Growing Concern
The
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A P U B L I C AT I O N O F T H E O H I O L A N D S C A P E A S S O C I AT I O N
OLA Annual Meeting
November 17 – Guest Speaker: Nationally recognized security expert, Tim Dimoff. PAGE 7
OLA Education Series
October 14 – Landscape Photography Clinic at Stan Hywet Hall and Gardens PAGE 21
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PR ES I DEN T’S COLUM N
BRYAN TAYNOR Hidden Creek Landscaping, Inc.
WHAT’S YOUR RELATIONSHIP STATUS? Business is all about relationships. With our clients, we enter into the relationship when we choose to do business together. And hopefully, just hopefully, if that initial interaction is successful, we begin what could potentially be a long term, healthy relationship. And, like all relationships, a business relationship will have its ups and its downs; the one thing we – as the contractor – need to keep in mind, is that each of our relationships need to be nurtured in order to succeed. As is the case with any relationship, the key to a healthy business relationship is trust. Our clients trust in us to provide them with the solutions they are looking for and at the value they expect. In turn, we trust them to compensate us, as agreed, and more importantly, remain faithful to us as a client. Now, we all know this is not always the case. Everyone has those clients that constantly look for the lowest bid for every
There are so many factors to consider when rating your clients, but it needs to be done in order for you to grow, be profitable, and perhaps most importantly, be happy. little project, regardless of how long we’ve been doing business together, so I ask; Is that a healthy relationship built on trust? I can only imagine if I told my wife, “I’m currently soliciting bids for the spouse position this year,” how well that would go over. Right? continued on page 6 The Growing Concern | October 2016 | 3
TAB LE OF CON TEN TS O C T O B E R 2 0 1 6 WWW. OH I OLA N D SCA P E R S. OR G OH I O’ S P R OF E SSI ON A L G REEN I N D U ST R Y A SSOCI AT I O N OHIO LANDSCAPE ASSOCIATION 9240 Broadview Road Broadview Heights, Ohio 44147 Phone: 440.717.0002, or 1.800.335.6521 Fax: 440.717.0004 Web: www.ohiolandscapers.org and www.myohiolandscape.com EDITOR Rick Doll, Jr. REGULAR WRITERS Michael J. Donnellan, King Financial, Inc. Jim Funai, LIC, Cuyahoga Community College Shelly Funai, Stan Hywet Hall and Gardens Sandy Munley, Ohio Landscape Association Bobbie Schwartz, FAPLD, Bobbie’s Green Thumb Bryan Taynor, Hidden Creek Landscaping, Inc.
FEATURES
3 8 11 14 22 26 32 33 34
PRESIDENT’S COLUMN
What’s Your Relationship Status?
PERENNIAL FOCUS
Dryopteris erythrosora Autumn Fern
FOR SAFETY SAKE
7 Must-have Tree Trimming Safety Tips
PLANT OF THE MONTH
Viburnum cassinoides Witherod Viburnum
FISCAL FITNESS
Portfolio Diversification
FEATURE ARTICLE
ADVERTISING INFORMATION Submission deadline: 10th of the month, prior to the month of publication. For advertising rates, please call 440.717.0002, 1.800.335.6521, or email Rick Doll at rick@ ohiolandscapers.org. DISCLAIMER The Ohio Landscape Association, its board of directors, staff and the editor of The Growing Concern neither endorse any product(s) or attests to the validity of any statements made about products mentioned in this, past or subsequent issues of this publication. Similarly, the opinions expressed in The Growing Concern are those of the authors and do not necessarily represent the views of the Ohio Landscape Association. OFFICERS President Bryan Taynor
OLA STAFF Executive Director Sandy Munley
President – Elect Cathy Serafin, ASLA, RLA
Communications & Events Manager Rick Doll, Jr.
Treasurer Marie McConnell
Membership Coordinator Noreen Schraitle
Work Stress is Fixed With Better Priorities
Immediate Past President Steve Moore
DIRECTIONS
DIRECTORS Eric Brubeck, ASLA Adam Capiccioni James Funai Jacob Grimm Nathan Kowalsick Domenic Lauria
ADVERTISING INDEX WELCOME NEW MEMBERS
4 | Official Publication of The Ohio Landscape Association
C AL ENDAR OF EVEN TS UPCO M I N G OLA MEETINGS , EDUC AT I ON SE MI N A R S, A N D OT H E R G R E E N I N D UST R Y EV ENT S
OCTOBER
DECEMBER
OCTOBER 14, 2016 OLA LANDSCAPE PHOTOGRAPHY CLASS
OCTOBER 19-21, 2016 GIE+EXPO AND HARDSCAPES NORTH AMERICA
DECEMBER 1, 2016 DORMANT PRUNING CLINIC (NE Ohio)
Whether you are building your portfolio, sharing your work via social media, or entering the Landscape Ohio! Awards program, you NEED great photographs to help promote your business. This class, not overly technical, will teach you about composition, lighting conditions, angles and setting the stage to tell your stories. Plus, we will talk about a few advanced concepts such as shooting water, fire and landscape lighting. Shutter speed, aperture and ISO will also be part of the advance topics discussion. Held at the beautiful Stan Hywet Hall and Gardens in Akron, instructed by professional photographer, Andy Webb. For more information contact OLA at 1-800-3356521, or visit OhioLandscapers.org.
These two tradeshows are co-located at the Kentucky Exposition Center in Louisville, KY and are held in conjunction with Landscapes 2016. Indoor displays along with a vast outdoor equipment demo area make this a fun show to attend. October 19 is reserved for dealers only. For more information to go to gie-expo.com.
Dormant Pruning of Landscape Plants is a half-day, hands-on clinic and a timely training opportunity for you and your crews to get back to the basics and learn the proper way to prune in time for winter and early spring pruning. For more information contact OLA at 1-800-3356521.
OCTOBER 19-21, 2016 LANDSCAPES 2016 Formerly known as the Green Industry Conference (GIC), this is a large landscape and lawn care industry educational conference held in Louisville, KY in conjunction with the GIE+EXPO and Hardscapes North America trade shows. For more information contact the National Association of Landscape Professionals (formerly PLANET) at 1-800-3952522 or visit landscapeprofessionals.org
OCTOBER 27, 2016 OLA CENTRAL OHIO MEETING Millcreek Gardens will host the October OLA Meeting. The event will include a tour of Millcreek, a speaker and food, fun, and networking. Please check the OLA website ohiolandscapers.org for details coming soon or contact OLA at 1-800-335-6521.
