ODA Journal: September/October 2017

September/October 2017 | Vol. 108, No. 5

Celebrating Bipartisan Health Care Victories page 26 Dr. J. Dean Robertson's 100th Birthday page 30 It's Time for Some R and R page 47

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Contents

ADVERTISERS Thank you to these businesses who advertise in the ODA Journal

Oklahoma Dental Association

September/October 2017 | Vol. 108, No. 5

EDITORIAL

Inside Front Cover Valliance Bank Back Cover Delta Dental of Oklahoma

0 6 Guest Editorial

ASSOCIATION 04 Calendar of Events

3000 Insurance Group ADA Visa from U.S. Bank Correct Care Solutions DSG Dental Services Group Dental Systems, Inc. Endodontic Associates Green Dental Laboratories Lewis Health Profession Services Medical Waste Services Paragon Dental Practice Transitions Pereff Development Group ProSites

THE OKLAHOMA DENTAL ASSOCIATION JOURNAL (ISSN 0164-9442) is the official publication of the Oklahoma Dental Association and is published bimonthly by the Oklahoma Dental Association, 317 NE 13th Street, Oklahoma City, OK 73104, Phone: (405) 848-8873; (800) 876-8890.

Fax: (405) 848-8875. Email: information@ okda.org. Annual subscription rate of $39 for ODA members is included in their annual membership dues.

POSTMASTER: Send address changes to OKLAHOMA DENTAL ASSOCIATION JOURNAL, 317 NE 13th Street, Oklahoma City, OK 73104.

0 5 Dental License Renewal Announcement 07 ODA Rewards Partners 10 Important Information for Public Employee Patients 1 2 D-Dent's 21st Veterans Golf Tournament 1 3 ODA Members Trending on Social Media

30

Treating Your Patients in Recovery

1 3 Welcome New ODA Members 1 4 ODA Marketing Coach 1 6 ODA Council Meeting Briefs 1 8 ODA Annual Awards 2 0 ODA Member Benefit Corner

28

Member Spotlight: Dr. Edward Harroz III

2 1 ODA Upcoming Events 50 Finally, Five (not so) FAQs

OKLAHOMA DENTAL FOUNDATION 24 Supporting Rural Oklahoma

LEGISLATIVE LOOP

33

2 6 Celebrating Bipartisan Health Care Victories 27 OKCapitol Club

Negotiating Your Real Estate Costs

Periodical postage paid at Oklahoma City, OK and additional mailing offices.

Subscriptions: Rates for non-members are $54. Single copy rate is $17, payable in advance.

Reprints: of the Journal are available by contacting the ODA at (405) 848-8873, (800) 876-8890, editor@okda.org.

Opinions and statements expressed in the OKLAHOMA DENTAL ASSOCIATION JOURNAL are those of the author and are not necessarily those of the Oklahoma Dental Association. Neither the Editors nor the Oklahoma Dental Association are in any way responsible for the articles or views published in the OKLAHOMA DENTAL ASSOCIATION JOURNAL. Copyright © 2017 Oklahoma Dental Association.

Cover Photo: See the full ODA Rewards Partners catalog to discover savings for your office and home.

Page 34

29

100th Birthday Party for Dr. Robertson

SPOTLIGHT 28 ODA Member: Dr. Edward Harroz III 29 Dr. J. Dean Robertson's 100th Birthday

FEATURES 30 Know How to Treat Your Patients in Recovery 32 OUASDA Update 33 Real Estate: The Second Highest Expense in Your Practice 35 ODA Rewards Partners Catalog 47 It's Time for Some R and R

CLASSIFIEDS 4 8 ODA Classified Listings

www.okda.org

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ODA JOURNAL STAFF EDITOR Randy White, DDS, editor@okda.org ASSOCIATE EDITOR Frank J. Miranda, DDS EDITORIAL BOARD MEMBERS M. Edmund Braly, DDS Somer Heim, DDS EXECUTIVE DIRECTOR F. Lynn Means DIRECTOR OF COMMUNICATIONS & EDUCATION Tina Evans MEMBER COMMUNICATIONS MANAGER Madison Huffines OFFICERS 2017-2018 PRESIDENT Juan Lopez, DDS president@okda.org PRESIDENT-ELECT Shannon Griffin, DMD presidentelect@okda.org VICE PRESIDENT Daniel Wilguess, DDS vicepresident@okda.org SECRETARY/TREASURER Paul Mullasseril, DDS treasurer@okda.org SPEAKER OF THE HOUSE Doug Auld, DDS speaker@okda.org IMMEDIATE PAST PRESIDENT M. Edmund Braly, DDS pastpresident@okda.org ADMINISTRATIVE STAFF EXECUTIVE DIRECTOR F. Lynn Means DIRECTOR OF GOVERNANCE & FINANCE Shelly Frantz DIRECTOR OF COMMUNICATIONS & EDUCATION Tina Evans DIRECTOR OF MEMBERSHIP Kylie Ethridge OPERATIONS MANAGER Britney Morris MEMBER COMMUNICATIONS MANAGER Madison Huffines SPECIAL PROJECTS MANAGER Abby Sholar

Stay connected with the ODA!

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journal | Sept/Oct 2017

CALENDAR OF EVENTS Visit the ODA’s online calendar at OKDA.ORG for more information about all upcoming meetings and events.

September 1-4 ODA Office Closed September 8 Relief and Disaster Grant Program Board 10:00 a.m. - 11:00 a.m.

ODA Tulsa County New Dentist Party 7:00 p.m. - 9:00 p.m.

Home of Drs. Ben & Eugenia Johnson September 12 Tulsa County Meeting 5:30 p.m. - 8:00 p.m.

TiAmo's Restaurant 1.5 Hours of CE October 5 Oklahoma County Annual Party More details coming October 6 ODA New Dentist Seminar October 10 Tulsa County Meeting 5:30 p.m. - 8:00 p.m.

TiAmo's Restaurant 1.5 Hours of CE October 11 Oklahoma Oral Health Coalition 10:00 a.m. - 11:30 a.m.

ODA November 3 Tulsa County Dental Society All-Day CE 8:00 a.m. - 5:00 p.m.

Crowne Plaza -Tulsa Southern Hills 7 Hours of CE ODA Journal Editorial Board 8:00 a.m. - 9:00 a.m.

ODA ODA Council on Governmental Affairs 9:00 a.m. - 11:00 a.m.

ODA

September 15 Southwest Dental Society Meeting & CE 9:00 a.m. - 5:00 p.m.

Duncan

September 22 ODA Council on Budget and Finance 2:00 p.m. - 4:00 p.m.

ODA

Oklahoma Dental Foundation Board of Trustees 1:30 p.m. - 3:00 p.m.

ODA

September 29 Northwest Dental Society Meeting & CE 8:30 a.m. - 4:00 p.m.

Enid

September 21 Entrepreneurship Panel 5:30 p.m. - 9:00 p.m.

OU Faculty House

OkMOM Steering Committee 8:00 a.m. - 9:30 a.m.

ODA

October 13 Annual Meeting Planning Committee 3:00 p.m. - 4:00 p.m.

ODA

October 19 - 23 ADA Annual Session Atlanta, GA

October 15 OkMOM Volunteer Registration Opens www.okmom.org October 19 Tulsa County Alliance Fall Picnic at Oktoberfest 5:00 p.m. - 11:00 p.m.

ODA Progressive Office Tour for Dental Students Oklahoma City Metro

October 26 ODA New Dentist Happy Hour Tulsa October 27 ODA Risk Management Seminar 8:30 a.m.- 12:00 p.m.

Tulsa 3 Hours of CE More information on page 21

ODA Board of Trustees 11:00 a.m. - 4:30 p.m.

ODA

5:30 p.m. - 8:00 p.m.

TiAmo's Restaurant 1.5 Hours of CE

November 9 OUCOD Faculty Appreciation Lunch 11:30 a.m. - 1:00 p.m.

OUCOD

November 16 Pizza & Politics 12:00 a.m. - 1:00 p.m.

OUCOD

ODA New Dentist After Hours Oklahoma City November 14 Tulsa County Dental Society Meeting

Oklahoma County General Assembly More details coming November 17 Oklahoma County All-Day CE More details coming

IMPORTANT MESSAGE FROM THE OKLAHOMA STATE BOARD OF DENTISTRY

LICENSE RENEWALS BEGIN OCTOBER 1ST, 2017.

PLEASE MARK YOUR CALENDARS! ALL LICENSES AND PERMITS EXPIRE DECEMBER 31, 2017 – PLEASE MAKE SURE TO RENEW BEFORE THE EXPIRATION DATE. THE EARLIER YOU RENEW, THE FASTER YOU WILL GET YOUR 2018 LICENSE OR PERMIT BACK!

THERE ARE 2 OPTIONS TO RENEW:

1. RENEW ONLINE WITH A CREDIT CARD. THE LINK TO THE ONLINE SYSTEM WILL BE ON THE HOME PAGE OF OUR WEBSITE. THIS IS THE FASTEST WAY TO RENEW. (OUR OFFICE WILL BE SENDING OUT STEP-BY-STEP INSTRUCTIONS FOR THE ONLINE SYSTEM VIA EMAIL AROUND THE LAST WEEK OF SEPTEMBER.)

2. THE PAPER RENEWAL APPLICATION WILL STILL BE AVAILABLE TO PRINT FROM THE HOME PAGE OF OUR WEBSITE TO SEND IN WITH A CHECK OR MONEY ORDER.

PLEASE MAKE SURE YOUR EMAIL ADDRESS IS UP TO DATE WITH THE BOARD OFFICE AT ALL TIMES TO AVOID MISSING ANY IMPORTANT INFORMATION OR REMINDERS! AS A REMINDER, IF YOU NEED ANY USERNAME/PASSWORD ASSISTANCE WITH THE ONLINE SYSTEM, PLEASE CONTACT THE OKLAHOMA INTERACTIVE HELPDESK AT (405)524-3468. www.okda.org

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ODA GUEST EDITORIAL

ODA Rewards Program Offers You Savings in Practice Expenses and Reduced Dues Your ODA Rewards Program is still alive and kickin’! Did you know that as an ODA member you can save an average of $14,254 in one year if you used every product/service the ODA endorses?

In 2016, the ODA received more than $143,000 in non-dues revenue because our members used ODA Rewards products and services, saving each member the equivalent of $133 in membership dues!

The ODA Rewards Program seeks to endorse companies with a broad-based appeal to its members and their staff. It is comprised of a number of products and services that provide real savings for you both personal and professional - like office services, insurance, financial services and awesome travel discounts. Every partnership is evaluated on a case-bycase basis and represents a win-win-win relationship: a win for the company, a win for the ODA and, most importantly, a win for you, the ODA member! The companies chosen by the ODA Board of Trustees are thoroughly researched, must meet a list of criteria, and must pass an extensive evaluation-of-success process before ultimately being selected as an ODA Rewards partner. The Board of Trustees’ Standing Committee on ODA Rewards Partners compares each company’s proposal to a minimum of two of their biggest competitors before ultimately referring the company to the Board, which makes the final decision to name and endorse an “ODA Rewards Partner.”

These relationships are re-evaluated twice a year. New companies are added and less effective companies are removed.

6

journal | Sept/Oct 2017

Dr. David Birdwell

The rewards committee is continuing to seek out new relationships that can help provide revenues to minimize increases in our membership dues. This past year, we have added a great partner by collaborating with the University of Oklahoma College of Dentistry.

The College has a significant budget for clinical supplies and is continually working hard to keep these costs low but not compromise the professional clinical experience. The College, in support of your ODA, has agreed to purchase their gloves through the Association Gloves.

Our thanks to Dr. Paul Mullasseril and Dean Raymond Cohlmia for working on this project. They are looking at other ways the school can help partner with your ODA. For this issue of the ODA Journal, we are once again spotlighting all of the Partners in our Rewards Program. We feel it is vital that our members trust and know the companies we ultimately endorse and promote, and we encourage you to take advantage of the great, members-only savings these Partners have to offer us. There are a wide variety of products available -- everything from insurance coverage to medical waste to office supplies to a new Mercedes! Please take a moment to review them all. I also ask that you please pass this information on to your staff responsible for ordering products, as well as to your family who might take advantage of the personal services offered.

