2020 Oklahoma Youth Expo Media Kit

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T H E

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EXHIBITORS AT THE OKLAHOMA YOUTH EXPO SPEND COUNTLESS HOURS IN THE BARN, FEEDING, WASHING AND WORKING WITH THEIR LIVESTOCK PROJECTS, ALL LEADING UP TO ONE MOMENT IN THE RING, HOPING THEIR HARD WORK PAYS OFF WITH JUDGE’S NOD.

OYE BY THE NUMBERS 30,000 7,500+ $1. 25 mil TOTAL LIVESTOCK NOMINATIONS

OKLAHOMA EXHIBITORS

AWARDED TO EXHIBITORS IN 2019 SALE OF CHAMPIONS


.

$25 mil

IMPACT ON THE OKC METRO AREA


S POTLI G HT S SALE OF CHAMPIONS The Sale of Champions is a prestigious event where generous donors reward Oklahoma’s elite youth for their hard work and dedication they put into their livestock. This premium auction repeatedly awards more than $1 million to our youth that they then use for future livestock projects and savings for their higher education goals. SKILLATHON The Skillathon is an exam process designed to test students’ animal industry knowledge. Students are tested on animal health practices, animal feeding techniques, animal industry knowledge and much more. The initial exam will determine the top students who will return for a second, hands-on exam. The goal of this event is to expand the general livestock knowledge of students. Scholarships will be awarded to the winners in each age division.

THE GRAND DRIVE This is what truly makes OYE, The Greatest Show. As the top exhibitors arrive in a stretch limo, the red carpet is rolled out, trophies are lowered from the ceiling and it’s all complete with the best pyrotechnics of any livestock show. The top exhibitors then show their animals one last time and the judge crowns a grand champion, reserve champion and bronze medallion for each of the four species represented, cattle, sheep, hogs and goats. AG MECHANICS AND ENGINEERING New this year! Exhibitors interested in mechanics and engineering have the opportunity to compete at OYE and demonstrate their skills in agricultural mechanics and fabrication. Exhibitors are required to have a plan, assemble and then market their project, which is to be displayed and judged. Top projects will be sold in an online auction with the proceeds returning to exhibitors.

CO NTA C T S for media requests including interviews, editorial, photo or video requests, contact:

for details regarding oye programs or event logistics, contact:

JD Rosman Vice President of Communications w. 405.235.0404 c. 509.641.2121 jd@okyouthexpo.org

Kass Newell Executive Vice President w. 405.235.0404 c. 580.370.1945 kass@okyouthexpo.org


S CHE DULE WEDNESDAY, MARCH 11 8:00 am Agriculture Mechanics Contest – Oklahoma Building New for 2020, 4-H and FFA students have the opportunity to build agricultural projects and enter them in the agricultural mechanics contest. Top projects will sell in an online auction with proceeds going back to the exhibitors to help with next years’ projects and higher education goals.

THURSDAY, MARCH 12 8:00 am MoorMan’s ShowTec Commercial Breeding Gilt Show - Barn 6 Performance Arena Gilt exhibitors compete for the Champion Breeding Gilt and for their spot in the Night of Stars Sale. 8:00 am Agriculture Mechanics Contest – Oklahoma Building 9:00 am Commercial Heifer Show – Barn 3 Arena Heifer exhibitors bring their breeding heifers to OKC to compete for the Champion Breeding Heifer.

FRIDAY, MARCH 13 8:00 am Sullivan’s Supply Doe Fitting Contest Preliminary Rounds – Super Barn Arena The second annual doe goat fitting contest kicks off as exhibitors showcase their ability to fit and present their goat, working to excentuate the best parts of their doe and hide any flaws. 8:00 am MoorMan’s ShowTec Commercial Breeding Gilt Show – Barn 6 Performance Arena Youth exhibitors bring their breeding gilts to OYE and the top gilts of the show sell in the Night of Stars gilt sale. These gilts will be part of the exhibitors’ breeding projects, allowing them to work towards raising the next champion. 1:00 pm MoorMan’s ShowTec Purebred Breeding Gilt Show – Barn 6 Performance Arena Youth exhibitors bring their breeding gilts to OYE and the top gilts of the show sell in the Night of Stars gilt sale. Like the commercial gilt show, these gilts will return to exhibitors’ herds as breeding stock. 7:00 pm Sullivan’s Supply Doe Fitting Contest Finals – Super Barn Arena The top teams selected from the preliminary rounds, come and compete again for the champion title!


SATURDAY, MARCH 14 8:00 am MoorMan’s ShowTec Purebred Breeding Gilt Show – Barn 6 Performance Arena Continuation of the Purebred Breeding Gilt Show. 9:00 am Farm Credit Breeding Doe Show – Super Barn Arena Exhibitors bring their breeding does to OYE to compete for the Grand Champion title. These breeding does will return to the exhibitors’ herds and be key breeding animals to try and produce the next champion! 9:00 am LNC Breeding Heifer Show – State Fair Arena The breeding heifer show brings competitive cattle exhibitors from across the state. These cattle will go on to be a part of these exhibitors’ cattle herds.

SUNDAY, MARCH 15 1:00 pm LNC Breeding Heifer Show – State Fair Arena The breeding heifer show brings competitive cattle exhibitors from across the state to the “big house”. These cattle will go on to be a part of these exhibitor’s cattle herds. 4:00 pm MoorMan’s ShowTec Purebred Breeding Ewe Show – Super Barn Arena Like other breeding animals, these breeding ewes are the heart and soul of these exhibitors’ herds. They bring them to #TheGreatestShow to compete and then return home to produce the next champion.