NOVEMBER NOVEMBER 17, 2016 OLA ANNUAL MEETING Tim Dimoff, nationally renowned security expert, will discuss Security Best Practices for your company. Held at St. Michael’s Woodside in Broadview Hts., OH. For more information contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.
NOVEMBER 29, 2016 DORMANT PRUNING CLINIC (Central Ohio) Dormant Pruning of Landscape Plants is a half-day, hands-on clinic and a timely training opportunity for you and your crews to get back to the basics and learn the proper way to prune in time for winter and early spring pruning. For more information contact OLA at 1-800-335-6521.
JANUARY JANUARY 16-18, 2017 MGIX – formerly known as CENTS Tradeshow with educational sessions held at the Greater Columbus Convention Center. For more information contact the ONLA at 800825-5062.
JANUARY 17, 2017 OLA HOSPITALITY SUITE Come network with others in the Green Industry. Hosted by OLA. Held at the Hampton Inn and Suites, 501 North High Street, Columbus, OH, 5 pm to 7 pm, across the street from the Columbus Convention Center at the close of MGIX for the day. For more information contact OLA at 1-800-3356521, or visit OhioLandscapers.org.
JANUARY 26, 2017 OLA MEETING Ultimate Networking – Learn From Your Peers. A series of roundtable discussions on various topics to help increase your bottom line. Held at St. Michael’s Woodside in Broadview Hts., OH. For more information contact OLA at 1-800-335-6521, or visit OhioLandscapers.org.
The Growing Concern | October 2016 | 5
PR E S IDENT’ S C OL UMN continued from page 3 As in many relationships, we also all have those clients that we will do anything for, just to keep them happy. Maybe it’s a high profile client or property, or maybe it’s a client that accounts for a big part of your revenue. Ask yourself; Do they take advantage of their position in the relationship? And if so, doesn’t that start to become an abusive relationship, as opposed to a healthy one where there is mutual respect and trust? Maybe it’s time to reevaluate your relationship status with some of your clients. We all tend to evaluate clients or accounts based off revenue and whether or not they are profitable, but there are other factors. You also need to look at the relationships you have with your vendors and subcontractors. These are also important relationships that require attention on a regular basis, not just when something goes wrong. More often than not, they are the key to your business success, so take time to review pricing, performance, and have an open and honest conversation on the status of the relationship. As we approach the end of the season and start working on renewals and new sales, it is a good time to evaluate your accounts and determine if it is truly a strong, healthy relationship that’s worth maintaining. In addition to contract revenue, other things to consider are snow revenue, enhancement revenue, and the potential for long term enhancements. Also, consider location. Maybe the account is in an area where you used to have density, but no longer do. Do they constantly put you out to bid, or maybe you have the maintenance contract but the client always bids out the enhancements. Do they generate any referrals for you? There are so many factors to consider when rating your clients, but it needs to be done in order for you to grow and be profitable, and perhaps more importantly, happy. When reviewing our clients, I like to put a list together with all the revenue information, as well as all the other factors to consider, and then give each a rating to determine if the account is worth keeping. Ultimately, the goal is to consider whether or not the client fits your business model. After all, that model is going to change as your business grows. Finally, like in all relationships, effective communication trumps all. Have the conversation with your client, be honest with them about what you are thinking, and why. Then determine; Is this a healthy relationship? Maybe it’s worth keeping and working on it to see where it goes, or maybe it’s just time to see other people.
6 | Official Publication of The Ohio Landscape Association
PL ANTOLA OF TH E M ON THANNOUNCEMENT MEETING
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MEETING DATE
NOVEMBER 17, 2016
LOCATION
ST. MICHAEL’S WOODSIDE 5025 EAST MILL ROAD BROADVIEW HEIGHTS, OH
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SECURITY BEST PRACTICES
WHAT YOU NEED TO KNOW TO MAXIMIZE SECURITY AT YOUR BUSINESS November 17, 2016 Nationally recognized security expert, Tim Dimoff, will focus his talk on planning and managing security for your business. Tim will discuss how times have changed and the idea that there should be a fool-proof security protocol in place for your business which has been effectively conveyed to your entire organization.
• Learn about security threats • Learn the benefits of proactive security planning • Identify your vulnerabilities Speaker Bio Tim Dimoff is considered one of the nation’s leading authorities in high-risk workplace and human resource issues. He is a speaker, author and consultant. As a consultant to human resource directors, law enforcement and the media, Dimoff has been called upon to examine evidence from crime scenes, victims and witness reports to develop an offender profile. A former award-winning narcotics detective and SWAT member, Dimoff utilized his vast law enforcement experience when founding SACS Consulting and Investigative Services, Inc.
He is a Certified Protection Professional (CPP) through the American Society of Industrial Security (ASIS). This is a designation that is recognized worldwide as the highest achievement accorded to a security practitioner. He is also a The TASA Group registered legal expert in human resource, management training, police and corporate security procedures. Dimoff holds a Bachelor’s of Science in Sociology, with an emphasis in criminology, from Denison University. He resides in Northeast Ohio with his wife, Michelle and their three children.
SPEAKER
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SACS Consulting & Investigative Services
REGISTER ONLINE AT OHIOLANDSCAPERS.ORG OR CALL THE OLA AT 1-800-335-6521 OR EMAIL INFO@OHIOLANDSCAPERS.ORG
PEREN N I AL FOCUS
BOBBIE SCHWARTZ, FAPLD Bobbie’s Green Thumb Autumn Fern is a bold and beautiful choice for shady borders and woodland gardens.
DRYOPTERIS ERYTHROSORA AUTUMN FERN
Most gardeners look first to flowers for color. Designers look first to foliage for color and texture and then to flowers, because foliage color and texture last much longer than flowers. This reliance on foliage is even more important in the shade garden. If you have a client who loves bright colors, it is difficult to find them in plants that thrive in the shade.
8 | Official Publication of The Ohio Landscape Association
One exception is Dryopteris erythrosora, the Autumn Fern. As the pink fiddleheads unfurl, they become glossy fronds that are coppery orange. Although they eventually turn a lustrous dark green, they do jazz up the shade and last well into winter. Happily, although most new fronds appear in the spring, if the site is irrigated, they also appear sporadically throughout summer and fall, more true of the cultivar ‘Brilliance’ than the species.
