MAY 2014
Special to Fil-Am Who’s Who
Nicole Ponseca
Philippine Culinary Hero by Jose Antonio Vargas
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Three spectacular days for pleasure and profit! 2014
® MEADOWLANDS EXPO CENTER, SECAUCUS, NJ
Aug 16 2014
Sat.–12noon
Aug 17
Sun.–10am
Aug 15
Fri.-6pm
DOUBLETREE HOTEL, NEWARK AIRPORT, NJ
Glittering Gala Dinner & Dance attended by the prime movers of the Philippine community
Trade Exhibitors Business to Business Networking International & Local Entertainers Cultural & Food Festival
Special Guest: Former Philippine President Fidel Ramos
To Sponsor, Exhibit, Attend and Ticket Information: (212) 682-6610 email: sepmgzn@yahoo.com www.philippinefiesta.com A Production of The Fiesta in America – A 501 (c) (3) not-for-profit corporation
Special Guests: Martin Nievera and Jericho Rosales plus Asian and Latino talents
In This Issue. . .
A Word from The Editor
Organizations We Love: UNIFFIED
Oliver Oliveros
I wear my “adventure hat,” similar to that of intrepid traveler and foodie Anthony Bourdain, when I visit far-flung places, whose geographical locations are actually relative to fleeting points of origin—because I travel a lot for work. The main idea, though, is to try out local culinary specialties in order to experience a bit of the food culture of the place you’re visiting. Sometimes the experience lingers on: a case in point, the Ilocos Region’s (in the Philippines) fearsome papaitan. Chicago-based gastronome Victor Merano, who’s an advocate for Filipino cuisine, and who blogs at panlasangpinoy.com, best describes the distinctly Ilocano food: “Papaitan is a famous Ilocano soup dish mostly composed of cow or goat innards. The name of this dish was derived from the Filipino word ‘pait,’ which means ‘bitter.’ The bitter taste of this soup comes from the bile. This is a bitter juice extracted by the liver and stored in the gallbladder to aid digestion.”
The World is My Oyster
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Cover Story: Nicole Ponseca April Rewind
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Community Calendar
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Not for the faint-hearted, huh? The papaitan can be intimidating, but it’s a welcoming departure from the too sweet Filipino spaghetti and too salty tuyo I was accustomed to growing up in Manila, the Philippines’ hub for mostly everything.
Now stationed in New York, much to my delight, I got reunited with the papaitan on my first night in the big city—of all places— as a graduate student at New York University (NYU) in the winter of 2011. Think of perfect timing: the wintry weather was unapologetically cold, but there I was—tired and hungry after a 13-hour-plane ride from Manila—sipping the bitter hot soup of the papaitan, served in a familiar white ceramic bowl, at Café 81, a Filipino restaurant in the East Village. Silently I burped; grinning from ear to ear. Of note, there has been a burgeoning demand for Filipino dishes in the city in the last three to four years. So if you find yourself in the heart of heart of Manhattan, Queens, and Brooklyn, do yourself a favor and relish a wide array of sumptuous Pinoy food at these popular restaurants: Manhattan’s Maharlika, Jeepney,
Photos by Victor Merano
I first encountered the dish at a food stop in Vigan City, Ilocos Sur, more than 15 years ago, while en route to a youth mission trip for CFC Singles for Christ to Laoag City. Served hot from a native clay pot, the papaitan’s bitter broth dampens your dry mouth and throat, and satisfies your empty stomach during a 10 to 12-hour-long bus ride. Since then I’ve been craving for the uncommon papaitan whenever I journey the roads of Ilocos.
Ilocos’ fearsome delight: papaitan Ugly Kitchen, Grill 21, and Pandesal; Queens’ Sizzle Me, Papa’s Kitchen, Payag, Ihawan, Perlas, Engeline’s, Renee’s Kitchen, Fritzies, and Fiesta Grill; and Brooklyn’s Purple Yam, among others. Fil-Am Who’s Who invites its readers to contribute articles, letters, comments, or pictures. Please email submissions to filamwhoswho@gmail.com. Please also like us on facebook.com/FilAmWhosWho.
