Neighborbloom Process Book
Team
Tiany W. Eaton Project Management
Pitch Deck
Documentation
Ola Micek UX Design
UI Design
Motion Graphics
David Dang Visual Design
Branding
Landing Page
John Sun Research
Story
Pitch Deck
Karen Song Prototyping
Motion Graphics
User Testing
Research: Who We Talked To
Sandra Zuniga
John Stokes
Stefani Rideaie
Jolene Erins
Fix- It Director
alemanyfarm.org manager
City Counsel Organizer
Project Organizer
Survey:
19 Project Creators
51 Volunteers
Findings
33% organizing people and raising money was difficult
47% used social media to raise awareness
Findings
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Time, lack of awareness of opportunities to volunteer, and lack of social connection with others who participate keep many of us who live here from volunteering. Stefani Rideaie City Counsel Organizer
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Findings
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We often have many people sign up but on the day of the event, only about half of them will show up.
Stefani Rideaie City Counsel Organizer
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Findings
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It’s very difficult for only a few people to do a large amount of the work. But when many people pitch in, it makes it a whole lot easier. Stefani Rideaie City Counsel Organizer
Problem #1:
Lack of Volunteers
Problem #2:
Lack of Awareness
Small projects < Big project
Opportunity Area
How might we bridge divides between neighbors by encouraging them to collaboratively improve their surroundings?
Opportunity Area
How can we encourage people toâ&#x20AC;Ś Create community projects on their own
Gather volunteers willing to help
Revitalize Public Spaces
Competitor #1: All for Good
Pros: About 77,000 opportunities to give back connects you to causes and lets you tailor your searches according to what you most love and care about
Cons: Typically has events which work with larger and established organizations
Competitor #2: Golden Volunteer Opportunities Pros: They work with over 2000 of the top companies, nonprofits, and community service influencers With volunteer specialist who vet each volunteer opportunity.
Cons: though the site looks great, we could not get past setup when downloading the app.
Competitor #3: iVolunteer
Pros: iVolunteer is a platform for managing people
Cons: has not been updated since 2016, User interface is not intuitive, Lots of writing and itâ&#x20AC;&#x2122;s unclear where to start.
Competitor #4: Give Gab
Pros: looks like a great app for volunteering purposes
Cons:
was not updated since 2015 â&#x20AC;&#x201C; lots of bugs; got kicked out
Ideating UI
Ideating UI
Information Architecture
Volunteer’s side Project Creator’s side Everyone’s side
Journey Map
create project
preview/ modify
share
host event
send thank you note
Journey Map: Create Project
create project
picture
location
volunteers
schedule
donations
Moodboard
Raising Awareness: Landing Page
Raising Awareness: Facebook Ad
Raising Awareness: Physical Touchpoints
Opportunity Area
How might we make sure users wonâ&#x20AC;&#x2122;t attempt to create big and complicated projects?
Categories: Brainstorming
User Testing
Findings
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It’s very difficult to keep track of how many volunteers are needed in total, and I don’t really know how to use this zipper to set the right amount. In order to choose the right donations, I need to go back and forth to the planning screen. Stefani Rideaie City Counsel Organizer
Opportunity Area
How might we improve the navigation through “create new project” flow?
Iteration #1
Iteration #2
What makes us unique
iPhone 6 375 x 667px
iPhone 6 375 x 667px
Small Projects
Project progress
iPhone 6 375 x 667px
iPhone 6 375 x 667px
Platform Integration
Next Steps: Plan SOON
LATER
EVENTUALLY
Gather volunteers and encouraging neighbors to start community projects on their own
Encourage commitment and responsibility from volunteer participants
Become a skill based platform where volunteers and local government and nonprofit workers who need help with managing projects and gathering volunteers
User Acquisition
Partnership with local organizations Connecting people from different neighborhoods
Marketing funnel - encourage people to use and market neighborbloom org.
Be able to automatically post a status of attending in order to have your network be more accountable for you going