This fern has several other attributes. While it is amenable to moist soil, it will also thrive in dry shade once established. I have planted it in a few different spots, one of which is quite dry but the fern is thriving. Deer leave it alone and its size, only 18 inches high and wide, means that it can be used in the front or middle of a border. When irrigated, it can become larger.
Autumn Fern is native to Asia but is quite happy and suitable in our landscapes and is hardy to zone 5. I love to use this fern as a textural contrast to bold foliage such as Kirengeshoma palmata (which must have moisture to thrive), any of the shade loving hardy geraniums, beside the large leaves of hellebores and in front of Hydrangea arborescens ‘Invincibelle Spirit.’ In another location, at the base of an old Pieris japonica, I’ve planted it to hide the bare “bottoms.” You can’t go wrong with this tough but lovely fern. Bobbie Schwartz, FAPLD, owner of Bobbie’s Green Thumb in Shaker Hts., Ohio, is a landscape designer, consultant, freelance writer, and lecturer whose specialties are perennial gardens and four season landscapes. Bobbie is a Past President of the Association of Professional Landscape Designers (APLD). She currently serves as chair of the ONLA Plant Selection Committee. She can be reached at (216) 752-9449.
In spring, autumn fern’s fronds unfurl a copper red, then turn to bronze, and finally become a shiny dark green.
The Growing Concern | October 2016 | 9
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FOR SAFETY SAKE
7 MUST-HAVE TREE TRIMMING SAFETY TIPS Tree trimming operations can be dangerous and require a different set of skills, like climbing, often with portable power tools like chainsaws or trimmers. You may have to use an aerial lift to reach tall branches, putting you, or your staff at risk for falls (or electrocution, if you’re near power lines). In fact, the two leading causes of death while tree trimming are falls from heights and electrocution, so extra training is needed before working at heights or near power lines. Remember these 7 tips before you trim your trees: 1. WEAR THE RIGHT PPE. Protect your hands with leather lineman’s gloves. For electrical work, wear close-fitting, long sleeved clothing and a non-conductive hard hat. Tree trimming operations can expose your eyes to dust, wood particles, insects, and pine needles, so be sure to wear comfortable eye protection. When operating a trimmer or chainsaw, you’ll also need ear protection. Wear shoes with heel and slip-resistant soles. Use chaps and gauntlets during chainsaw operations. And don’t forget fall protection!
2. DO A PRE-WORK ASSESSMENT. Each tree and job may require a different strategy and a different set of gear. If you use a ladder, tie it off on a secure branch. For higher climbs, you may need a fall protection harness, climbing rope, or an aerial lift. Inspect ropes, harnesses, and latches before and after each use. Be extremely careful when cutting branches and limbs to avoid accidentally cutting or damaging your equipment. Check the local news – if you’re expecting wet, icy, or windy weather, it’s a good idea to call off a job that includes climbing or aerial access. You’ll also need to conduct an inspection for hazards like broken limbs and electrical lines before you start work. Inspect and sharpen any tools to make sure they operate efficiently and safely. continued on page 12 The Growing Concern | October 2016 | 11
FOR SAFETY SAKE 3. PROTECT PASSERSBY AND CO-WORKERS. Mark off your work area around the tree to protect passersby and co-workers. If you are working on a tree that extends near or over a road, wear high visibility clothing. Take into consideration the speed limit of that road and its shoulder width to determine what cones and signs are needed. 4. WORK WITH A PARTNER. It’s always a good idea to work with another person who stays on the ground while you’re climbing. In the event of an emergency, both you and your partner should have training in CPR and first aid. 5. DON’T USE CONDUCTIVE TOOLS NEAR POWER LINES. This includes ladders, pole trimmers, or other tools that can conduct electricity if they come into contact with overhead power lines or electrical conductors. Even downed power lines can still contain energy which can gravely injure or kill you. To be safe, treat all power lines as if they are energized, until you confirm that they are not.
6. FOLLOW MINIMUM WORKING DISTANCES FROM POWERED LINES. Don’t get close unless absolutely necessary. Don’t de-energize any power lines unless you are trained, qualified, and authorized to do so. If your job requires you to get close with energized power lines, contact the utility company to de-energize the lines or request that the lines be covered with insulating hoses or blankets before you proceed with your work. 7. INSPECT TREES AND LIMBS FOR CRACKS AND WEAKNESS BEFORE YOU CLIMB. Break or cut off dead limbs as you climb. Never use dead, weak, or split branches for support. Place your feet and hands on separate limbs as you climb and only move one step at a time. While climbing, always work with another person who stays on the ground. If the tree is unsafe to climb, an aerial lift may be necessary. Always get training before operating or using an aerial lift. Originally posted in Training and Leadership on the SafetySmart blog site located at https://blog.safetysmart.com. Post was made by Ashley Ossmann on January 1, 2015.
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12 | Official Publication of The Ohio Landscape Association
Membership
Advantages
GROUP WORKERS’ COMPENSATION
PUBLIC RELATIONS
Substantial base rate reductions helping many members save thousands of dollars on their BWC premiums!
The OLA offers increased public awareness through the distribution of press releases and participation in public events. Landscape Ohio! Magazine, a supplement to Cleveland and Ohio Magazines, runs twice a year and features projects completed over the past 5 years by members who enter the Landscape Ohio! Awards Program (200,000+ readers).
EDUCATIONAL SEMINARS The OLA offers many continuing education opportunities to help fine tune your business, as well as your employees’ technical skills. Members receive discounted pricing and wait list priority for all seminars and clinics.
SCHOLARSHIP PROGRAM
Meetings with great speakers are held in the Cleveland and Columbus regions at NO COST to members.
The OLA is involved with vocational schools and colleges throughout the state, promoting the landscape industry and offering scholarships to high school and college students studying horticulture.
PUBLICATIONS
OLA SCHOLARSHIP GOLF OUTING
REGULAR PROGRAMS/MEETINGS
The OLA’s monthly magazine, The Growing Concern, features articles that will help you run your business professionally and profitably. Our Membership Directory will keep you in touch with other members.