Beginning on page 34 you will have the opportunity to look at each company endorsed by the ODA and learn more

about what they have to offer. We are confident in our promotion of each company – in what they can and will do for you – and we hope you will take advantage of the great opportunity to work with them to save you and your practice money.

If you have any problems or questions about any of the ODA Rewards Partners, please don’t hesitate to contact Britney Morris, ODA Operations Manager, at bmorris@okda.org or 405.848.8873. The Rewards Committee members listed below are also willing to answer any questions you may have.

Dr. Doug Auld Dr. Michael Auld Dr. Tamara Berg Dr. Beth Bohanon Dr. M. Edmund Braly Dr. Matthew Bridges Dr. Seth M. Evetts Dr. Krista Jones Dr. Juan Lopez Dr. Mary Martin Dr. Paul Mullasseril Dr. Lindsay Smith Sincerely, Dr. David Birdwell Chair, ODA Standing Committee on ODA Rewards Partners

REWARDS Researched. Proven. Endorsed.

These products and services can help you manage your practice more smoothly and efficiently, and save you money. You can make your choice with confidence knowing each one has been thoroughly researched and endorsed for ODA Members. Begin taking advantage of these ODA member discounts today by contacting the company directly or visiting okda.org/rewards-program.

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$250 member discount (844) 205-1171 ada.ahitravel.com

Sign up for a convenient patient financing solution for only $25.00 (800) 300-3046 www.carecredit.com/dental

Point earning credit card for all your personal & business needs (888) 327-2265 www.adavisa.com

Discounted annual rates for individuals & families (800) 527-7478 www.medjetassist.com

Savings on more than 75 vehicles for purchase or lease (866) 628-7232 www.ada.org/mercedes

DENTAL OFFICE Setup fee is waived (800) 246-9853 www.demandforce.com/oda Low cost diplomatic collection system (800) 711-0023 www.americanprofit.net

Receive e-claims for only .25 cents (866) eclaims (325-2467) Discounts on gloves, masks, and additional disposable products (877) 484-6149 www.dentalassociationgloves.com

Special pricing and a three-year rate guarantee (918) 809-5471 www.heartlandpaymentsystems.com

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Receive nearly 70% off of interpretation services (844) 737-0781 www.cyracom.com/ada

Receive 85-97% of the current market price (800) 741-3174 www.easyrefine.com

Save up to 30% on PC products (800) 426-7235 xt. 4889 lenovo.com/ada

Special pricing for waste pickup (870) 427-6017 www.medicalwasteservices.org

Name brand uniforms at a great price www.okda.org/scrubs

Free container with recycling with SolmeteX Hg5ÂŽ amalgam separator purchase (800) 216-5505 www.solmetex.com

Discounted office supply program www.okda.org/officedepot

Discounts on shipping services (800) 636-2377 www.savewithups.com/ada Discount of $125 off enrollment (800) 683-2501 www.iaplus.com

Save up to 10% on products and logo applications (800) 990-5407 www.landsend.com/business

Preferred pricing and waived set-up fees 855.932.4232 pbhs.com/securemail

25% discount on a new website (888) 433-1747 www.prosites.com/oda

Discounts on digital video services & on-hold messaging (800) 460-4653 www.works24.com

www.okda.org

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Reward your success.

With rewards, bonuses and exceptional perks.

EARN 20,000 BONUS POINTS when you spend $5,000 on the card within the first 90 days.1

For every $1 of eligible net purchases earn:

5 POINTS

on eligible ADA purchases3

2 POINTS

Discover the perfect card for your practice — the ADA® Preferred Rewards Visa Signature® Card. Use it for ordinary expenses and start experiencing extraordinary places.

Enjoy no foreign transaction fees2

other eligible ADA Business Resources-endorsed providers3

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APPLY TODAY! Call 888-327-2265 ext. 36992 or visit adavisa.com/36992

everywhere else3 Visa® is accepted

IMPORTANT INFORMATION: Account must be open and in good standing to earn and redeem rewards and benefits. Net purchases are purchases minus credits and returns. Not all transactions are eligible to earn rewards, such as Advances, Balance Transfers, and Convenience Checks. Upon approval, please refer to your Cardmember Agreement for additional information. Rewards points expire five (5) years from the end of the calendar month during which they were earned.

1. To earn the 20,000 bonus points, you must spend $5,000 on eligible net purchases within 90 days of account open date. See footnote 3 for information on eligible net purchases. Bonus points will be credited to your account 6-8 weeks after qualifying purchases are made. 2. The APR may vary and as of 6/16/17, the undiscounted variable APR for Purchases and Balance Transfers is 10.99% - 22.99% based on your creditworthiness. The variable APR for Cash Advances is 24.99%. Cash Advance fee: 4% of each advance amount, $10 minimum. Convenience Check fee: 3% of each check amount, $5 minimum. Cash Equivalent fee: 4% of each cash amount, $20 minimum. Balance Transfer fee: 3% of each transfer amount, $5 minimum.

There is a $2 minimum interest charge where interest is due. The annual fee is $0. Foreign Transaction fee: None. We may change APRs, fees, and other Account terms in the future based on your experience with U.S. Bank National Association and its affiliates as provided under the Cardmember Agreement and applicable law. We apply your minimum payment to balances with lower APRs first, including promotional APRs. Amounts paid over the minimum payment will be applied in the order of highest to lowest APR balances. 3. Reward points are earned with your ADA Visa credit card. U.S. Bank cannot control how merchants choose to classify their business and reserves the right to determine which purchases qualify.

ADA Business ResourcesSM is a service mark of the American Dental Association. ADA Business Resources is a program brought to you by ADA Business Enterprises, Inc., a wholly owned subsidiary of the American Dental Association. ADA is a registered trademark of the American Dental Association.

The creditor and issuer of this card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. ©2017 U.S. Bank

Call Today!

800.683.2501

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journal | Sept/Oct 2017

Endorsed by the ODA.

$.25 each

NO

setup fees! monthly fees! contract commitment!

ODA Members receive $300 off the licensing fee!

Cyber Liability Insurance Covers More Than You Know Who is going to pay for your defense and indemnity costs if a data breach occurs in your business and you are held liable?

A violation of Oklahoma Title 24 Sec. 161-166 may result in a penalty up to $150K. Who is going to defend you during an investigation or pay potential fines?

In most cases you are required to notify your clients if a data breach occurs. Who is going to pay for this notification process and possibly credit monitoring?

If your system is damaged the costs to hire outside experts and consultants and potential loss of business income to rebuild/restore your data will be significant.

Extortion, Identity Theft, Telephone Hacking, and Social Engineering (phishing) are the most costly and common claims to occur to a small business.

Allegations against you for what is on your website or social media postings are a very large exposure. You may not be able to control what is inadvertently said in social media by one of your employees which might cause harm to your clients.

f

Typically a public relations consultant will be needed to preserve your reputation if a Cyber Liability claim occurs.

Call Joe Strunk at 405.507.5318 for more details! www.okda.org

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Important Information for Your Public Employee Patients The Oklahoma Dental Association recommends that you display the flyer on the opposite page in your waiting area or at your front-desk check-out window to help better inform your patients who are public employees about dental insurance and options that may be available to them and their families. Below are some “talking points” that may assist you and your office staff when discussing dental insurance with your public employee patients: •

DENTAL INSURANCE IS NOT LIKE MEDICAL INSURANCE. Dental insurance is more like a prepaid gift card or phone card – your dental insurance has a maximum allowable per year and when it is spent, it is spent. So it is very important to familiarize yourself with all of the dental insurance options available to you in order to get the most “bang for your buck”.

•

MAKE SURE YOU EVALUATE YOUR COVERAGE EVERY YEAR. Your enrollment/renewal period is in October and you can make changes during that time.

Benefits and coverage within the same plan may change from year to year, and if you don’t stay informed, your benefits could decrease or even change so much that they no longer meet your and your family’s dental needs.

•

LOOK CLOSELY AT ALL OF YOUR OPTIONS! Sometimes, for just a few dollars more, you can get $500 or $1,000 more in benefits per year. Ask questions and make an informed decision!

•

•

BE SURE AND MAKE THE RIGHT CHOICE REGARDING COVERAGE FOR YOU AND YOUR FAMILY. For example, regarding referrals to specialists for orthodontics or root canals, some dental insurance plans don’t cover these services and some do.

STAY INFORMED ABOUT HOW MUCH OF YOUR DENTAL INSURANCE YOU HAVE USED. Don’t let your dental benefits go to waste by not using it all before the year ends. Your oral health is just as important as your overall health. Dental insurance is a benefit to you as a public employee and you should use 100% of it every year in order to maintain your and your family’s oral health.

10 journal | Sept/Oct 2017

Please cut out or copy the following page and place at your front desk. This information will help your patients make educated decisions about their health insurance.

www.okda.org

11

Are you using the ODA member logo on your website, e-newsletter and other patient communications?

Use this member benefit to showcase your dedication to your profession.

Download it from the Members-only website at OKDA.ORG or call the ODA membership team at 405.848.8873.

D-DENT’s 21st Veterans Golf Tournament Scheduled for October 23 Each year, supporters of D-DENT’s Golf Tournament come together to celebrate, network, and raise funds for veterans' oral health. This year’s tournament will take place on October 23 at River Oaks Golf Club in Edmond, OK. D-DENT is a non-profit organization that provides free comprehensive dental care through a network of volunteer dental professionals, for individuals with I/DD, the elderly, and veterans residing in Oklahoma.

D-DENT volunteer dentists work out of their private clinics, donating their time, equipment, staff, and supplies. D-DENT pays any dental laboratory fees the dentists may incur during the patient’s dental restoration. This partnership with dentists allows D-DENT to complete a patient’s full mouth restoration, absolutely free. D-DENT is the only non-profit dental program that offers free comprehensive dental restoration statewide. D-DENT has been in operation for 30 years and has been recognized with numerous awards throughout its history.

Since 1986 over 600 volunteer dental professionals statewide have donated comprehensive dental services valued at over $20 million.

12 journal | Sept/Oct 2017

For more information about sponsorship opportunities and participation in the golf tournament, or to volunteer alongside D-DENT, call 405.424.8092, e-mail d-dent@coxinet.net, or visit www.d-dentok@org.

ODA Members Trending on Social Media ODA Member and Atoka general dentist Dr. Mathew Hookom hosted his 4th annual free dental clinic on Friday, July 7. This year, Dr. Hookom and his office staff treated more than 100 patients with free cleanings, fillings and extractions. Their event was a Luau-themed party with a live radio DJ, games, free food and prizes.

To see more photos and videos of this event on Facebook, search Custom Dental of Atoka.

If you post photos of your philanthropic work on social media, use the hashtag #ODACARES and you could be the next practice highlighted in the ODA Journal.

ODA NEW ODA NEW ODA NEW ODA NEWMEMBERS ODA MEMBERS BERS MEMBERS MEMBERS NEW ODA NEW ODA NEW ODA MEMBERSMEMBERSMEMBERS NEW ODA NEW ODA MEMBERSMEMBERS

Welcome, New Members!

Please join the ODA in welcoming our new members into Oklahoma’s community of organized dentistry

New Members joined June 11, 2017 - August 10, 2017 Melissa Jackson

Tulsa County

Or, if you know of a colleague providing philanthropic dental services, send an email to editor@okda.org or communications@okda.org and tell us about it.

Stay Connected to ODA News

M N P

www.Facebook.com/Okdentalassoc @OklaDentalAssoc @OkDentAssoc

OKDA.org

www.okda.org

13

ODA MARKETING COACH

Marketing Your Dental Practice: What it Means Marketing matters more than ever before.

A recent report from the American Dental Association’s Health Policy Institute (HPI) revealed that the percentage of Americans aged 19-64 who saw a dentist dropped from 41 percent in 2003 to 35.5 percent in 2013. As a result, many practices had excess capacity. When done correctly, marketing can be an effective tactic for bringing in new patients and is becoming more commonplace in all types of communities.

It’s an important element for any practice and especially critical for those opening or purchasing practices.

•

Recognize the differences and similarities in marketing and branding.

•

Identify your brand.

•

Determine which marketing channels are best for your practice.

•

Decide who should manage the marketing of your practice.

•

Create and implement a formal marketing plan.

