Trend Forecasting Report

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As a small company of two we are a rising trend forecasting agency who offer trend predictions and analysis to a range of clients. Within the company we explore the past, future and our current surroundings in aim to anticipate what we will see next within fashion.

After a recent visit to Berlin we explored the German trade shows such as Premium, Seek and Bright. Our Autumn Winter 2016/2017 report offers you an insight into the upcoming trends we have foreseen.

C O N T E N T S Sportswear Duvet Distinct Rest and Recovery Transitional Silhouettes

Print and Graphics Express Your Type Artistic Expression Outer Omnesity

VM and Instore Brutal Feminist Eco Mania Technolusion

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r Moncler, Harvey Nichols

d u v e t d i s t i n c t Duvet Distinct challenges convention in the sense that it fuses practicality with aesthetic fashion. This trend adapts the original technique by reducing the width between the seams on the jacket to subsequently compress the layers to produce a lightweight, versatile jacket that can be worn in multiple environments and activities.

Inked

Washed Clay

Ultra Blue

Military Green John Elliott & Co

Page 8 Duvet Distinct

Canada Goose, Flannels, Nottingham

Michael Kors

Not only did the rise in athleisure wear contribute to the popularisation of the quilting technique, but it also was brought more attention when singer Drake was featured wearing a Moncler jacket in his ‘Hotline Bling’ music video. Alongside Drake other celebrities have been seen in a similar style at the Sun Dance Film Festival in Utah.

Moncler

Page 9 Duvet Distinct

Y3 Menswear

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r e s t & r e c o v e r y Rest and Recovery is a sportswear trend inspired by nature. In comparison to most, this trend focuses on the aftermath of exercise rather than throughout.

Cocoon shells formed by caterpillars influenced the high neck lines and lowered hem lines for this trend.

This reflects the process of recovery and protection for your body after exercise.

One Piece USA

Considering the nature influence of this trend dark and natural colours are prominent. Alongside this the fabrics are soft and comfortable to ensure the environment is ideal for resting.

One Piece USA Page 10 Rest and Recovery

Superdry Laain

Dark Pitch

Cocoon Shell

Dirt Grey

One Piece USA

Page 11 Rest and Recovery

Slump

Sweaty Betty

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t r a n s i t io n a l s i l h o u e t t e s Transitional Silhouettes allows active females to easily switch between activities throughout their daily routine. The trend forms an adaptation upon the original sportswear shapes to produce a more fashionable aesthetic in order to make an effortless transition between work and play.

Determined

Essence Crisp

Fluid

Eroded Stone

Premium Trade Show, Berlin

Page 12 Transitional Silhouettes

Ivy Park by Beyonce

Laain

Since the rise in healthy lifestyles, brands have been keen to get a place within this sector of fashion. Brands such as Alexander Wang have formed collections which cross into the sportswear category but also new brands have been purposely created such as Ivy Park by Beyonce. All have stuck to a muted colour palette to allow the attention to be on the product itself. The boundaries that separated sportswear from everyday fashion have been reduced by merging fashionable aspects onto original sportswear silhouettes and fabrics making it practical to partake in sport and exercise but also acceptable to lunch or work in.

T by Alexander Wang Page 13 Transitional Silhouettes

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e x p r e s s y o u r t y p e Express Your Type is a typography based trend that focuses on the surroundings rather than the type itself. The use of a bounding box and a contrast in colours contributes towards highlighting the text.

This technique translate for both menswear and womenswear by using appropriate methods.

Carhartt

Soulland

Page 16 Express Your Type

Carhartt Jet

Process Yellow Firm Card

Muted Beige

Brands have been noticed to use these graphics to heighten the brand name or sometimes bold statements. They are imprinted onto a range of fabric but most often a soft jersey material which is employed by a lot of urban, streetwear brands. Alexander Wang uses a bold statement against a delicate fabric to created a juxtaposition, this is another form of a visual contrast within the trend that is used to emphasise the text.