INTERNATIONAL CERTIFICATION PROGRAM We are proud to be a part of the partnership that offers the Landscape Industry Certified Technicians Test in Ohio. Show your professionalism and become Landscape Industry Certified! www.landscapecertifiedohio.com
ADVOCACY OLA monitors legislative issues, both at the state and national level, to help protect your business interests.
Great time, great fundraiser to support OLA Scholarships!
OFFICE SUPPLY DISCOUNT The OLA’s partnership with Office Depot/Office Max provides discount pricing on office products to OLA Members. With this program you can receive up to 80% off of preferred products, 15% off 3,000 most commonly used products, and more!
CDL TRAINING Discounts on commercial driver’s license training are available.
FUEL DISCOUNT PROGRAM
LANDSCAPE OHIO! AWARDS PROGRAM
Volume discounts for OLA members participating in this group savings plan.
This prestigious awards program was created to increase awareness of quality landscaping and how it improves our environment. This annual competition recognizes and applauds designers, installers, and property owners.
HUMAN RESOURCE MATERIALS
OLA CONSUMER & INDUSTRY WEBSITES The OLA is home to two unique websites. Our consumer site, MyOhioLandscape.com, is geared towards the property owner – and among other useful information – houses a searchable database of members by location, as well as by the types of work they perform. Our industry site, Ohiolandscapers.org, features a Member Center which offers OLA members exclusive access to important industry information, the ability to download OLA logos, our membership directory, and useful business resources such as links to sites that will help you run your business more efficiently. We offer downloadable forms to keep your business in compliance with PUCO regulations, and online registration for classes and meeting opportunities.
Group discounts on drug free workplace programs, employee manuals and more.
INSURANCE PROGRAMS A variety of specialized insurance programs to help protect you, your business and your employees are offered through OLA partners.
CREDIT CARD PROCESSING SERVICES Competitive pricing for processing debit and credit cards, customer loyalty programs, gift cards, and more!
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9240 BROADVIEW ROAD, BROADVIEW HTS., OH 44147 • PHONE: 440-717-0002 1-800-335-6521 • FAX: 440-717-0004 OHIOLANDSCAPERS.ORG • MYOHIOLANDSCAPE.COM
PL ANT OF TH E M ON TH
JIM FUNAI, LIC Cuyahoga Community College
SHELLEY FUNAI, LIC Besides having attractive foliage and growth habits, the best viburnums also offer lovely— sometimes even fragrant—flowers. Many also boast colorful fruits and stunning fall foliage.
Stan Hywet Hall and Gardens
VIBURNUM CASSINOIDES WITHEROD VIBURNUM
At the beginning of any new school year, it is always fun to gather the new group of budding horticulturists – or is it seedling horticulturists – to explain the joys of learning plant names. It seems there are always a few name changes we discover, from one year to the next, thanks to bored taxonomists with too much fancy DNA equipment. However, before sharing with our students the pain that names can, and will change, we have to overcome the whole botanical name versus common name challenge. In truth, if you really take the time to explore how a plant’s name came about, you can discover some interesting stories and uncover some unique information about the plant. It is no secret that the two of us like to explore that very topic and share with you, so that you can share with your clients, as well! Thanks to a visit from our friend and mentor, Bill Hendricks, up at Klyn Nursery, this month we have Viburnums on our minds. Jim was picking up a couple of plants for a project our students were installing and accidentally put eight different Viburnum species in his truck. It was the strangest thing, but of course we had to plant them in the Viburnum collection at our home – it was the responsible thing to do for these poor lost Viburnums!
14 | Official Publication of The Ohio Landscape Association
This brings our collection at home up to 13 species – with a number of cultivars added in – including some staples, like; V. x burkwoodii (Burkwood viburnum), V. x carlcephalum (Fragrant Snowball), V. carlesii (Korean Spice), V. dentatum (Arrowwood), and lots of V. plicatum (Doublefile). More inspiring are some of the less used species, including; V. acerifolium (Mapleleaf ), V. cassinoides (Witherod), V. dilatatum (Linden), V. lantanoides (Hobblebush), V. lentago (Nannyberry), and V. x pragense (Prague). We know what you are thinking. There is clearly room for improvement in this collection and we are shamefully aware of the species that need to be added. We promise, we won’t let you down!
The particular species of Viburnum that we want to share with you this month is the Witherod Viburnum, Viburnum cassinoides. We’ll dive into the common name meaning, and offer some other colloquial names this plant has in a bit, but first let’s talk about what an attractive plant this is. Witherod is a native shrub spanning a northern range from Newfoundland, west to Manitoba, and proceeding down to Georgia – following the Appalachian Mountains to the south. It can be spotted growing at the highest peaks in Shenandoah National Park, coming out of a crack in the granite, all the way down the slope to the edges of streams and rivers. This plant is tough and has adapted to our wide swings of weather and soil conditions. Once established, a summer like we just went through – hot and dry – is of zero concern. It can also roll with the punches of a late frost, or a soaking wet spring season just as well. Insects and disease are not of much concern, including the evil Viburnum Leaf Beetle (Pyrrhalta viburni) which seems to do minimal damage despite being a native shrub. Expect this multistem shrub to form a dense,
rounded habit settling in between 6 to 10 feet tall and wide, making a great backdrop in the shrub border. It can be quite effective as a living fence, as well. Sometime in June, it will erupt in flat-topped, white flowers with very prominent, yellow stamens that give an overall cream color. These flowers are profuse, held upright at the ends of the branches for a week or two of effect. Later in summer, green fruits will ripen into a beautiful mix of pinks, rose, and robin’s egg blue, ultimately diving into deep blue and eventually black. Often, you’ll find all colors present in each cluster of fruit at the same time. Leaves emerge in early spring with a chocolate-purple tinge, then fade to a deep green for the summer, giving way to reds, oranges, yellows, and some deeper purples for the fall color display. If not a four-season plant, surely it rewards with three very solid performing seasons. Don’t you just love a plant that you can stick in a landscape and leave it alone? Give these the room they need… back away from the power shears… and just enjoy the beauty it will throw your way! continued on page 17 The Growing Concern | October 2016 | 15
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BE REMEMBERED AND RECOGNIZED FOR YOUR SUPPORT OF THE OLA! 16 | Official Publication of The Ohio Landscape Association
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PL ANT OF TH E M ON TH continued from page 15 So… back to the names. Depending on the source and location of its native habitat, you may hear this plant called Witherod, Northern Witherod, Swamp Viburnum, Appalachian Tea Viburnum, Swamp Blackhaw, or Wild Raisin. And while common names can be troublesome, they can also be pretty interesting to think about. Most common, to us here in Ohio, is Witherod Viburnum. Northern Witherod evolved from distinguishing it from a very similar looking southern, or smooth Witherod (V. nudum) which we use leaf margin – toothed to some degree on cassinoides, entire on nudum. So what is a Witherod? Withe is Olde English – and of course we put the “e” on the end of old (because you never pass up an opportunity to pay tribute to fine malt liquor) – for “a strong but flexible branch” and was used to describe branches that would be suitable for weaving in a fence or some type of basketry. Rod is just what it seems – as in fishing rod – a long and straight stem much like stems found on Arrowwood Viburnum. Witherod describes the stems of this upright shrub quite well, as they are very sturdy and very straight.
