OLGAPETRUSEWICZ.COM
OPETRUSEWICZ@GMAIL.COM
@OLGAPETRUSEWICZ
SYNOPSIS
FMP
HUNTING PONIES IS A MAGAZINE FUNDED ON THE IDEA OF ESCAPING THE STRESSFUL ADULT WORLD. MERGING THE TACTILITY OF CHILDREN’S PUBLICATION WITH HIGHLY CURATED CONTENT FROM VARIOUS CONTRIBUTORS, IT INVITES THE READERS TO LET THEIR INNER CHILD RUN, EXPLORE, UNFOLD AND INTERACT. OPEN DIALOGUE AND CONTENTS DELIVERED IN LIGHT-HEARTED MANNER ARE THE KEY TRAITS OF THE MAGAZINE. HUNTING PONIES IS OPEN TO FAILURE AND EMBRACES INSECURITIES AND ANXIETIES, SHOWING THE STRUGGLES AND SOMETIMES EVEN EMBARRASSING ASPECTS OF ADULT LIFE; IT’S BRINGING PLAYFULNESS, COLOUR AND CARELESSNESS TO THE WORLD OF GROWN-UPS.
41%
SAY THAT THEY VALUE GREATER LEVELS OF HONESTY FROM BRANDS, AS WELL AS HUMOUR AND LIGHTHEARTEDNESS.
FMP / 1 / INITIAL CONCEPT
INITIAL CONCEPT / 1 /
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DONT
GROW
IT’S NOT WORTH IT
UP
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/ 1 / INITIAL CONCEPT
INITIAL CONCEPT / 1 /
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/ 2 / INITIAL DEVELOPMENT
INITIAL DEVELOPMENT / 2 /
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/ 2 / INITIAL DEVELOPMENT
INITIAL DEVELOPMENT / 2 /
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EXPERIMENTING WITH MOVING IMAGE, EXPLORING VISUALLY TRANSLATING YOUTH AND RECKLESSNESS BY COLOURS, ACTIONS RESERVED FOR CHILDREN. CREATING A JOURNEY REVOLVING AROUND CHILDLIKE BEHAVIOUR AND LITTLE ACTS OF MISCHIEF.
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/ 3 / BRAND IDENTITY
BRAND IDENTITY / 3 /
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/ 4 / EDITORIAL DEVELOPMENT
EDITORIAL DEVELOPMENT / 4 /
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/ 4 / EDITORIAL DEVELOPMENT
EDITORIAL DEVELOPMENT / 4 /
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R E V I S ITI N G CH I LD H O O D BY R E PLI C ATI N G I D E A O F OV E R D R E S S I N G , FE E LI N G O UT O F PL ACE , D E S PE R ATE LY TRY I N G TO B ECO M E A N A D U LT. LO O K I N G FO R YO U R S E LF, TRY I N G TO FI G U R E O UT WH O YO U A R E
/ 4 / EDITORIAL DEVELOPMENT
EDITORIAL DEVELOPMENT / 4 /
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/ 5 / CONVERSATIONS DEVELOPMENT
CONVERSATIONS DEVELOPMENT / 5 /
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WHERE DID THE PASSION FOR SUCH AN ORIGINAL HOBBY AS COLLECTING SNAKES CAME FROM / DID YOU PLAN ON HAVING THEM AS PETS WHEN YOU WERE A TEENAGER
WE TALK WITH HIM ABOUT HIS LIFE, FILLED WITH SPONTANEOUS DECISIONS AND CONSTANT DRIVE TO EXPLORE NEW AREAS AND HOBBIES; HE SHARES HIS OUTLOOK ON GROWING UP AND WHAT BECOMING AN ADULT MEANS TO HIM
WH O DID YOU WANT TO BE WH EN YOU GROW UP I N S PI R ATI O N : N ATU R A L LI G HT, P O RTR A IT S , LO O K I N G AT TH I N G S TH RO U G H H I S E Y E S/O BJ EC T S A N D CO LLEC TI O N S/ S H OT O N FI LM
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/ 6 / FURTHER MAGAZINE DEVELOPMENT
FURTHER MAGAZINE DEVELOPMENT / 6 /
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PUT YOUR STAMP HERE
R I P O UT A P OS TC A R D AND SEND A POEM O R WO R DS O F E N CO U R AG E M E NT TO YO U R FR I E N D. H U NTI N G P O N I E S WA NT S TH E R E A D E R TO M A K E TH E M AG A ZI N E TH E I R OWN , I NTE R AC T WITH IT A N D B U I LD TH E I R U N I QU E R E L ATI O N S H I P.