MONDAY, MARCH 16 8:00 am LNC Breeding Heifer Show – State Fair Arena Continuation of the LNC breeding heifer show from the previous day. Supreme Heifer Drive will be 30 minutes following the last class of the day. 8:00 am MoorMan’s ShowTec Commercial Breeding Ewe Show – Super Barn Arena Continuation of the breeding ewe show from the previous day.


2:00 pm Skillathon – Barn 3 Sale Pavilion The Skillathon is an exam process designed to test students’ animal industry knowledge. The initial exam will determine the top students who will return for a second, hands-on exam. Scholarships will be awarded to the winners of each division.

TUESDAY, MARCH 17 CareerTech Day 8:00 am MoorMan’s ShowTec Market Barrow Show – Barn 6 Performance Arena Kicking off the market show here at OYE! Exhibitors bring their barrows to the city to show off their hard work and strive to ride in the limo for the Grand Drive. 8:30 am Sullivan’s Supply Cattle Fitting Contest Preliminary Rounds – Barn 3 Cattle exhibitors compete to see who can present their animal the best. So break out the adhesive and clippers because every hair needs to be in place. 12:00 pm Miniature Hereford Steer Show – State Fair Arena Bring on the smiles and the cutest showmen! These exhibitors have some of the biggest hearts and for some, it’s their first chance to show at OYE. Grab your cameras because you won’t want to miss this! 3-5:00 pm Diamond Hats’ This One’s For the Girls – Barn 3 Sale Pavilion The Diamond Hats is a women’s organization, which proudly supports the youth of OYE. This One’s for the Girls is an uplifiting celebration of girl power with a guest speaker and entertainment for girls of all ages. 5:00 pm Sullivan’s Supply Cattle Fitting Contest Finals – Barn 3 The top teams compete head-to-head for the top spot as the best fitting team. 6:00 pm Legislative & Celebrity Showmanship – State Fair Arena Oklahoma state legislators and celebrities are paired with youth exhibitors from their region as they compete for the title of champion showman. This annual event is one all participants look forward to as it’s a great opportunity for state leaders to meet the future leaders of the ag industry.


WEDNESDAY, MARCH 18 OSU Day 8:00 am MoorMan’s ShowTec Market Barrow Show – Barn 6 Performance Arena Continuation of the MoorMan’s ShowTec market barrow show. 8:00 am Farm Credit Market Wether Goat Show – Super Barn Arena Bring on the market goats! These wethers are exhibited all vying for the Grand Champion title. 8:00 am MoorMan’s ShowTec Market Wether Lamb Show – State Fair Arena Calling all market sheep! These exhibitors and their wethers are competing for the Grand Champion title. 8:00 am Sunglo Market Steer Show - State Fair Arena Fluffy cows here we come! These steers and exhibitors have worked long and hard to land in the State Fair Arena and are all competing for the Champion spot. 10-2:00 pm OSU Day at OYE - Barn 3 Sale Pavilion OYE and OSU have always had a great partnership as both organizations work to build the next generation of leaders. Exhibitors have the opportunity to network with students and professors to see what opportunities may lie ahead. 6:00 pm Night of Stars Gilt Sale - Barn 8 Top gilts selected throughout the week are then sold in the Night of Stars gilt sale.


THURSDAY, MARCH 19 8:00 am MoorMan’s ShowTec Market Barrow Show - Barn 6 Performance Arena 8:00 am Farm Credit Market Wether Goat Show - Super Barn Arena 8:00 am MoorMan’s ShowTec Market Wether Lamb Show - State Fair Arena 8:00 am Sunglo Market Steer Show - State Fair Arena 5:30 pm Scholarship Presentations - State Fair Arena It’s time to reward Oklahoma’s outstanding scholars. Throughout the past decade, OYE and it’s partners have awarded more than $5 million to deserving students helping them pursue their higher education goals. The future ag leaders of our state are on full display. 6:00 pm Grand Drive - State Fair Arena Market Barrows, Wether Goats, Wether Lambs, & Market Steers This is what truly makes OYE, The Greatest Show. Breed champion exhibitors from all species ride into the state fair arena in a stetch limo, the red carpet is rolled out with the best light and pyrotechnics of any livestock show, only to then have the champion trophies lowered from the ceiling.

FRIDAY, MARCH 20 4:00 pm Sale of Champions - State Fair Arena The top market exhibitors are now rewarded for their hard work and dedication to their elite livestock projects. The 2019 premium sale grossed more than $1.25 million with all proceeds going directly to the exhibitors allowing them to further their future education and livestock goals.



CONNECT WITH US The Oklahoma Youth Expo’s communications team of videographers, photographers and editors will provide compete coverage of OYE. We encourage organizations like yours to utilize our talented team of industry leading professionals to help tell the stories of the Oklahoma Youth Expo.

For all media inquiries inlcuding photo and video requests, interviews, print news releases and general show coverage, contact: JD Rosman jd@okyouthexpo.org w. 405.235.0404 | c. 509.641.2121 Oklahoma Youth Expo Office Location 500 Northwest 30th Street Oklahoma City, OK 73118

Oklahoma Youth Expo Show Location Oklahoma State Fairgrounds Oklahoma City, OK

During OYE, the staff relocates to the show office, located in the super barn near the entrance to the state fair arena.

We hope you will join us for the 2020 Oklahoma Youth Expo! w w w.o k y ou t h ex p o. c om


#TheGreatestShow okyouthexpo.com


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