Deciding how and where to market your practice can seem overwhelming. The ADA’s Center for Professional Success includes a Managing Marketing module that will help guide you through the different aspects of marketing, including branding, internal marketing, website development, print marketing, referral generating techniques and advertising.

Articles will provide information and resources that will help you:

•

Create and manage the practice’s social media footprint.

•

Understand Search Engine Optimization (SEO) and Pay Per Click (PPC).

•

Ensure that your website is accessible, effective and easy to navigate on multiple platforms.

•

Understand what marketing is – and what it isn’t.

•

Assess your current marketing efforts.

•

Identify the type of patients you want to attract to the practice.

The content contained in the Managing Marketing module of the ADA’s Guidelines for Practice Success TM (GPSTM) details aspects of marketing via nine major topics that offer more detailed information about the options available. The module also includes original resources, such as checklists and tip sheets, which were

created specifically for this project and designed to help ADA members manage the marketing process.

Future issues of the ODA Journal will include individuals articles from this module, but you can see the module in its entirety at http://success.ada.org/en/ practice-management/marketing.

Copyright © 2017 American Dental Association.

All rights reserved. Reprinted by permission.

For additional resources on how to grow your practice, visit the ADA’s Center for Professional Success at ada.org/success.

The ODA Members Only Website Gets A New Look

Marketing Coach Now Available on the ODA Website

Your ADA Login and ODA Login are the Same

The ODA Members Only website has been updated and reorganized in order to help you easily find all of the available resources. Log in and explore the many exclusive items including webinars, a digital member directory, past ODA Journals, ODA Reward savings codes, and council and committee information.

Can't find what you need? Call the ODA at 405.848.8873.

ODA members can now access all of the past ODA Marketing Coach articles in one place on the ODA Members Only Website. Just log in using your ADA log in and click on Resources, then Marketing Coach. You'll also find additional links and resources not published in the ODA Journal.

One username and one password gives you access to two sites!

14 journal | Sept/Oct 2017

The ODA Members Only login offers you a single sign-on option that gives you a seamless user experience to both the ODA and ADA websites.

If you forgot your User ID contact the ADA Member Service Center at 800.621.8099.

Bio-Hazard Waste Disposal Compliance Secure Document Destruction

866-355-7094

www.medicalwasteservices.org Proud to be a Rewards Vendor for the ODA!

www.okda.org

15

ODA COUNCIL MEETING BRIEFS ODA Council on Dental Education and Public Information Dr. David Wong, Chair

The Council on Dental Education and Public Information met on June 16, 2017 in Oklahoma City. Members discussed the current ODA website and the opportunity to build a new site using the ADA-branded template. The Council approved the motion to remain with the current website provider and design and to offer website advertising opportunities as a new nondues revenue source. The Council requested practice management articles in the ODA Journal that provide advice and checklists to help members with their digital presence and online reputation. The articles will then be placed on the ODA’s member-only website for constant reference (see page 14 for more information). Dr. Juan Lopez will lead a task force designed to create a CE course that can be presented at study clubs around the state, but specifically in rural areas. The purpose is to provide practice management CE while using that opportunity to talk about the value and benefits of an ODA membership. The next Council on Dental Education and Public Information will be held at the Oklahoma Dental Association on January 19, 2018 at 12:00 p.m.

ODA Council on Governmental Affairs Dr. Matt Cohlmia, Chair

The ODA Governmental Affairs Council met on July 14 and after reviewing the 2017 legislative session, began work on the ODA’s 2018 legislative priorities. The Council will be forming a coalition of representatives from all the other Medicaid providers to pursue legislation to make changes to the Medicaid Integrity Audit process. The coalition’s first meeting is scheduled for September 29th. The next Governmental Affairs Council meeting will be November 3, 2017 at 9:00 a.m.

ODA Council on Membership and Membership Services Dr. Edward Harroz III, Chair

The Council on Membership and Membership Services met for the first time with its new chair, Dr. Edward Harroz III on July 21, 2017. The Council discussed plans for membership activities with new programs being introduced for new dentists who have been practicing ten years or less, and dental students at the University of Oklahoma College of Dentistry. The Council discussed the Resolution to add four dental student seats to the House of Delegates as well as created task forces to explore a hygiene membership category, and how we can better reach dentists employed by dental service organizations. The next Council on Membership and Membership Services meeting will be held at the Oklahoma Dental Association on January 26, 2018 at 1:00 p.m.

Want more information? All ODA Council meeting minutes are posted online. Log in to the Members Only website at okda.org and click on Your Association on the left-hand side for the complete list of Councils.

Meet the New ODA Special Projects Manager Abby Sholar is the newest staff member of the Oklahoma Dental Association and fills the role of Special Projects Manager. In this role, Abby primarily serves as the OkMOM liaison for the ODA, but also manages the Relief and Disaster Grant Program, Annual Meeting logistics and numerous other ODA events. Abby graduated from Oklahoma State University with degrees in Strategic Communications and Spanish.

Feel free to reach out to Abby with any OkMOM questions at asholar@okda.org.

16 journal | Sept/Oct 2017

Online Marketing and Website Design

DENTAL WEBSITE DESIGN SEARCH ENGINE OPTIMIZATION

PAY-PER-CLICK

Learn why 7,500 dentists trust ProSites for their online marketing needs.

www.ProSites.com/ODA or call (888) 932-3644

SOCIAL MEDIA MANAGEMENT

MARKETING ROI

Website Design and Marketing www.okda.org

17

ODA Annual Awards

Do you have a colleague that should be recognized for his/her contributions in dentistry or someone who has gone above and beyond the call of duty with charitable and community work?

The ODA will recognize members during the 2018 Annual Meeting President’s Dinner for outstanding achievement in the following areas:

Award Categories DISTINGUISHED DENTIST SERVICE

ROBERT K WYNNE

The dentist selected as having made the greatest contribution to the advancement of dentistry in Oklahoma.

A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts.

YOUNG DENTIST OF THE YEAR

DAN E BRANNIN PROFESSIONALISM

A new member dentist who exhibits an active interest in organized dentistry and has enhanced the image of the dental profession. Eligible candidates for this nomination will have been in practice 10 years or less.

The member dentist selected as having made significant contributions to the advancement of the principles and practice of ethics and professionalism in dentistry.

(formerly known as Dentist of the Year)

RICHARD T OLIVER LEGISLATIVE

THOMAS JEFFERSON CITIZENSHIP A member dentist who has made significant contributions to community service and philanthropic works in the area of dentistry.

A member dentist who has given outstanding effort and leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.

To see a list of past recipients of each award, visit okda.org/members-only/association.

Nominations for the 2018 awards accepted until December 31, 2017 You must use the Oklahoma Dental Association Awards Nomination Form (on the adjacent page or www.okda.org) to nominate an ODA member for an award. Please use one form per nomination.

Nominations are only valid if the entire form is complete and a letter of nomination describing the nominee’s accomplishments is attached. Nominations are not valid without this letter. Nominations must be made by an ODA Member dentist.

For questions about the ODA Annual Awards, please contact the ODA Membership Services Team at 800.876.8890.

Please return your nomination form(s) to the ODA by: Fax 405.848.8875

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Email kethridge@okda.org

Mail: Oklahoma Dental Association Attn: ODA Awards 317 NE 13th Street Oklahoma City, OK 73104

2018 ODA AWARDS NOMINATION DEADLINE FOR NOMINATIONS IS DECEMBER 31, 2017 NOMINEE INFORMATION (Please print clearly or type) Name:

Address:

City:

State:

Phone:

Zip:

Email:

Award Nomination (please check one) Distinguished Dentist Service - A member dentist who has made a great contribution in advancing dentistry.

Young Dentist of the Year - A member dentist who has been in practice ten years or less with active interest in organized dentistry and who has enhanced the image of the dental profession.

Thomas Jefferson - A member dentist who has made significant contributions to community service and philanthropic works in the area of dentistry.

Robert K. Wynne - A member dentist who has worked to advance the knowledge of dentistry and dental health through public education and public relations efforts.

Dan E. Brannin - A member dentist who has made advancements of the principles and practice of ethics and professionalism in dentistry.

Richard T. Oliver - A member dentist who has provided outstanding leadership in the Oklahoma legislative process on behalf of the Oklahoma Dental Association.

NOMINATED BY (Nominations must be made by an ODA Member Dentist. Self nominations are accepted.)

Name:

Address:

City:

State:

Phone:

Zip:

Email: BRIEFLY DESCRIBE WHY HE/SHE DESERVES THE AWARD

A letter of nomination MUST accompany each nomination describing the nominee’s accomplishments and other contributions to the dental profession. Additional letters of recommendation, résumés and other documents are encouraged. Use a separate form for each award nomination. Copies of this original form will be accepted.

Signature: Submit by mail: Oklahoma Dental Association Attention: ODA Annual Awards 317 NE 13th Street Oklahoma City, OK 73104

Date: By fax: 405.848.8875 By email: kethridge@okda.org

Deadline for nominations is December 31, 2017. www.okda.org

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ODA MEMBER BENEFIT CORNER Why is a membership with the ODA/ADA so valuable?

The ODA/ADA supports all members at the national, state and local levels. From helping you manage your practice more efficiently and advocating on your behalf to offering you tools and resources that help you find the answers for which you’re looking, we’re there every step of the way.

ODA Member Dentist Directory The ODA Member Dentist Directory is an annual publication that is mailed to all members in the fall. It is full of member resources located in one convenient place such as the ODA Bylaws, component map, descriptions of all ODA programs, listings of officers at the state and local levels, and other dental organizations’ contact information.

The directory includes the full member list and members listed by city, specialty and component for easy reference and patient referrals. Only active members are listed in the directory, therefore, you must pay your current year’s dues prior to July 1 to be included.

The directory is printed in a spiral bound book, but it’s also available in a digital format on the ODA Members Only website at okda.org/members-only/resources. The directory is made available only to ODA members, allied organizations and ODA Rewards Partners. Your information is not shared nor sold to any person or company for marketing purposes, and only authorized employees, agents and contractors, who have agreed to keep information secure and confidential, have access to members' information.

If you have questions about the directory, contact the ODA membership team at 800.876.8890.

Your 2017-2018 ODA Member Dentist Directory will be mailed in October.

Meet Your Match During the third annual Match@ODA Professional Networking Event

Thursday, NOVEMBER 2 5:30 - 8:00 p.m.

ODA building

Our goal is to provide an opportunity to bring together new dentists, graduate students and 4th-year OU College of Dentistry Students looking for their next professional opportunity. If you are a dentist who is: • Looking to expand or sell your practice • Ready to take on a partner • Offering an associateship Match@ODA is the place for you! Visit okda.org/match-employer to sign up, or contact Madison Huffines, Membership Communications Manager, at mhuffines@okda.org. *Booths and interview spaces are limited and subject to refusal based on appropriate candidates.

20 journal | Sept/Oct 2017

NEW DENTIST HAPPY HOUR OCTOBER 26, 2017

A FEW HOURS OF FUN AWAY FROM THE OFFICE. NO CE, NO PRESSURE AND FREE DRINKS!

NEW DENTIST AFTER HOURS CE NOVEMBER 9, 2017

INFORM, EDUCATE, SUPPORT

MENTOR

AN INFORMATIVE EVENING COURSE WITH FREE FOOD, FREE DRINKS AND FREE CE!

For more information contact Madison Huffines, Membership Communications Manager, at mhuffines@okda.org or 405-848-8873.

Interested in guiding the next generation of dentists?

MENTOR

A DAY OF CE AND NETWORKING SPECIFICALLY DESIGNED FOR NEW DENTISTS!

INFORM, EDUCATE, SUPPORT

INFORM, EDUCATE, SUPPORT

NEW DENTIST SEMINAR OCTOBER 6, 2017

MENTOR INFORM, EDUCATE, SUPPORT

Events

MENTOR

ST

NEW DENTI

Sign up to mentor a dental student today, and shape the future of dentistry tomorrow. complete the mentor application at okda.org/mentorship-form, or Contact Madison Huffines at mHuffines@okda.org.

OKLAHOMA DENTAL ASSOCIATION

Risk Managemen t s

r ou H n 3 E! r a C E of

!

