YC N_ Olivia Habermel YCN Brief RSA Brief
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FEDRIGONI More and more of our clients request Fedrigoni papers to be sold in single sheets. The uses for these single sheets vary, but range from same day mock ups for client briefs, small art projects, wedding stationary to student work. The Fedrigoni warehouse located in Northampton serves the majority of our customers but is not equipped to supply single sheets. So, it was decided that an established retail outlet would be best to handle this on our behalf. The London Graphic Centre – A leading supplier of material to the art and design community is regarded as a major outlet of its kind, offering unparalleled choice from leading suppliers around the world.
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It is the perfect place to offer single sheets of Fedrigoni paper and other paper products including artist pads, notebooks, diaries and stationary items. We can’t wait to open in January 2016.
The Creative Challenge Don’t just create a leaflet! Think about how you can use graphic design and paper to introduce customers to our new retail space. Your campaign should do this in a clever and visual way; it might include special prints, booklets, direct mailers or other elements that put paper to great use to engage with people. You are welcome to develop non paper-based elements to support your central ideas; but we want paper to be at the heart of your thinking.
FEDRIGONI - RESEARCH
- Creatively use paper to promote new retail space: The Imaginative Paper Shop - Stop Frame animation - “Clever and visual� - Show lots of different ways of using paper Origami Paper plane messages Paper-fall Cut out layered paper to create depth 3D paper models Cut out scenes Paper weaving Pin Prick Pointillism
INGRID SILIAKUS Paper Architecture is the art of creating an object out of a single piece of paper. Before the final design is finished, something like 20 to 30 (sometimes even more) prototypes are made by Ingrid. Drawing paper architecture designs to Ingrid is as building: first one layer, with a single shape, will be drawn and than layer after layer are added. This process continues till she is satisfied with the result. All separate prototypes are cut and folded, to be examined by her. To design a pattern from scratch, the artist needs the skills of an architect to create a two-dimensional design, which, with the patience and precision of a surgeon, becomes an ingenious three-dimensional wonder of paper. After the design stage, creating a paper architecture art work is done by a combination of detailed cutting and folding. The paperweight Ingrid uses for her creations varies from 160 to 300 gram. Statement of the artist (for the Holland Paper Exhibition in 2006): ‘...Working with paper forces me to be humble, since this medium has a character of its own that asks for cooperation. It is a challenge to find this cooperation with each separate paper brand I work with. Working with paper the way I do, namely by means of cutting and folding creating paper sculptures, asks of me to work with meditative precision. Paper architecture does not bare haste, it is its enemy; one moment of loss of concentration, can lead to failure of a piece...’ ‘...I experience an ultimate satisfaction at the critic moment when the paper, with a silenced sigh, surrenders and becomes a bladesharp crease. The sound of the paper, which guides this surrendering, to me is incomparable...’
BRIAN DETTMER “In this work I begin with an existing book and seal its edges, creating an enclosed vessel full of unearthed potential. I cut into the surface of the book and dissect through it from the front. I work with knives, tweezers and surgical tools to carve one page at a time, exposing each layer while cutting around ideas and images of interest. Nothing inside the books is relocated or implanted, only removed. Images and ideas are revealed to expose alternate histories and memories. My work is a collaboration with the existing material and its past creators and the completed pieces expose new relationships of the book’s internal elements exactly where they have been since their original conception.” The richness and depth of the book is universally respected yet often undiscovered as the monopoly of the form and relevance of the information fades over time. The book’s intended function has decreased and the form remains linear in a non-linear world. By altering physical forms of information and shifting preconceived functions, new and unexpected roles emerge. This is the area I currently operate in. Through meticulous excavation or concise alteration I edit or dissect communicative objects or systems such as books, maps, tapes and other media. The medium’s role transforms. Its content is recontextualized and new meanings or interpretations emerge.