Alexander Wang

Page 17 Express Your Type

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a r t i s t i c e x p r e s s i o n Artistic Expression has similar traits to the camouflage print. The scattered paint strokes that are used to disguise soldiers in a natural environment, however this trend uses a similar technique to remind consumers of the traditional, non commercial design methods. Young designers have been noticed to adopt this method in order to express their ability in different mediums to the industry.

Coal

Glacier

Stale Truffle Carbon Copy

Tepid

Smoked

Edda Gimnes

Page 18 Artistic Expression

Beaufille

The predominantly monochrome colour palette creates a visual contrast between the print and the background, this is not only visually pleasing but also draws attention to the print. This is where it differentiates from the camouflage print as a variety of tones of the same colour are used to almost merge together and form a disguising method.

Edda Gimnes is a young British designer who has accidentally created this pattern by using her left hand to draw and experiment with.

Native Youth

Page 19 Artistic Expression

Kate Hudson for Fablectics

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o u t e r o m n e s i t y Outer Omnesity places an emphasis on vibrant features within women’s sportswear in attempt to bring positivity towards sport and exercise.

The trends primary focus is to saturate women’s yoga wear with intensely bright colours and patterns to encourage individuals to reach their full potential.

Soul

Positively Coral

Infinite Vine

Coastline Cyan

Sweaty Betty

Page 20 Outer Omnesity

Aimn

Beyond the Skies

Brands have focused on reflecting positivity in the patterns they produce for the products. The adopted colour palette conveys a sense of energy due to the vibrant tones, something which you often find in swimwear.

Aimn Page 21 Outer Omnesity

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b r u t a l f e m i n i s t This trend explores the contradicting elements of femininity and the use of harsh materials. Although brutal, the materials also display a smooth surface which contributes to the atmosphere of the trend.

Brutal Feminist is an expansion on the constant industrial movement we see, but also reflects the change in economy over the years by using more expensive materials like concrete or slate.

Ideal Home Show, London

Orange Shell

Fresh Grey

Brick Dust

Chalk White

Old Slate

Obras recientes by Jose Davila

Page 24 Brutal Feminist

Mahani X Studio TooGood, Dubai

Size, Nottingham

Since creatives with an eye for design discovered the beauty within raw architecture, the movement has expanded rapidly but often reflects the state of the economy.

Materials such as wood and metal have been pushed aside as high priced materials emerge. Concrete portrays the on going 90’s trend of minimalism in a sense that furniture and features can only be built in a simple structures. Brutal Feminist introduces a new twist to this trend by incorporating feminine associated colours like orange and pink tones. These colours are portrayed in a feminine way like Studio TooGood shows by draping these colours from high line curtains in the Mahani concept store in Dubai.

Mahani X Studio TooGood, Dubai

Page 25 Brutal Feminist

Patrick Nadeau

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e c o m a n i a Eco Mania aims to reduce the boundaries between the inside and outside world. The natural materials are crafted into aesthetic displays that create the calming and reassuring environment that is associated with nature. This environment enables the consumers to escape from the technological saturated world and indulge in the retail experience.

Eden Season

Full Woodland

Clear Air Rope Swing

Muddy Water Burford Garden Centre, Costwolds Page 26 Eco Mania

Ideal Home Show, London

Ideal Home Show, London

Replay Store, Barcelona

Page 27 Eco Mania

This trend brings two opposite worlds together by intergrating natural materials found outside into interiors. Burford Garden Centre in the Cotswolds uses wasted cocoon shells to create hanging plants while the Ideal Home Show features woodland characteristics in their ‘traditionally british home.’

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Ralph Lauren

This trend exploits a new vision of technology within retail experience. The concept behind Technolusion is to make the shopping process as easy and efficient as possible for the consumer, who will most likely be a savvy shopper.

5th Avenue

Page 28 Technolusion

Rebecca Minkoff

TeamLab Hanger

Opaque Roots

Corruption

New Age

Made.com

This retail environment follows the macro trend of technology which is favoured the demographic groups: the millennials and Generation Z. These groups are known as being comfortable with technology and spend a significant amount of their time interacting with technology, therefore it is strategic to incorporate technology into shopping. This year we expect to see creations such as virtual reality shopping.