Semina R Registration Now Open! www.okda.org/education

Friday, o ctober 27, 2017 OU Tulsa Schusterman Center

oDA Member Dentists: $89 Registration fee

8:30 a.m. - 12:00 p.m. www.okda.org

21

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TECHNOLOGY

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1. Please visit laurelroad.com/student for important rate disclosures 2. Customer savings example based on student loan refinancing of DDS and DMD degree holders closed by Darien Rowayton Bank from September 2015 to July 2016 where the borrowers’ previous rates were provided. Assumes borrowers’ previous loans were the same term as their DRB loans and that borrowers will pay their DRB loans according to schedule assuming the loans are paid through to maturity without prepayments

www.okda.org

23

OKLAHOMA DENTAL FOUNDATION

Supporting Rural Oklahoma

By Kaylan Goodwin

Traveling across the state of Oklahoma, MobileSmiles works to deliver dental care to those who need it most by partnering with local agencies that agree to host the Mobile unit in their towns. Site partners are a vital part of MobileSmiles’ success at any given location.

MobileSmiles is thrilled to welcome Salina Area Chamber of Commerce (SACC) as a new site partner. SACC is a volunteer organization primarily focused on the economic advancement and well being of Salina, a rural Oklahoma town of about 1,600 people. “In most parts of Oklahoma, especially the more rural areas, access to dental care is a serious problem,” said John Wilguess, Executive Director of the Oklahoma Dental Foundation. “Partnering with local sites as our boots on the ground before we arrive makes all the difference in the success of our visit. We are thrilled to have Salina Area Chamber of Commerce on board as an exceptional new partner.”

Sanders Barnes, SACC President, first reached out to MobileSmiles at the suggestion of a colleague at NeoHealth, a federally qualified health center in Salina serving the town’s insured, uninsured and under-insured population. Barnes presented the opportunity to SACC, which immediately approved the muchneeded service for the community. “When Kimberly Dry of NeoHealth informed me of MobileSmiles’ services,” Barnes said, “I knew it was something we needed to consider. Compassion runs deep here and we recognize that dental problems often cause other health-related issues.”

MobileSmiles always relies on local partners to schedule patients ahead of time from the

24 journal | Sept/Oct 2017

existing client base. NeoHealth served as a supporting agency and helped SACC screen and pre-qualify patients from the Salina area for treatment in the MobileSmiles unit.

To date, MobileSmiles has been to Salina twice, treating a total of 24 patients. Barnes is quick to point out the impact the visits have had, not only for those who received treatment, but also on the entire community.

“I have visited with folks who received care from MobileSmiles and their praises ring loud and clear,” Barnes said. “I had the pleasure of sharing a meal with a gentleman who received extensive care from the team and he was just so grateful to be able to chew his food without discomfort or pain.”

For those who live in rural Oklahoma, a dental office isn’t always readily accessible.

Often, the nearest dentist requires a trip out of town, and not everyone is able to give dental care the priority it needs. “When patients can picture the mobile unit here in town and know that they can receive treatment – that is priceless,” Barnes said.

“Needs get met, health improves and quality of life is better. Partnering with MobileSmiles is a win-win.”

Pictured (left to right): Sanders Barnes, President SACC, Jeannie Tracewell SACC member, MSO’s John Van Hook, Dr. Allen Keenan, OUCOD DS4s Michael Hooper and Priyanka Agrawal, MSO’s Bobby Jacks, Connie Abundis, and Melissa Reese in Salina, OK on July 26, 2017.

For more information on MobileSmiles, please visit www.MobileSmilesOK.org.

A Partnership Program of

www.okda.org

25

LEGISLATIVE LOOP Legislative Overview & Political Update

Celebrating Bipartisan Health Care Victories If you open a newspaper or turn on a cable news network program these days, you’ll hear stories about the crippling partisan divide in Washington when it comes to nearly any political issue, but most especially when it comes to reforming our nation’s health care system. Reporters have subscribed to the saying that ‘if it bleeds it leads,’ and Americans are left with the most divisive and explosive political stories to read and watch, with no mention of the wins Congress is delivering to the American people in a bipartisan way.

Not many reporters are interested in writing about two members of the opposite party working together to reauthorize major health programs, or pass legislation to improve preventive health care measures. The truth is Congress is working better than the public thinks, and some of the biggest bipartisan accomplishments so far are changes in health care policy.

Improving our nation’s health care system isn’t a one-hit-wonder when it comes to a single piece of legislation. It takes several small steps at a time to move closer to a better health care system.

Examples include the RACE for Children Act (H.R. 1231) which helps deliver lifesaving treatments for pediatric cancer patients and the FDA Reauthorization Act (FDARA) of 2017 (H.R. 2430) which reauthorizes the FDA’s user fees program which is crucial to allow the FDA to effectively and efficiently bring safe devices, drugs, and treatments to patients.

Both passed the House with unanimous bipartisan support.

Another piece of health care legislation particularly important to the dental community is the Action for Dental Health Act of 2017 (H.R. 2422). H.R 2422 passed out of the House Energy and Commerce Committee in late July. As a member of the Energy and

26 journal | Sept/Oct 2017

Commerce Committee, I was glad to see this legislation pass out of committee with support from both sides of the aisle. In the coming months, we’ll hope to see this piece of legislation come to the House Floor for a full vote.

I’ll continue to work with my colleagues to pass reforms that improve health care for all Oklahomans. If my office can ever do anything to assist you, I hope you won’t hesitate to let me know by calling one of my offices or visiting Mullin.House.Gov.

The Action for Dental Health Act of 2017 reauthorizes oral health promotion and disease prevention programs through Fiscal Year 2022 and allows the Centers for Disease Control and Prevention (CDC) to award grants for portable or mobile dental equipment and assist in providing dental services free of charge to underserved populations. This bill aims to deliver high quality care to rural parts of our country, so that getting a checkup or a teeth cleaning is easier and closer to home than ever before.

As the representative of Oklahoma’s Second District with several rural communities in my district, I know firsthand the difficulties of delivering health care to America’s rural communities. Last August, I visited the Sallisaw Health and Wellness Center and was able to see their new telemedicine unit and their mobile dental unit. These kinds of technological advancements in medicine allow for patients in even the most rural areas of our country to access the care they need in order to stay healthy.

This coming fall, Congress will be working across the aisle to reauthorize the Children’s Health Insurance Program (CHIP), which provides coverage for dental services for children. The Energy and Commerce Committee has already started their work on reauthorizing this important piece of legislation by holding hearings and engaging stakeholders like the American Dental Association (ADA).

CHIP has historically been a bipartisan bill, and I look forward to working with my colleagues on both sides of the aisle in its reauthorization this year.

Congressman Markwayne Mullin was first elected to serve the people of Oklahoma’s Second Congressional District in November 2012. He is currently serving his third term in office. Mullin serves on the House Energy and Commerce Committee and sits on three subcommittees: the Subcommittee on Energy, the Subcommittee on Health, and the Subcommittee on Digital Commerce and Consumer Protection. Mullin is a member of a number of caucuses, and is a co-chair of the Men’s Health Caucus and of the Regulatory Review Caucus.

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K

CAPITOL CLUB OKCapitol Club is for that “ABC” group of DENPAC members; or those who want to be “ABOVE AND BEYOND CONTRIBUTORS.” OKCapitol Club members truly understand the importance of the ODA’s participation in the political process and want to support candidates who are committed to the state’s oral health and the issues that affect your practice.

OKCapitol Club members support those efforts even more by contributing an additional $300 to DENPAC ($470 total) per year.

For more information about Capitol Club, contact Lynn Means at 800-876-8890 or lmeans@okda.org.

WE DON’T FUNDRAISE. WE FRIENDRAISE! THANK YOU TO THESE 2017 DENPAC CAPITOL CLUB MEMBERS! Dr. Jeffrey Ahlert Dr. Douglas Auld Dr. Michael Auld Dr. Brandon Beaver Dr. Tamara Berg Dr. Elizabeth Bohanon Dr. Edmund Braly Dr. C. Todd Bridges Dr. George Bridges III Dr. Nathan Brown Dr. Steven Brown Dr. Bonnie Burton Dr. Patricia Cannon Dr. J. Andrew Carletti Dr. Mary Casey-Kelly Dr. Adam Cohlmia Dr. Matthew Cohlmia Dr. Raymond Cohlmia Dr. Darrell Daugherty Dr. Susan Davis

Dr. David Deason Dr. Brian Drew Dr. Heath Evans Dr. Christopher Fagan Dr. Timothy Fagan Dr. Chad Garrison Dr. James Gilliam Dr. Matthew Gray Dr. Shannon Griffin Dr. Clark Grilliot Dr. Mark Hanstein Dr. Aaron Harman Dr. Edward Harroz III Dr. Richard Haught Dr. Robert Herman Dr. Brad Hoopes Dr. Donald Johnson Dr. Eugenia Johnson Dr. Katherine Johnson Dr. Krista Jones

Dr. Mitchell Kramer Dr. Robert Lamb Dr. Marti Levinson Dr. Juan Lopez Dr. James Lowe Dr. Jeff Lunday Dr. Stephen Mayer Dr. Jandra Mayer-Ward Dr. Jonas McCall Dr. Janna McIntosh Dr. Daniel McNair Dr. Glenn Mead Dr. Mohsen Moosavi Dr. Robert Morford III Dr. James Murtaugh Dr. Jeffrey Pierce Dr. Karen Reed Dr. Erin Roberts-Svob Dr. Brant Rouse Dr. David Simon

Dr. Lindsay Smith Dr. Julie Speights Dr. B. Dan Storm Dr. James Strand Dr. Carla Sullivan Dr. Jackson Sullivan Dr. Joe Swink Jr. Dr. James Torchia Dr. Charles Tucker Dr. Jonah Vandiver Dr. Robert Webb III Dr. Susan Whiteneck Dr. Daniel Wilguess Dr. Mark Wilson Dr. Ronald Winder Dr. C. Rieger Wood III Dr. John Wood Dr. Patrick Woods Dr. William Wynn IV Dr. William Yadon

www.okda.org

27

ODA MEMBER SPOTLIGHT

Edward Harroz III, DDS Midwest City, OK

Sometimes, life can get hectic. Our jobs can be overwhelming. School activity schedules begin to feel like a part-time job. Family time can easily fall to the bottom of the list, with little or no priority left for involvement with organized dentistry. This is a trend that the Oklahoma Dental Association and many other professional associations seem to be facing. With membership being the lifeblood of the ODA, how do we change this trend to make involvement a priority again? Enter Dr. Edward Harroz III, the current chair of the ODA’s Council on Membership and Membership Services.

A 2007 graduate of the University of Oklahoma College of Dentistry, Dr. Harroz accepting the 2017 ODA Young Dentist Award.

28 journal | Sept/Oct 2017

Harroz appreciates the importance of membership to the success of the ODA. “My goals are simple. I want people to look forward to being involved in our different activities, and I want the ODA to be all-inclusive and more active.” With that in mind, Harroz has embarked upon an exciting plan for the Membership Council during his tenure as chair.

Dr. Harroz talking to OUCOD graduates about organized dentistry during the 2017 ODA Senior Signing Day.

Harroz feels that a major key to success is inclusivity. “I think we need to treat everyone as equals. It is important for the older dentists to engage with the younger dentists, the males to interact with the females – for each group to identify with everyone else.” He plans to create activities that will engage all ODA members, active and inactive.

Overall, he hopes to accomplish a sense of camaraderie, which he personally feels is the most important aspect of ODA membership. “The one thing we have in common is that we are all dentists in the state of Oklahoma. Being able to bounce different ideas off my peers and mentors is priceless to me.”

Another aspect that Harroz finds important is an evolving leadership. Recruiting new people to become involved on different committees will create new ideas with the same mission in mind.

Harroz’s advice to those looking to become involved? Talk with past or present ODA leaders and to our ODA Executive Director, Lynn Means. Then, find your passion! “Our members need to find an understanding of when, where and how to enjoy their time with the ODA. I want membership to mean more than a sticker each year.

I want members to understand their purpose. If leadership isn’t quite what you’re looking for, don’t sweat it. By just retaining your membership, you make a vital contribution to the association. Your membership experience is what you make of it. The legislative fight is important and our voice as ONE is important. There is power in numbers – both of dollars and of warm bodies. The ODA needs you to be a part of organized dentistry.”