PETER CALLESEN Some of the paper works are coloured and framed. Others are larger installations such as one to one copies of stairs and ladders made out of thin white paper. These works derive from earlier pieces such as ‘Bridge’ and ‘Still Life’. They deal with dreams and the impossible. But the stairs and ladders represent a more fragile and almost sublime form. The trashy style in earlier works has developed into a more precise aesthetics. These works exist in the gap between the recognizable everyday object and the fragile and spherical condition and material in which they appear. The whiteness, the ideal pure copy of something real as well as the vertical direction coherent in most of my paper works, could also indicate the aspect of something platonic or religious. Another returning theme in my work is the reinterpretation of classical fairytales associated with a more general interest in memory in connection to childhood. This theme is also present in ‘Crossing’, ‘Castle’, and ‘Jukebox’ which are examples of playful performances that exist in the lost land of childhood - between dream and reality. It is in this meeting or confrontation of these two conditions, in a kind of utopian embodiment, that these works become alive, often in a tragicomic way. A continual figure in my earlier performances and later drawings is ‘The Dying Swan’, who can be described as a hybrid between ‘The Ugly Duckling’ and a human figure. ‘The Dying Swan’ reveals different layers of identity, and often he strives at being somebody or somewhere else or tries to achieve the impossible. He is, however, always confronted with reality and failure. In his interaction and power play with the audience his physical presence often creates an intense and uncomfortable atmosphere. In the drawings ‘The Dying Swan’ creates his own universe, where he seems to be trapped in impossible situations and circles, dealing with death, rebirth, selfcreation, and self-destruction.
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FEVER-TREE In the 10 years since launch, FeverTree have pioneered a new premium mixer drink category both in the UK and internationally by creating a range of mixer drinks that are unrivalled in terms of quality and taste. The idea for Fever-Tree came about after a gin & tonic tasting revealed that the majority of mixers, tonic specifically, contained artificial sweeteners and flavourings. The mixer category had long been dominated by giant brands more concerned with cutting costs than improving taste. The use of sickly sweeteners and artificial flavourings left a cloying aftertaste masking the flavours of the spirits they were intended to be paired with. And so in 2005, co-founders, Charles Rolls and Tim Warrillow, set out to create an all-natural tonic water and mixer range to pair with the growing number of premium spirits on the market. From the Congo to the Ivory Coast, they’ve travelled to the ends of the earth to source the highest quality ingredients from small specialist producers. All nine of our products are carefully crafted to enhance, rather than overpower, the world’s finest spirits.
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The Creative Challenge Over the next 5 years, we are committed to raising money for our charity of choice, Malaria No More UK. One of the ways we intend to do this is to launch a series of limited edition 500ml bottle wraps each year, to coincide with World Malaria Day (25th April). The designs will be inspired by the countries affected by the disease and Fever-Tree will make a donation to MNMUK for each limited edition bottle sold.
FEVER-TREE - RESEARCH
- Malaria Awareness: World Malaria Day - Use stats for each place affected - Look at simple but informative labels - Use maps on the places affected - Inspired by countries affected Clear label background Outline of area affected Statistic to one side
CHARITY DRINKS LABEL
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MIND YOUR MONEY Managing money well can be hard. It means making ends meet day-today, responding to financial shocks such as reduced income (losing your job) or an unexpected expense (car breaks down), and putting aside money for the future.
Financial capability is more than just knowledge of abstract concepts; it is putting that knowledge into practice to manage money well. There are political and economic factors that shape people’s financial capability, but this brief asks you to address the social-psychological aspects that make it challenging for people to manage their money well.
Research from behavioural science shows that some of our natural human characteristics undermine our ability to manage money well.
The Creative Challenge This brief asks you to consider the ‘behavioural hurdles’ to financial capability and other psychological aspects that might be preventing people from managing their money well. You are asked to think of ways to make it easier or more attractive to be financially capable beyond information campaigns. Who is your target audience and what might be standing in the way of their financial capability?