Page 29 Technolusion

r e f e r e n c e s Allen, S. (2015) Photobombing circle [Photography]. Available at: https://stu-artphoto.com/2015/07/18/ photobombing-circle/#more-444 (Accessed: 7 April 2016).

2016, H.N. (2016) Moncler Casteu black quilted leather jacket. Available at: http://www.harveynichols. com/136084-casteu-black-quilted-leather-jacket/ (Accessed: 3 May 2016).

Houghton, O. (2016) Canada Goose, Flannels, Nottingham [photograph] (Own private collection).

Condé Nast (2016) Michael Kors. Available at: http://www.gq-magazine.co.uk/shows/autumn-winter-2016-menswear/michael-kors/collection (Accessed: 3 May 2016).

Vogue (2016) John Elliott & Co. Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/mens/ john-elliott-co/full-length-photos/gallery/1559349 (Accessed: 3 May 2016).

Global Rakuten (2015) Rakuten global market: Enter the MONCLER /MONCLER / down jacket /DANIEL LONGUE SAISON / black black system daniel 53279 999 men’s. Available at: http://global.rakuten.com/en/ store/mb/item/-x-daniel-53279-999-x-/ (Accessed: 3 May 2016).

Leitch, L. (2015) Y-3 spring 2016 Menswear Fashion Show. Available at: http://www.vogue.com/fashion-shows/spring-2016-menswear/y-3 (Accessed: 4 May 2016).

Superdry (2016) Superdry Gym Tech Cowl Hoodie - Womens Superdry Sport. Available at: http://www. superdry.com/products?product_id=59154 (Accessed: 4 May 2016).

Laain (2016) AW15. Available at: http://laain.co.uk/aw15/ (Accessed: 4 May 2016).

Onepiece (2016) SS16 Lookbook. Available at: https://issuu.com/onepiece/docs/ss16_lookbook_issuu (Accessed: 4 May 2016).

Onepiece (2016) SS16 Lookbook. Available at: https://issuu.com/onepiece/docs/ss16_lookbook_issuu (Accessed: 4 May 2016).

Onepiece (2016) SS16 Lookbook. Available at: https://issuu.com/onepiece/docs/ss16_lookbook_issuu (Accessed: 4 May 2016).

Erwin, N. (2016) Instagram. Available at: https://www.instagram.com/p/BAkUJ7ls6Pi/ (Accessed: 4 May 2016).

Beyonce (2016) IVY PARK. Available at: http://www.ivypark.com/brand (Accessed: 4 May 2016).

Houghton, O. (2016) Premium Trade Show, Berlin [photograph] (Own private collection).

King, N. (2015) Lingerie La Femme. Available at: http://lingerielafemme.com/editorials/game-on/1536/ (Accessed: 4 May 2016).

Laain (2016) AW15. Available at: http://laain.co.uk/aw15/ (Accessed: 4 May 2016).

Vogue (2016) Louis Vuitton Fall 2016 Menswear Fashion Show. Available at: http://www.vogue.com/fashion-shows/fall-2016-menswear/louis-vuitton/slideshow/collection#30 (Accessed: 4 May 2016).

Aspeli, I. (2016) ‘På rømmen mot motedrømmen: Klesdesigner Edda Gimnes - Melk & Honning’, Melik & Honning, 22 April. Available at: http://melkoghonning.no/norsk-klesdesigner-forteller-om-veien-mot-internasjonal-suksess/ (Accessed: 4 May 2016).

Vogue (2016) Beaufille Fall 2016 Ready-To-Wear Fashion Show. Available at: http://www.vogue.com/fashion-shows/fall-2016-ready-to-wear/beaufille/slideshow/collection#14 (Accessed: 4 May 2016).

Snieguolė (2012) Available at: http://www.duabu.com/2012/11/snieguole/ (Accessed: 4 May 2016).

Youth, N. (2016) Native Youth. Available at: http://www.native-youth.com/lookbook/ (Accessed: 4 May 2016).

Martel, S. (2016) Kate Hudson’s Fabletics Campaign. Available at: https://stocklandmartelblog. com/2016/02/18/nino-munoz-fabletics/ (Accessed: 4 May 2016).

