Trend Presentation

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Olivia Houghton

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Jaspreet Sodhi

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Kayla Cullen

T r e n d s sportswear duvet distinct rest and recovery transitional silhouettes

print and graphics express your type artistic impression outer omnesity

vm a n d i n s t o r e brutal feminist eco mania technolusion

Moncler

s p o r t s w e a r d u v e t

Inked

d i s t i n c t

Washed Clay

Ultra Blue

Military Green

Zara, Berlin

Duvet Distinct emphasises a particular fabric technique that was initially used for outdoor wear such as ski or snow suits. The technique has evolved and become extremely popular for slim fit, dark coats with a shiny finish.

This reflects the very current trend of transitional athleisure, taking something practical and popularising it into a fashion which people are willing to wear for different activities.

Abercrombie and Fitch Moncler

Premuim Trade Show, Berlin

Sportswear

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VM and Instore

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s p o r t s w e a r Facetasm

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Not only did athleisure contribute to the popularisation of the puffa jacket, Drake also did by featuring a Moncler red coat, similar to the one of the previous page, in his ‘Hotline Bling’ music video. Along side Drake other celebrities has been seen in this style at the Sun Dance Film Festival in Utah.

Alexander Wang

Stone

Crimson Blush Steel

Ebony

Moncler

Marc by Marc Jacobs

Artic

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VM and Instore

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We predict that Duvet Distinct will take their technique and build a buzz around something new. Is it possible that we’ll have puffa suits in the future? Although these might be warm and comfy, will they be practical? This trend will possibly touch items of the wardrobe which haven’t been touched by the technique before.

s p o r t s w e a r w h a t s

n e x t

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c o n s u m e r d u v e t

p r o f i l e

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Â

Asics Trainers

Music festivals

Smoker

Quiff hair style

Protein and gym obsessed Retro sunglasses

Sportswear

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Consumer

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VM and Instore

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p r i n t

a n d

a r t i s t i c

Coal

g r a p h i c s

i m p r e s s i o n

Edda Gimnes

Glacier

Stale Truffle Carbon Copy

Native Youth

Tepid

Smoked

Artistic Impression highlights traditional, non commercial methods that designers use to undertake.

Young designers have been noticed to adopt this method in order to express their ability and voice to the industry, rather than relying on purely digital methods.

Louis Vuitton

Lanvin Beaufille

Sportswear

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P r i n t w h e r e

a n d d i d

i t

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Acne

Dry Grass

Shell White

Wrung

Carbon Copy

Gun metal

Artistic Impression has obvious similar traits to the print camouflage, such as the scattered paint strokes. The trend has adapted from the traditional camouflage print to produce something which isn’t needed for practical reasoning and more to express creativity.

Forest

Dries Van Notes

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VM and Instore

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p r i n t

a n d w h a t s

Sportswear

g r a p h i c s

We see the direction of this trend translate onto different mediums, particularly the co-ord / one piece style, which could highlight the print ‘s fluency. Unexpected designers like Jil Sander may adopt this trend to appeal to a wider demographic

n e x t

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This trend explores the contradicting elements of femininity and the use of harsh materials. Although brutal, the materials also display a smooth surface which contributes to the atmosphere of the trend. Brutal Feminist is an expansion on the constant industrial movement we see, but also reflects the change in economy over the years by using more expensive materials like concrete or slate. With the cool and relaxing atmosphere, it may be a trend for spring and summer, however stores may consider incorporating metals like gold or brass during autumn and winter to create warmer feel.

S T O R E

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By Jose Davila

Bikini Berlin

Orange Shell

Studio TooGood, Mahani

Fresh Grey

Brick Dust

Studio TooGood, Mahani

Chalk White

Old Slate

Size, Nottingham

Sportswear

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Consumer

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Print and Graphics

Miss Frank, Melbourne

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VM and Instore

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V M

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Interiors inspired by materials used in the industrial industry initially popularised when creatives, with an eye for design, moved into old loft apartments, particularly in New York, and decorated with a small budget.

