? At the helm of most, there is a great leader, dedicated director, or other person of abundant vision and purpose. Sometimes that leader rises through the ranks – learning every step of the way – and others they are chosen through an extensive search process. The Ohio Landscape Association is extremely fortunate to have Sandra Munley as its Executive Director. This past month, Sandy celebrated 25 years of service with the OLA. Both the Board of Directors and I believe her tenure with our organization deserves special recognition. That said, please join us in recognizing and celebrating this momentous milestone of Sandy’s employment and leadership within the Ohio Landscape Association.

Some members may only know Sandy as the Executive Director of the Ohio Landscape Association, but seasoned veterans have known and loved Sandy for many years. As I have found in my travels throughout Ohio and the United States – to conventions, seminars and other landscape related gatherings – Sandy is known and respected by everyone she meets. This is no surprise, as she is the type of person who leaves a lasting impression – one that is always good. continued on page 6 The Growing Concern | July 2017 | 3

TAB LE OF CON TEN TS J U L Y 2 0 1 7 WWW. OH I OLA N D SCA P E R S. OR G OH I O’ S P R OF E SSI ON A L G REEN I N D U ST R Y A SSOCI AT I O N OHIO LANDSCAPE ASSOCIATION 9240 Broadview Road Broadview Heights, Ohio 44147 Phone: 440.717.0002, or 1.800.335.6521 Fax: 440.717.0004 Web: www.ohiolandscapers.org and www.myohiolandscape.com EDITOR Rick Doll, Jr. REGULAR WRITERS Michael J. Donnellan, King Financial, Inc. Jim Funai, LIC, Cuyahoga Community College Shelly Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb Cathy Serafin, ASLA, RLA, Suncrest Gardens COVER: 2017 Landscape Ohio! Award winner, DTR Associates, for their Residential Installation submission, “An Ohio Century Home.”

FEATURES

3 PRESIDENT’S COLUMN

Recognizing and Celebrating Great Leadership

8 PERENNIAL FOCUS Coreopsis: Tickseed

12 FISCAL FITNESS

Department of Labor Fiduciary Rule

18 FEATURE ARTICLE

Expert Advice on Marketing Your Services to HOAs

26 PLANT OF THE MONTH

Styrax Japonicus: Japanese Snowbell

30 FOR SAFETY SAKE

Preventing Hand-Arm Vibration Syndrome

32 DIRECTIONS 33 ADVERTISING INDEX 33 WELCOME NEW MEMBERS 4 | Official Publication of The Ohio Landscape Association

ADVERTISING INFORMATION Submission deadline: 10th of the month, prior to the month of publication. For advertising rates and ad specs, please call 440.717.0002, 1.800.335.6521, or email Rick Doll Jr. at rick@ohiolandscapers.org. DISCLAIMER The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attests to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association. OFFICERS President Cathy Serafin, ASLA, RLA

OLA STAFF Executive Director Sandy Munley

President – Elect Marie McConnell

Communications & Events Manager Rick Doll, Jr.

Treasurer Adam Capiccioni

Membership Coordinator Noreen Schraitle

Immediate Past President Bryan Taynor DIRECTORS Brian Maurer, LIC Domenic Lauria Doug Ellis James Funai, LIC Michael T. Ahern, LIC Steve Moore

C AL ENDAR OF EVEN TS UPCO M I N G OLA MEETINGS , EDUC AT I ON SE MI N A R S, A N D OT H E R G R E E N I N D UST R Y EV ENT S

JULY

AUGUST

OCTOBER

JULY 14, 2017 PLANT I.D. CLINIC

AUGUST 3, 2017 OLA SCHOLARSHIP GOLF CLASSIC

This clinic is a hands-on training opportunity for you and your crews covering the basics of Plant ID for plants typically used in Zone 6 in Ohio. Many of the plants that will be covered are on the plant list for the Landscape Industry Certified Technician’s Test. Sponsored by Davis Tree Farm & Nursery. See page 7

Join us at Mallard Creek Golf Club in Columbia Station for the OLA Scholarship Golf Classic! Proceeds from this event benefit our OLA Scholarship Fund. Registration and sponsorship opportunities are now available. See page 16

OCT. 3, 2017 LANDSCAPE INDUSTRY CERTIFIED WRITTEN TEST

JULY 19, 2017 LANDSCAPE INDUSTRY CERTIFIED WRITTEN TEST

Join the Nursery Growers of Lake County Ohio for an informationpacked day at the 50th annual Summer Field Day! Visit old friends, make new ones and network with the best of the best. Held at Chalet Debonne Vineyards in Madison, Ohio. For more info, call Annette Howard at 440.241.7969.

2:30pm Ohio State ATI 1328 Dover Rd. Wooster, OH 44691

AUGUST 8, 2017 NGLCO FIELD DAY

JULY 20 LANDSCAPE INDUSTRY CERTIFIED WRITTEN & HANDS-ON TEST

AUGUST 24, 2017 SNOW & ICE CLINIC

Day Long Ohio State ATI 1328 Dover Rd. Wooster, OH 44691

Held at St. Michael’s Woodside in Broadview Hts., Ohio. For more info call the OLA Office at 1-800-335-6521. See page 24

9:00am Ohio State AT 1328 Dover Rd. Wooster, OH 44691 Application Deadline: 09/12/17

OCT. 10, 2017 LANDSCAPE INDUSTRY CERTIFIED WRITTEN TEST 9:00am OLA Offices 9240 Broadview Road Broadview Heights, OH 44147 Application Deadline: 09/12/17

OCTOBER 12, 2017 MEETING – Central Ohio Subject matter & location TBD.

SEPTEMBER SEPTEMBER 14, 2017 PLANT GEEK DAY Love plants? Join us for a fun day of plant related education and visit sponsor booths. Held at St. Michael’s Woodside in Broadview Hts., Ohio. For more info call the OLA Office at 1-800-335-6521.

NOVEMBER NOVEMBER 16, 2017 MEETING – NE Ohio Our industry has 4 generations working together for the first time ever. Hear from a Millennial about how we can all thrive! Presented by Steve Benzschawel, Generational Consulting, LLC. Held at St. Michael’s Woodside. For more info to call the OLA Office.

SEPTEMBER 20, 2017 MEETING – NE Ohio Joins us for a Landscape Facility Tour of Brian-Kyles Landscapes of Distinction, located in Lorain, Ohio. For more info call the OLA Office. The Growing Concern | July 2017 | 5

PR E S IDENT’ S C OL UMN continued from page 3

Beautiful Landscapes Start with Quality Materials from...