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STAFF Editor-in-Chief Oliver Oliveros • Managing Editor Myrna Gutierrez • Layout Artist & Photo Editor Rolan Gutierrez • Marketing/Sales Director & Columnist Ollie David • Marketing/ Sales Executive & Columnist Prospero A. Lim, MD • Contributing Writer Maricar CP Hampton • Publisher Fil-Am Who’s Who, Inc. Copyright © 2014 Fil-Am Who’s Who, Incorporated. All rights reserved. Reproduction in whole or in part without permission is prohibited. Fil-Am Who’s Who invites you to contribute articles, letters, comments, or pictures to the editor. Please email submissions to filamwhoswho@gmail.com. For advertising inquiries, please email adsfilamwhoswho@gmail.com or call (732) 499-7995, (917) 502-9887, or (917) 502-9891.
MAY 2014
FIL-AM WHO’S WHO 3
Organizations We Love UNIFFIED
United Federation of Fil-Am Educators By Lumen Castaneda
Photos by Rolan Giutierrez
T
he United Federation of Fil-Am Educators (UNIFFIED) has recently been formed to present the 2014 “Search for Ulirang Guro Award” and the “Lampara Award” at the Norman Thomas High School on 33rd Street. It was a beautiful and solemn ceremony held April 12. The 10 Ulirang Guro Award recipients this year were Leila Rodulfa and Julieta Perez (Elementary Category); Amelyn Trayvilla, Marvin Cadornigara, and MariaFe Aguilar (Middle School Category); Melvin Damaolao, Ronie Mataquel, Emmanuel Malana, and Connie Mangaoil (High School Category); and Nestor Tebio (Business Category). Mrs. Remedios Fe Cabactulan was also aptly bestowed with the Lampara Award, a recognition given to retired teachers who still volunteer their time in the Filipino-American community. It was such a delight to hear her praise the teachers who continue to make a big difference in the lives of many children and youths. “Without the teachers, there will be no other professionals,” said Ambassador Libran Cabactulan, Ambassador and Permanent Representative of the Republic of the Philippines to the United Nations, who accompanied his wife, Fe.
Ambassador Libran Cabactulan
Panel of judges have included Bobby Yalong, Ernesto Pamolarco, Jr., Dara Valconcha, Josey Dimaliwat, Celia Morales,
Ambassador Libran Cabactulan and wife, Fe Cabactulan, UNIFFIED Founding Chair Lumen Castaneda, Consul Kira Danganan Azucena and 10 Ulirang Guro awardees
4 FIL-AM WHO’S WHO
MAY 2014
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Ambassador Libran Cabactulan, UNIFFIED Founding Chair Lumen Castaneda, Remedios Fe Cabactulan, Consul Kira Danganan Azucena and former Ulirang Guro Awardee Rubilyn Gitgano. As founder of UNIFFIED, I am extremely grateful to Ronie Mataquel, Ernesto Pamolarco, Jr., and Rod Lipon, for helping me build the organization from the ground up! Thank you, too, to various organizations that helped us: PACCAL. Handang Tumulong Foundation Inc., United Mindoro, Order of the Knights of Rizal New Jersey Chapter, Fil-Am Needs Inc., PNASNJ/P, and Garden State Association.
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Patriotic Rizalistas
The World is My Oyster
Dr. Prospero A. Lim
The Order of the Knights of Rizal, a civic and patriotic fraternal organization, was granted a legislative charter under Republic Act 646 and signed into law by President Elpidio Quirino on June 14, 1951. The organization honors and upholds the ideals and teachings of the Philippines’ National Hero, Dr. Jose Protacio Rizal. Formed in the Philippines by a few men from different walks of life on December 30, 1911, the fraternity is alive and well in many countries around the world. In the United States of America, the New York Chapter of the Order of the Knights of Rizal is one of several chapters in different states that is trying to keep the legacy of Dr. Rizal alive and relevant. On May 14, 2014, the New York Chapter of the Order of the Knights of Rizal held its election of officers, whose responsibility is to steer the organization to success for the next two years. The officers elected were Chapter Commander- Sir Dean Suba; Deputy Chapter Commander-Sir Jose Poblete; Chancellor-Sir Michael Dadap; Pursuivant-Sir Aniano Rabe; Exchequer-Sir Thor Hadannan; Archivist-Sir Ernie Pamolarco; and Trustees- Sir Roger Alama and yours truly. The elected officers were sworn in by Trustee-Sir Roger Alama, who is the highest ranking officer and founder of the New York Chapter. I wish all the officers the best.