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MIND YOUR MONEY - RESEARCH I like this brief because i can comepletely relate to the budgeting challenge. Recently i had an idea that my bank account could contain mini accounts within my overall account. I could distribute certain amounts of money between the mini accounts and name them each to where i want to spend my money then link the places i spend my money regularly. For example, i would have an account for “Travelling”, “Nights Out”, “Christmas”, “Rent”, etc... and then distribute my money according to what my busgets are. So, in my “Night Out” account, i want to be able to link my favourite clubs and assign a certain amount of money i can spend per 24 hours in each club, this means i could never over spend. Similarly, i could have an account named “Rent” and put aside my termly rent of £1,333 so i dont spend it on anything else. This idea is obviously aimed at students but would actually be useful for all age groups. Children: Saving for a toy. Teens: Saving for travel, nights out, shopping and university. Adults: Saving and budgeting for holidays, rent, christmas, etc...
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ACCOUNTS
ACCOUNTS
123 CURRENT ACCOUNT
123 CURRENT ACCOUNT
MENU £ 1,267.39 OVERVIEW
£
SAVINGS ACCOUNT
MY £BUDGET
1,267.39
SAVINGS ACCOUNT
ACCOUNTS
£
913.24
36,820.51
100%
17:51
SAVINGS ACCOUNT SAVINGS ACCOUNT
£
£
913.24
36,820.51
TRANSACTIONS SAVINGS ACCOUNT SETTINGS
£
£
ISA
467.92
2,504.07 SUPPORT Last updated: 18 hours ago
SAVINGS ACCOUNT
£
£
ISA
467.92
2,504.07 Last updated: 18 hours ago
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MY BUDGET January 1st - 31st
£41,973.13 £1,645.00 in credit
monthly budget
BILLS | £237.10 | £350.00
RENT | £310.00 | £400.00 GROCERIES | £169.83 | £200.00 BARS/PUBS | £143.23 | £200.00 FASHION | £143.23 | £175.00
LOANS | £121.76 | £150.00
ATM WITHDRAWLS | £23.94 | £100.00
SALARY/WAGES | £23.94 | £70.00 Last updated: 18 hours ago
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OVERVIEW
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OVERVIEW
Bills
ATM/Cash Withdrawls
Bills
ATM Withdrawls
C P TO PRIMARK ON xx-xx-2016
-£25.00
Rent
Salary/Wages
Rent
Salary/Wages
Groceries
Fuel
Groceries
Fuel
C P TO H&M ON xx-xx-2016
-£67.99
Bars/Pubs
Debt Payments
Bars/Pubs
Debt Payments
C P TO TOPSHOP ON xx-xx-2016
-£44.50
Fashion
Healthcare/Medical
Fashion
Healthcare/Medical
-£89.49
Loans
Pet Care
Loans
Pet Care
C P TO BOOHOO ON xx-xx-2016
Last updated: 18 hours ago
Last updated: 18 hours ago
This is the “Menu” bar which can be accessed at the top left of the app. It provides all of the links to different areas of the app that you will need to keep track of your spending.
This is the “Transactions” link which will take you to a page full of your transactions in each account. Detailing exactly where and when you made each transaction, how much of your budget was left after that transaction and an “Add Note” option so you can remind yourself in more detail about what that transaction was for.
This is the “Settings” link which will take you to your app settings. You can add and delete bank and savings accounts, change the theme of your app, turn on or off certain notifications and alter your privacy settings.
This is the “Support” link which takes you to a very important part of the app advising you how to use it properly with FAQ’s and a live chat section where you can talk to an advisor about problems with your account or the app.
This is what you accounts page will look like (with this theme) once you have clicked on the link in the menu bar. Bubble will appear with all of your different accounts on them, the more money in your account, the bigger the bubble will be. Every time there is new activity in each account, the bubble will light up green and if there is any suspicious activity on your account, it will light up red.