Each of us has our own impression of Sandy – why we remember, respect, value and love her. For some of us, it is her warm and friendly greeting every time we see her. For others, perhaps it is her infectious laugh that immediately draws you into her larger than life personality. For our Board of Directors, it is an extreme respect for her work ethic and fair assessment of all matters that come before us, business and personal. That, and the passion with which she leads our organization – guiding it every step of the way to the best of her ability. If there is a problem to be solved or an issue that requires further research – Sandy methodically designs a plan of action and we all go to work (but none as hard as Sandy). Sandy truly is the heart and soul of this organization. As we grow into our future, I cannot imagine having a better director. Just think about the changes she has known in her 25 years with the Ohio Landscape Association! Her dedication and ability to transform with the times and embrace new technology has been, and will always be, beneficial to our organization.

We carry a complete line including: • • • • • • •

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216-524-4544 • FAX 216-524-5876 So, along with our Board of Directors, I am honored and proud to extend to Sandy a warm and sincere ‘Thank You’ for your 25 years of unparalleled service and leadership to Three Z Reg Qtr.indd 1 the Ohio Landscape Association. Your dedication, long hours and attention to detail have not gone unnoticed! We are lucky that your career path – all those years ago – brought you to the OLA offices, and that your journey and wealth of experiences, relationships and friendships serve to make the Ohio Landscape Association stronger, as long as we have you New/Used at the helm! Commercial & Construction Equipment To our members: Please take a moment this month to reach Parts and Service out and thank Sandy Munley for her 25 years of service. Every single one of you are important to her – let her know the feeling is mutual.

As always, I want to personally thank all of you for your membership and contributions to the Ohio Landscape Association and to the landscape profession within the great state of Ohio. I hope the season is treating all of you kindly and that you have had time to breathe and enjoy the fabulous foliage and flower displays we have been blessed with this year.

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PLANT I.D.

COURSE DATE JULY 14, 2017 LOCATION DAVIS TREE FARM & NURSERY VALLEY CITY, OHIO 44280 AGENDA 8:30AM - 9:00AM REGISTRATION / BREAKFAST 9:00AM - 3:00 PM CLINIC

This Plant ID Clinic is a hands-on training opportunity for you and your crews that will cover the basics of Plant ID for plants typically used in Zone 6 in Ohio. Many of the plants that will be covered are on the plant list for the Landscape Industry Certified Technician’s Test, including: perennials, groundcovers, ornamental grasses, as well as trees and shrubs - both evergreen and deciduous. Those who should attend are plant installation staff, maintenance staff, garden center staff, foreman, and anyone studying to take the Landscape Industry Certified Technician’s Test. GENERAL INFORMATION: This seminar is hands-on training with live plant material. Attendees will need their own notepad and pen, and will need to dress appropriately for outdoor practical training. Continental breakfast and lunch are included. Register early as class size is limited and will sell out quickly. Register online at www.ohiolandscapers.org/education/plantid.html

12:15PM - 1:00PM LUNCH COST MEMBERS BEFORE 06/30/17 - $79 AFTER 06/30/17 - $109

INSTRUCTED BY

NON MEMBERS BEFORE 06/30/17 - $109 AFTER 06/30/17 - $139

5 CEU’S

A P P R O V E D

Wendy Moore Davis Tree Farm

Bridget Comes Portage Lakes Career Ctr.

Russ Luyster, OCNT Impact Grounds Maint.

Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full. Register early as class size is limited and will sell out quickly.

OLA Members

$79

NON Members $109

OLA Members

$109

NON Members $139

Firm Contact Address City State Zip Phone (______) Fax (______) Email NAME OF ATTENDEE

FEE

TOTAL DUE

 Check No. ___________ Enclosed

Charge to my

 MasterCard

 Visa

Acct. No. Exp. Date Name on Card Signature Billing Address + Zipcode for Card Last Three Digits on Signature Line Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 The Growing Concern | July 2017 Register online, by mail, phone or fax • Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 Website: www.ohiolandscapers.org

PEREN N I AL FOCUS

BOBBIE SCHWARTZ, FAPLD Bobbie’s Green Thumb While many clients say that they hate orange, they often feel differently about apricot or peach.

COREOPSIS TICKSEED

Coreopsis is one of the mainstays of the perennial garden because its golden yellow composite blossoms brighten the landscape from June until frost, even on the gloomiest days. An American native, hardy from zones 3 and 4 to 7 or 9 – depending on the species – Coreopsis is usually found at the front of the border because most species grow only 1 to 2 feet high. The best known species is Coreopsis verticillata (Thread Leaf Tickseed).This species has long thread-like foliage which bolsters its ability to withstand drought (less leaf surface through which to lose water). The small, single flowers – held on slender stalks – are very floriferous. An installation of five plants can appear to be a small meadow. After the first flush has lost its petals, shear the whole planting by onethird; within three weeks, another flush will appear. Each flush is usually in bloom for three to four weeks. If faithfully sheared on time, I normally have three flushes a year. The cultivar ‘Moonbeam’ was the PPA Perennial of the Year in 1992 and is still a mainstay of many perennial gardens. Its clear, lemon yellow can be combined with almost any other perennial. ‘Golden Showers’ and ‘Zagreb’ are golden yellow, so more care must be taken when working them into a design.

8 | Official Publication of The Ohio Landscape Association

‘Zagreb’ is the shortest of the verticillata cultivars at 8 to 12 inches, while the other two can be 12 to 24 inches. In the past several years, many other cultivars with varying colors have come to market. While many clients say that they hate orange, they often feel differently about apricot or peach. I frequently introduce these people to Coreopsis ‘Sienna Sunset’ or ‘Crème Caramel’, both of which have coppery flowers and grow approximately 18 inches high. Even newer are some red cultivars, among which are ‘Red Satin’ (a ruby red) and ‘Cruizin Main Street’ (deep rose), both growing to 18 inches. There is also a bicolor called ‘Route 66.’ This 24-inch-tall cultivar is a very strong grower and has almost overpowered my ‘Moonbeam.’ continued on page 11

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PEREN N I AL FOCUS continued from page 8

Coreopsis ‘Route 66,’ ‘Mercury Rising’ and ‘Moonbeam.’

Coreopsis ‘Red Satin.’