Above all, Harroz feels that the relationships he has made during his time as an ODA member have been more than rewarding. “An ODA dentist is someone that I truly respect and appreciate. Our members have wonderful hearts and take great care of the people of our state.

I am so proud to be a small part of the fantastic voice that the ODA has.”

Harroz and his wife, Jessica, have been married for ten years and have three children, Gia [5], Nyssa [3] and Edison [2]. When he isn’t at his practice in Midwest City, you can most likely find Harroz playing golf, making travel plans, or working to make the ODA membership even better.

To learn more about leadership opportunities, events and ways to become involved, please visit the ODA website at okda.org or contact Madison Huffines, Membership Communications Manager, at mhuffines@okda.org or 405.848.8873.

Celebrating Dr. J. Dean Robertson On June 23, the ODA and the OU College of Dentistry hosted a celebration for Dr. J. Dean Robertson's 100th birthday. Many dentists, young and seasoned, came to shake his hand, give him a hug, and wish him a happy birthday. Numerous guests spoke about how Dr. Robertson influenced them on a personal and professional level. Thank you to everyone who joined in this wonderful celebration!

1. Dr. Robertson was surrounded by friends, family, and colleagues of all ages.

2. A few of the recipients of the JDR scholarships from the OUCOD attended and had an opportunity to show their gratitude.

3. ODA President Dr. Juan Lopez with Dr. Robertson.

4. Oklahoma City pediatric dentist Dr. Martha Garzon was greatly influenced by Dr. Robertson.

5. Former OUCOD Deans, Dr. Russell Stratton and Dr. Stephen Young, spoke about how Dr. Robertson paved the way for the future of OUCOD. 6. Drs. Ray Cohlmia, Raymond Cohlmia, and Frank Miranda had many fond memories of their time working with Dr. Robertson.

7. Dr. Robertson with Dr. Fräns Currier, a faculty member at OUCOD. 8. Pediatric dentist Dr. Tim Fagan had Dr. Robertson autograph his copy of Fundamentals of Pediatric Dentistry, a textbook co-authored by Dr. Robertson, and was used in the education of many dental students in the 1980s.

1

To see more photos from Dr. Robertson's birthday celebration, visit the ODA's Facebook page.

2

3

4

6

7

8

5

www.okda.org

29

ODA FEATURE

Know How to Treat Your Patients in Recovery

By Robert Westcott, M.D. Oklahoma is in the middle of an addiction epidemic. This is especially true of opiate addiction. It is important for all health care providers to educate themselves about this disease, for we may unknowingly play a role in it, especially those of us who prescribe controlled substances. This article will provide an overview of addiction and how we not only contribute to the problem, but also how we can help address it.

The Prescription Monitoring Program (PMP) is operated by the Oklahoma Bureau of Narcotics and Dangerous Drugs and is designed to deter the abuse of prescription drugs. Oklahoma was one of the first states to create such a program.

Since its development, we now have access to a report of all the controlled substances prescribed for any given patient. You can access prescription records by your own DEA number to see what drugs and medications you have prescribed. This will help you determine if someone has illegally obtained your DEA number and written prescriptions in your name without your knowledge. Currently 49 states, Washington D.C. and Guam have similar programs. Recently provisions were established that allow you to look up data on patients in neighboring states.

Oklahoma law requires mandatory PMP checking for all new patients or after 180 days has elapsed on established patients prior to prescribing any of the following:

30 journal | Sept/Oct 2017

opiates, synthetic opiates, semi-synthetic opiates, benzodiazepine or carisoprodol (Soma). There are exclusions for hospice or end-of-life, or patients residing in nursing facilities. Since the creation of the PMP, doctor shopping has nearly been eliminated for those healthcare providers who use it.

In addition to being required by law, checking the PMP regularly can be an effective control mechanism. If a patient just got a prescription filled for a large quantity of narcotics, you would know not to duplicate that prescription or give them something similar. (Addicts will not usually volunteer this information.)

You can also see what other controlled substances the patient is currently being prescribed, so as not to add to the problems of polypharmacy. The leading cause of death from drug overdoses occurs with mixing medications. The trifecta of mixing opioids, benzodiazepines and Soma is notorious as the most lethal combination.

Dentists might not prescribe a lot of benzodiazepines or Soma, but if they have patients taking these medications it could be dangerous to also prescribe opiates.

Drug addiction, like alcoholism, is a disease. It is not a respecter of persons; dentists and physicians are not immune.

In fact, such professionals have a slightly higher addiction rate than the general population. According to the American Society of Addiction Medicine addiction is a “primary, chronic disease of brain reward, motivation, memory and related circuitry...Addiction is characterized by the inability to consistently abstain; impairment in behavioral control; craving; diminished recognition of significant problems with one’s behaviors and interpersonal relationships; and a dysfunctional emotional response.” Like other chronic diseases, addiction often involves cycles of relapse and remission.

It is a very complicated process and our understanding of this disease has really progressed as a result of research in the neurobiology of the brain. But in layman’s terms, it is because of the cravings that people have such a hard time abstaining from drug use, and relapse often occurs.

When the addict has intense cravings, the rational thought of the prefrontal cortex is hijacked, and the midbrain’s neurotransmitters create intense feelings that do not make sense to the normal person. They feel like if they don’t use, they might die.

When a drug addict is struggling to get their life back or they are in early recovery (i.e., abstinence plus a state of mind that has embraced a lifestyle based on honesty and spirituality), they can be very vulnerable to the medications prescribed for them. When the brain is exposed to something like an opiate, it can sometimes reignite the addiction, and the phenomenon of cravings begins again. Once this starts, these individuals are at risk for relapse, which can possibly be followed by years of abuse, legal consequences, destroyed families and even death.

As practitioners we need to be aware of the patient in recovery. Hopefully, such patients will tell you that they are in recovery, and you can address the issue with them. Sometimes due to fear or shame they may not reveal the problem.

If prescribing an opiate to someone in recovery, one option would be to have somebody else (e.g., a spouse) manage their medications for them. Perhaps they can get by with just NSAIDs and Tylenol.

Definitely do not prescribe more than they need. (This is true for all patients, not only those in recovery.) Addiction often starts with teenagers taking their mother's hydrocodone out of the medicine cabinet and may end with them on heroin before they graduate from high school.

The next issue to be addressed is Medication-Assisted Treatment (MAT) using medications such as buprenorphine or methadone. MAT is a treatment method that, while controversial, gives an opiatedependent person a drug that limits their cravings and lets them feel normal. A MAT regimen, along with counseling and some type of 12-step program, can hopefully lead to recovery. At the very least, it lessens the prospects of prison or death, and allows the patient to have a fairly normal life. While both drugs are in the same category, they are very different

from each other. The following discussion focuses on buprenorphine products (Suboxone, Subutex, Butrans, Bunavail, Buprenorphine-Naloxone and Zubsolv).

Patients on any of these medications will hopefully reveal this to you either directly or by disclosing that they are being treated for opiate addiction or chronic pain. This information can also be found by looking at the PMP. If a patient discloses that they’re taking Suboxone, what are you going to do differently? You should not prescribe any narcotics for pain without first talking to their physician. Buprenorphine (like methadone) is a very good analgesic.

Maybe the patient will not need anything else for pain except Tylenol. Most patients can just slightly increase their Suboxone dosage. It is the patient’s responsibility to call the physician who prescribed the

Suboxone to ask for guidance regarding additional treatment of pain. For increased pain, the prescribing physician should be the primary pain management doctor as well as addictionologist. Many patients who are on buprenorphine or chronic pain medication (which would be obvious from consulting the PMP) have signed a contract with their doctor saying they cannot get a prescription for controlled substances from anybody but them. If you do have concerns, you should call the doctor and talk to them personally. Remember, the first tenet of medicine is “Do No Harm.”

Dr. Robert Westcott is the Director of the Oklahoma Health Professionals Program.

National Recovery Month September is National Recovery Month. This observance highlights individuals who have reclaimed their lives in long-term recovery, but also honors the prevention, treatment, and recovery services that providers are making possible. Recovery Month promotes the message that recovery, in all its forms, is possible and also encourages citizens to take action to help expand and improve the availability of effective prevention, treatment, and recovery services for those in need.

Millions of Americans’ lives have been transformed through recovery programs, including more than 1,000 health care providers in Oklahoma through the Oklahoma Health Professionals Program (OHPP). Since 1983, OHPP has provided services to health care providers who suffer with alcohol and chemical dependence.

If you or a colleague needs help from OHPP, contact them today at okhpp.org or 405.601.2536.

www.okda.org

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OUASDA Update On July 29, a group of OUCOD dental students headed to Jamaica for a week-long mission trip. The group was composed of 28 second, third and fourth-year students. While in Jamaica, they performed extractions, fillings and cleanings on over 350 patients. “It’s been so awesome. The patients are so extremely thankful for any little time we spend with them and any way we can help them out. It’s been an awesome experience so far.” – Kenzie Karnish, OUCOD Class of 2019

L to R: Back row: Chris Hunt (2020), Blake Neece (2020), Andrew White (2018), Tuan Tran (2019), Zack Siegler (2019), Blake Campbell (2019), Graham Busby (2019), Kanyon Cunningham (2019), Brandon Cohlmia (2019), Tony Don (2018), Greg Stewart (2018), Brock Frazee (2019), Rami Roz (2019), Bryce Lamer (2019), Amy Le (2020), Mason Davis (2020); Middle Row: Clark Plost (2018), Amber Cantrell (2018), Christy Heinze (2018), Sarah Han (2018), Nicole Meoli (2018), Kenzie Karnish (2019), Amanda Akkari (2020); Front Row: Korbin Hally (2020), Karla Rios (2019), Schuyler Pracht (2019), Tara Bowker (2019), Jordan Pierce (2020)

On June 17, ASDA hosted its first-ever Summer Pre-Dental Simulation Course. Dean Raymond Cohlmia and Assistant Dean Kevin Haney spoke to the pre-dental students who then got to get their hands dirty in our preclinic lab waxing up a tooth, taking impressions of typodonts, pouring up casts, prepping a plastic tooth with a high-speed handpiece, and restoring it with amalgam and composite. According to ASDA President-Elect Brittany Hand (2020), “This new addition was a hit and we plan to keep it in the future!”

Whitney Brannan (2020) helps a pre-dental student wax a tooth.

32 journal | Sept/Oct 2017

Real Estate

The Second Highest Expense in Your Practice When it comes to managing expenses in your practice, there are dozens of categories to evaluate: equipment, technology, loan costs and interest rates, marketing, and so on.

Many practice owners are quick to shop out what they believe are the most obvious expenses, but few understand the true impact of two of the largest expenses, payroll and real estate, and how they can be reduced dramatically to increase profitability. Real estate encompasses your monthly rent or mortgage payments, along with the property’s operating expenses, utilities, maintenance fees, and janitorial costs.

Of these top two expenses, only one of them is truly negotiable. You can either pay people their value or they will find another job that will. You can cut staff, but for those people you truly need you must pay them what they deserve or they will eventually leave.

Real estate, however, is 100 percent negotiable. You have the choice of leasing or owning, as well as of being in a stand-alone building, a multi-office building, a retail center, or a large medical complex. You can choose the size of your space, its design, and the landlord you wish to work with -- or you can be your own landlord. And if you do own, you can decide whether to buy an existing building or an office condo, or develop your own building from the ground up. When negotiating the economic terms of a lease, you can negotiate the length of lease and such desired concessions as build-out period, tenant improvement allowance, free rent, lease rates, annual rate increases, etc.

With so many choices to evaluate and understanding that each one affects the final economic outcome, why is it that so many practices fail to capitalize on their real estate opportunities? The short answer is that most practice owners and administrators simply don’t have the knowledge and expertise in commercial real estate to understand how to make the most of these opportunities. They view real estate as a necessary evil instead of an incredible opportunity to improve profitability, reduce expenses, and improve the quality of their patients’ experiences.

When the correct approach is taken, you may actually look forward to your real estate negotiation instead of dreading it.

Let’s take a look at three key ideas that will help you make the most of your next real estate transaction.