of the fruit (Blackhaw and Raisin). Haw is Appalachia slang for a fruit that looks like a Hawthorn. So, Blackhaw is a fruit that looks like Hawthorn that is black – referring to the late stage of ripening as it turns purply-black. The Wild Raisin is describing the early winter look of the black fruit, as it shrivels up to look just like a raisin on the plant. As always, we could go on for days about Viburnums, but I suppose we’ll cut ourselves off and just encourage you to try this beautiful shrub in your next planting. Everyone plants the Doublefile Viburnums; they’re a dime a dozen. Put this beauty into your landscape and get ready for some incredible fruit displays.
Jim Funai is full-time faculty at Cuyahoga Community College, a NALP accredited associate of applied science in hoticulture degree program offering many paths to higher education in the green industry. He is pursuing a PhD in Landscape Engineering and Forestry and is a Licensed Arborist. Shelley Funai is Grounds Manager at Stan Hywett Hall and Gardens in Akron, Ohio, which offers a historic estate designed by Warren H. Manning and a beautiful manor house museum. She is Landscape Industry Certified
Other common names describe where the plant is often found (Swamp), or what it is used for (Tea), or a description
in Ornamental Plant Care. Both are graduates of The Ohio State University. Contact Jim and Shelley via email at hortsquad@gmail.com.
The Growing Concern | October 2016 | 17
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DEADLINE TO ENTER DECEMBER 16, 2016 RULES, REGULATIONS & ENTRY FORMS AVAILABLE @ OHIOLANDSCAPERS.ORG
Winning projects will be featured in the Spring/Summer 2017 Landscape Ohio! Magazine — a supplement to Ohio Magazine and Cleveland Magazine. Entrants will be invited to join us in March 2016 for a dinner and awards presentation.
Fight the Urge to Procrastinate • Keep designs current and show the job as it was actually installed. • Take pictures throughout the different seasonsespecially if entering for seasonal color! • Always carry a camera with you. It is easier than finding time to get back at a later date and missing that perfect photo opportunity. • Take plenty of shots so that you can submit the very best. • Take pictures early enough so that you have time to shoot again if needed. • Take before and after shots from the same location. Let the Picture Tell the Story • Remember, a picture is worth a thousand words. • If you framed a great view, created an outdoor room or have a great focal point, allow the picture to show it. • Use appropriate lighting – Judges can’t make out details of dark or bleached out pictures. Morning, late afternoon, or cloudy days are often better for your photo shoot. Allow the Jobs to Mature • Sometimes a season or two of growth on plants or aging of fresh cut stone can make an average job a great one. (Make sure that the project is maintained.) • Projects that are up to 5 years old qualify to enter. Help the Project Look "Lived In" • You created an outdoor room. If the grill is in the garage, move it out to the patio. If the table umbrella is closed, open it. Cushions can also add color and warmth. • Also, an empty bench or table looks better with a pitcher of iced tea and a pair of drinking glasses on it. Tidy Up Before You Shoot • Remove any debris or clutter such as litter, leaves, garbage cans, children’s toys or hoses. • Shoot High – Shoot Low • Sometimes the angle of a shot can make a nice picture even better. • Be creative – take aerial shots from a ladder or rooftop, but remember to put safety first! • Shoot low to the ground or from inside a planting bed with the tops of a tree, shrub, or some flowers framing the picture.
Sell the Project • Explain how you solved a unique problem, met some unusual challenge, or worked out a difficult client request. • Be sure to note if you feel one part of the garden is of questionable taste, but was a client’s desire or own addition. • If you enter a project in more than one category, always write a new description that relates to the category and describes details relevant to that category. Make the Judges' Job Easy • Your photos and descriptions should represent the work you did on the property. Work done by others should not be the focal point of your entry photos and descriptions. • Be very concise and to the point in the descriptions of your project. Do not exceed the word limits, but do tell your story. However, be sure to explain your project thoroughly. Saying only “view from the east, view from the west, etc.” does not help the judges understand your project. • Make sure that designs are readable and that the photos are in their proper sequence. Think BIG • Even the smallest of jobs can be an award winner! • Occasionally, it may be advantageous to enter a particular section of a larger project. • Be confident! If you have never entered in the past, don’t be intimidated. Never, Never, Never Quit • If at first you don’t succeed, try again. • Network with association members and others who have entered projects in the past.
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ONLINE CLASSIFIEDS Looking for Classified and Help Wanted ads? Want to post one of your own? You’ll find them at ohiolandscapers.org or myohiolandscape.com. HELP WANTED ADS Help Wanted ads are posted on both our industry website and our consumer website, along with bi-monthly postings via social media. CLASSIFIED ADS (I.E. Equipment for sale) Classified ads are posted on our industry website ohiolandscapers.org COST MEMBERS: $35 plus $3 for each 10 words for 30 days. NON MEMBER: $70 plus $3 for each 10 words for 30 days.