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/ 6 / FURTHER MAGAZINE DEVELOPMENT
IN A LARGE SAUCEPAN FRY FINELY CHOPPED ONION AND GARLIC, ADD CHOPPED TOMATOES AND SPICE HIGHLY RECOMMENDED: BASIL AND CHILLY FLAKES). LOWER THE HEAT AND LET IT SIMMER FOR BOUT 20 MINUTES. WHEN THE VEGGIES ARE DONE, REMOVE THE BUTTERNUT SQUASH SEEDS ITH A SPOON AND START LAYERING YOUR LASAGNA DISH! PASTA, VEGGIES, TOMATO SAUCE, CHEESE. AN EPEAT UNTIL YOU’VE RUN OUT OF THE INGREDIENTS! BAKE IN 200 DEGREES FOR ABOUT 20 MINUTES OR UNTIL OLDEN AND ABSOLUTELY GORGEOUS! ENJOY WITH ABBA PLAYING IN THE BACKGROUND AND
ABOUT 1 MINUTE UNTIL IT BECOMES SOFTER AND PLACE THEM ON A TEA TOWEL
SOAK THE CASHEW NUTS IN BOILING WATER FOR AN HOUR. WHEN THEY’RE NICE AND SOFT PO THEM INTO A BLENDER WITH DIJON MUSTARD, OAT MILK, PINCH OF SALT, PEPPER AND PAPRIKA BLEND UNTIL NICE, SMOOTH AND CHEESY! CUT ALL THE VEGGIES INTO SLICES (EXCEPT THE BUTTERNU SQUASH – CUT IT IN HALF INSTEAD) AND BAKE IN THE OVEN 200 DEGREES FOR 30 MINUTES. IN THE MEANTIME BRING THE WATER TO BOIL IN THE POT. PLACE EACH LASAGNA SHEET IN THE WATER FO
FURTHER MAGAZINE DEVELOPMENT / 6 / FMP
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/ 7 / FINAL PRODUCTS
B U I LD I N G A R E L ATI O N S H I P WITH TH E R E A D E R S I S O N E O F TH E K E Y TH I N G S FO R H U NTI N G P O N I E S . WO R K I N G A S A CO M M U N IT Y, H U NTI N G P O N I E S PROV I D E S A PL ATFO R M FO R YO U N G CR E ATI V E S TO CO NTR I B UTE TH E I R WO R K A N D M A K E TH E M V I S I B LE O N LI N E .
FINAL PRODUCTS / 7 /
PUT YOUR STAMP HERE
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FASHION VIDEO
/ 1 / BRIEF & CONCEPT
BRIEF & CONCEPT / 1 /
FASHION VIDEO
USING THE MARKETING KNOWLEDGE GAINED FROM FASHION BRANDING AND COMMUNICATION: AN INTRODUCTION AT L.4, YOU CAN SELECT A BRAND OR DESIGNER WHICH YOU WILL THOROUGHLY RESEARCH OVER THE COURSE OF THE UNIT; WITH AN EMPHASIS ON CURRENT INTEGRATED COMMUNICATION STRATEGIES, BRAND COMPETITION & CUSTOMER PROFILING. YOU WILL PRODUCE A BRANDED FILM OUTCOME WITH SUPPORTING BRANDING AND MARKETING THEORIES AND PROMOTIONAL CONCEPTS.
MollY Godddard
FASHION VIDEO
/ 1 / BRIEF & CONCEPT
P L AY F U L HAPPY P E R FO R M A N C E COLOUR SHAPE M OVEM ENT MUNDANE
bright, high saturated colours, staged dances, synchronised activities
BRIEF & CONCEPT / 1 /
FASHION VIDEO
TRANSPORT THIS FEELING OF THE GARMENTS BEING USED IN EVERYDAY LIFE SITUATION AND AT THE SAME TIME HAVE THE ESSENCE OF MOLLY GODDARD - VOLUME, MESH FABRICS, FEMININITY AND PLAYFULNESS.
FASHION VIDEO
/ 2 / CONSUMER PROFILE
CONSUMER PROFILE
AGE: 2 5 -3 5 YE ARS OLD A CORN: PROSPEROUS PROFESSIONAL O C C U PAT I O N : B U S I N E S S O R FA S H I O N I N D U S T R Y S T Y L E : S TA N D S O U T F R O M T H E CROWD , PERSONAL S T YLE , LIK ES DESIGNER I TEM S LIFEST YLE: E AT I N G OUT WITH F R I E N D S , E NJOY C O F F E E S H O P S A N D N I C E C O C K TA I L S B A R S , AT T E N D S VA R I O U S E V E N T S
PROCESS DEVELOPMENT / 3 /
FASHION VIDEO
HAIR AND MAKE UP
CASTING
JORDAN
NADIA
BRI
TALIA
/ 3 / PROCESS DEVELOPMENT
SHOT LIST
FASHION VIDEO
SHOT 1: GIRL WALKING OUT OF THE HOUSE WITH A PLANT - CAMERA FOLLOWS HER TO A GROUP OF FRIENDS, WHO START WALKING WITH HER. SHOT 2: THEY ALL WALK TOGETHER TOWARDS THE PARK GATE, ONE IS HOLDING A PLANT, ONE THE RADIO, A BASKET ETC. THE CAMERA FOLLOWS THEM AND THEIR ITEMS AS THEY WALK INTO THE PARK.
