CREATIVE CONCEPT
Becky Murphy / Livvy Houghton / El Ashworth / Vanessa Williams
VIVACE
A rejuvinating tonic that uplifts and replenishes your energy, without the need for caffeine.
start your day the right way Concept An energising tonic with physical benefits to help keep you refresh throughout your day A perfect caffeine replacement for a stress free, balanced lifestyle Energizing ingrediants include, vitamin B12 and Ginseng CONSUMER 25-40, career driven female Working in a fast paced urban environment, with an authoritative role Frazzled through work stress, relies on caffeine to get her through the day. Fashion forward, excericses regularly and eats a balanced diet in an attempt to uphold a healthy lifestyle COMPETITION Clarins- Eau dynaminsante
Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches
Target Consumer
Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches
Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches
Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches
Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches
rescue your rhythm
zone your zing
kick your caffeine Brand Concept > Initial Thoughts > First Concept > Final Idea & Sketches