These 3 dots allow you to share the app on social media or through messages to help all of your friends, family and work collegues to budget too as well as links to the apps social media pages to like and follow allowing you to keep up-to-date with the newest features and upgrades.
When you click on an account, it will take you to the “Overview” link of that account and show you where you have spent your money.
This is your update bar showing you when you last updated the information on your account in the app. In “Settings” on the home menu, you can opt for your app to update manually, hourly or daily.
This is the “My Budget� link which allows you to manage your spending with all of your accounts combined. It tells you how much is in your accounts all together and then a round budget per day/week/month. Each time you spend money online or on your card, the app categorises the payment and takes it away from your budget. If it doesnt detect a category then you can select one for the transaction manually.
By clicking on one of the bars, you can alter your budget settings to suit your plans for that day/week/month.
When you have hit your budget, the white outline of the bar will go red and the amount you go over by will be carried over to the next day/ week/month in hope that you can equal out your spending.
This is your “Overview” link taking you to a categorised page where you can get a small overview of all of your account transactions.
By clicking on one of the rings or categories, you can view all of the transactions that fall under that category and move them around if it is in the wrong category.
The wider out the ring is in the circle, the higher your budget is for that category and the thicker the ring, the higher amount of spending you have done in that category. Once you have clicked on a ring or category, a small list of your 4 most recent transactions will appear in the bottom right hand corner of the page. If you click on this, it will take you to the “Transactions” page where you can view your transactions in more detail.
If you purchase the paid version of the app, you get everything that is included in the free version but also get to make your categories into mini bank accounts. You will be able to set a spending limit on each category and more specifically on an exact address. For example; if you were to go on a night out drinking and you know you become frivilous with your spending once youve had a few, set a spending limit for the exact addresses you will be attending that night and select a time scale that will start before you go out and end well after you know you will go home. When you hit your limit, your card will be declined and you will no longer be able to spend money on your card. Alternatively, you could set up a mini savings account that you can transfer money in manually, automatically every day/week/month or whenever each pay check comes through for things like a holiday or a wedding. In the “Support” link in the app, there will also be a “Suggestions” link when the app doesnt have a setting or option for something you want to do, you cn suggest it to us and we will take it on board and keep you updated with the progression of your suggestion and let you know where we will be taking it.
These are some logo designs.
“MYM” standing for “Mind Your Money”.
The heart representing your love for your money.
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CHOSEN BRIEF - FEVER TREE I have chosen the Fever Tree brief because i feel like it is the most interesting brief alongside the Ferdigoni brief. I like to put fact into infographic illustrations so this could be a really good opportunity. I will look to inform people about Malaria, its causes and its effects, to raise awareness about the disease and how Fever Tree plan to help. I want to create something unordinary, something people dont often see on labels for tonic. My first idea was to print the label i create on a transparent background, almost incorperating the drink in with the label, possibly using the bubbles with the label to create an effect. I want to use very obvious and shocking statistics that not only connect with Malaria but have relevance to the person drinking the tonic water such as “In *chosen country*, you have an 87% chance of catching Malaria from the same amount of water that you are about to drink� - i want to connect with the audience but not to the extent that it puts them off buying the brand. Then continute to tell the customer that if they purchase the bottle, the percentage donation will help 20 x the amount of water they are about to drink to become Malaria free in that country. I want to place a QR barcode next to the retail barcode that customers can scan to get access to information about Malaria and how Fever-Tree is going to help.
Make logo m transparent
Bold company name
Logo in background
Drink description Description isn’t entirely necessary
Detailed main labe
more t
el
Metalic bottle cap Bottle neck label with logo Add “World Malaria Day�
Metalic/shiny label
Bold drink flavour
Bottle measurement
KEY FACTS
World Malaria Day has put to things Fever-Tree want to bri world population are at risk! result of charity funding and get that number and the mo
CASES, 2013 > Globally: 198 million.