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Nicole Ponseca Philippine Culinary Hero by Jose Antonio
Vargas
Since our first meeting, she’s been like a sister to me, a source of bottomless energy and constant inspiration. We plot a lot — we hope to work together soon. We text a lot. Here is a Q&A conducted over the phone: J: I texted you and said you should call me in 5 minutes, and you called in 5 minutes. N: Um, yes. J: Are you always this punctual? N: I’m better at it than I was before. I like to break stereotypes and be on time. J: What are you saying? Filipinos are always late? N: No, you said it. [Laughs.] J: I ’m all about defining terms — like defining what it means to be American. So how do you define Filipino food? N: [Laughs.] To me, if I were to define Filipino food, it’s so personal. Everyone has a story behind it. Food is one of the last memories immigrants hold onto when they leave their country. They leave belongings. They leave family. But one of the things they hold onto is recipes. You take that with you.
T
Photos by Gavin Cristopher and Jill Futter
here’s an emerging Renaissance of everything Filipino in America, especially in New York City, and Nicole Ponseca — restaurateur, community organizer, preeminent cultural ambassador — sits at the heart of it. You cannot be Filipino in the New York area and not know Maharlika and Jeepney, two of the restaurants she started and operates. (Whenever I meet a young Filipino professional in New York, the typical ice break is: “Have you been to Jeepney or Maharlika?”) You cannot be an effective organizer in the New York area without knowing Nicole. Her restaurants serve more than a modern take on kare kare, lumpia and balut — Maharlika and Jeepney serve as the war room, the command post, the nerve center of the Filipino American community, especially among the young, savvy, connected and influential set. You drink your Lea Salonga cocktail and raise money for victims of typhoon Haiyan. I first met Nicole on New Year’s Eve in 2011. A few months before our meeting, I had just publicly revealed my undocumented immigrant status — “illegal” to many Americans, “TNT” (tago ng tago) to most Filipinos — in the New York Times Magazine and founded a media and culture campaign called Define American. After more than a decade of working as a journalist, writing for publications like the New Yorker, Rolling Stone and the Washington Post, where I won a Pulitzer Prize, I decided to come clean in hopes of starting a conversation about immigration and citizenship in a changing America. Around the same time, Nicole singlehandedly sought out to change perceptions about Filipino food and culture by officially opening her first restaurant, Maharlika. The key word here is “officially.” That’s because the idea for Maharlika and Jeepney was born in 2007, when she invited her friends, Filipinos and non-Filipinos, for weekly test kitchens at her apartment. By day, she worked as a full-time ad executive and at night worked at restaurants: first as a dishwasher, then a bartender, then a host and server, until she knew how to do every job in a restaurant. The restaurant industry is cut-throat; the failure rate is 90 percent, meaning in the first year of business, only 1 out of 10 restaurants succeed. But Nicole has more than succeeded — she is breaking new ground. And getting very little sleep in the process.
