P&P Cereal Box

PROCESS AND PRODUCTION PACKAGE DESIGN

This is a collage of lots of different cereal boxes in an array of colours. When I look directly at the collage, the first two colours that really stand out are red and yellow. From research in previous projects, I understand that red is the first colour the eye sees and is the colour of power.

I went to the shops and bought 3 different breakfast cereals all with different themes. After doing a quick survey with a few friends and family of all ages asking which cereal the would pick, not seeing what kind of cereal was inside, 10/15 people picked Jungle Bites (3/15 picked Golden Balls and 2/15 picked Strawberry Bites), they said the green jungle theme was more interesting than just a fairly plain blue or pink background.

Going along with a green jungle theme, I decided instead of putting lots of different jungle animals on the box, just to select one and put the animal name in the title. I have had mixed opinions about this, some people say that selecting a specific animal limits my audience as children will only select it if they like the animal but I have decided to choose a specific animal because I want to educate children about the animal. If I selected a range of animals, it would be too much information to put onto one box of cereal whereas if I made a range of animal themed cereals I could put specific facts on each box.

These are my character choices for my new cereal. They’re fairly basic but once I have chosen which animal I want to use then I will put a lot more detail into it. Next to my illustrations are some of the names I came up with after creating my characters. I definitely like Turtle Shells the best so I am going ahead with that idea.

I have drawn up a couple of front and back cover visuals using ‘Tortoise Shells’ as my chosen theme. I have added game ideas, facts and cut-outs.

This is the colour scheme I am going to be using in Adobe Illustrator to create my cereal box. I selected these colours because they’re all varying colours that you find in the jungle.

To start off, I made a background for the front and back of the box. I didn’t want the background to be a solid edge-to-edge colour so I thought about what kind of flat things are found in the jungle and came up with a leaf, a rock and a tree stump but all of these left too much white space so I thought about jungle films. In jungle films, they always have some kind of beaten up map so I drew the outline of an old map.

After looking back at my research, I created an ingredients table. After a good hour of work, it looked very authentic and I was pretty happy with it.

I wanted to include a game on my cereal box, what child doesn’t like a game? It is something stimulating to do whilst eating breakfast, this helps them to wake up and prepare for the day.

Educating children is the most important thing in the world as they are our future so why not start on the back of a cereal box. One line per fact isn’t smothering children with information, it is just enough for them to remember the fact.

This is my final cereal box called Tortoise Shells. I went for the animal character as it is easily relatable for children and the bright green colours are eye-catching.

I put in fun facts to help educate children about Tortoise as well as putting in a fun game and a bookmark to cut out when they have finished the cereal. I tried to maximise my selling points within my design and managed to fit in 3 so I’m pretty happy with this!