Timing Every type of transaction has an ideal timeframe to start the process. When you start too early or too late, you communicate to the landlord or seller that you don’t really know what you’re doing. Such a message hurts your ability to receive the best possible terms. For example, don’t wait for your landlord to approach you on a lease renewal negotiation. Consult with a professional so you can understand the ideal time frame to start your transaction and come up with a specific game plan for what you want to achieve. You can then be the one to approach your landlord with renewal terms.

Representation Landlords and sellers prey on unrepresented tenants who don’t really know the market or what their options are. If the tenant was a Fortune 500 company, the landlord would approach them with a high level of respect, expecting that they either have a real estate broker hired to represent them or an internal team of professionals well equipped to handle the transaction.

In contrast, when a landlord or seller starts speaking with a tenant who isn’t represented, and whom they suspect doesn’t know the market as well as the landlord/seller does, that tenant is not going to get the same level of respect throughout the process.

The landlord will sense an opportunity to take advantage of the tenant that doesn’t

have the requisite real estate knowledge and skills, and that doesn’t have adequate representation.

When you understand that commissions are paid in commercial real estate just like they are in residential real estate (set aside in advance for two parties, not just one), then you can appreciate that there aren’t any savings by not having a broker. Showing up without one only further detracts from your credibility.

Leverage and Posture It is nearly impossible to emerge victorious from a negotiation without leverage and posture which are created by having multiple options in the market. If you limit yourself to one property, you are at the mercy of that property’s owner. Since most landlords and sellers negotiate professionally, it is easy for them to know when you don’t have other viable options.

Simply telling a landlord that you have a proposal from another landlord won’t give you a strong enough posture. Most landlords look at unrepresented tenants and assume they don’t know the market, don’t understand all their options, and aren’t really serious about making the landlord compete for their business. Leverage and posture are created when you have the right timing, professional representation, an understanding of all your available options, and a detailed game plan of what you want to accomplish in order to capitalize on the market.

These three key ideas are the first of many factors that allow healthcare tenants and buyers to reduce their second highest expense which will dramatically impact their profitability and cash flow.

Carr Healthcare Realty is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of medical, dental, veterinary and other healthcare practices trust Carr to achieve the most favorable terms on lease and purchase negotiations.

Carr’s team of experts can assist with start-ups, lease renewals, expansions, relocations, additional offices, purchases, and practice transitions.

Healthcare practices choose Carr to save them a substantial amount of time and money, while ensuring that their interests always come first.

www.okda.org

33

Take part in the ODA Rewards program and start saving!

The Oklahoma Dental Association endorses companies that are researched and proven to meet the needs of ODA members.

You are automatically eligible for the savings that each company provides.

In one year, ODA members can save an average of

$14,254

when participating in every ODA Rewards Partners’ offer.*

What are you waiting for?

Visit www.okda.org!

In 2016, the ODA received

ODA members saved

in non-dues revenue because ODA members took advantage of Rewards partners and services.

in membership dues from the Rewards program.

$131,506

*Based on the average annual use of an ODA member if he/she participates in every ODA Rewards partners’ offer. Excludes savings numbers from several ODA endorsed companies because of the variables in discounts and products.

34 journal | Sept/Oct 2017

$126

ODA Rewards Partners Catalog TOURS AND CRUISES

INSURANCE PRODUCTS FOR YOU AND YOUR PRACTICE

The Choice That Leaves Nothing to Chance At 3iG, we make it easy for you to get all the insurance coverage you need for your business, personal life and employee benefits from one trusted source. Unlike many local agencies, our knowledgeable agents have been working primarily with dentists for the past 40 years and know the risks and exposures unique to the dental profession. We look at the big picture to help you avoid overlaps or gaps in coverage – for greater confidence and value. Find out why so many Oklahoma dentists endorse 3iG as their choice that leaves nothing to chance.

Depending on the type of insurance and/or circumstances, members may receive premium discounts, special group pricing, unique features, exclusive products, and/or a simpler process for quoting and applying for coverage.

405.521.1600 3000ig.com info@3000ig.com

Take an Unforgettable Journey AHI Travel provides ADA Members access to guided ocean, river, and land-based tours designed to immerse travelers in the history and culture of people and places across the globe.

• • •

Most trips are 7-14 days On-site tour directors lead small groups (no more than 36 guests on most programs) Each trip includes a dental-focused in-country reception

A single point of contact at AHI will help members book airfare, plan pre-or-post trip extensions, and be available to answer all questions. Early booking discounts of $250 are available on select trips.

844.205.1171 ada.ahitravel.com www.okda.org

35

DEBT COLLECTION SERVICES

GLOVES & MASKS ENDORSED BY

Member pricing

Gloves • Masks • Supplies To place an order or request FREE samples

odagloves.com • 877.484.6149

Association Gloves & Supplies Makes it Easy to Save Money on Gloves, Masks and Dental Supplies.

A Collection Agency That Keeps Your Practice Healthy If your patients are entitled to full recovery...aren't you? If you're a practice looking for a collection agency that understands your needs and the delicate nature of collections, then look no further than American Profit Recovery. We are effective in resolving debt issues for any size practice.

There is one line between care and collections and we understand how sensitive the relationship is between doctor and patient. Our consultants provide insight and tailored solutions utilizing our popular flat-fee affordable collection system. Our diplomatic approach is designed to collect and keep patients coming back to your practice. All of this is managed via our custom web portal allowing 24/7 account updates and management!

ODA Members receive 10% off of our Tier I pricing.

800.711.0023 AmericanProfit.net Contacts: Dale Erickson & Keith Klebba 36 journal | Sept/Oct 2017

Why Association Gloves & Services?

• The ODA glove program, administered by Association Gloves & Supplies, saves you money and brings you high-quality products at an exceptional value. Now even more supplies are available!

• Receive special ODA-member pricing, an easy recurring order program and great personal service.

• A portion of your purchase is returned to the ODA to support organized dentistry.

• Download the FREE Association Gloves mobile app. App orders may earn an additional discount.

• Check out odagloves.com for a complete product listing and quarterly specials.

• Shipping is always free!

ODA Member Value: Receive ODA-member pricing and access to quarterly specials. Purchasing your gloves, masks and dental supplies through Association Gloves & Supplies can save you $3,000 or more annually while providing non-dues revenue to your association to support activities and services you value.

GLOVES & SUPPLIES 877.484.6149 odagloves.com Download the app!

PATIENT PAYMENT PLANS

INTERPRETATION SERVICES

Be Compliant with the Section 1557 Regulation Help Put Dental Care Within Reach of Your Patients When patients have an out-of-pocket cost for their dental needs, having special financing available through the CareCredit healthcare credit card may help more accept recommended care.

To help make great financial conversations easier, CareCredit provides free training and resources, many developed in conjunction with leading dental educators, including: • Insights, ideas and proven strategies that help solve key practice issues such as failed appointments, overhead and attracting new patients.

• FREE Script Kit: Let’s Talk – Tips for Great Patient Financial Conversations.

• And more.

Ready to enroll? Call 800.800.5759 or visit carecredit.com/dental.

CyraCom provides phone and video interpretation, enabling dentists to communicate with their nonEnglish-speaking patients in seconds. CyraCom services are fully compliant with Section 1557 of the Affordable Care Act. CyraCom supports hundreds of languages, including ASL. Interpreters in CyraCom's largescale US contact centers complete a 120-hour certification course and specialize in healthcare interpreting.

CyraCom provides dental offices: • Easy online sign-up with no startup costs or minimum fees.

• Compliance with Section 1557 language service requirements.

• Access to certified interpreters in hundreds of languages through phones, laptops, or even an interpretation app.

Oklahoma Dental Association members receive preferred pricing off of interpretation services.

There's also no minimums and no set-up fees!

Already accept CareCredit? Get connected to free resources by calling your Practice Development Team at 800-859-9975, option 1, then 6.

800.800.5759 carecredit.com/dental

844.737.0781 cyracom.com/ada www.okda.org

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AUTOMATED MARKETING & COMMUNICATIONS SOFTWARE

SCRAP METAL RECOVERY

Increase Your Income by Maximizing Your Return on Refining Precious Scrap Metals Demandforce Provides Patient Communications Solutions for Oklahoma Dentists Dental practices in Oklahoma love Demandforce because its marketing tools and patient communications solutions help confirm more appointments, recall lost patients, and get more online reviews. A dental practice in Oklahoma using Demandforce generates an average total of 411 new patient reviews*. Demandforce has also helped dental practices in Oklahoma average 466 appointment confirmations* in a 90-day period. See a live demo of the easy-to-use online marketing platform by calling (877) 360-3869 or visiting demandforce.com. Mention your OKDA membership to receive special pricing and an exclusive introductory offer.

Why D-MMEX EasyRefine?

Getting started is easy!

Here’s what you can send: • Crowns and bridgework • Silver alloy powder • Partials • and more!

Request your free, insured shipping kit with sealing containers. D-MMEX performs an individual melt and assay, an all-element analysis and provides a complete analysis report. Enjoy fast payment via cashier’s check in about 10 days.

Current Rates: 97% Gold • 90% Platinum and Silver • 85% Palladium ODA Members always earn a 5% premium on the total value of all metals.

*Based on 2017 Demandforce data. Results may vary.

877.360.3869 demandforce.com 38 journal | Sept/Oct 2017

800.741.3174 easyrefine.com

ELECTRONIC INSURANCE CLAIMS

ELECTRONIC CREDIT CARD, CHECK MANAGEMENT & PAYROLL PROCESSING SERVICES

ANSWERS ON EMPLOYER DENTAL PLANS

Detailed, Accurate Insurance Answers at Your Finger Tips Smile! You Have a Trusted Source for Payment Processing, Payroll and Human Resources.

Do you have time to worry about whether your payments are being securely and quickly processed or that your staff is paid on time? Most dentists don’t.

Heartland provides secure payment processing including EMV, end-to-end encryption and tokenization. With faster cash deposits and transparent pricing, our services allow you to focus on growing your practice.

By adding our payroll and HR services you’ll have everything you need to efficiently pay your staff along with resources to help ensure regulatory compliance and effectively manage general HR needs.

918.809.5471 heartland.us sarah.bippus@e-hps.com

Insurance Answers Plus is a web based program that provides 100+ detailed benefit answers on thousands of local and national employers' plans, individual dental policies, Medicaid, and the Affordable Care Act plans. Dental teams across the state are using this innovative front office tool to streamline practice efficiency. Unlimited customer support and training are available with our service, as well as automatic daily plan updates. Begin "outsourcing" your insurance verification to us so you can focus on more important tasks like following up on outstanding treatment plans presented, unpaid claims, recalls and more!

Only $295 set up fee for all ODA members ($300 in savings!!!) *applies to practices with one office*

800.683.2501 iaplus.com www.okda.org

39

QUALITY APPAREL WITH PRACTICE LOGO

Why Lands' End Business?

Here’s how they help dental practices create custom uniforms that work: • •

•

•

Wear-tested quality clothing with a guarantee that won’t expire.

A range of colors to complement every logo & Colors You Can Count On – ten shades that will stay in their color palette across a variety of styles.

Custom online storefronts let your employees place their own orders, according to the style & budget limitations you specify, branded with your logo throughout.

Clothing that fits every body. You’ll find clothes made just for him. Complementary styles designed to flatter her. Even maternity sizes in some lines.

COMPUTERS AND TECHNOLOGY

Electronics for Your Office or Home Oklahoma Dental Association members save up to 30% off the everyday public web price of Lenovo’s entire product line of laptops, tablets, desktops, servers, accessories and more! Whether you need a technology boost at work, a device to stream your favorite TV show, or a tool to help with homework, Lenovo has you covered.

Plus, receive free ground shipping on all web orders and monthly limited-time special offers.

Experience the Lenovo difference today!

As an ODA Member, you’ll receive up to 10% off products and another 10% off embroidery—with no minimums!

800.990.5407 ada.landsend.com 40 journal | Sept/Oct 2017

800.426.7235 ext 4886 ADA.org/Lenovo

BIO-HAZARD WASTE REMOVAL AND TREATMENT

MEDICAL EVACUATION

MedjetAssist Take Trips, Not Chances

A Better Option For Your Red Bag Waste Needs Medical Waste Services provides bio-hazard waste disposal, OSHA compliance, and secure document shredding service for the entire state of Oklahoma.