Population at risk Progress > The malaria mortality rate was reduced in 2000 – 2013 > Globally: by 47% > 55 countries are on track to reduce their malaria case incidence rates by 75%, in line with World Health Assembly and Roll Back Malaria targets for 2015. > These 55 countries only account for 4% (8 million) of the total estimated malaria cases. > 64 countries are on track to meet the Millennium Development Goal target of reversing the incidence of malaria (between 2000 and 2015).
> 3.2 billion (half of the world population), of whom 1.2 billion are at high risk.
Affected countries > In 2014, 97 countries had on-going malaria transmission. > 80% of estimated malaria deaths occur in 18 most affected countries. > About 40% of malaria deaths occur in just two countries: Nigeria and the Democratic Republic of the Congo.
ogether a fact sheet about Malaria, these are the kind of ing to light. Malaria is not just a small problem, half of the 4.2 million lives were saved around the world in 2 years as a scientific research. The more we donate, the higher we can ore people can be saved.
Deaths, 2013 > Globally: 584 000 > 90% of all malaria deaths occur in subSaharan Africa > and 78% occur in children under five
Required health expenditure > US$ 5.1 billion is needed every year > In 2013, the global total of international and domestic funding for malaria was US$ 2.6 billion – less than half of what is needed.
Impact > Between 2001 and 2013, an estimated 4.2 million lives were saved as a result of a scale-up of malaria interventions. > 97%, or 4.1 million, of these lives saved are in the under-five age group, in sub-Saharan Africa.
Economic cost > Direct: USD 12 billion per year in direct losses, > lost 1.3% of GDP growth per year for Africa.
Date of the designated day
Sponsored charity name
Company logo
Limited edition ribbon Name of country affected
Outline of the named counry
Flavour of drink
A fact about the disease in the named country
Bottle measurement
P R E M I U M
I N D I A N
P R E M I U M
I N D I A N
TONIC WATER
TONIC WATER
By blending subtle botanical flavours with spring water and the highest quality quinine from the fever-tree, we have created a delicious, natural tonic with a uniquely refreshing taste and aroma.
By blending subtle botanical flavours with spring water and the highest quality quinine from the fever-tree, we have created a delicious, natural tonic with a uniquely refreshing taste and aroma.
INGREDIENTS: Spring Water, Cane Sugar, Citric Acid, Natural Flavours, Natural Quinine.
INGREDIENTS: Spring Water, Cane Sugar, Citric Acid, Natural Flavours, Natural Quinine.
NUTRITION FACTS (serving size: 1 bottle): Calories: 75 (3.7%
NUTRITION FACTS (serving size: 1 bottle): Calories: 75 (3.7%
*Percent Daily Values (DV) are based on a 2000 calorie diet.
*Percent Daily Values (DV) are based on a 2000 calorie diet.
DV), Fat Cal: 0; Total Fat: 0g, (0% DV), Sat Fat: 0g (0% DV); Cholesterol: 0g (0% DV); Sodium: 2mg (0.1% DV); Total Carb: 18g (6% DV), Fibre: 0g (0% DV), Sugars: 18g; Protein: 0g, 0%
97% of Nigerians are at risk ofScan catching www.fever-tree.com me for more info about Malaria and Malaria what we are DO NOT STORE IN DIRECT SUNLIGHT. BEST BEFORE: SEE NECK WARNING: CONTENTS UNDER PRESSURE. PLEASE RECYCLE.
200 ML℮
doing to help as well as Malaria No More UK and World Malaria Day!
DV), Fat Cal: 0; Total Fat: 0g, (0% DV), Sat Fat: 0g (0% DV); Cholesterol: 0g (0% DV); Sodium: 2mg (0.1% DV); Total Carb: 18g (6% DV), Fibre: 0g (0% DV), Sugars: 18g; Protein: 0g, 0%
97% of Nigerians are at risk ofScan catching www.fever-tree.com me for more info about Malaria and Malaria what we are DO NOT STORE IN DIRECT SUNLIGHT. BEST BEFORE: SEE NECK WARNING: CONTENTS UNDER PRESSURE. PLEASE RECYCLE.