The two species C.grandiflora and C.lanceolata are virtually indistinguishable from some of the cultivars listed, as one or the other are actually hybrids of the two. Their basal leaves are simple, while the upper ones are lobed. The flower heads are a bit larger than those of C.verticillata, as are the individual petals. To keep it blooming into the fall, flowers of this cultivar must be individually deadheaded, which can be very time consuming. If you shear this type, you will be left with unsightly stubs.

Coreopsis are an excellent alternative to Rudbeckia when a longblooming yellow perennial is desired. The color is much easier to work with, because it does not have as much orange in it. It combines well with ornamental grasses and perennials that have yellow variegation in their foliage, such as Miscanthus sinensis ‘Strictus,’ or Lysimachia punctata ‘Alexander,’ which also has yellow flowers. It is an excellent perennial for a border because its length of bloom bridges the periods when other perennials come and go.

There are several new series of hybrid Coreopsis, the foliage of which seems to be mainly C.grandiflora. The greatest asset of these hybrids is the addition of white flowers and more bicolors. The Li’l Bang Series vary in height from 6 to 12 inches and in color from red/yellow to red to white/maroon. The Big Bang Series will grow 15 to 20 inches tall and can be sheared.

Add Coreopsis to your perennial list and bring cheer to any sunny corner of the landscape. Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, freelance writer, and lecturer whose specialties are perennial gardens and four season landscapes. In addition to being an Ohio Landscape Association (OLA) member, she is an active member of the Ohio Nursery and Landscape Association (ONLA) and Perennial Plant Association (PPA). Bobbie

All Coreopsis require full sun and well-drained soil; in fact, once established, it is relatively drought tolerant. Propagation is by division, or seed.

is a Past President of the Association of Professional Landscape Designers (APLD). Bobbie’s new book, Garden Renovation: Transform Your Yard into the Garden of Your Dreams, will be published in November 2017 by Timber Press.

The Growing Concern | July 2017 | 11

FI SCAL FI TN ESS

MICHAEL J. DONNELLAN King Financial, Inc.

DEPARTMENT OF LABOR FIDUCIARY RULE The Department of Labor (DOL) Fiduciary Rule is a new ruling, scheduled to be phased in by January 1, 2018. The rule expands the “investment advice fiduciary” definition under the Employee Retirement Income Security Act of 1974 (ERISA). This legislation will automatically elevate all financial professionals who work with retirement plans or provide retirement planning advice to the level of a “fiduciary,” bound legally and ethically to meet the standards of that status. While the new rules are likely to have at least some impact on all financial advisors, it is expected that those who work on commission, such as brokers and insurance agents, will be impacted the most. The Department of Labor’s definition of a fiduciary demands that advisors act in the best interests of their clients, and to put their clients’ interests above their own. It leaves no room for advisors to conceal any potential conflict of interest, and states that all fees and commissions must be clearly disclosed in dollar form to clients. The definition has been expanded to include any professional making a recommendation or solicitation — and not simply giving ongoing advice. Previously, only advisors who were charging a fee for service (either hourly or as a percentage of account holdings) on retirement plans were considered fiduciaries.

12 | Official Publication of The Ohio Landscape Association

“Fiduciary” is a much higher level of accountability than the “suitability” standard previously required of financial salespersons, such as brokers, planners and insurance agents, who work with retirement plans and accounts. “Suitability” meant that as long as an investment recommendation met a client’s defined need and objective, it was deemed appropriate. Now, financial professionals are legally obligated to put their client’s best interests first rather than simply finding “suitable” investments. The new rule could therefore eliminate many commission structures that govern the industry. continued on page 14

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The Growing Concern | July 2017 | 13

FI SCAL FI TN ESS continued from page 12

Covered retirement plans include: • Defined-contribution plans: four types of 401(k) plans, 403(b) plans, employee stock ownership plans, Simplified Employee Pension (SEP) plans and savings incentive match plans (simple IRA) • Defined-benefit plans: pension plans or those that promises a certain payment to the participant as defined by the plan document • Individual Retirement Accounts (IRAs) There’s little doubt that the 40-year-old ERISA rules were overdue for a change. Supporters applauded the new rule, saying it should increase and streamline transparency for investors, make conversations easier for advisors entertaining changes, and most of all, prevent abuses on the part of financial advisors, such as excessive commissions and investment churning for reasons of compensation. However, the legislation has met with staunch opposition from other professionals, including brokers and planners. Financial advisors would rather be held to a “suitability” standard than a “fiduciary” standard because the latter will cost them money – in lost commissions and the added expense of compliance. Those costs will almost certainly be passed on to consumers. Many professionals fear the conflict-of-interest yardstick would essentially eliminate commissions. This in turn would force financial advisors to create or shift fees onto individuals, and could price many middle- and lower-market investors out of the market, they argue. Some critics suggest the new Fiduciary Rule makes no difference anyway. Those observers say consumers will still be subject to being cheated by “bad actors.” For example, complying with the new rule will require more paperwork. Paperwork, critics say, is a great place to hide a scam and then later say the customer signed and knew what he or she was signing. The new DOL rules are expected to increase compliance costs, especially in the broker-dealer world. Fee-only advisors and Registered Investment Advisors (RIA) are expected to see increases in their compliance costs as well. The main impact is anticipated to be connected with IRAs, since these vehicles are often handled at brokerages. In particular, rollovers from 401(k) plans to IRAs will certainly come under scrutiny.

14 | Official Publication of The Ohio Landscape Association

The bottom line is that the new DOL Rule should be a welcome addition to advisors who align their practices with the best interest of their clients. Fee disclosure should become transparent and clients may be able to easily compare costs among different investments. Advisors sitting on the same side of the table as the client certainly makes sense.

Michael J. Donnellan is President of King Financial, Inc. specializing in stock

Unfortunately, the losers will be the smaller investors, who would have to turn to technology based platforms or venture out on their own for advice, as advisors would not be able to absorb the costs and risks associated with handling smaller accounts. Also, clients that hold low cost investments, such as stocks, will now be paying fees on retirement accounts.

