Oliver Sweeney SS16 Press Lookbook

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SPRING SUMMER 2016

PRESS LOOKBOOK


SS16: CELEBRATING BRITISH SPORT “Champions keep playing until they get it right” Billie Jean King Whoever you are and wherever you live, summer is always the season of sport. The arrival of the season signals a move outdoors, a new energy and an obsession for competition. For this season, our Cobbler-in-Chief was inspired by British sport in all its forms – from the highest highs of our world-beating athletes, to the very English ritual of Wimbledon, through to the simple pleasure of a kickabout in your local park – and the way it runs inextricably through our national veins. Taking direct inspiration from details on sporting equipment, lightweight materials and patriotic colours, as well as the more abstract notion of sportsmanship, determination and (of course) victory, our SS16 collection blends together a range of influences from across the sporting world. Colours have been inspired both by the arenas in which great sports are played, and the supporters that make any British sporting event so great, with their unashamed love of embracing red, white and blue shades. These, as well as Union Jack dreferences, run throughout the range for a triumphant celebration of our nation’s great sporting heritage.


GOODYEAR WELTED: INSPIRED BY CRICKET

MORGAN

“A cricketer’s life is a life of splendid freedom, healthy effort, endless variety, and delightful good fellowship” W.G. Grace


As any England cricket supporter knows, the fortunes of our cricket team have always been mixed to say the least. However the purity of the game lies in its traditions and details, some of which date back to the Elizabethan era. Embracing the details of cricketing equipment and the grounds in which the sport is played as well as shots of patriotic colour, the Goodyear welted range is the epitomy of an idyllic English summer this season. A sportsman-like approach and respect for the rules & tradition is reflected in the collection’s use of a blend of classic design details with hardwearing craftsmanship techniques.

KEY DETAILS Cricket ball reds and contrast-stitching details Colourful flannel suedes reference groomed cricket pitches Striped pull tabs echo cricket jumpers


GOODYEAR WELTED

MORGAN


GOODYEAR WELTED

MORGAN The American longwing brogue is a true style staple, slightly more refined than a classic English brogue. For a summery feel, we’ve reworked ours in fresh leathers with contrasting panels of textured country grain leather, with subtle hints of colour in welt stitching, contrast laces and striped heel pull tabs. £249

WWW.OLIVERSWEENEY.COM / 5


GOODYEAR WELTED

LLOYD


GOODYEAR WELTED

LLOYD Lloyd is a thoroughly modern brogue that takes cues from the classic English style and mixes them with shots of patriotic colour in laces and heel pull tabs as well as a unique ITSHIDE lightweight sole unit that has a tread pattern inspired by the Union Jack’s distinctive design. £249


GOODYEAR WELTED

PORTER


GOODYEAR WELTED

PORTER A lightweight Derby is a really versatile option that bridges the smart-casual divide. Using a soft, lustrous flannel suede from speciality supplier Stead’s and a lightweight commando sole gives it a contemporary, fresh feel that perfect for the transition into Spring. £229


GOODYEAR WELTED

PALMER


GOODYEAR WELTED

PALMER Our take on the classic desert boot uses a two-pronged strategy to give the style icon a new look: we craft the uppers from Stead’s flannel suede for a rich, luxurious texture and then Goodyear welt them with a cushioned, extralight commando sole that’s a modern take on the traditional crepe. £259


GOODYEAR WELTED

HASKETON


GOODYEAR WELTED

HASKETON A patriotic rework of one of our classic brogue styles, Hasketon uses bold blue suede and traditional tan leather to mark the seasonal theme of British Sport. Constructed using the Goodyear welted technique with distinctive oversized punched brogueing, it’s the ideal companion to a civilised cricket match. £229


GOODYEAR WELTED

YABSLEY

WARBURTON


GOODYEAR WELTED

YABSLEY & WARBURTON Crafted from hi-shine leather in the traditional English style, Yabsley (a slick Derby with minimal panel stitching) and Warburton (a classic Oxford brogue with refined punching) are style classics that will endure for seasons to come. ÂŁ229


GOODYEAR WELTED

PENDLETON


GOODYEAR WELTED

PENDELTON Blending an intricately microperforated vamp with sharp longwing brogue detailing, Pendleton is a rich calf leather Oxford that’s designed to take you from summer weddings to weekend wandering and everything between in a superlative combination of comfort, style and elegance. £229


TRAINERS: INSPIRED BY TENNIS

LOPES

“What makes something special is not just what you have to gain, but what you feel there is to lose” Andre Agassi


Wimbledon is more than just a world-class tennis tournament, it’s an annual celebration of Britishness in all its glory. Every year the long-held traditions of the game are observed, while with Andy Murray’s victories comes a brand new generation of tennis fans. Taking inspiration from the hallowed courts of the world tennis tour, and the collision of classic and fresh influences, our collection of trainers distil the fast-paced world of tennis down into a few key styles that are designed to win you game, set and match in the style stakes.

