Collective Bull

COLLECTIVE BULL a kiwi is not a fruit; tales of New Zealand

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Issue 1 A Kiwi is not a Fruit; Tales of New Zealand

Welcome to Collective Bull, an illustrated newspaper made by the incredibly good-looking people at The Collective Dairy.

As you’ll soon find out, the newspaper is quite simply a load of nonsense. Full of utterly absurd facts, stories and even a riddle or two; your challenge is to decide whether they’re true or false. Are they Bull or No Bull?

As the fellas at The Collective came all the way from New Zealand, it’s only fair we start the story there. Watch out for the following issues of Collective Bull as we follow their journey from New Zealand to the motherland, the UK. Now, it’s time to dust off your thinking cap and put your game face on. #BullorNoBull

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New Zealand has the world’s largest population of short-haired dolphins and one-hump camels

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Riddle Me Good, The Hobbit This thing all things devours: Birds, beasts, trees, flowers; Gnaws iron, bites steel; Grinds hard stones to meal; Slays king, ruins town, And beats high mountain down.

Alive without breath, As cold as death; Never thirsty, ever drinking, All in mail never clinking.

Voiceless it cries, Wingless flutters, Toothless bites, Mouthless mutters.

It cannot be seen, cannot be felt, Cannot be heard, cannot be smelt.

It lies behind stars and under hills, And empty holes it fills.

It comes first and follows after, Ends life, kills laughter.

Time

Fish

Wind

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Dark

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A New Zealand chef invented the meringue dessert known as the ‘pavlova’ in honor of the famous Russian ballerina Anna Pavlova.

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T h e l o n g es t g eogr aph ical nam e in th e w or ld t hat ’is st ill in use is a h ill in th e Haw kes Bay ca lled ...

Taumatawhakatangihangakoauauotamateatur ipukaka-pikimaungahoronukupokaiwenuakitanatahu

Th e M aor i nam e tr anslates t o...

The place where Tamatea, the man with the big knees, who slid, climbed and swallowed mountains, known as Landeater, played his flute to his loved one.

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Until the mid-19th century, the practice of eating one’s enemy was an accepted and honoured tradition in New Zealand.

The last known act of cannibalism occurred in 1867 when Thomas Baker, a missionary, attempted to civilize the natives and convert them to Christianity.

The initial interactions between Baker and the natives were positive but then, in an attempt to retrieve a comb, Baker touched the head of the village chief.

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To the villagers, this was a forbidden act and a gesture that was tantamount to declaring war.

They cannibalized Baker (and his fellow missionaries) leaving behind a single shoe, which can be found on display at the Auckland Museum.

To watch the full animation, visit www.thecollectivedairy.com/uk 13

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Before Sir Edmund Hillary, the native yellow-eyed penguin was the face of the New Zealand dollar

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New Zealand is home to the world's only flightless parrot,

the Kakapo.

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ANSWERs Cover A Kiwi is not a Fruit #Nobull Page 4-5 Dolphins and Camels #Bull Page 6-7 Riddle Me Good, The Hobbit Time, Fish, Wind, Dark Page 8-9 Pavlova #Nobull Page 10-11 Big Knees #Nobull Page 12-13 Cannibal #Bull Page 14-15 Dollar Bill #Bull Page 16-17 Kakapo #Nobull Page 18-19 Fence #Bull

Contributors Dolphins and Camels by Barbara Dziadosz Illustrator and Printmaker basiadziadosz.tumblr.com Riddle Me Good by Josh Clifford Illustrator joshclifford.com Pavlova and Big Knees by Rich Sheehan Illustrator and Graphic Designer richsheehan.co.uk Cannibal by Johnny Luu Brighton based Animator and After Effects Artist johnnyluu.co.uk Dollar Bill and Kakapo by Mike Powis Illustrator mikepowis.com Fence by Will Balance Illustrator willbalanceillustration.co.uk

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A sWEET FAREWELL Fact: The Collective Dairy is all about cutting through the cow pats to provide the greatest dairy imaginable.

Answer: No Bull!

If you fancy getting your hands on a delicious pot of Collective Dairy yoghurt, check out the website to find your nearest store. www.thecollectivedairy.com/uk Strapped for cash?

Have a look for the set of 4 Collect-a-Bull postcards dotted nearby you...

Once you’ve found all 4, turn them onto their back-side (cheeky) and take a photo of the picture they make. #bullornobull on Facebook, Twitter or Instagram and be in with the chance to win a year’s supply of the good stuff!

Now hold on tight to all 4 postcards because they make a handy 50p-off voucher too.

Now you can’t say we don’t treat you.

Until next time...

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#bullornobull www.thecollectivedairy.com/uk