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The Growing Concern | July 2017 | 15

SPONSORSHIP OPPORTUNITIES DINNER SPONSOR

TROPHIES SPONSOR

CLOSEST TO THE PIN SPONSOR

LUNCH SPONSOR

CONTINENTAL BREAKFAST SPONSOR

CORNHOLE SPONSOR

COMMEMORATIVE GIFT SPONSOR

HOLE-IN-ONE SPONSOR

LONG PUTT CONTEST SPONSOR

AVAILABLE

AVAILABLE POKER GAME CONTEST SPONSOR

BEVERAGE CART SPONSORS

LONG DRIVE CONTEST SPONSOR

DRIVING RANGE SPONSOR

AVAILABLE

Thank You

TO OUR MAJOR AND CONTEST SPONSORS Sponsorship Opportunities We are excited to be holding our 17th annual golf outing at Mallard Creek Golf Club on August 3, 2017. But, we need your help to make it a success! This event helps to generate funding for our scholarship program, targeting qualified students interested in a vocation within the green industry. Call us to find out more about sponsorship features and benefits. Tee Sponsorships

(Your company name will appear on a sign at your designated tee)

Door Prize(s) Please Specify: Item(s) will be:  shipped to OLA

Commemorative Gift

$100

$1,500

Beverage Cart

$500

Poker Contest

$300

(Your company name will appear on a sign on cart)

 dropped off at OLA

Cash Donation $ Let us shop for you!

(Your company name will appear on a sign at your contest holes)

CONTACT INFORMATION Name Company Address City State

Zip Code

Phone Email Address

Payment Information



Check No. ___________ Enclosed Charge to my

 MasterCard

 Visa  Please send an invoice (Invoices terms are Net 15 days sent upon receipt.)

Acct. No. ________________________________________________________________________________________ Exp. Date_______ Name on Card ________________________________________________ Signature ___________________________________________ Billing Address + Zipcode for Card ___________________________________________________ Last Three Digits on Signature Line___________ Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 Register online, by phone, mail, or fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

August 3, 2017

Mallard Creek Golf Club Columbia Station, OH 4-person Scramble Shot gun start 9am

Each Golf Registration Includes: • • • • • •

18 Holes of Golf Golf Cart Mobile Scoring Live Leader Board Game Day Contests Driving Range

• • • •

Continental Breakfast Lunch Dinner Beverages



...

On or Before July 13 - $100 per person After July 13 - $110 per person

Number of Golfers

____

X $ ___

= $ ______



Don’t Golf? Join us for dinner!

...

$30 each

Number of Dinner Only

____

X $30

= $ ______



Tee Sponsorship (includes signage)

...

$100

Number of Tees

____

X $100

= $ ______

TOTAL

$ ______

Firm _______________________________________________________ Contact ____________________________________________ Address ______________________________________________________________________________________________________ City ________________________________________________________________________ State ___________ Zip _______________ Phone (______)____________________ Fax (______)____________________ Email ___________________________________________

NAME OF GOLFER (Correct Name is Mandatory or Forfeit Shall Occur)

COMPANY

____________________________________________

___________________________________________________

____________________________________________

___________________________________________________

____________________________________________

___________________________________________________

____________________________________________

___________________________________________________

wName of Team Captain _____________________________

Email Address of Team Captain __________________________________

Payment Information



Check No. ___________ Enclosed

Charge to my

 MasterCard

 Visa

F EATURE ARTI CLE

ORIGINALLY PUBLISHED ON THE LANDSCAPE LEADERSHIP BLOG @ LANDSCAPELEADERSHIP. COM

EXPERT ADVICE ON MARKETING YOUR SERVICES TO HOAs by Lindsey Getz

Even if you’ve worked in the commercial market for years, it’s likely you’ll find that HOAs (homeowner associations) are like no other group you’ve ever worked with before. As a result, your landscaping company must be willing to change up its marketing strategies in order to effectively target the HOAs in your area. It won’t be an easy task. It takes persistence and patience, but it can pay off if you stick with it. Ben Collinsworth, CEO and founder of Native Land Design, which is headquartered in Austin, calls HOAs “an entirely different beast” from any other market and says that landscapers who wish to tackle it need to be prepared to put in a lot of time and effort. Doing so does have the power to lead to some long-term relationships. Collinsworth says the average length of a contract with a smaller HOA might be three to five years, but with a large HOA, contracts can average seven to 10 years.

18 | Official Publication of The Ohio Landscape Association

Just don’t expect to jump into the market overnight. You have to put in the time to earn the reward.

GETTING STARTED The best advice we’ve gotten from landscape companies that have built successful relationships with HOAs in their area is to start small. The big name management companies out there are going to be next-to-impossible to reach and it’s probably not worth

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all the time and energy you’ll be putting in. Instead, use that energy to go after some small ones and start to build a history in the marketplace that will give you leverage down the road with the big guys. Collinsworth says that one of the biggest catch-22’s about the HOA market is that when you try to get in with one, the first thing they’re going to ask you is What other HOAs have you already worked with? But Collinsworth says the smaller HOAs won’t be as inclined to worry about an extensive background as they are more receptive to trying new people. As you begin your marketing efforts, you should also take an internal look at your infrastructure and be honest about whether you are prepared to handle this new market. Collinsworth says that companies that are about to start with an HOA should be prepared to handle a high level of communication. In general, HOAs are incredibly vocal. Although it’s typically a select group that this applies to (not everyone is vocal), it’s probably still more communication than you’re used to.

Collinsworth gives an example of one of the HOAs he manages that includes 4,000 homes. Though only about 5 percent of the homeowners are extremely vocal, that equates to 200 voices per month that are calling or checking in with the property manager. That person must be prepared to deal with that – knowing the right things to say and being equipped to handle all that extra communication. It can easily bog you down, but it’s part of the job when it comes to HOAs. Kevin O’Connell, director of sales and marketing and the coowner of O’Connell Landscape Maintenance, which has 20 locations throughout Southern California, says that you also have to have “thick skin” to deal with HOAs. You may get someone on the board who is incredibly critical and you have to know how to deal with it. Of the 450 clients that the company has, 400 of them are HOAs. O’Connell says they got to that point by learning the “politics” of the market. Both O’Connell and Collinsworth say that there is a “political atmosphere” to HOAs and part of the game is filtering out the voices that matter the most.

continued on page 20 The Growing Concern | July 2017 | 19

F EATURE ARTI CLE continued from page 19

continued from page 19 Of course not everyone is prepared to deal with that. While HOAs can reap plentiful benefits with large maintenance contracts and often the opportunity to create long-term relationships, it’s not going to work out if you’re not equipped to handle the tremendous amount of communication you can expect to come in. It also won’t work if you aren’t willing to work with difficult clients as HOAs can yield some of the toughest. “If you’re not already set up to field a lot of extra calls than you’re used to receiving, this is probably not the right time for you to get into the HOA market,” Collinsworth admits. “We have HOAs that call us every single day – multiple times a day, sometimes. I’ve gotten emails over the weekend with a list of concerns to be addressed immediately. If you’re not set up administratively to handle that, don’t jump in.”