KEY DETAILS Athletic shoe inspired details: stitched panel detailing, non-marking soles Flannel suedes and caramel leathers take inspiration from grass and clay courts Bright white uppers & soles reference Wimbledon’s strict dresscodes


TRAINERS

LOPES


TRAINERS

LOPES Our hugely popular casual trainers have been redesigned and crafted from the widest range of colours and materials ever for SS16 (Stead’s flannel suedes, a waxed pull-up leather, and a bright white calf version), giving them fresh versatility and universal appeal. £179


TRAINERS

ANZI

COVA

OSIMO


TRAINERS

ANZI, COVA & OSIMO Crafted alongside our best formal shoes at our Italian factory in the Marche, our luxury sneaker collection expands to include new colourways of the Osimo lace-up (including an all-white version); a new slip-on trainer called Cova; and an intricately-punched lace-up called Anzi. ÂŁ279


FLEXIBLE SUMMER FOOTWEAR: INSPIRED BY SPORTSMANSHIP

HADLEIGH

“Sport is a language everyone speaks” David Beckham


Whatever sporting discipline you choose to immerse yourself in, and no matter whether you win or lose, the only thing you are bound by is the code of sportsmanship: the ethos that sports will be enjoyed for their own sake, with proper considerations of fairness, ethics, respect and fellowship. Utilising traditional constructions and fresh materials, our key styles are refreshed for a summer of sport, and their relaxed, summery design language gives the a wide appeal. Introduced last year, the semi-Californian construction involves taking a whole upper and wrapping it around a last and insole, before attaching an outsole, and gives a huge level of flexibility. In lace-up and slip-on forms with rich flannel suede uppers, they’re ideal for summer adventures. For Spring/Summer, our moccasins blend traditional constructions with fresh materials, and have a particular focus on a patriotic colour palette, while our enormously-popular, super-flexible Bologna construction shoes are also refreshed in contemporary suedes for a universal appeal.

KEY DETAILS Unique, flexible constructions for optimum summertime appeal Rich, lustrous suedes in a wide spectrum of shades complement the relaxed feel Moccasins are available in our widest range of colours ever


SEMI-CALIFORNIAN

EVORA

QUINA


SEMI-CALIFORNIAN

EVORA & QUINA Our semi-Californian construction espadrilles are lightweight and supple, with uppers crafted from a variety of summery materials like flannel suede, waxed caramel pull-up leather and navy selvedge denim, making them perfect for summertime spectating. ÂŁ149


MOCCASIN

LEISTON


MOCCASIN

LEISTON Our classic slip-on moccasin is individually hand-lasted in the traditional way, but crafted from a wide spectrum of suedes for a relaxed, summery feeling that’ll look ideal with pinrolled chinos and an unstructured, tailored blazer. £195


BOLOGNA

SARNANO

BELLANTE


BOLOGNA

SARNANO & BELLANTE Two subtly different Derby lace-ups that have been created using the Bologna construction. Bellante is an archetypal 3-eyelet Gibson with a distinctive reverse seam on the flank, while Sarnano is a minimal low boot. Both are available in vibrant cobalt suede as well as more traditional snuff and classic leathers. ÂŁ295


BOLOGNA

SALVIATI


BOLOGNA

SALVIATI A brand new style using the Bologna construction, Salviati is a slick Oxford lace-up with a distinctive curved panel on the flank that reflects the flexibility and versatility of the construction. ÂŁ295


BOLOGNA

VENAROTTA


BOLOGNA

VENAROTTA Our enormously-popular low Chelsea boots return for a third consecutive season. Crafted using the ultra-flexible Bologna construction from two contemporary shades of super-soft Italian suede, they’re the ultimate in relaxed summer cool. £329


ITALIAN: INSPIRED BY ATHLETICS

ZAMBALDO & VIZZONI “If you don’t have confidence, you’ll always find a way not to win” Carl Lewis


Being an athlete is about more than just competing and hoping to win. It’s about constantly improving, shattering records and performing at the very top of your game. Our Italian collection is where we showcase the best of our modern take on traditional craftsmanship skills, and for this season we’ve done exactly that, infusing our top quality shoes with lasered detailing and contrast stitching that references the obsession and ethos of the athletic scene. Hand-finished upper textures reference athletics tracks, while colours take inspiration from both vintage equipment and the Union Jack for a winning combination of evocative artisan detailing and patriotic design, that exudes confidence.