These people took advantage of the raw architecture and the little details in these light filled spaces. Following this, the trend heightened due to the low maintenance and cost, a lot of people would be inspired to create DIY home ware. Up and coming brands may consider this VM and in store interior as it’s cheap option to furnish and decorate a store.

f r o m

Dodley Shome

Wood Shavings

John Lewis

Fresh Grey LNFA

Corrosion Vintage Metal

Old Slate LNFA

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V M

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Old Slate

n e x t Fresh Grey

Brutal Feminist may be a trend which sticks for a while. We think as we approach spring and summer 2017 new colours may be brought in. Colours which not only create a light and airy feel but also bring more life into the atmosphere.

New, softer silhouettes may also be considered to tone down the brutality for the warmer, healthier seasons. Despite this, the trend will stay with its roots by blurring minimalism with abstract.

Chalk White Willow Tree

Airy Peach

By Rainer Mutsch Villa Noailles, Var, France

By Stuart Allen

By Stuart Allen FineFood K채rlek och Mat, Stockholm

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b r a n d h a z e

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Haze and Glory images from brand website

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VM and Instore

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b r a n d h a z e

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g l o r y Concrete walls

Metal Railings

Lots of plants

Exposed brick wall

Printed Tee

Concrete lighting

Sportswear

Puffa Jacket

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VM and Instore

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t e a m w o r k

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Share Ideas and contribute Communicate via Whats App Try and bring your laptop to each meet up in order to each be able to participate Use all time wisely. This may involve creating a plan for each meet up Come prepared Stay organised

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By choosing our groups, we found it a lot easier to meet up, voice our own opinions and weren’t afraid to disagree.

Meeting up worked really well, because we all were available at the same time and were committed to stay as long as we needed to.

Working as a close team, it made us realise our areas of strengths in which we combined together to produce our best possible outcome.

To improve upon next time, we need to refine the trends initially rather than closer to our presentation time.

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ASOS. Available at: http://www.asos.com/ray-ban/ray-ban-clubmaster-round-sunglasses-rb4246/prod/pgeproduct. aspx?iid=6432403&clr=Brown&SearchQuery=Sunglasses&pgesize=36&pge=0&totalstyles=616&gridsize=4&gridrow=5&gridcolumn=4 (last accessed: 01.03.16)

r e f e r e n c e s i m a g e s Koh, Angela. “Fresh-Out-Of-Fashion-School Designers To Watch”. T Magazine. N.p., 2016. Web. 3 Mar. 2016.

(no photographer), (no date), Beaufille [photograph] (no publication). [digital]. Vogue. Available at: http://www.vogue.com/fashion-shows/fall-2016ready-to-wear/beaufille (last accessed: 03.03.2016) Vlamos. Y, (no date), Louis Vuitton [photograph], (no publication date). [digital]. Vogue. Available at: http://www.vogue.com/fashion-shows/fall-2016menswear/louis-vuitton/slideshow/collection#30 (last accessed: 01.03.2016) Nativeyouth.com,. N.p., 2016. Web. 3 Mar. 2016.

Farfetch.com,. “Designer T-Shirts & Vests For Men 2016 - Farfetch”. N.p., 2016. Web. 3 Mar. 2016. (no photographer), (no date), Wrung Mobster Black Tshirt [photograph], (no publication place). [digital]. Wrung. Available at: http://www.wrung.fr/en/tshirts/1528-wrung-mobster-black-t-shirt.html (last accessed: 01.03.2016) Vlamos. Y, (no date), Dries Van Noten [photograph], (no publication place). [digital]. Vogue. Available at: http://www.vogue.com/fashion-shows/spring2013-menswear/dries-van-noten/slideshow/collection#14 (last accessed: 01.03.2016) Davila. Jose, (no date), Promise of a Better World [sculpture]. Jose Davila. Available at: http://www.josedavila.mx/#!sculpture/ci8l (last accessed: 02.03.2016) (no photographer), (no date), Studio TooGood, Mahani [photograph]. (no publication date) [digital]. London Design Journal. Available at: http:// londondesignjournal.com/home/2013/7/21/studio-toogood-mahani (last accessed: 02.03.2016) Own Imagery, Size, Nottingham (no photographer), (no date), Studio TooGood, Mahani [photograph]. (no publication date) [digital]. London Design Journal. Available at: http:// londondesignjournal.com/home/2013/7/21/studio-toogood-mahani (last accessed: 02.03.2016)