The earliest memory I have of Filipino food is running around the house in San Diego, where I grew up, and my Dad had made a fresh pot of kare kare. Nothing unusual with that. Except my Dad wanted to put bagoong in the plate and feed it to me. My Mom was shocked. She said I won’t like it. But my Dad said, “She’s Filipino — she’ll like it.” Then I had a taste and asked for more. I liked it. “See, she’s Pinay,” my Dad said to my Mom. J: Now how do you define Filipino? N: I should have seen that coming! I only know what my parents are. My Mom [Arsenia] is Ilocano, my Dad [Gamaliel] is Cavitenio. She was a nurse. He was in the Navy. I have a mysterious relationship with the Philippines growing up, knowing that my bloodline is Filipino, but walking outside our house and realizing that being Filipino — in this very puti neighborhood — is not normal, at least not considered normal in my neighborhood. Growing up, I was keenly aware that I was different. Like a lot of first-generation Filipinos, I led a dual life: an American life at school with my American friends speaking English, just one of the kids. Then a Filipino life at home, where the first thing I did when I got home was take off my shoes — that small ritual that meant entering a new world — and making a pot of rice. J: As I’m hearing you speak, it sounds like defining Filipino food and defining Filipino both mean being comfortable with yourself, your story — it’s personal.
N: Yes, yes. Food is personal. Filipino food is personal to me.
why Filipino food has not move forward, especially here in the United States.
To me, these Filipino restaurants honor my culture and show how proud I am to be Filipina in America. It’s a way of introducing my non-Filipino friends to the food, which is a central part of our culture.
First, there’s a feeling of hiya, of being ashamed. Look, when you’ve been colonized for so long, you feel a sense of confusion, of not being proud of who you are and where you come from. Don’t get me wrong: we love sharing our food at fiestas! But, at the same time, we are ashamed of our skin color, we mask some of our foods. The French have boudin noir. The Spanish have morcilla. We have dinuguan! Let’s be proud of it. It’s not “chocolate meat.” Stop it.
As a kid in the 1980s, I used to be ashamed that my Dad ate with his hands. Especially when my friends were around. I would tell him: “Let’s just order pizza so it’s OK for you to eat with your hands” When my Dad cooked pig ears, I wouldn’t eat it when my friends were around. I was ashamed to eat it in public. Kind of like the way Filipinos eat balut — eat it in the dark, where you don’t see what you’re eating and people don’t see you’re eating it, as if it’s embarrassing. Filipino food is personal to me, because it’s taking everything that I was ashamed of, what I felt hiya about, stuff that I couldn’t explain before, and now putting it all out on the open, for Filipinos and non-Filipinos to enjoy and celebrate and be proud of. That’s why we scream “Balut!” whenever someone orders it. Why shy away from it? Why not be proud of it? J: Filipinos are the third largest immigrant group in the U.S., behind the Mexicans and the Chinese. Yet our food is not nearly as visible. Pancit and lumpia are not as known as Pad Thai and the California Roll. Why is that? N: For me there are two definitive reasons
“Filipino
Second, we don’t really have a culture of raising entrepreneurs. Our parents come to America — they take that risk of coming to America — and they raise us to take risk-averse jobs, jobs that have stature, like being a doctor or a nurse or an accountant, but jobs that aren’t too risky. Starting a restaurant? That’s risky. I remember how shocked my parents were when I told them I wanted to work in restaurants. We are raised to do hard work, but almost always for other people. And there’s no financial structure. Koreans? Chinese? They help their own start businesses. Filipinos? Not so much. We don’t have that infrastructure — not yet, at least. J: You are a woman of color, an entrepreneur competing in one of the most competitive culinary cities in the world, presenting a cuisine that is mostly unknown and labeled underground. How do you not get overwhelmed?
N: I get overwhelmed all the time. All the time. It’s non-stop from the moment I wake up in the morning. It’s like having a child — you never stop thinking about your child. Few shoulders stand with mine as a woman entrepreneur. Especially as a woman of color. In many instances, I feel like I’m first in the door. It’s not like there’s someone on the other side of the door saying, “Hey, kid, this is how I did this.” This is why I look up to women like Loida Lewis [a Filipina-American entrepreneur who was the first Asian American to pass the American bar without having been educated in the U.S.]. As for my contemporaries? Where are they? We need a network. We need more Pinays breaking out of molds. J: But you’re more than a restaurant owner, right? How do you see yourself? N: The restaurants were about building a sound business; I knew there was an opportunity there. But I don’t really think I opened a restaurant. What I think I opened is a headquarters for Filipinos and Filipino Americans, especially those in their 20s, 30s and 40s, who embrace their past and seek a collective identity, to come together. I feel like I opened a community center. Through the restaurants, I have a connection with the Philippines, with my culture, that I never thought I was going to have.