HONE YOUR MARKETING Now that you’ve had fair warning and are prepared to forge ahead, let’s talk about honing your marketing efforts to truly reach the HOA market.

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One of the biggest differences between the traditional commercial market and HOAs is the fact that they don’t always have existing relationships and experience with landscapers like professional property managers do. An HOA board is made up of homeowners, so finding a trusted landscape provider is sometimes a new experience for them. When looking to hire a landscaping company, an HOA board will likely start the research process online, just like a typical homeowner would. These are folks that are reading your blog and other resources you provide on your website. If you aren’t set up with those things, you’re missing a valuable opportunity to educate HOA members. “We are constantly doing what we can to get our voices heard in the HOA communities we work with and that means not only hosting seminars with them but also having a ton of great information on our website,” says Collinsworth. “We frequently have blog posts that deal with HOA topics and send out newsletters that have information about landscaping.”

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“Be prepared when HOAs seek you out,” adds Landscape Leadership CEO Chris Heiler. “It can be hard to really go after them as you would with other companies. Instead, you have to improve your chances that they’ll find you.” “That’s why inbound marketing is so key with the HOA market,” Heiler adds. “When an HOA board member goes on their Internet search to seek out companies, you want them to be led to you. And you have to be ready when they find you.” If you’re like a lot of companies, you might have a website page for each of the services you offer. Take that opportunity to have a page about HOA services. In addition, go a step further and offer more in-depth content. This includes eBooks, reports or case studies that people can download. This kind of high-quality content not only helps position you as an expert but also allows you to provide value to an HOA. As they start to see you as a valuable resource for information they will also start to believe in your brand. You’re building trust and credibility before ever even setting foot on one of their properties.

continued on page 22

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F EATURE ARTI CLE continued from page 21

3 TIPS TO MAKE IT LAST You’ve worked hard and you’ve got your in – now how do you make it last? Kevin O’Connell, director of sales and marketing and the co-owner of O’Connell Landscape Maintenance, and Ben Collinsworth, CEO and founder of Native Land Design, which is headquartered in Austin, share their three best tips. 1.) Take Care of the Complainers First HOAs have a political climate like no other market and you must learn which voices matter most. Sometimes those super critical voices can start to hurt your business and it is worth taking care of the “squeaky wheel” first. Just make sure your crews know who they report to as they can’t be directly responding to homeowners. It can get confusing when homeowners are coming out to communicate with crews so make sure they are prepared to deal with it. 2.) Maintain Regular Communication Just because you’re “in” doesn’t mean your relationship building days are over. You must constantly be working on those relationships you worked so hard to build.

Of course, many HOAs do hire property management companies to handle vendor hiring and these companies do have relationships with local landscaping companies. Sometimes property management firms and landscapers have long-held relationships and it might feel impossible that you’ll ever find your “in.” Be patient, says O’Connell. Work on building your own relationships with these folks, knowing that it could take years to pay off. It will be worth it when it does. “Start by selling yourself as a free resource,” suggests O’Connell. “Befriend them and become valuable to them by offering help. Say ‘I’ll come take a look at that tree after work today.’ It’s a big waiting game but know that eventually these contracts do open up. You just have to be patient.” “Relationship marketing” – or networking as it’s more often called – is important when marketing to HOAs,” agrees Heiler. “Since it can be difficult to directly target this market via advertising, there must be a conscious effort to combine networking and inbound marketing efforts that will draw people to you. Position yourself as the expert and eventually you’ll get your shot to prove it.”

22 | Official Publication of The Ohio Landscape Association

Regular communication is the key to that and you cannot become complacent in that area. Fielding regular calls and answering emails in a timely fashion both still matter. 3.) Thicken Your Skin Lastly, you must be prepared to maintain that thick skin that you needed to start your marketing efforts. HOAs can be challenging and it’s not uncommon that you will get a lot more complaints than you’re used to getting. One of the reasons is that HOAs are “walked.” Homeowners are constantly walking around – walking to the clubhouse, to the pool, or even just in their walking group- and at that speed, people tend to be a lot more critical. They’re noticing a lot of issues and they are often willing to be vocal about addressing them. Because they’re also paying dues, they may also be more inclined to feel they’re owed a pristine landscape and stellar service. Expect that your work will be critiqued and that how you respond can make a big difference in that relationship you’re building.

Lindsey Getz is a freelance writer based in Philadelphia. She has been writing for the landscape industry for six years. Chris Heiler is the founder and CEO of Landscape Leadership, a sales and marketing agency for lawn and landscape industry companies.

SNOW & ICE M A NAG E M E N T

S P O N S O R S HI P EVENT INFORMATION August 24, 2017 8:30 am to 5:00 pm

SPONSORSHIP / EXHIBIT OPPORTUNITIES The OLA would like to invite you to participate in our 2017 Snow & Ice Management Clinic!

Our Snow & Ice Management Clinic is a can’t miss event for anyone in or thinking about being in the snow and ice business. Designed for both business owners and employees, the clinic will include group discussions and great information from snow and ice industry experts.

Location

St. Michael’s Woodside 5025 East Mill Road Broadview Heights, OH 44147

SPONSORSHIP/EXHIBIT INFORMATION

PRESENTED BY Ohio Landscape Association

spaces will be located outdoors on pavement and should be interactive for attendees.

Sponsorship & exhibit opportunties are available to all Green Industry suppliers - even non snow and ice related businesses. Exhibitors may set up their exhibits on August 24, beginning at 7:00 am. All exhibit

COST & BENEFITS 10x10 Outdoor Space

• • • • • • • •

Online at: OhioLandscapers.org MyOhioLandscape.com

Includes attendance for up to 2 people - All attendees receive breakfast and lunch Signage with company name displayed at the event Company will have the ability to display equipment within their 10x10 outdoor space Company logo will appear on all email blast communications promoting event with a link to company website Company logo and link to website will appear on the Snow & Ice Clinic page of our industry website with event information Company will be recognized at the event and will have the ability to pass out marketing materials to attendees Company receives a complimentary event attendance list, including attendee’s company name, contact person, mailing address, & phone number Cost: OLA Member - $400; Non Member - $550