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PL ANT OF TH E MEDUCATION ON TH OLA SERIES
DATE & LOCATION
OCTOBER 14TH, 2016 STAN HYWETT HALL & GARDENS 714 N. PORTAGE PATH AKRON, OH 44303
AGENDA
7:30 AM – 8:00AM REGISTRATION & CONTINENTAL BREAKFAST 8:00 AM – 5:15 PM CLASS 12:00PM WORKING LUNCH
HOSTED BY
Landscape Photography Clinic Whether you are building your portfolio, sharing your work via social media, or entering the Landscape Ohio! Awards program, you NEED great photographs to help promote your business. This class, which is not overly technical, will teach you about composition, lighting conditions, angles and setting the stage to tell your projects’ stories. Plus, we will talk about a few advanced concepts such as shooting water, fire and landscape lighting. Shutter speed, aperture and ISO will also be part of the advance topics discussion. Bring your camera – Digital SLR, Mirrorless, or Point & Shoot – because after some classroom instruction, you will practice shooting on the grounds of Stan Hywet Hall and Gardens. Photos will be critiqued in class as part of the learning experience. What better place to photograph gardens than Stan Hywet Hall & Gardens, with approximately 70 acres of artistically landscaped grounds and formal gardens.
INSTRUCTED BY
ANDY WEBB – VISIONOVA, INC. Andy Webb has been shooting professional images for over 15 years with a recent focus on landscaping and custom homes. His images have appeared in annual reports, corporate publications and presentations, local calendars, and periodicals. To see samples of Andy’s work, go to: www.vsnova.com/Flora
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21 | Official Publication Ohio Landscape AssociationOR CALL THE OLA OFFICEThe The GrowingConcern Concern| |September September2016 2016| 21 | 21 ONLINEofATThe OHIOLANDSCAPERS.ORG AT Growing 440.717.0002
FI SCAL FI TN ESS
MICHAEL J. DONNELLAN King Financial, Inc.
PORTFOLIO DIVERSIFICATION As both stocks and bonds seem expensive, investors should be more aware of and sensitive to financial risks – prepared for low returns. Investment bubbles are a recurring problem, as we’ve seen many times over the last 20 years. In order to reduce the impact of bubbles, investors should learn to focus on their own objectives, rather than jumping on the bandwagon just because everyone else seemed to be enjoying the benefits. Another way to avoid financial loss during bubbles is regular rebalancing of individual investments or asset classes. The real estate market has picked up again after a brief stall, but could be quite risky after almost seven years of post-recession growth. This development provides both opportunities and warning signs for investors. The climate is good for individual homebuyers because rates are comparatively low and prices have been rising. Investing in real-estate investment trusts, however, may get more risky, as it thrives on low-interest environments, and may be adversely affected if such rates start to rise. Strong bull market cycles, overvaluation of stocks, and excessive divergences across different market sectors have been good gauges in the past of impending stock market losses. The complacency in the stock market is another sign of concern.
22 | Official Publication of The Ohio Landscape Association
We have seen some rapid declines, but the tough ones are the grinding types which can take years to work through. Historically, the U.S. stock markets average over one 10% decline each year. We’ve seen a couple sharp pullbacks in August 2015 and the beginning of 2016. The Presidential election could certainly provide some volatility for the stock and bond markets later this year. A diversified portfolio takes on a different meaning than what it meant a generation ago. Even as recent as twenty years ago, many financial professionals and journalists looked solely at an investors’ ratio of equities (stocks) to their fixed income (bonds). A portfolio consisting of stocks, bonds, and commodities indexes will help diversify and protect against a specific market decline. Another factor is to consider a global view when diversifying. The investing world is truly a global one. continued on page 25
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FI SCAL FI TN ESS continued from page 22 With interest rates so low in the U.S. and even negative in other countries, such as Germany and Japan, it is imperative to manage the fixed income portion of a portfolio. Rising interest rates will hurt current bondholders, so if you believe interest rates will rise, you’ll want to be in shorter term bonds so you can reinvest at higher rates when they mature. You don’t want to be locked in lower yielding bonds for years.
and uncertainty over Social Security are all reasons you need to monitor and constantly defend your portfolio. Rebalance the portfolio at least annually, keeping in mind the potential tax consequences.
Blue chip, higher yielding stocks can also provide a cushion against a decline. Generally these types of companies are less volatile than the overall market. Many are in the utility, healthcare and oil and gas industries. Real Estate Investment Trusts (REITs) are another choice as they usually offer a higher dividend payout ratio backed by their real estate holdings. But as I mentioned earlier, be flexible when rates rise.
Investors need to grow their portfolios in a conscientious manner, but also look for the best returns. Conduct periodic, regular reviews with your financial advisor and discuss risk and how you are allocated.
Understand that markets and economies will have normal cycles of expansion and contraction. The U.S. economy has definitely strengthened since the recession, albeit moderately. Investors should look at past history to note that bear markets are a normal occurrence and should prepare for an inevitable decline. We have seen some rapid declines, but the tough ones are the grinding types which can take years to work through. Many uncertainties abound in the future for people looking to retire. Higher healthcare costs, a longer life expectancy, taxes
And don’t forget that the resulting portfolio must match what you desire in your long-term financial plan.
Michael J. Donnellan is President of King Financial, Inc., with offices in Strongsville and the M3 Wealth Management office in North Royalton, Ohio specializing in stock selection and retirement planning. Feel free to contact him at (440) 652-6370, or donnellan@m3wealthmanagement.com. Securities and advisory services offered through L.M. Kohn & Company Registered Broker/Dealer Member FINRA/SIPC/MSRB 10151 Carver Rd. Suite 100 Cincinnati, Ohio 45242 (800) 478-0788
The Growing Concern | October 2016 | 25
FEATURE ARTI CLE
WORK STRESS IS FIXED WITH BETTER PRIORITIES by Ted Bauer
Everywhere you turn these days, someone is talking about work stress. We are all over-worked! We’re all too stressed! The sky is indeed falling! Some of this is true, but much of it is not. Here’s the basic deal: work stress is real, but it’s real for different reasons than we think it is. Consider this: in the 1930s, economists were predicting we’d work 6-hour weeks by now. That obviously hasn’t happened. In 1988, management consultant Peter Drucker said we’d all be working for lean companies with low levels of middle management. That hasn’t happened either. I think this is what we need to do: figure out how real work stress is, then determine where work stress comes from. Then, let’s go ahead and try to solve the problem. Ready?
