cHarlottenberg – sweden
morast retail area 2 Vi Weutvider expandmed with27.500 27.500mm2 Forventet åpning våren Expected opening spring2014 2014
we build retail in sweden
cHarlottenberg – sweden
contents ■ Facts on cross border shopping ■ Charlottenberg today ■ Development plans, Morast ■ Contact
cHarlottenberg – sweden
our swedish centres
OSLO
Charlottenberg
Töcksfors
Nordby
GÖTEBORG
cHarlottenberg – sweden
facts on cross border shopping 7.1 MILLION DAY TRIPS 52 per cent of cross border shopping takes place in the Strømstad/Svinesund area. Charlottenberg accounts for a further 19 per cent, while retail areas in the rest of Sweden account for 23 per cent. This means that 94 per cent of Norwegian cross border shopping takes place in Sweden. Norwegians in 2011 shopped for NOK 11.5 billion on daytrips to neighbouring countries. This is an increase of 9 per cent on 2010. The number of day trips increased by 12 per cent in the same period, from 6.3 million trips to 7.1 trips.
SOUTH-EAST NORWAY SHOPS MOST Residents of south-east Norway are the most active cross border shoppers. The counties of Østfold, Vestfold, Buskerud and Telemark accounted for NOK 4.47 billion of a total cross border shopping of NOK 11.5 billion. This is furthermore NOK 300 million higher than the year before. The counties of Oslo and Akershus account for the next highest amount of, in 2011, NOK 3.6 billion, NOK 500 million more than 2010.
MARKET SHARE STRÖMSTAD Nordby Shoppingcenter – 63% market share in Strömstad CHARLOTTENBERG Charlottenbergs Shoppingcenter – 71% market share in Charlottenberg TÖCKSFORS Töcksfors Shoppingcenter – 87% market share in Töcksfors
Figures from Statistics Norway 05678: Cross border shopping. The number of day trips and the amounts spent by shoppers for all cross border shopping / destinations
Sales development at our three centres, 2006-2011
cHarlottenberg – sweden
CHARLOTTENBERGS SHOPPINGCENTER FACTS • The area of the centre is 31,000 m • 1,150 free parking spaces • 56 shops
2
LOCATION
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• Charlottenberg is located in the Municipality of Eda, on state highway 61 between Kongsvinger and Karlstad. • 7 km from the national border.
• Local population, around 315,000 citizens. • Population of around 1.5 million within a radius of 120 km (around 300,000 on the Swedish side and around 1.2 million on the Norwegian side).
cHarlottenberg – sweden
CHARLOTTENBERGS SHOPPINGCENTER INCREASES IN SALES År 2006 2007 2008 2009 2010 2011
År 2006 2007 2008 2009 2010 2011
Omsetning Økning 233 722 000 (åpnet okt.) 957 137 000 310 % Omsetning Økning Bransjer 722 000 okt.) 1 233 091 931(åpnet 000 14 % Hus og hjem 957 137 000 310 % Klær, sko og reiseeffekter 091 931 000 % og drikke 111 335 993 1422000 22 % Mat 335 993 000 % Servering 471 419 000 % og tjenesteytelser 111 471 419 10000 10 % Service 532 858 818 4% Spesialbutikker 1 532 858 818 4 % Sum
Some of our shops
NUMBERS OF VISITORS
EXPECTED SALES
• 2.6 million in 2011
• SEK 1.6 billion
2010 112 694 163 192 754 031 902 516 912 46 538 698 7 265 708 209 649 710 1 471 419 222
Bransjer Hus og hjem Klær, sko og reiseeffekter 2011 Økning 121 149 592 Mat 8og % drikke 196 360 266 2% 952 373 650 Servering 6% 48 599 650 4% 7 501 199 Service 3% og tjenesteytelser 206 874 461 -1 % 1 532 858 818 4% Spesialbutikker Sum
2010 112 694 163 192 754 031 902 516 912 46 538 698 7 265 708 209 649 710 1 471 419 222
2011 121 149 592 196 360 266 952 373 650 48 599 650 7 501 199 206 874 461 1 532 858 818
Økning 8% 2% 6% 4% 3% -1 % 4%
1 800 000 000 1 600 000 000
Hus og hjem
1 400 000 000
Klær, sko og reiseeffekter
1 200 000 000 1 000 000 000
1 800 000 000
800 000 000
1 600 000 000
400 000 000
1 400 000 000
Mat og drikke
Serie1
Servering
600 000 000
Service og tjenesteytelser
200 000 000
Spesialbutikker
0 2007
2008
2009
2010
2011
Klær, sko og reiseeffekter
1 200 000 000 1 000 000 000 800 000 000 600 000 000
400 000 000
Hus og hjem
Serie1
Mat og drikke Servering
Service og tjenesteytelser
cHarlottenberg – sweden
morast RETAIL AREA DEVELOPMENT
Thon Sverige AB owns a number of properties in the area around Charlottenbergs Shoppingcenter. The regulation of the area for further retail activities has now been completed. The total area of construction stage 1 is 27,500 m2, which will accommodate 4-6 large retail units alongside the shopping centre.
CONSTRUCTION START Expected stage 1 construction start, spring 2013
COMPLETION Expected stage 1 opening, spring 2014
LOGISTICS / GOODS DELIVERY Goods delivery access will be simple
CONSTRUCTION STAGE 1
CONSTRUCTION CONSTRUCTION STAGE STAGE 2 2
cHarlottenberg – sweden
byggetrinn 1
byggetrinn 2
byggetrinn 2
cHarlottenberg – sweden
contaCt
Property Director Thon Eiendom
Ole-Christian Hallerud
Tel +47 23 08 01 18 Mobile +47 920 16 428 E-mail ole.hallerud@olavthon.no
cHarlottenberg – sweden
www.olavthon.no