SHOT 3: MODELS ENTERING THE PARK FROM THE BACK
SHOT 4: GIRLS TAKING OUT THEIR ITEMS, PUTTING THE BLANKET DOWN AND RELAXING SHOT 5: A ZOOM INTO THE RADIO SHOT 6: ALL THE GIRLS START SYNCHRONIZED 80S INSPIRED WORKOUT. CAMERA HOVERING OVER EACH GIRL, DIFFERENT ANGLES. SHOT 7: DREAMING OF THE FOOD, WHICH THEY BROUGHT IN THE BASKETS. BACKGROUNDS MIXING.
SHOT 8: CLOSE UPS OF THE GIRLS EATING: BITING THE SANDWICH, DRINKING SMOOTHIE WHICH LEAVES STAINS ON THEIR LIPS. CAMERA MOVING TOWARDS THEIR FACES. SHOT 9: FINISHING ON THE MODEL LOOKING TOWARDS THE CAMERA. DEEP STARE, CHANGING INTO THE MOLLY GODDARD LOGO.
MARKETING STRATEGY / 4 /
FASHION VIDEO
FASHION VIDEO
/ 4 / MARKETING STRATEGY
FINAL OUTCOME / 5 /
FASHION VIDEO
FINAL VIDEO OF MOLLY GODDARD FASHION FILM, VERSION WHICH GOT CHOSEN AS A PART OF THE OFFICIAL SELECTION 2019 ON BAFTA APPROVED AESTHETICA SHORT FILM FESTIVAL IN YORK.
OMNI-MEDIA
/ 1 / BRIEF & CONCEPT
BRIEF & CONCEPT / 1 /
OMNI-MEDIA
THIS UNIT INVESTIGATES FASHION MULTIMEDIA (ONLINE, OFFLINE AND PRINT). ANALYSING NEW FORMS OF CONNECTION AND CREATIVE PRACTICE WHICH CAN BE UTILISED TO STRENGTHEN A LUXURY BRAND. YOU WILL EXPAND YOUR KNOWLEDGE AND UNDERSTANDING OF OMNI-MEDIA STRATEGIES, JOURNALISM AND REPORTAGE CULMINATING IN CREATIVE FASHION EVENTS MANAGEMENT. FROM THE DELIVERED CONTENT, YOU WILL EXAMINE THE LUXURY RETAIL MARKET AND CONSUMER. YOU WILL RE-DEFINE YOUR UNDERSTANDING OF THE TERM ‘LUXURY’ FOR A MODERN ERA.
OMNI-MEDIA
/ 1 / BRIEF & CONCEPT
A NEW COLLECTION FOR ALEXANDER MCQUEEN SS 2020 WILL BE BASED AROUND REBIRTH AND WILL REACH BACK TO BRAND’S ROOTS CELEBRATING MCQUEEN’S LEGACY. TO CELEBRATE THE 10TH ANNIVERSARY OF DESIGNER’S DEATH, THE BRAND WILL COLLABORATE WITH AN INSTALLATION ARTIST, WHO WILL CREATE A LARGE PIECE, WHICH WILL BE A PART OF THE FINAL EVENT.
BRIEF & CONCEPT / 1 /
casarea dussumieri “THE ROUND ISLAND KEEL-SCALED BOA - CASAREA DUSSUMIERI, ALSO HAS SPECIALISED SKIN CELLS THAT ALLOW INDIVIDUALS TO CHANGE COLOUR OVER A 24 HOUR PERIOD. THEY DARKEN DURING THE DAY, WHEN THEY ARE INACTIVE, AND ARE LIGHTER AT NIGHT WHEN THEY ARE MORE ACTIVE.”
OMNI-MEDIA
OMNI-MEDIA
/ 2 / EDITORIAL DEVELOPMENT
EDITORIAL DEVELOPMENT / 2 /
OMNI-MEDIA
OMNI-MEDIA
/ 3 / FINAL CAMPAIGN
FINAL CAMPAIGN / 3 /
OMNI-MEDIA
LAW MAGAZINE
/ POSTER COMPETITION
LAW MAGAZINE
UNITY IN ISOLATION
POSTER COMPETITION /
AS WE ADJUST TO THE INCOMPREHENSIBLE CHANGES TO SOCIETY AND REPERCUSSIONS THAT RIPPLE THROUGHOUT THE WORLD, OUR THOUGHTS AND PRAYERS ARE WITH EVERYONE BATTLING THIS VIRUS, THE VULNERABLE ALONE IN ISOLATION AND OUR HEROES ON THE FRONT LINE. WE’D LIKE TO INVITE YOU TO DESIGN A POSTER THAT SENDS OUT A MESSAGE OF POSITIVITY AND UNITY THROUGH THIS MOST TESTING TIME.