No long-term contracts, no extra or hidden fees, and "locked-in" pricing, are just a few reasons to choose Medical Waste Services.

ODA members will receive close to a 20% discount from our standard pricing

Medjet is a domestic and global air medical transport membership program. If a Medjet member becomes hospitalized 150 miles or more from home and meets transport criteria, Medjet will arrange medical transport to their home country hospital of choice at no additional cost to the membership fee. Medjet also offers the MedjetHorizon membership with access to additional security, health and travel services. In addition to the protection a Medjet membership provides, a MedjetHorizon member receives the benefits of a travel security and crisis assistance membership program (Crisis Assistance Plus), powered by FocusPoint International. Other MedjetHorizon benefits include ground ambulance transfer, specialty hospital transfer and cash advance.

Preferred rates of $245/individual or $375/family (normally $270 and $395 respectively) for the MedjetAssist annual membership under age 75.

You can add the MedjetHorizon to your annual MedjetAssist membership for $149/individual or $179/family. ÂŽ

866.355.7094 info@medicalwasteservices.org medicalwasteservices.org

800.527.7478 medjetassist.com/oda www.okda.org

41

INCENTIVE TOWARD THE PURCHASE/LEASE OF A NEW CAR

A Luxury Offer Guaranteed To Make You Smile Reward yourself with a special incentive – up to $5,500 - on a new Mercedes-Benz.

Membership does have its privileges. Imagine yourself behind the wheel of a sporty C-Class sedan. An incredibly fuel-efficient E250 clean diesel sedan. A spacious M-Class mid-size SUV. The flagship S-Class luxury sedan. Or any other legendary vehicle from Mercedes-Benz. But why imagine when reality is so near?

Choose from over 70 vehicles for purchase or lease. Models start at $32,000. Whatever your heart and driving style desire, now you can make it yours—at significant savings—thanks to this fabulous ADA Member incentive.

866.628.7232 ada.org/mercedes 42 journal | Sept/Oct 2017

PRACTICE OFFICE SUPPLIES

Exclusive Member Benefits Through Office Depot and OfficeMax Exclusive Member Benefits Through Office Depot and OfficeMax Content: You can now shop at Office Depot and OfficeMax or online to receive discounts offered through the Oklahoma Dental Association.

• • • • • •

Up to 80% off preferred products.

3,000 of the most commonly used products at 15% off retail web pricing.

96,000 products discounted below retail.

Next-day delivery with free shipping on orders over $50 (excludes furniture).

Additional 15% off first-time online orders Terrific copy and print pricing .

To receive your member’s savings online, go to www. okda.org/officedepot and set up a new account.

To receive your member’s savings at any Office Depot and OfficeMax store, please use your Store Purchasing Card, or provide SPC Account # 80124841970. For a Store Discount Card, please contact the Oklahoma Dental Association at 405.848.8873.

okda.org/officedepot

SECURE COMMUNICATIONS SOLUTIONS

The Simplest Way to Send and Receive Secure Email PBHS Secure Mail™ is a simple and powerful HIPAA compliant way to share ePHI (Protected Health Information) between practices and patients. With no software to install, configure or maintain, it’s easy to setup and immediately utilize your account.

PBHS Secure Mail starts at $10 per month with options to add robust collaboration and outlook integration.

WEBSITE DESIGN AND MARKETING SERVICES

Attract, Engage and Retain Patients ProSites helps dentists accelerate practice growth and acquire new patients through innovative online marketing solutions that include: • Professional dental websites that communicate your expertise.

• Search engine optimization that helps your practice get found online. Our clients are on the first page of Google more than 11,000 times for the most important search terms in dentistry.

• Pay-per-click advertising with our team of verified Google partners.

• Social media management to keep you engaged with patients and grow your referrals.

ODA Members save 25% off the set up fee on a new website!

855.932.4232 pbhs.com/securemail

888.932.3644 prosites.com/ODA www.okda.org

43

ONLINE EXCLUSIVE SELECTION OF NAME BRAND SCRUBS

THE LEADER IN AMALGAM SEPARATION

True 110% Price Match Guarantee Scrubs & Beyond is on the go with a BRAND NAME that’s growing fast! Reaching customers through our renovated website, we’ve established ourselves as a strong industry leader. Health care professionals know and trust Scrubs & Beyond.

Scrubs & Beyond offers a new kind of shopping experience for the health care professional who is searching for an ever-expanding collection of exclusives and an extensive selection of name brand medical uniforms and accessories at great prices.

If you find a lower price on an identical item online (same color, style, and size), let us know and we will match the lower price PLUS give you an additional 10% off the lower price.* *Some restrictions apply

okda.org/scrubs 44 journal | Sept/Oct 2017

We Have Amalgam Separation Down to a Science Solmetex is proud to introduce the newest advancement in Amalgam Separation, the NXT Hg5® • New compact design for easy & flexible installation • “Clear by Design” • ISO 11143:2008 certified at 99% separation rate • OffsetPorts • Internal Manifold for easy & flexible installation • Eco-friendly packaging is 100% recyclable • Includes a complimentary Solmetex Amalgam Bucket ODA Members receive a free collection container with recycle kit. Value is $338 retail.

800.216.5505 solmetex.com

SPECIAL SERVICES & SHIPPING DISCOUNTS

Members, Ship and Save with UPS Improve your bottom line with some of the most competitive rates available on shipping services with UPS. Save up to 36%* on a broad portfolio of shipping services including air, international, ground and freight services.* Plus, get 50%* off UPS Next Day Air®, UPS Next Day Air Saver®, UPS Worldwide Express® export, UPS Worldwide Saver® export, and UPS Worldwide Expedited® export shipments for up to four weeks after you enroll.* You can receive these discounts even if you already have a UPS account. Remember, the more you ship, the more you can save with UPS. Put the power of logistics to work for you. To enroll and start saving, visit savewithups.com/ada or call 1-800-MEMBERS (1-800-636-2377), M-F, 8 a.m. – 6 p.m. EST.

POINT-EARNING CREDIT CARD

The ADA® Preferred Rewards Visa® Card is the card ODA member dentists count on for great benefits and valuable rewards • •

•

Earn 20,000 Bonus Points after you spend $5,000 on the card in 90 days.1 Points add up fast – earn 2 points per net $1 spent on all eligible ODA purchases and one point per $1 spent on eligible net purchases everywhere else Visa cards are accepted. 2 Earn an additional 20,000 Bonus Points after $125,000 annual net spend.3

IMPORTANT INFORMATION: Accounts must be open and in good standing to earn and redeem rewards and benefits. Upon approval, please refer to your Cardmember Agreement for additional information. Net purchases are purchases minus credits and returns. Not all transactions are eligible to earn rewards, such as Advances, Balance Transfers, and Convenience Checks. Upon approval, please refer to your Cardmember Agreement for additional information. Rewards points expire five (5) years from the end of the calendar month during which they were earned.

1 To earn first use bonus, eligible net purchases must be made within 90 days of account open date. Bonus will be credited to your account 6-8 weeks after the end of the promotion period.

Reward points are earned with your ADA Visa credit card. U.S. Bank cannot control how merchants choose to classify their business and reserves the right to determine which purchases qualify.

2

*See savewithups.com/ada for specific services and discounts.

The $125,000 spend must be on eligible net purchases, and is per calendar year. For the year 2017, the spend bonus will start effective 7/1/2017 and end 12/31/2017. Subsequent years, the annual spend bonus eligibility timeframe is January 1 through December 31. Bonus will be credited to your account 6-8 weeks after the end of the promotion period. This offer may not apply if your credit card has changed to a different type of card within the last 12 weeks or changes before spend bonus is applied.

3

The creditor and issuer of the ADA® Visa Signature® Card is U.S. Bank National Association, pursuant to a license from Visa U.S.A. Inc. ©2017 U.S. Bank

800.636.2377 savewithups.com/ada

888.327.2265 ext 36991 ADAVisa.com/36991 www.okda.org

45

CONNECT WITH YOUR PATIENTS WHILE THEY WAIT

Get Easy Access to the ODA Rewards Partners Put an ODA Rewards shortcut on your computer desktop for easy access to all of the savings offered for your home and dental office. Follow these step-by-step instructions on how to create a desktop shortcut to the ODA Rewards website.

It’s just a click of the mouse away.

On-Hold Media Digital Video Overhead Music Waiting time is the perfect time to connect with your patients using on-hold messaging and lobby video from Works24. Custom on-hold messages help you cross-sell additional services. Flatscreen TV’s in your lobby or exam area display professional video clips of your latest promotions, as well as news weather and more. The best part?

You can change all of it with our easy online system within minutes. Call today – you’ll be amazed by how easy it is!

405.517.6900 works24.com rjones@works24.com 46 journal | Sept/Oct 2017

1. Open your favorite Internet browser and visit okda.org/rewards-program.

2. Resize the Internet browser window so both the computer desktop and the browser window are visible.

3. Click and drag the icon (in the address bar to the left of the URL) onto your desktop.

4. The shortcut will be created onto your desktop and ready to click at any time.

Contact the ODA at 800.876.8890 okda.org/rewards-partners

It's Time for Some R and R

seeing them. Have each person in the practice send at least five cards a week to patients. - Send a package with a toothbrush and floss (I guarantee they will open it).

•

Send birthday, anniversary, holiday, congratulations and other thoughtful cards.

•

Use email to send patients seasonal communications. Some great topics to consider are “Spring Cleaning,” “Get Ready for Back-to-School,” and “Fall Use It or Lose It” reminding them of their dental insurance benefits.

By Sandy Pardue

Success lies in the combination of being able to attract new patients and convert them into long-term, loyal dental advocates.

Unfortunately, I have found many practices have a revolving front door, with patient retention averaging between 40 and 50 percent. This means that 50 to 60 percent of the patients who came into a practice last year may go right through the revolving door and not return this year. I believe all practices already have the resources and patients they need to grow – from within.

They just need time for a little R and R and R – Retention, Recall and Reactivation.

The Most Important R: Retention Wouldn’t it be nice if dental practices were filled with patients who can’t wait for their next appointment? In reality, to improve patient retention, teams should start by adding more value to visits and improving patient education. Work on building stronger relationships with patients.

Communicate on a consistent basis, and be interested in them as humans first, patients second. And of course, take the time to educate them. The public, in general, may have a very low dental IQ, especially when it comes to the value of hygiene and the role of dental insurance benefits. It makes our jobs challenging, but we must educate patients and add value to their lives every single time they come into the practice.

Retaining patients is all about building good patient relationships. Because patients are most likely to visit the practice at most two times a year, building relationships takes a bit more work. Here are a few ideas:

•

Send handwritten notes to overdue patients. Let patients know you miss

•

Place a phone call reminding them of incomplete dentistry. If cost was a barrier to care, it would be important to review payment options with them, including a financing option through a third-party company.

requires advanced notice, since the time has been reserved for them.

For example: “We are confirming your appointment. If you are unable to keep this appointment, please call the office at (phone number with area code) as soon as possible so that the time reserved can be utilized.

4. Send a reminder text three days prior to the appointment.

5. If the patient did not confirm from the text, call the patient one day prior to the appointment. It’s important to have human-to-human contact because the patient’s tone of voice and reaction are key. Avoid sending several texts and emails in a short period in regards to one appointment.

The key is to be proactive, timely and consistent. These activities take a little time but truly have a big impact on patient retention.

For patients without an appointment that are due for recall, send out a recall card, but start the first paragraph with, “We are letting you know that it is time for your dental checkup.”

Hygiene’s Favorite R: Recall

Production’s Favorite R: Reactivation

Most practices may not be doing enough to keep patients coming back. One major problem may be the lack of a true, proven recall process. There are two rules to an effective recall system. First, every patient should leave the practice with a future recall date or a future appointment. Second, be consistent and predictable. When dental teams implement a recall system, it’s best to put it in writing so that it can be followed exactly, month after month. Only consistency brings predictable results.

Practices typically start thinking about reactivation when they are desperate for patients. A Reactivation Project should be done each January.

There are ways to structure an effective recall system:

Step 3: Mail a recall card to them - not a letter but a postcard. It should stand out in the mail. Put “Return Service Requested” on the card under the return address, so that any undeliverable cards are returned to the practice with the new address. If Mrs. Jones moved out of state, she will probably not need to be contacted again.

