The rate of change in B2B marketing and marketing technology continues to accelerate, and 2020 promises to be no different. I asked the best subject matter experts I know, my colleagues at Spear Marketing Group, what trends they think will highlight the next 12 months in B2B demand generation. Here’s what they had to say:
“I fully expect to see continued buzz around AI, but I think the real heavy lifting next year is going to be around tech stack management. Marketing departments are continuing to invest more in technology and the average number of technologies per marketing department is skyrocketing.
It’s no longer enough to have a solid strategy around marketing automation. B2B marketers need to be really intentional about creating well-integrated tech stacks that create seamless omnichannel experiences for today’s sophisticated customer.”