30x40 or 20x60 Outdoor Space

• • • • • • • •

Includes attendance for up to 3 people - All attendees receive breakfast and lunch Signage with company name displayed at the event Company will have the ability to display equipment within their 30x40 or 20x60 outdoor space Company logo will appear on all email blast communications promoting event with a link to company website Company logo and link to website will appear on the Snow & Ice Clinic page of our industry website with event information Company will be recognized at the event and will have the ability to pass out marketing materials to attendees Company receives a complimentary event attendance list, including attendee’s company name, contact person, mailing address, & phone number Cost: OLA Member - $600; Non Member - $800

SIZE AND BOOTH # REQUESTED

 30x40 Outdoor Space #_______

 20x60 Outdoor Space #_______

 10x10 Outdoor Space #_______

CONTACT INFORMATION

Sponsor Company Contact Address City State Phone (______)

Zip

Fax (______) Email

PAYMENT INFORMATION

 Check # Enclosed

Charge $

 MasterCard

 Visa

 Please send an invoice (Invoices will be sent upon receipt of this form.) Acct. No. Exp. Date Name on Card Signature Billing Address + Zipcode for Card

Last Three Digits on Signature Line

SNOW & ICE MANAGEMENT CLINIC Make checks payable and send to: Ohio Landscape Association, 9240 Broadview Rd, Broadview Hts., OH 44147 Register online, by mail, by phone, or by fax: Phone 440-717-0002 or 1-800-335-6521 • Fax 440-717-0004 • www.ohiolandscapers.org

SNOW & I CE M A NAG E M E NT

REG IS T R ATI O N SNOW BUSINESS SUCCESS

EVENT INFORMATION August 24, 2017

Whether you are the owner, operations manager, person that answers the phone, or anyone in between, this is a can’t miss event! You will be treated to diverse, interesting topics, with a lot of interaction between you and the presenters, as well as your peers. Focus on making your company even better when handling the “white” side of your business. REGISTER NOW for a fun, informative day!

8:30 am to 5:00 pm

Location

SPEAKERS

St. Michael’s Woodside 5025 East Mill Road Broadview Heights, OH 44147

Kevin Gilbride / Accredited Snow Contractor’s Association

The State of Snow & Ice Legislation in Ohio - What we can do as an industry to change Ohio Legislation? Robert Holmes / Spectrum Weather & Specialty Insurance, Inc.

PRESENTED BY Ohio Landscape Association

Managing High and Low Snowfall - How to weather the storm, balance the lows and highs of Northeast Ohio’s ever changing winters and protect yourself financially Troy Clogg, LIC-M, CSP, ASCA-C / Troy Clogg Landscape Associates, MI

Build a Better Organization - Would you like to have an efficient and effective snow fighting operation? Learn to build, populate and manage people. Troy will share his unique philosophy on how to successfully hire, train and retain key employees. Marvin Montgomery / The Sales Doctor – “Get Marvinized”

The Professional Customer Approach - You only have seconds to begin reversing the negative stigma that a potential customer has about you which means the initial approach that you use is crucial. Remember that people buy from people who they know, like and trust.

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Qualifies for 5.5 CEUs for Landscape Industry Certified

Mini Trade Show: Visit industry vendors. See what’s new. Displayed equipment, products & services. Roundtable Discussions: Pertinent industry topics. Always a favorite! Panel Discussion: Hear from industry peers; Jerry Schill / Schill Grounds Management, George Hohman / Turfscape, Inc. &

Frank Dedon / Abraxus Snow and Ice Management. Drawing for Prizes: You MUST be present to win! Special Price! ~ Register one person from your company and each additional person from the company is only an additional $69! (BREAKFAST AND LUNCH INCLUDED!) Cancellations made 8 to 14 days prior to the course start date will be subject to a 30% cancellation fee. NO refunds will be issued for cancellations 7 days or less prior to the course, no shows, or cancellations on the day of the course. If, for any reason, the course is cancelled, enrollees will be notified, and fees refunded in full.

For more information on Sponsors and Presentors go to: ohiolandscapers.org

OLA Members

$99

NON Members

$149

OLA Members

$129

NON Members

$179

Company Contact Address City State Phone (______)

Zip

Fax (______) Email

NAME OF ATTENDEE (S)

FEE

Each additional person from your company is only $69

 Check No. ___________ Enclosed

Charge to my  MasterCard

 Visa

TOTAL DUE $ Acct. No. Exp. Date

Name on Card Signature Billing Address + Zipcode for Card

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PL ANT OF TH E M ON TH

JIM FUNAI, LIC Cuyahoga Community College

SHELLEY FUNAI, LIC Stan Hywet Hall and Gardens Lovely, fragrant white flowers hang from strongly horizontal side branches that make a splendid small tree for patio or near a pathway. Attractive dark green leaves turn red or yellow in fall.

STYRAX JAPONICUS JAPANESE SNOWBELL

Spring (noun): The season of chaos created to give us all heartburn, as we try anything and everything possible to keep up with the sudden impact of one million garden tasks. It can be hard to keep up each year as we experience those moments of panic when looking at our to do lists – and then realizing just how many boxes aren’t checked, or how many tasks we are late getting to. In fact, we were late getting this article in this month. (Shhh, don’t tell the designer. We’re hoping he won’t notice). Then, before you know it, it’s the 4th of July and we are all suddenly in summer maintenance mode.

26 | Official Publication of The Ohio Landscape Association

Garden designs can create a similar effect for our clients. With so many beautiful flowers erupting in late April and May, and then tapering into June; it is difficult for many people to fully grasp all they are seeing. An overload to the senses can make all flowers start to look the same, and appreciating the subtle differences of purples and pinks may get lost in that sensory overload.

26 | Official Publication of The Ohio Landscape Association

As our world, and thus our landscapes, become more (sub) urbanized, the room we have to extend seasonal interest is reduced. Good landscape design should always extend seasonal interest beyond the rush of spring, though it can be tough to extend into the much less hectic time of mid-summer. With around 100 different species identified, the Snowbells (Styrax spp.) are a large genera. You’d be pretty hard pressed though to find more than perhaps three different species available on the market, with one being the dominant landscape choice. Styrax japonicus, Japanese Snowbell, is a small ornamental tree, typically ranging around 15 feet tall and wide with a nicely rounded crown. The name Snowbell comes from the beautiful, pure-white flowers which appear in mid to late June, into early July, right around that time the rest of the garden is slowing down from the spring rush.