Media, U. (2016) Aimn. Available at: http://aimn.se (Accessed: 4 May 2016).

Sweaty Betty (2016) Top 5 Fitness Classes For Runners. Available at: http://www.sweatybetty.com/blog/top5-fitness-classes-for-runners/ (Accessed: 4 May 2016).

Media, U. (2016) Aimn. Available at: http://aimn.se (Accessed: 4 May 2016).

r e f e r e n c e s WGSN (2016) The London Print Design Fair. Available at: https://www.wgsn.com/content/board_viewer/#/65759/page/11 (Accessed: 4 May 2016).

Studio Toogood: Mahani (2013) Available at: http://www.domusweb.it/en/news/2013/07/16/studio_toogood_mahani.html (Accessed: 3 May 2016).

Studio Toogood: Mahani (2013) Available at: http://www.domusweb.it/en/news/2013/07/16/studio_toogood_mahani.html (Accessed: 3 May 2016).

Houghton, O. (2016) Size, Nottingham [photograph] (Own private collection).

Davila, J. (2014) Jose DĂĄvila / Obras recientes [Sculpture]. Available at: http://www.espaciomonitor.com/ jose-davila-obras-recientes/ (Accessed: 3 May 2016).

Houghton, O. (2016) Be Concept, Ideal Home Show, London [photograph] (Own private collection).

Loechner, E. (2012) Patrick Nadeau’s Modern Plant Creations. Available at: http://designformankind. com/2012/05/patrick-nadeau/ (Accessed: 4 May 2016).

Houghton, O. (2016) Ideal Home Show, London [photograph] (Own private collection).

Houghton, O. (2016) Burford Garden Centre, Costwolds [photograph] (Own private collection).

WEBEROUS (2015) Off-white c/o Virgil Abloh spring/summer 2016 collection available now. Available at: http://www.featuresneakerboutique.com/blogs/feature-sneaker-boutique/89958855-off-white-c-o-virgilabloh-spring-summer-2016-collection-available-now (Accessed: 5 May 2016).

Houghton, O. (2016) Size, Nottingham [photograph] (Own private collection).

Houghton, O. (2016) Size, Nottingham [photograph] (Own private collection).

Vogue (2015) Soulland SS16. Available at: http://www.vogue.co.uk/fashion/spring-summer-2016/mens/ soulland/full-length-photos/gallery/1418614 (Accessed: 5 May 2016).

Vogue (2016) Alexander Wang AW1617. Available at: http://www.vogue.co.uk/fashion/autumn-winter-2016/ ready-to-wear/alexander-wang/close-up-photos/gallery/1565494 (Accessed: 5 May 2016).

Copyright STUDIO © (no date) Replay Flagship Store. Available at: http://www.studio10.it/portfolio/replay-flagship-store-barcelona/ (Accessed: 4 May 2016).

Houghton, O. (2016) Ideal Home Show, London [photograph] (Own private collection).

Themes (2015) Ralph Lauren’s polo flagship store debuts oak interactive shopping experience. Available at: http://retailtechnologylab.screenmediatechnology.com/2015/12/ralph-laurens-polo-flagship-store-debuts-oak-interactive-shopping-experience/ (Accessed: 4 May 2016).

Holmes, E. (2014) Designer Rebecca Minkoff’s new stores have touch screens for an online shopping experience. Available at: http://www.wsj.com/articles/designer-rebecca-minkoffs-new-stores-have-touchscreens-for-an-online-shopping-experience-1415748733 (Accessed: 4 May 2016).

TeamLab Inc (2012) TeamLabHanger. Available at: https://www.team-lab.net/works/hanger/ (Accessed: 4 May 2016).

Chiu, E. (2015) Virtual Reality Shopping. Available at: https://www.jwtintelligence.com/2015/11/virtual-reality-shopping/ (Accessed: 11 May 2016).

MADE.COM opens flagship Soho showroom / the made.com Blog (2010) Available at: http://www.made. com/blog/new-made-showroom-opens-in-soho/ (Accessed: 4 May 2016).

WHITE collection – Artek (2011) Available at: http://www.scandinaviandesign.com/white-collection-artek/ (Accessed: 6 May 2016).

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