200 ML℮
doing to help as well as Malaria No More UK and World Malaria Day!
P R E M I U M
I N D I A N
P R E M I U M
I N D I A N
TONIC WATER
TONIC WATER
By blending subtle botanical flavours with spring water and the highest quality quinine from the fever-tree, we have created a delicious, natural tonic with a uniquely refreshing taste and aroma.
By blending subtle botanical flavours with spring water and the highest quality quinine from the fever-tree, we have created a delicious, natural tonic with a uniquely refreshing taste and aroma.
INGREDIENTS: Spring Water, Cane Sugar, Citric Acid, Natural Flavours, Natural Quinine.
INGREDIENTS: Spring Water, Cane Sugar, Citric Acid, Natural Flavours, Natural Quinine.
NUTRITION FACTS (serving size: 1 bottle): Calories: 75 (3.7%
NUTRITION FACTS (serving size: 1 bottle): Calories: 75 (3.7%
*Percent Daily Values (DV) are based on a 2000 calorie diet.
*Percent Daily Values (DV) are based on a 2000 calorie diet.
DV), Fat Cal: 0; Total Fat: 0g, (0% DV), Sat Fat: 0g (0% DV); Cholesterol: 0g (0% DV); Sodium: 2mg (0.1% DV); Total Carb: 18g (6% DV), Fibre: 0g (0% DV), Sugars: 18g; Protein: 0g, 0%
97% of Nigerians are at risk ofScan catching www.fever-tree.com me for more info about Malaria and Malaria what we are DO NOT STORE IN DIRECT SUNLIGHT. BEST BEFORE: SEE NECK WARNING: CONTENTS UNDER PRESSURE. PLEASE RECYCLE.
200 ML℮
doing to help as well as Malaria No More UK and World Malaria Day!
DV), Fat Cal: 0; Total Fat: 0g, (0% DV), Sat Fat: 0g (0% DV); Cholesterol: 0g (0% DV); Sodium: 2mg (0.1% DV); Total Carb: 18g (6% DV), Fibre: 0g (0% DV), Sugars: 18g; Protein: 0g, 0%
97% of Nigerians are at risk ofScan catching www.fever-tree.com me for more info about Malaria and Malaria what we are DO NOT STORE IN DIRECT SUNLIGHT. BEST BEFORE: SEE NECK WARNING: CONTENTS UNDER PRESSURE. PLEASE RECYCLE.
200 ML℮
doing to help as well as Malaria No More UK and World Malaria Day!