Each flower is a little less than 1 inch across and has 5 lobes which fuse at the base. They hang from the underside of the branches on long, pendulous stalks and have a prominent cluster of yellow stamens – i.e. that bell-knocker thing – and in whole, they resemble a million little white bells. The leaves are held on the upper sides of the branches, which serves to highlight the effect of the bells down the stems. Snowbell can be quite a show stopper when in full bloom. Garden location is of extreme importance with Snowbell, as well as other species of Styrax. While we have one known native Snowbell, (S. americanus), most come from Asia. All are found in specific natural sites though, which should be mimicked in the garden – a lesson that even the best of us forget all too often. These plants prefer protection from afternoon sun and heat and do not enjoy dry soils. The best site is one where morning sun is plenty, and soil is loose and organic, as well as on the acidic side.

continued on page 28

The Growing Concern | July 2017 | 27

PL ANT OF TH E M ON TH

continued from page 27 We have noticed in gardens that it is usually soil, and not temperatures, that push the plant into stress and decline (opposite of the many reports we have read). Most species are found in the northern parts of Japan, on the Korean peninsula, and into upper portions of China. Plants from these regions have seen plenty of cold winters and are able to adapt to anything Ohio can throw at them. That said, if you have a particularly cold exposure, try Fragrant Snowbell (Styrax obassia), which has a more northern range. There are a number of mature Fragrant Snowbells at Yew Dell Gardens in Kentucky that will certainly convince you of the beauty of the Snowbells. A few growers offer the native American Snowbell, which is more of a medium sized shrub, topping out below 10 feet. Native range extends from the deep-south up the East Coast to Virginia, and up the Mississippi and Ohio River valleys. They are typically be found near streams and wetlands, and in some parts of its range, in temporary standing water.

interesting branching habit. This is another good candidate for an uplight highlighting the branching structure, not to mention the jaw dropping effect at night when in full bloom. Fruit on the species can offer some visual interest, but we are slightly reluctant to say highly ornamental. We love the look of the fruit, but you need to be closer to the tree to appreciate it. Technically a drupe, the fruit is a little olive green/grey ball (about a half inch in diameter) that looks like it is suction cupped to the plant by the stem, which the flowers were hanging on. The five parts of the flower corolla reduce down to a flat green suction cup, holding on to the little round fruits and becoming most noticeable in August. They usually hang on through late fall. So, go ahead and extend the interest of the garden beyond that spring rush. Give your clients something to enjoy when the garden settles in for the summer! Jim Funai is full-time faculty at Cuyahoga Community College, a NALP

Japanese Snowbell is the latest bloomer of the species available on the market and will give you the best all-around features for most gardens. Fall color is typically nothing to write home about, with some yellows showing that eventually turn brown and fall off fairly quickly. However, the smooth gray bark, splitting small fissures as they mature with a bright orange inner bark, offers great winter interest and an architecturally

28 | Official Publication of The Ohio Landscape Association

accredited associate of applied science in hoticulture degree program. He is pursuing a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywett Hall and Gardens in Akron, Ohio, which offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified in Ornamental Plant Care. Contact Jim and Shelley via email at hortsquad@gmail.com.

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PREVENTING HAND-ARM VIBRATION SYNDROME In the U.S., about 2.5 million workers are exposed daily to hand-arm vibration by using power tools. Up to 50 percent of those workers – 8 to 10 million – are at risk of developing Hand-Arm Vibration Syndrome (HAVS), according to Donald Wasserman, author of “The Human Aspects of Occupational Vibration.” Other experts believe that number to be higher because HAVS goes unreported, or can be confused with carpal tunnel syndrome. In the beginning, vibration induced health conditions progress slowly, usually starting as a pain. As the exposure continues, the pain may develop into an injury, or worse – disease. Eventually, vibration can cause changes in tendons, muscles, bones and joints, and can affect the nervous system, resulting in HAVS. Workers affected by HAVS commonly report:

The development of HAVS is gradual and increases in severity over time. It may take a few months to several years for the symptoms of HAVS to become clinically noticeable.

• attacks of whitening (blanching) of one or more fingers

Three important factors affect the health effects that can result from exposure to vibration: • the threshold value (amount of vibration exposure) that results in no adverse health effects • the dose-response relationship (how the severity of the ill health effects is related to the amount of exposure) • latent period (time from first exposure to appearance of symptoms)

• • • • •

when exposed to cold tingling and loss of sensation in the fingers loss of light touch pain and cold sensations between periodic white finger attacks loss of grip strength bone cysts in fingers and wrists

30 | Official Publication of The Ohio Landscape Association

HOW MUCH VIBRATION IS TOO MUCH? As in all occupational exposures, individual sensitivity to vibration varies from person to person.

The threshold value of vibration is the level below which there is no risk of HAVS. In other words, it is the maximum intensity of vibration to which most healthy workers can be exposed every workday for their entire full-time employment without developing symptoms. Workers will not be likely to develop vibration-related injuries or disease if their exposure to vibration is maintained at sufficiently low levels. What has been observed is that the number of affected people increases as the intensity and duration of vibration exposure increases. This type of exposure-response relationship indicates a possible link between health effects and the total amount of vibration energy entering the hands or body. Depending on the intensity of exposure, the symptoms may appear months or years after the start of the exposure.

POSSIBLE SOLUTIONS FOR AVOIDING HAVS • Damping techniques or using vibration isolators on equipment provide the most effective protection. Keep machines in proper working order. Alternate between using vibrating / non-vibrating tools. Limit the number of hours a worker uses a vibrating tool. Let workers take a 10 to 15 minute break every hour. Train workers about vibration hazards, including information about sources of vibration exposure, early signs and symptoms of HAVS, and work practices for limiting exposure. • Instruct workers to keep their hands dry and warm, and to grip the tool lightly.

• • • • •

Despite its severity, HAVS is an easily prevented condition. The most important and effective means of prevention is through education and training. There are also a variety of methods that can be used to help, such as offering lower vibration alternatives. However, given that this is not always possible, many companies are opting to have their tools routinely tested to find out their vibration levels. These tools can then be fitted with safety tags to ensure the user knows exactly how long they can use the tools for. Some companies are going a step further by using specific hardware and software, such as TOOLMINDER and Reactec’s HAVmeter, to track an employee’s vibration exposure in real time.