WORK STRESS: HOW REAL IS IT? To many people, the answer is obviously “very real.” Most people I’ve ever worked with feel completely overwhelmed at their jobs and always talk about “doing work at home” and “putting in 16-hour days.” The results of a new study from Groupon called “Too Much Work, Too Much Stress,” surveyed 2,000 people and found that: • 20% of respondents said they worked 10 hours/day • 60% of respondents said there wasn’t enough time in the day to do everything • 50% said workload was preventing them from work-life balance • 53% said they still had significant financial concerns • On a 1-10 scale, stress at home averaged a 5; at work, it averaged a 6.4 That’s a snapshot of numbers. It’s one study without a ton of people, but most studies about work stress tend to fall in this range in terms of numbers. In general, people feel like work stress is increasing. WORK STRESS: WHERE DOES IT COME FROM? At base level, most people want to do well at their jobs; increase their company’s value, please their bosses, get raises, not get fired, etc. So that’s the ultimate root of work stress: you’re a social animal and you don’t want to let down other people. But then we throw technology into the mix, and it gets complicated. Yesterday, I did these things in succession: • Took an Uber to an office to pick up a check. • Took an Uber back from that office to a Wells Fargo. • Deposited the checks at Wells Fargo. • On phone, outside the Wells Fargo, transferred money from checking to savings account. • Responded to a message on LinkedIn.
26 | Official Publication of The Ohio Landscape Association
FEATURE ARTI CLE
Everything above took about 55 minutes total. None of it was possible 15 years ago. My point is this: technology is supposed to make our lives easier. So, why if we have all this technology are people still reporting so much work stress? If you use Google or Microsoft for Business, there are hundreds of “work hacks” baked into those programs. You should be less stressed, right? Not more? Well, it’s not that simple. WORK STRESS: THE PSYCHOLOGY OF IT ALL Work isn’t a logical place. It’s made up of human beings, so it’s an emotional place, as well. You need to analyze most work contexts from a human perspective, although many do not. Here’s what I mean. Work is a way for most people to: • Feel relevant. • Not feel incompetent. But it gets tricky at most jobs, because the point of a company is usually “make money.” (Not always, but often.) Unfortunately, not every role in the company makes money. (About 2 in 5 do.) So if you’re a middle manager with a less-than-identifiable ROI, how do you prove your relevance?
This is, essentially, where work stress really comes from. It’s a natural output of our desire and hope to be seen as irreplaceable at our jobs, or in our industry. But there’s a way to beat it. WORK STRESS: ALIGNING YOUR PRIORITIES Priorities are crucial in an organization, because everyone has to know what they are supposed to be working on. Many owners and managers assign everything a sense of urgency, which ironically means absolutely nothing is “truly urgent.” But this is how you beat back work stress: you explain to people what priorities really are. Think of it like this: • The statement “All 14 things on your desk are crucially important and I needed them yesterday!!!” (work stress) • … becomes “Hey, those 1-2 things are important. Work on those. The other 11-12? Those can wait.” (less work stress) Managerial semantics to many, but a reduction in stress to others. continued on page 29
No. 1: You hit targets for your bosses. They may be no-ROI deliverables, but you still hit them. No. 2: You tell everyone how busy you are. Busy doesn’t mean productive, but most miss that crucial point. Rather, many of us tend to focus on the quantity of work we do — not the quality. This helps us in two ways: • It’s a defense mechanism for people heaping more work on our plate. • It makes us feel relevant and competent without necessarily being either.
The Growing Concern | October 2016 | 27
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F EATURE ARTI CLE FEATURE continued from page 27 In your personal life, you beat back stress by doing things you enjoy or trying to be calm. You get to “calm” by focusing on what matters. It’s the same in work. If you have no ability to focus on what matters, you can’t be calm. That’s work stress in a nutshell, right there. So, how do we fix this?
you do no real work. If you’re doing no real work, you’re limiting your effectiveness as an owner, manager, or employee. Again, it might seem semantic, but if someone in upper-management views you as a cost hit, and revenue begins to drop, are you safe? The answer would be, no. You are not safe.
WORK STRESS: REDUCING IT You can never totally eliminate it. It’s baked into human nature. But there are some approaches that do work.
Understand The Realities Of Work-Life Balance: For example, we all think about it wrong. Right now it’s 100% a buzzword at most companies, but it can be a strategic advantage.
Better Priority Alignment: That’s all described above, and also here. Understand Some Work Science: For example, 55 hours of work/week is a hard ceiling on productivity. I realize we deify the Type-A male workaholic bellowing about 80 hours last week, but we shouldn’t. It doesn’t mean he was productive in those 80. Use Meetings/Calls Better: Meetings and calls are most of your time, so put some context and preparation behind them. Uninterrupted Work Time: You can manipulate your schedule to allow for this. If all you do is go to meetings and sit on calls,
Think About What Makes You Happy: No one gets to their deathbed and says, “I wish I had more of X – Y, or Z to manage.” Happiness is about time, not about money. If you’re chasing work stress to chase money, re-evaluate your priorities. The money is there for plenty of guys who work less hours per week, too. They just manage their time better.
Ted Bauer is a freelance writer and editor based in Fort Worth, Texas. He’s worked for brands as diverse as ESPN, PBS, Teach for America, and McKesson — and has ghost-written articles for thought leaders and experts in several different industries. If you need help with marketing, branding, or other forms of content creation, you can find him at http://bit.ly/HiringTedBauer.
The Growing Concern | October 2016 | 29
VOLUNTEERS & JUDGES
THANK to YOU our
2016
Keith Balduff Mike Biskup, LIC Joe Boff, LIC Perry Bruggeman, LIC Randy Collins II, LIC Wendy Connair, LIC Lyle Croy, LIC Laura Deeter, Ph.D. Rick Doll, Jr. Jacob Edelen, LIC Jan Elliott Ted Ferrante, LIC Bruce Flege, LIC Cory Foltz, LIC Nick Fought Brian Franko, LIC Steve Fuller, LIC Jeff Gallimore Stephanie Gray, LIC Ian Gyetvai, LIC
Steve Hall, LIC Jason Hall, LIC Kent Hammond David Hupman, LIC Chris Iannicca, LIC Andy Istenes, LIC Chrissy Jones Brandon Kugler, LIC Mike Liston Pat Lynch Mike Lynch, LIC Brian Maurer, LIC Kyle Maurer, LIC Kevin McCausland, LIC Cameron Mitchell William Moore, LIC Sandy Munley Jordan Ouwerkerk, LIC Roni Peterson Tom Predmetsky, LIC
Lance Price, LIC Brian Raaker, LIC Bob Ramser, LIC Dennis Ricker, LIC Michelle Riley, LIC Shawn Rine, LIC Frits Rizor Kim Sayers Joel Scott, LIC Devon Stanley, LIC Adam Tompkins, LIC Rory Tormey, LIC Ron Trenkamp, LIC Mike Walters, LIC William Warnimont, LIC Clinton Watters, LIC Bob Wilson, LIC Tony Wilson, LIC Pete Zaferes, LIC
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Environmental Management Inc. Herman Losely & Son, Inc.7 Marshall Equipment Co. Medina Sod Farm Wolf Creek Company
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DORMANT PRUNING CLINIC INSTRUCTED BY
GAIL REINHART – HIDDEN CREEK LANDSCAPING The most important landscape maintenance practice is the control of plant size by the correct method of pruning to retain the natural branching characteristics of the plants and integrity of the landscape design. Dormant Pruning of Landscape Plants is a half-day, hands-on clinic and a timely training opportunity for you and your crews to get back to the basics and learn the proper way to prune in time for winter and early spring pruning. GENERAL INFORMATION: This seminar will include a lecture as well as hands-on training. Attendees will need to bring their own notepad and pen, hand pruning shears, a small pruning saw, and long handle lopping shears, and will need to dress appropriately for outdoor practical training. As an attendee, you will receive a gift provided by A.M. Leonard including a pair of pruners, knife and leather sheath.