food is personal to me“
MAY 2014
FIL-AM WHO’S WHO 9
Nancy McGough
Miguel Braganza II
Amanda McGough
April Rewind
Rolan Gutierrez SALAMAT, SALAMAT NEW YORK dinner show
Rolly Postadan
Jill Sese
Stephanie Quiambao
Jiaju Shen
Marvee Sanagustin
Natalia Sheptalova
Gail Banawis
Kay Habana & Mark Roska
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Cecile Azarcon and Sounds of Manila
OPM concert with Cecile Azarcon
Jared Martin
2013 Mrs. Kalayaan Rose Labelle, newly crowned 2014 Mrs. Kalayaan Joji Rafael, and Consul General Mario De Leon Jr.
Tiffany Viray
Fernando Mendez of The Fiesta in America
PIDCI 2014 Grand Marshals Drs. Emilio and Fely Quines with newly declared 2014 Diwa ng Kalayaan Mikaela Alexa Rada
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Community Calendar
Jun 5 – 7 An All-Asian Production of Broadway musical OLIVER! National Asian Artists Project (NAAP) will stage an all-Asian production of Lionel Bart’s beloved musical OLIVER! at Pershing Square Signature Theatre 480 W 42 St, New York, New York . For tickets, call 212-2794200. Jun 7
May 31 Crystal Apple Service Awards for Fil-Am Educators The Association of Fil-Am Teachers of America AFTA will present its Crystal Apple Service Awards to deserving Fil-Am educators at Astoria World Manor 25-22 Astoria Blvd, Astoria, NY from 12:30 to 6 pm. For more information, visit aftateachersonline.com. May 31 An Evening In Manila Maharlika Filipino Moderno, Jeepney Filipino Gastropub et al. are presenting “An Evening in Manila,” a black tie affair celebrating Philippine Independence Day at Otto Kahn Mansion and James Burden Mansion in the Upper East Side from 6:30 to 11 pm. The event will benefit the Advancement for Rural Kids Inc. (ARK) in the Philippines. Tickets are available at eventbrite.com. Jun 1
Philippine Independence Day Parade, Street Fair, and Cultural Festival
In its 25th year, the Philippine Independence Day Council Inc. PIDCI holds the largest Philippine Independence Day Parade outside the Philippines, together with an all-day street fair and cultural festival, from 38 Street down to 23rd Street and Madison Avenue. For more information, visit pidci.org.
Philippine Independence Ball
PIDCI holds its annual Philippine Independence Ball at the Grand Ballroom of Teaneck Marriot at Glenpointe 100 Frank W Burr Blvd, Teaneck, NJ from 7 pm until 12 midnight. For more information, call Chairperson Ollie David at 732-499-7995. Jun 9
Philippine Graduation Ceremony
Philippine American Unity for Progress UNIPRO and Leadership Education, Guidance, and Critical Thinking for the Youth Legacy NY are holding the Second Annual Philippine Graduation Ceremony for undergraduate and graduate students, who will complete their coursework this academic year, at the Philippine Center 556 Fifth Ave., New York, NY at 7 pm. For more information, visit pgrad2014ny.eventbrite.com. Jun 22
Philippine-American Friendship Day Parade and Festival
The Philippine-American Friendship Committee Inc. (PAFCOM) holds its annual Philippine-American Friendship Day celebration in Lincoln Park, Jersey City, NJ. For more information, visit pafcominc.org. Jun 27
Miss Philippines Quest USA Pre-Pageant Night
Synergy Production and Marketing Inc. unveils the official candidates for the first-ever Miss Philippines Quest USA, a franchise of Miss World Philippines, via a pre-pageant night at Kalayaan Hall, Philippine Center 556 Fifth Ave., New York, NY at 7 pm. For more information, visit facebook.com/synergyprodinc.
