Inner Circle Winter 2022

Page 190

CWW Member Profiles

C W W T E L E V I S I O N

Raju Sethi President/Founder AVS TV Network LLC Allentown, NJ Raju Sethi is being recognized by Continental Who’s Who as a Trusted Executive for his leadership and professional excellence in the television industry. Mr. Raju Sethi is the co-founder and president of AVS TV Network, one of the first and longest-running South Asian television programs in North America. For the past 33 years, Mr. Sethi has built an impressive reputation for his leading contributions in creating engaging, entertaining, and informative content for the diaspora. He has connected many other like-minded and creative individuals and established a team of crews that spans the globe. In pursuit of taking South Asian entertainment forward, Mr. Sethi utilizes his pioneering expertise in television and production in the United States and South Asia as the creative head at AVS.

Along the way, Mr. Rechi also helped launch TV Asia - the first 24-hour South Asian television channel in the United States. He worked closely with Indian actor and superstar Amitabh Bachchan, one of the founding fathers of the channel, as the content head. During this project, he managed the entire production, from daily newscasts, chat shows, film acquisitions to helping create various new infotainment programs and more. In addition, Mr. Rechi also served as one of the founding members of ‘Naya Andaz’, the first national film dance competition in the United States. As a testament to his professional excellence, Mr. Rechi earned Producer of the Year, as well as 50 other industry awards. He also maintains membership of the Punjabi Association of New Jersey. On a personal note, Mr. Sethi is a father to his two children. To learn more, please visit http://www.avstv.com/.

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