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D I RECTI ON S
SANDY MUNLEY Executive Director The Ohio Landscape Association
SHAREDWORK OHIO The State of Ohio has come up with a brand new program called SharedWork Ohio. You have probably received a brochure from Job and Family Services on this program, but in case you have not, I wanted to be sure that you were aware of it. This is by no means a program that will work for everyone, but a few of you may be able to take advantage of this if you can use your staff (or part of your staff ) on a part-time basis over the winter, instead of laying them off. The benefit that I see in using this program is that you can retain trained staff year-round, and employees that are on this program do not have to look for other employment to receive unemployment benefits. SharedWork Ohio is a voluntary program that was created to allow you to reduce the hours of employees without totally laying them off, while allowing them to collect partial unemployment and keep their current level of employee benefits. In order to qualify for the program, certain requirements must be met. Quoting from the brochure, employers must: • Include at least two employees who do not work on a seasonal, temporary, or intermittent basis. • Reduce those employees’ work by 10 to 50 percent.
• B e current on all Ohio unemployment insurance reporting and taxes. • Meet all federal and state rules and requirements. • Certify that employees worked all available hours for the weeks claimed.
I was concerned because of the seasonality of our industry, so I had a nice chat with one of the supervisors of the SharedWork Ohio program at Job and Family Services and she assured me that there was not anything inherent about the Landscape Industry that would automatically disqualify your company from using this program. She was careful to say that each situation is reviewed individually based on the exact circumstances. I was told that unless you actually close your doors in the winter, seasonal highs and lows in business continued on page 34
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A D V ER T IS ING INDEX
2 Botson Insurance Group, Inc. 17
Davis Tree Farm & Nursery, Inc.
33
Irrigation Supply, Inc.
16
Kurtz Bros., Inc.
24
Mason Structural Steel, Inc.
9
Medina Sod Farms, Inc.
23
Middlefield & Mentor MFG
28
MRLM / JTO
34
O’Reilly Equipment, LLC
10
Premier Plant Solutions
12
Royalton Supply Landscape Center
20
Shearer Equipment
28
Sohar’s /RCPW, Inc.
35
Unilock
20
Valley City Supply
24
VanCuren Tree Services, Inc.
6
Zoresco Equipment Company The Growing Concern | October 2016 | 33
DIR EC TIONS continued from page 32 shouldn’t be an issue. Plus, you can group employees together who will work similar hours and apply more than once. Maybe you would have 5 employees at 50% and 2 employees at 40% hour reduction. I think this program is a great idea and I hope that it will be a viable program to help our industry. It seems about time that there is a program that helps employees make ends meet if there is a work slowdown, without having to be completely laid off in order to collect benefits. And it may be a way for our industry to keep good employees. At the very least, this program warrants review to see if it might help your company. You can find more information at jfs.ohio.gov/ouc/SharedWorkOhio or you can call 866-7330025, option 3 to speak with someone about the SharedWork Ohio program. We have also added this link and phone number as well as FAQs, Employee Information, and Employer’s Guide to the Program on the Business Resource page of our Member Center on the OLA website ohiolandscapers.org.
WELCOME NEW MEMBERS
The Ohio Landscape Association is delighted to welcome the following new member to the association:
REGULAR MEMBERS:
AFFILIATE MEMBER:
A Keener Landscape & Design 817 Lafayette Rd. Medina, OH 44256-9805 (330) 723-5296 Matt Keener
Calanni Landscaping 12412 York Road North Royalton, OH 44133 (440) 884-8760 Joseph Calanni
ForeverGreen Lawn Care, Inc. 1313 Taylor St. Elyria, OH 44035 (440) 327-8987 Kristin Kreuger
STUDENT MEMBERS:
Mahon Property Maintenance, LLC PO Box 391 Louisville, OH 44641--0391 (330) 875-9509 Adam Mahon N. F. L. Group 4816 Brecksville Rd. Richfield, OH 44286 (216) 916-7733 Darnell Sanders Nelson Land Care, Inc. 250 Greenwood Ave. Rittman, OH 44270 (330) 927-0310 Amanda Nelson
ASSOCIATE MEMBERS: Andrako Insurance Consultants 20325 Center Ridge Rd., #503 Rocky River, OH 44116 (440) 333-6375 Daniel Arsenault Buckeye Outdoor Supply 11009 Woodland Ave. Cleveland, OH 44104 (216) 291-1101 Alex Goodfellow
34 | Official Publication of The Ohio Landscape Association
HHR Promotions 4452 Hickory Trail Stow, OH 44224 (330) 808-4476 Mike Brumfield
KNOX COUNTY CAREER CENTER Austin Anderson Joe Arms Cody Bevington Nick Bolin Roger Brown III Billy Coss Mark Davidson Brock Denman Zachary DePew Sam Foor Hailey Fultz Mckenzie Hunter Morgan Hunter Damian Kennedy Katelyn McMurtry Hunter Pinyerd Cassie Rine Demi Rizor Zach Robinson Ethan Rogers Austin Stewart Bryce Stillion Brandon Swisher Nate Wilson Jonathan Wise
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10/16
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