New Zealand Ice-cream branding

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Food Futures + Identities

New Zealand Natural Ice cream

Ola AlAli

3748324

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Content

New Zealand ice-cream story

New Zealand symbols

Design Analysis

Watercolor Sketches

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Content

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Applications

Process

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New Zealand ice-cream story

Driven by the Kiwi’s indomitable spirit, a sense of adventure and a passion for making incredible ice cream, New Zealand Natural can now be found in over 30 countries around the globe. It is one of New Zealand’s true export success stories having received over 40 gold medals and ‘best in category’ awards for its ice cream all over the world, with the range now expanded to include sorbets, frozen yoghurts, smoothies and juice.

New Zealand ice-cream story

Some things never change however – Today, New Zealand Natural is still proudly made in New Zealand, still using only the best local ingredients and the finest local milk and cream… And the ice cream parlour at Bondi Beach is still delighting customers from its iconic beachside location.

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New Zealand symbols Birds &Plants

New Zealand Symbols

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New Zealand symbols Landscape

New Zealand Symbols

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Analysis

New Zealand ice cream company are looking for new campaigns to expand their market.

In this design study, I am proposing an illustrative direction that could give an fashionable look to the brand and preserve the story of the brand.

Design Analysis

Starting off, I started looking at the story of New Zealand ice-cream, to note down their vision and what does the ice cream as a brand mean to them. It is obvious that they have strong relationship and loyalty with new Zealand’s unique animals, plants and landscape.

The first thing that I saw when I opened their website is the view of the famous mountain and lake in New Zealand along with the tree fern in their logo. Therefore, I thought of listing down the symbols of new Zealand’s and represent them through an illustration the could enhance the design of the ice cream packaging and applications.

I wanted to represent these symbols with a material that could build an indulgent with the consumer and communicate with experience of eating the ice cream.

Loose watercolor technique was one of the options that could relate to the liquid form of the ice-cream. In my opinion, watercolor illustrations were a good integration with the ice-cream packaging design as it has the liquid manner which could enhance the consumer experience.

In my designs, I focused on view of Aoraki mount cook as it is the highest mountain in New Zealand and is considered of the landscape’s that signifies the country. Further, I added the illustration of the kiwi, as the icecream brand is Driven by the Kiwi’s indomitable spirit.

The illustrations could be used in the icecream cup package design, the cone package design and a wall paper in the store’s interior.

I emphasize on the wall interior as ice cream recently has been a very attractive item to photograph and share on social media. I believe that having an interesting wall design that says the story of the shop and carries the liquid look that works with an ice-cream could be very interesting for the user.

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Watercolor Paintings

Kiwi

Watercolor Paintings Birds

Wood pigeon

Fantail

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Watercolor Paintings Plants& Landscape

Watercolor Paintings

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Watercolor Paintings Abstract

Watercolor Paintings

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Applications Cone package design Cup package design Store wallpaper design

Applications

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Applications

Cone package design 1

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Applications

Cone package design 2

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Applications

Cup package design 1

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Applications

Cup package design 2

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Applications

Store wallpaper design 1

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Applications

Store wallpaper design 2

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Process

Process