/ POSTER COMPETITION
LAW MAG IS MERGING STYLE WITH DOCUMENTARY STYLE, DIGGING INTO CHARITY SHOPS, FEATURING COLLECTIONS OF EVERYDAY OBJECTS - OLD POSTERS, FOOD LABELS, WORK-WEAR. LAW USES PREDOMINANTLY SIMPLICITY OF DOCUMENTARY, NOT ONLY IN THE ARTS FORMS BUT ALSO IN PHOTOGRAPHY. RAW, AUTHENTIC AND REUSED ARE THE WORDS RELATED TO THE MAG.
LAW MAGAZINE
LAW MAGAZINE IS A PUBLICATION FOCUSING ON BRITAIN, WHO ‘LIVES AND WORKS’, PICKING UP THINGS, WHICH MAY BE OVERLOOKED IN OUR EVERYDAY LIFE BUT ARE A VITAL PARTS OF SHAPING STYLE AND FASHION. IT GIVES THE VOICE TO THOSE, WHO MAY NOT BE CONSIDERED AS A STYLE TRIBE IN A WORLD OF ART AND CULTURE, BUT THEY HAVE DEVELOPED A DISTINCTIVE AESTHETIC WHICH SHOULD NOT GO UNNOTICED.
POSTER COMPETITION /
HAND-DRAWN MESSY DECONSTRUCTED REWORKED DISTORTED
LAW MAGAZINE
LAW MAGAZINE
UNITY SYMBOLS
/ POSTER COMPETITION
POSTER COMPETITION /
LAW MAGAZINE
ARE ALL
LAW MAGAZINE
/ POSTER COMPETITION
POSTER COMPETITION /
LAW MAGAZINE
LAW MAGAZINE
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POSTER COMPETITION /
LAW MAGAZINE
UK GREETINGS
IMAGINE NIPPING OUT TO THE HIGH-STREET, OR A COOL LITTLE LOCAL SHOP, OR EVEN THE PLACE YOU BUY YOUR FOOD, AND SEEING YOUR DESIGNS ON DISPLAY. UKGREETINGS IS THE UK’S LEADING DIRECT TO RETAILER PUBLISHER MAKING INNOVATIVE, BEAUTIFUL, CUTTING EDGE AND CLASSIC GREETING CARDS, AND GIFT DRESSINGS. WE WANT YOU TO DEVELOP YOUR OWN COLLECTION OF GREETING CARDS AND GIFT DRESSING. WE ARE OPEN TO ANY GRAPHIC OR ILLUSTRATIVE STYLE, PATTERNS, PAINTERLY ILLUSTRATIONS, LETTERING, DESIGNS THAT FEATURE CHARACTERS OR USE HUMOUR. YOU COULD NAME YOUR COLLECTION AND SHOW HOW IT CAN ALL SIT TOGETHER, READY TO GO TO MARKET.
/ SISTERHOOD
SISTERHOOD /
UK GREETINGS
UK GREETINGS
THE SISTERHOOD IS A COLLECTION OF STATIONARIES, WHICH EXPLORES AND APPRECIATES THE FEMALE FRIENDSHIP. THE AIM IS TO CREATE A SET OF CARDS, GREETING NOTES AND GIFT WRAP, WHICH EACH AND EVERY GIRL CAN SEND TO HER MOM, FRIEND OR SISTER. EACH ITEM FROM THE SET IS MEANT TO EMPOWER THE GIRLS AND STRENGTHEN THE BOND BETWEEN THEM, MAKING THEM FEEL UNIQUE AND SPECIAL. THE LINE IS CREATED TO MAKE IT EASIER FOR THE GIRLS TO SAY THANK YOU OR EXPRESS HOW MUCH THEY APPRECIATE THE WOMEN THEY SURROUND THEMSELVES WITH. BECAUSE YOU SHINE THE BRIGHTEST, SISTER!
/ SISTERHOOD
SISTERHOOD /
UK GREETINGS
UK GREETINGS
/ SISTERHOOD
SISTERHOOD /
UK GREETINGS
MARY ANNING ROCKS
/ T-SHIRT COMPETITION
T-SHIRT COMPETITION /
MARY ANNING ROCKS
MARY ANNING ROCKS
/ T-SHIRT COMPETITION
T-SHIRT COMPETITION /
MARY ANNING ROCKS