KEY DETAILS Contrast stitching echoes vintage running shoes Lasered detailing directly references track & field events Superfine brogue detailing for unbeatable quality


BLAKE STITCHED

ZAMBALDO

VIZZONI


BLAKE STITCHED

ZAMBALDO & VIZZONI Two striking Italian wholecuts that make a very direct link to the sporting theme: Zambaldo has a lasered StroMotion runner in a brogue pattern while Zambaldo uses the same technique with a whimsical tennis ball motif and a net over the toecap. ÂŁ295


BLAKE STITCHED

FAVA


BLAKE STITCHED

FAVA In red, white or blue with a lasered running track motif, or gold for the ultimate sporting accolade, Fava is an Italian wholecut that’s flying the flag for Great Britain’s sporting history. £295


BLAKE STITCHED

GHIRRI

BUGATTI


BLAKE STITCHED

GHIRRI & BUGATTI Reimagined in fine equine leather uppers, our wholecut monkstrap & Oxfords return for another season as the gold medal holders of the shoemaker’s art. The natural grain of the leather has a distinctive look that’s complemented by a unique polished finish that gives the shoes a really unusual but classic feel. £349


BLAKE STITCHED

BONAVIA

BALASSINI


BLAKE STITCHED

BONAVIA & BALASSINI Chelsea boots are an evergreen style choice beloved of everyone from rockstars to royalty. For Spring Summer, our classic Bonavia style is joined by a new version, Balassini, which is crafted from rich suede with a slightly different panel design and gusset for gentlemen with an eye for detail. ÂŁ329


ABOUT US Welcome to Oliver Sweeney: contemporary menswear and traditional craftsmanship, fuelled by obsession. It starts with our customers: Connoisseurs who have been searching for something different that makes a statement, they discover the world of Oliver Sweeney, and rapidly become obsessed with the way we like to do things. With some of them, we’re bordering on a cult. Our customers are obsessed because they know that we’re obsessed – with great design, with great craftsmanship, with great product. It’s an overused phrase, but our entire team genuinely care about what they’re doing, applying their talents and refining their skills, constantly striving for new ways to take the traditional and make it modern. We’re not a heritage brand, but we’re obsessive about quality. We’re not a fashion brand, but we’re obsessive about design. We’re not a secret society, but we have an obsessive following.

Discover your Oliver Sweeney obsession.


THE COBBLER-IN-CHIEF CEO and Cobbler-in-Chief at Oliver Sweeney, Tim Cooper is a third-generation shoemaker who has been in the business for over three decades. Starting his shoemaking career in a French shoe factory in Alsace in 1982, Tim has worked in a wide variety of roles within the industry ever since. Today, as Cobbler-in-Chief at Oliver Sweeney, he’s involved in every part of running the company, especially their shoemaking process, from choosing the finest materials to working with the family-run factory in the Italian Marche region. Tim is determined to cherish and evolve the brand’s successful heritage with every shoe they produce, ensuring that every pair is the embodiment of original, British style. Always pushing the rules and always providing an element of surprise, Cooper is a passionate, charismatic guardian for Oliver Sweeney, overseeing successful growth to date and ushering in a new era of expansion and development that will safeguard the future of Oliver Sweeney and cement its place as a leading British menswear brand.


STORES We’ve designed all of our stores to feel welcoming and social and our hand-picked, expertly-trained staff are guaranteed to welcome you with a friendly smile and great products whichever branch you choose to visit. See online for our store opening hours.

COVENT GARDEN

WEST END

10 Henrietta Street,Covent Garden London, WC2E 8PS

5 Conduit Street, London, W1S 2XD

T: +44(0)20 7240 4549 E: coventgarden@oliversweeney.com

T: +44 (0)20 7491 9126 E: westend@oliversweeney.com

CITY

MARYLEBONE

133 Middlesex Street, Bishopsgate London, E1 7JF

1a Marylebone High St, London, W1U 4NA

T: +44 (0)20 7626 4466 E: city@oliversweeney.com

T: +44 (0)20 7486 1030 E: marylebone@oliversweeney.com

MANCHESTER

LEEDS

The Avenue, Spinningfields Manchester, M3 3HF

Victoria Quarter, 38 - 40 County Arcade Leeds, LS1 6BH

T: +44 (0)161 834 0086 E: manchester@oliversweeney.com

T: +44 (0)113 242 7864 E: leeds@oliversweeney.com

OPENING LATE FEBRUARY 2016

LEADENHALL

Unit 41 - 42, Leadenhall Market London, EC3V 1LR


CONTACT INFORMATION For all samples, images, further information or general press enquiries Emma Lehane Marketing, PR & Communications Co-ordinator T. + 44 207 428 8617 E. emma@oliversweeney.com WWW.OLIVERSWEENEY.COM


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