Happy Shooting Star
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SHOOTER’S TIP
TRIANGLES formed by my beautiful model Kathy Tan’s arms help fill up the frame and avoid negative space. All four corners are connected by Kathy’s pose for composition. The leading lines by the arms and body bring the viewer to focus on the brightest object of the picture – Kathy’s face. Study women poses in magazines to help you learn more possible compositions and deepen your style in portraiture.
Happy shooting!
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Fil-Am Who’s Who, your favorite lifestyle magazine, is only one year old; but we feel we have so much more to offer beyond the magazine. Thus we recently expanded our publishing company’s products and services from the monthly magazine to public relations and social media management, photography and videography, journal and website production, and event management, and instant photo print services. Of note, our instant photo print service has proved to be a big hit at various Filipino-American community events. Attendees to these events are photographed by professional photographer Rolan Gutierrez; photo prints—enclosed in classy cardboard frames—are made available in just a few minutes for an affordable price. Dr. Prospero A. Lim With more than 50 years of combined experience in media and communication, Fil-Am Who’s Who Inc.’s experienced senior staff members Oliver Oliveros, Rolan Gutierrez, Joseph Pe, and Myrna Gutierrez — under the able guidance of Dr. Prospero Lim and Ollie David — assure our growing list of clients only quality outputs and consistent communication campaigns from corporate headshots to single, multiple camera event coverage; from publicity efforts to social media engagement; Oliver Oliveros and from brand positioning to integrated marketing communications. Dr. Prospero A. Lim, former president of the University of Santo Tomas Medical Association of New York, has a private psychiatry practice in Staten Island, where is he has been a longtime resident since the late ‘70s. He has been a competent leader for several organizations such as the Philippine Independence Day Council Inc., Knights of San Lorenzo, Waray Community Association USA, Katbaloganon Association USA, Joseph Pe Empire City Medical Lions Club, Knights of Rizal-New York, San Lorenzo Ruiz Association in America and Philippine Medical Association in America.
Ollie David is a multi-award winning retired math and science teacher who taught at Newark Public Schools District for nearly 40 years. She has been recognized as a distinguished educator by “Who’s Who Among American Teachers” for her sustained excellence in teaching. She has served as chairperson of the Philippine Independence Day Council Inc.’s grand marshal ball. She is also a medical volunteer for the Philippine Medical Association of America. Oliver Oliveros holds a master’s degree in public relations and corporate communication from New York University. For nearly 20 years, he has been handling reputation and media management for various brands, including Pepsi and Nickelodeon, Broadway shows and stars, and international recording and concert artists. Besides Fil-Am Who’s Who, his column also appears regularly on BroadwayWorld.com, the largest theater news site on the Internet primarily covering Broadway, London’s West End, and regional and international theater productions.
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Rolan Gutierrez, a computer programmer turned photographer and print layout designer, began his photography career as a landscape photographer with the UP-Diliman Mountaineers during his college days. For so many years later, he has been doing portraiture, event coverage, and designing organizational publications. He served as the official photographer during 2013 Miss World Megan Young’s recent visit to New York and New Jersey, which successfully raised funds for super typhoon Haiyan victims in central Philippines. Joseph Pe is a multi-award winning filmmaker-videographer whose credits include “What’s The T?” a 10-minute documentary about transgenders in San Francisco and New York City, which won third place in the Scary Cow Film Festival in San Francisco; “Mata” (Eye), which won third place in the 1999 Experimental Alternative Film Festival at the Cultural Center of the Philippines; and “Lost Paris Tapes,” which was screened at the Asian Film Festival and ABC No Rio Gallery in New York City. He also dabbles in acting in theater, television, and film. Lastly, our business manager Myrna Gutierrez is a computer programmer, who is also a sought-after community organizer and entertainment producer. Currently, she is the public relations officer of PAGASA Social Foundation. MAY 2014
FIL-AM WHO’S WHO 15
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