r e f e r n c e s i m a g e s Own Imagery, Berlin Paulsen. K, (no date), Miss Frank Lights Up Camberwell [photograph]. (Camberwell). [digital]. Broadsheet. Available at: https://www.broadsheet.com.au/ melbourne/food-and-drink/article/miss-frank-lights-camberwell (last accessed: 02.03.2016) (no photographer), (no date), Anglepoise Original 1227 Brass Desk Lamp [photograph]. (no publication place). [digital] John Lewis. Available at: http:// www.johnlewis.com/anglepoise-original-1227-brass-desk-lamp/p1491983?colour=Slate (last accessed: 02.03.2016) Own Imagery, Berlin Own Imagery, Berlin

(no photographer), (no date), Villa Noailles [photograph]. (no publication place). [digital]. Room On Fire. Available at: http://roomonfire.net/ post/116775352431 (last accessed: 02.03.2016) Allen. S, 29.09.15, Photobombing Circle [photograph] (no publication place). [digital] Stuart Allen. Available at: http://stuart-allen.pixels.com/featured/ photobombing-circle-stuart-allen.html (last accessed: 01.03.2016) Allen. S, 29.09.15, NO [photograph] (no publication place). [digital] Stuart Allen. Available at: https://stu-artphoto.com (last accessed: 01.03.2016) (no photographer), 24. 08.2014, Note Design Studio uses desert colours in Stockholm bistro. [photograph]. (no publication place) [digital] Dezeen.

Available at: http://www.dezeen.com/2014/08/24/note-design-studio-finefood-karlek-och-mat-desert-colours-stockholm-bistro/ (last accessed: 01.03.2016) (no photographer), (no date), HAZE & GLORY POP UP STORE BERLIN. [photograph]. (no publication place) [digital] Haze and Glory Blog. Available at: http://www.hazeandglory.com/blogs/stories/58602179-haze-glory-pop-up-store-berlin#content (last accessed: 03.03.2016)

r e f e r e n c e s i m a g e s (no photographer), (no date), Copper Logo Tee. [photograph] Haze and Glory. (no publication place) [digital] Available at: http://www.hazeandglory. com/collections/tshirts/products/cooper-logo-tee (last accessed: 03.03.2016) Von Sconti. N, (no date), H&G002. [photograph]. (no publication place) [digital] Haze and Glory Lookbook. Available at: http://www.hazeandglory.com/ pages/h-g002 (last accessed: 03.03.2016) (no photographer), (no date), HAZE & GLORY POP UP STORE BERLIN. [photograph]. (no publication place) [digitla] Haze and Glory Blog. Available at: http://www.hazeandglory.com/blogs/stories/58602179-haze-glory-pop-up-store-berlin#content (last accessed: 03.03.2016) (no photographer), (no date), H&G pop up store Berlin! Come and visit us @bikiniberlin. [photograph]. (no publication place) [digital] Haze and Glory Instagram. Available at: https://www.instagram.com/p/BCIjr5MNFl3/?taken-by=hazeandglory (last accessed: 03.03.2016) (no photographer), 31.07.2015, Concrete lamp filtering light trough raw texture. [photograph]. (no publication place) [digital] Interior Design Seminar.

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Cecilia Garza. A, 26.03.2013, Casa 2G by Staci贸n-ARquitectura. [photograph]. (no publication place) [digital] Dezeen. Available at: http://www.dezeen. com/2013/03/26/casa-2g-concrete-house-mexico-s-ar/ (last accessed: 03.03.2016) (no photographer), (no date), One of our favourite weekend haunts is local florist, @graceandthorn. Their concrete-clad, industrial interiors house a cornucopia of magnificent plants in all shapes and sizes... Always worth a visit! [photograph] (no publication place). [digital]. Town Hall Hotel Instagram.

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