1. Find a recall card that is professional looking and represents the office well.

2. Utilize email and text.

3. For patients that pre-scheduled their appointment, send the card out on a designated day each week for patients scheduled three weeks away. Include the appointment date and time and let patients know that if they need to change the appointment, the practice

Here’s the process: Step 1: Assign a champion. This project is too valuable to the practice not to have someone accountable for its completion.

Step 2: Print a list of patients that have not been in for six months. Go back at least three years.

Step 4: Include the following message: “Dear (name): We miss seeing you in our office. As you know, when dental decay, gingivitis, Continued on page 49

www.okda.org

47

CLASSIFIEDS Looking to fill an open position in your office, need to sell dental equipment or a practice? Check out the latest listings below and visit okda.org/classifieds for additional listings.

PRACTICES FOR SALE PRACTICE FOR SALE: BROKEN ARROW, OK. $850,000 in a 4-day week. Four ops full of excellent equipment and loaded with high tech; Laser, ALL digital X-ray and pan, intraoral cameras. Diagnodent, Carestream scanner, elec.

Handpieces. Plenty of room for treatment area expansion if desired. Huge potential for growth as owner refers a lot of work. Leased office. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE PRACTICE FOR SALE: ARDMORE, OKLAHOMA. $543,600 in a “casual” 4-day work week. Untapped potential. Four operatories with Dentrix. Stand-alone building. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE PRACTICE FOR SALE: NORTH-CENTRAL OKLAHOMA. $1M PLUS in 4-day work week.

Beautiful leased office with first class equipment, computers and support, staff, etc. This practice has it all!!! Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

FINANCING AVAILABLE

PRACTICE FOR RENT

PRACTICE FOR SALE: NEAR WICHITA, KS. $700K collected in year 2015 in 4- day week.

6- ops, 2 are for hygiene. Complete digital x-ray system (Shick) and Dentrix throughout office.

Custom dental office design and very unique to community. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

FINANCING AVAILABLE PRACTICE FOR SALE: SW of Oklahoma City in a short commutable drive. Two part-time satellite practice. Very low overhead. Practice collected $722K in 2015 with very large profit margin.

A serious money maker!! Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE PRACTICE FOR SALE: NW corner of Arkansas, in “Wal-Mart Country.” Office is in a medical complex across from hospital. Underserved area creates unlimited opportunity. Three ops in 1,200 Sq. Ft. This practice is ideal as a satellite office or an entry-level practice. Many services are referred, so tremendous room for growth. Very low overhead. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

FINANCING AVAILABLE

48 journal | Sept/Oct 2017

PRACTICE FOR SALE: OKLAHOMA CITY. Leased office bldg. along major street. Highly visible. 2,640 sq. ft. MOL with 5 operatories and room to add more. $458K in collected revenues.

EagleSoft with terminals throughout. A well managed practice ready to go. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE THE OFFICES LISTED ABOVE MAY BE SEEN AT www.ppa-brokers.com or call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784.

PRACTICE FOR RENT

EQUIPMENT FOR SALE

Luxury Dental Office for Lease.

Custom Build Out Dental Office for Lease

Complete set of Dental Equipment for Sale.

All in pristine condition. It includes the chair, cabinet, drill set (mechanical part) and the vacuum pump. The color is the popular mint green of the 50's. All for $1250. We can text you pictures. Please contact (405) 306-5885 for pictures or to see the set.

• •

Space for Lease Northwest OKC dental office is offering to lease 3 operatories and dental chairs to an individual looking to start a practice or slow down. The lease offers 1 private consultation room with a separate checkout desk. All 3 rooms are equipped with state of the art Adec chairs and cabinets. The rooms are completely ready for use. The lab and sterilization room will be shared with the current dentist. The dental office is located just North of Wilshire Blvd on May Avenue. It is a separated lone standing building directly facing May Avenue with plenty of parking. If interested call Joe 405-593-7517.

PRACTICE FOR SALE: Shawnee, OK. Leased office with attractive contemporary design. Good location just off of a main blvd. Four ops, two for hygiene. Digital X-ray, 7 computer terminals throughout. Collected $480K in a 3 ½ day week.

Could easily expand to 4 or 5 days/ week. Seeing 25 new patients/month. Call Max or Jack at PROFESSIONAL PRACTICE ASSOCIATES at (405) 359-8784. FINANCING AVAILABLE

2500 sq. ft.

Exclusive Muirfield Village. 16145 N. May Avenue, Suite B. • 4 dental chairs with pond and waterfall view.

• 3 private offices, one with bathroom and shower.

• Separate patient and staff bathrooms. Large break room.

• Large waiting room with reception area.

• Large private parking area in front GREAT EXPOSURE ON NORTH MAY AVE. WITH RUNNING SIGN FOR ADVERTISING. Call 844-6300 or 740-6596 for showing, available now for lease.

We specialize in repairing Kodak/Carestream, Dexis Platinum, Gendex GXS 700 & Schick CDR sensors. Repair & save thousands over replacement cost. We also buy & sell dental sensors. www.RepairSensor.com / 919-924-8559

OTHER

Dentist available to provide dental care in your office on a part or full time basis. Has OK license and malpractice insurance. Please contact through email at dadadmj@aol.com.

JOB OPENING General Dentist DDS Dentures + Implant Solutions is seeking a qualified General Dentist in two of our Oklahoma locations. Each office has an on site dental lab, full digital equipment, as well as the most sought after benefits. We provide a heavy volume of extractions, dentures, and implants. Seeking candidates with experience to match!

•

Annual income ranges approximately $180,000 to around $600,000 with a mean of approximately 320,000 annually • Sign on bonus $5,000 • Malpractice insurance • 401k match after one year (group offers 4% match to your 5%) • Health insurance • Licensure / Permits / Testing Reimbursement • In-House CE's on Implants and more • No investment required • Relocation Assistance • Office Manager in every office so you can focus on patient care • M-F, 8a-5p If you confident in your clinical abilities, enjoy a team environment while delighting patients and financially motivated - join our team! Contact: Gracie Cruz gracie@oksupportgroup.com 918801-8124

Place a Classified Ad

More Than Healthcare, Correct Care Solutions.

WHO WE ARE CCS is a national public healthcare leader caring for underserved patients in correctional settings, psychiatric hospitals and residential treatment facilities.

Opportunity for a:

Dentist At our Lawton Correctional Facility in Lawton, OK Part Time, Flexible Hours (20 p/ week) Comprehensive Benefits • 401K • Tuition Reimbursement Competitive Compensation • So Much More...

Empathy

Compassion

CALL TODAY OR APPLY ONLINE

Nichole Adamson (561) 810-5765 or email NAdamson@CorrectCareSolutions.com

ccs.careers

CCS IS PROUDLY AN EQUAL OPPORTUNITY EMPLOYER

ODA Members Receive Free Online Advertising and only $40 to print in the ODA Journal

www.okda.org/classifieds

R & R from page 47 periodontal disease or other complications are discovered in early stages, treatment is not complicated and costs are less. Please phone the office at (insert phone number including area code) for a convenient appointment.”

prevention screening and he asked me to call you. It’s been more than a year since we’ve seen you. We have an appointment available next Tuesday at 9 am or Wednesday at 4 pm. Which would work better for you?”

Step 5: Mail the same card to the same group of people two to three months in a row.

All three Rs - retention, recall and reactivation - work together to resolve the “revolving door” issue. And the net result is a busy, thriving practice providing a valuable service to healthy and happy patients who, although dentistry might not be their number one priority, do value dentistry.

Step 6: Add a personal phone call.

Nothing replaces human contact.

“Mrs. Jones, this is Susan from Dr. Smith’s office. He’s concerned you’re overdue for your hygiene appointment and oral cancer

Sandy Pardue is director of consulting with Classic Practice Resources and is an internationally-recognized lecturer, author and practice management consultant. Ms. Pardue was named a “Leader in Consulting”

by Dentistry Today for fourteen consecutive years. With over 30 years of practical experience in the dental field, Ms. Pardue has assisted dental teams with practice expansion and staff development and is known for her comprehensive approach to office systems, focusing on increasing efficiency and production. In addition to one-onone team consulting, Ms. Pardue is a headline speaker and provides hands-on workshops on a variety of key processes including scheduling, accounts receivable and patient retention.

www.okda.org

49

ALU MNI

FRIDAY

OCT. 6

WEEKEND

THE WHYS OF WHAT WE DO: EVIDENCE-BASED DENTAL HYGIENE PRACTICE (3 CE credit hours)

9 a.m.–noon

OU College of Dentistry, Room 161 Carolyn Hinckle, R.D.H., M.Ed. Register online at bit.ly/OUDentistryCE

DR. FRANK J. MIRANDA CLINIC DEDICATION CEREMONY

Finally, Five (not so) FAQs! Abbey Onan, DDS Oklahoma City/OUCOD

2 p.m.

OU College of Dentistry, Third Floor

DEAN’S CIRCLE DINNER AND ALUMNI AWARDS PRESENTATION*

For Dean’s Circle Members Only

6 p.m.

Noah’s Event Venue 14017 Quail Springs Pkwy., Oklahoma City, OK 73134 *Formal invitation to follow

SATURDAY

OCT. 7

ALUMNI AND FRIENDS TAILGATE

All alumni and friends of the OU College of Dentistry are invited to join us!

Two hours prior to kickoff of the OU vs. Iowa State game Conoco Leadership Courtyard* Oklahoma Memorial Union in Norman Highlighting the classes of 1977, 1982, 1987, 1992, 1997, 2002, 2007 and 2012 *Rain Location: Frontier Room, Oklahoma Memorial Union in Norman Register online at bit.ly/OUCODalumniweekend2017 Find us at

facebook.com/OUCOLLEGEofDENTISTRY

Follow

@OUDentistry on Twitter

For accommodations, please contact the Office of Alumni and Development at (405) 271-5444.

1. When was the last time you had a hard cry?

Postpartum, so last week.

2. When "Lady” by Kenny Rogers, or any sappy love song comes on my car radio, I have to crank it up and sing along!

3. What is your all-time favorite movie?

Pearl Harbor! Ben or Josh?

4. Fresh fruit or banana split?

Neither. A concrete from Freddy's.

5. If there was a movie produced about your life, other than yourself, who would play you?

Julia Ormond 50 journal | Sept/Oct 2017

the

future

is

n

w

ODA annual meeting 2018 Michael DiTolla, DDS, FAGD Modern Crown & Bridge Techniques and Materials Six (6) CE Hours Saturday, April 21, 2018 9:00 AM – 12:00 PM & 2:00 PM – 5:00 PM Lecture Format for Dentists, Assistants and CAD Techs Advances in several new all-ceramic restorations has resulted in significant and consistent reductions in the number of PFM (porcelain-fused-to-metal) restorations being fabricated annually. CAD/CAM technology in the dental laboratory has helped make these newer restorations more consistent in terms of fit, contact and occlusion. Full-contour zirconia restorations are becoming more popular in the industry; proper cementation/bonding protocols for these restorations will be discussed in this course.

Digital shading has improved to the point where not only dentists but also many labs quality-control their restorations with it. A prep technique will also be demonstrated that ensures adequate reduction and nearly perfect margins with relatively little effort.

Course objectives After completing this program, the dental professional should be able to:

1.

Recognize the shift from PFMs to monolithic (singlematerial) restorations that allow the clinician to use highstrength materials while satisfying patients’ esthetic desires.

2.

Understand the use of a prep technique that will impress your lab by improving the quality of your preps and impressions.

3.

Be familiar with full-contour zirconia and the pros and cons of using this structural ceramic material as a crown and bridge material, and be familiar with the cementation/bonding protocol.

4.

Be familiar with the new class of cementable all-ceramic restorations such as lithium disilicate, and understand how the CAD/CAM milling process can improve consistency and quality.

5.

Understand why the shade guides many dentists use today are inadequate, and what shade guide can cut your shade remakes in half.

Meeting Registration Opens in February!

#ODA2018

okda.org/annual-meeting www.okda.org

51

405-607-2137 (OKC Metro) 52 journal | Sept/Oct 2017

PR@DeltaDentalOK.org