Image Reference Cover Page _ http://www.ycn.org/ - http://sda.thersa.org/ Ferdigoni _ http://shared.theoneoff.com/resources/images/file11353520569.jpg Ferdigoni Moodboard _ https://uk.pinterest.com/pin/533395149596912917/ - https://uk.pinterest.com/pin/533395149596912906/ - https://uk.pinterest.com/pin/533395149596912904/ - https://uk.pinterest.com/pin/533395149596912891/ - https:// uk.pinterest.com/pin/533395149596912877/ - https://uk.pinterest.com/pin/533395149596912852/ - https://uk.pinterest.com/pin/533395149596912841/ - https://uk.pinterest.com/pin/533395149596912835/ - https://uk.pinterest.com/pin/533395149596912828/ - https://uk.pinterest.com/pin/533395149596912822/ - https://uk.pinterest. com/pin/533395149596912820/ - https://uk.pinterest.com/pin/533395149596912808/ - https://uk.pinterest.com/ pin/533395149596912805/ Fever Tree _ http://smithreports.com/eatshopgo/wp-content/uploads/2012/08/Fever-Tree-200ml-Range-June-2012-White.jpg Fever Tree Moodboard _ https://uk.pinterest.com/pin/289004501057630469/ - https://uk.pinterest.com/pin/19703317091553576/ https://uk.pinterest.com/pin/387942955379097515/ - https://uk.pinterest.com/pin/523684262892774420/ - https://uk.pinterest.com/ pin/459015386990735968/ - https://uk.pinterest.com/pin/6403624443631937/ - https://uk.pinterest.com/pin/305963368409368448/ - https://uk.pinterest.com/pin/343399540314276488/ - https://uk.pinterest.com/pin/339951471846853441/ - https:// uk.pinterest.com/pin/383298618265234408/ - https://uk.pinterest.com/pin/213850682283281683/ - https:// uk.pinterest.com/pin/48132289740095482/ - https://uk.pinterest.com/pin/304837468502902163/ - https://uk.pinterest.com/pin/488922103270465391/ - https://uk.pinterest.com/pin/568579521682297170/ - https://uk.pinterest.com/pin/233976143115576134/ - https://uk.pinterest.com/pin/213850682282602870/ - https://uk.pinterest. com/pin/283867582736508039/ - https://uk.pinterest.com/pin/39125090482695368/ - https://uk.pinterest.com/ pin/344736546451587853/ - https://uk.pinterest.com/pin/89579480060335198/ - https://uk.pinterest.com/pin/97249673174776825/ - https://uk.pinterest.com/pin/96686723226130243/ RBS _ http://www.corporategovernancereport.com/wp-content/uploads/2013/04/RBS.jpg RBS Moodboard _ http://www.getpennies.com/images/content/iphone-x3-health.png - http://a5.mzstatic.com/us/r30/Purple4/ v4/87/eb/c0/87ebc033-4c92-115a-351e-edd52197664d/screen568x568.jpeg - http://a2.mzstatic.com/us/r30/Purple3/v4/f4/3a/1f/ f43a1f2a-91d4-923e-ecd9-acfcd5f4c8c7/screen322x572.jpeg - http://media.bestofmicro.com/ext/aHR0cDovL21lZGlhLmJlc3RvZm1pY3JvLmNvbS9aLzIvNTA2NzAyL29yaWdpbmFsL0hvbWVCdWRnZXQuanBn/rc_600x450.jpg - http://cdn.pastemagazine.com/ www/blogs/lists/Level%20Money%20Activity%20copy.jpg - http://a5.mzstatic.com/us/r30/Purple/v4/17/52/61/17526140-174c6e8a-e0d9-1c42a1f43cb1/screen568x568.jpeg Fever Tree No More Malaria _ http://www.rollbackmalaria.org/files/images/home-quicklinks/world_malaria_day_image.png http://www.egensdiagnostics.com/blog/wp-content/blogs.dir/51/files/2014/07/Malaria-No-More.jpg - http://www.jenfongspeaks. com/wp-content/uploads/2011/06/malarianomore-banner.jpg Fever Tree Bottle Analysis _ https://img.thewhiskyexchange.com/900/soft_fev9.jpg - http://www.drinksupermarket.com/media/ catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/f/e/fever-tree-bitter-lemon-200ml_temp.jpg RSA iPhone App Analysis _ http://www.foneandfix.co.uk/images/iphone%204%20side%20banner.jpg Charity Drinks Labels _ https://s-media-cache-ak0.pinimg.com/736x/93/83/01/93830160ca8ff6d4e8bdaa180a963fc8.jpg - http:// www.dionlabel.com/tl_files/dion/images/Blog%20Images3/give_water.jpg - http://spanishnewstoday.com/images/articles/18639_ whatever-it-takes-spanish-celebrity-wines-for-charity_2_large.jpg Peter Callesen _ http://www.petercallesen.com/ Brian Dettmer _ http://briandettmer.com/ Ingrid Siliakus _ http://ingrid-siliakus.exto.org/