RESOURCES

*OSH Answers Fact Sheet: http://www.ccohs.ca/oshanswers/phys_agents/ vibration/vibration_effects, Canadian Centre for Occupational Health and Safety (CCOHS). Reproduced with the permission of CCOHS, 2017. * U.S. Navy Safety Center website: http://www.public.navy.mil * Earlsmere Business and Supplies website: https://www.earlsmere.co.uk/

The Growing Concern | July 2017 | 31

D I RECTI ON S

SANDY MUNLEY

Executive Director The Ohio Landscape Association

SUMMER EVENTS Four… or foursome, that is! It is time to round up your golf team and plan for a great 18 holes of golf with plenty of food, fun, and friends at the OLA Scholarship Golf Classic. The Classic is scheduled for Thursday, August 3rd at Mallard Creek Golf Club in Columbia Station. It will be here before you know it, so be sure to register your team now! The golf committee, OLA Board and OLA staff are always looking for ways to keep the Golf Classic exciting. This year we have added a new game - Poker – where you will have a chance to win some money! Here is how it will work: Your team can buy into the game for $20 in the morning before golf. You will receive 3 playing cards. At a designated hole, you will receive another card. At a second designated hole, you will receive your fifth card and have the opportunity to trade in cards for a small fee to improve your hand. The hands will be judged at the pavilion after golf and the winning team will receive a cash prize! Doesn’t that sound like fun?

The Winking Lizard will again cater the event because of the rave reviews we continue to received! Lunch will include fresh grilled hamburgers and sausage sandwiches. Dinner will still be an All-U-Can-Eat buffet of BBQ chicken and ribs, but this year, will be served with garden salad, vegetable medley, mac & cheese, and garlic bread. Yum! If you do not golf, you can purchase a dinner ticket and join us for an early dinner at 3:30 pm. There are a few sponsorships still available. To hear more about these opportunities, call thr OLA office as soon as possible. continued on page 34

32 | Official Publication of The Ohio Landscape Association

ADVERTI SI N G I N D E X

WELCOME NEW MEMBERS! The Ohio Landscape Association is delighted to welcome the following new members to the association:

ASSOCIATE MEMBERS Frank Brothers Supply, Inc. 9718 Avon Lake Road Lodi, OH 44254 (330) 948-1006 Doug Frank

SCA

Botson Insurance Group, Inc.

Davis Tree Farm & Nursery, Inc.

Irrigation Supply, Inc.

Klyn Nurseries, Inc.

Mason Structural Steel, Inc.

Medina Sod Farms, Inc.

Millcreek Plants

Nursery Growers of Lake County Ohio

O’Reilly Equipment, LLC

Premier Plant Solutions

Shearer Equipment

Abraxus / Royalton Supply

To become a member of the OLA, complete the online application process, or download the PDF version and mail or fax your application in. Both options can be found at http://www.ohiolandscapers.org/olamembership.html. You may also call the OLA office, Monday thru Friday, 9am - 5pm to speak with a staff member.

S S I F I E

ONLINE CLASSIFIEDS Looking for Classified and Help Wanted ads? Want to post one of your own? You’ll find them at ohiolandscapers.org or myohiolandscape.com. HELP WANTED ADS Help Wanted ads are posted on both our industry website and our consumer website, along with bi-monthly postings via social media. CLASSIFIED ADS (I.E. Equipment for sale) Classified ads are posted on our industry website ohiolandscapers.org COST MEMBERS: $35 plus $3 for each 10 words for 30 days. NON MEMBER: $70 plus $3 for each 10 words for 30 days. Please send all inquiries and ad content to: info@ohiolandscapers.org or call the OLA office at 440-717-0002.

The Snowfighters Institute

Sohar’s / RCPW, Inc.

6 Three-Z-Supply 2 Unilock 34

Valley City Supply

VanCuren Tree Services, Inc.

Zoresco Equipment Company The Growing Concern | July 2017 | 33

D I RECTI ON S continued from page 32

Another way to support OLA Scholarships and enjoy the entire day is to volunteer at the event. We need people to help with registration, contests, pavilion set-up, scoring, take down, etc. Please give us a call in the OLA office for details on volunteering. The OLA Scholarship Golf Classic is always a huge event, for a great cause, where everyone has fun! Whether you are a hacker or a pro, it is the place to be on August 3rd.

NGLCO FIELD DAY OLA will have a booth at the NGLCO Field Day, so come out to see us and support the nursery growers! This year’s field day is special, because it is the 50th anniversary of the event and they have some special plans to celebrate the anniversary. Field day will be once again hosted by Debonne

Endless Possibilities

Northeast Ohio’s Premier Outdoor Living Specialty Store & Stone Supplier 330-483-3400 • ValleyCitySupply.com

34 | Official Publication of The Ohio Landscape Association

Vineyards in Madison. Chalet Debonne Vineyards is the largest estate winery in Ohio, boasting over 175 acres of vines. Visit the trade show exhibitors in a County Fair atmosphere. Then tour the winery and their Micro Brewery, then Cellar Rats Brewery. For more information go to www.NGLCO.com

PLANT GEEK DAY While we are talking about nurseries, make sure you save the date for our first ever Plant Geek Day! We are planning a fun day of education with a few sponsor displays on September 14th. This event is for owners, designers, crew people, and anyone the needs to know more about plants! It will be held in the gymnasium at St. Michael’s Woodside Event Center at the backside of the building. This will be a “cannot miss” event!

INTERNAL OPERATIONS August 7–10, 2017

Poor office management can lead a company to poor cash management, poor record-keeping and unacceptable management practices. This, in turn, can hurt a company’s ability to perform professionally in the eyes of its stakeholders, employees and customers. Attendees of the Internal Ops event will discuss HR issues as well as concerns surrounding service providers. They will be introduced to new technology and will learn how to deal with the information flow, proper record-keeping, and best practices for keeping the company positioned for efficient and effective management of “back office” operations.

www.snowfightersinstitute.com/internal-ops

Upcoming Snowﬁghters Institute In-House Events:

FORUM FOR SALES August 28–31, 2017 Attendees of the Forum For Sales Event will learn how to position and price their services as a risk management solution, as opposed to a commodity business.

EXTERNAL OPERATIONS September 11–14, 2017 Training ﬁeld crews to properly attack the snow event, training and guiding sidewalks crews appropriately, proper communications protocols are just a few things you will take away from the External Ops Event.

OLA MEMBERS RECEIVE $500 OFF ANY IN-HOUSE EVENT BY ENTERING PROMO CODE OLA WHEN REGISTERING ONLINE.

www.snowﬁghtersinstitute.com 814-455-1991

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9240 Broadview Road Broadview Hts., OH 44147-2517

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D AY ST. MICHAEL’S WOODSIDE, 5025 EAST MILL ROAD, BROADVIEW HTS., OHIO 44147

SAVE THE DATE 09.14.17 Encouraging Professional Standards and Promoting the Green Industry