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LIv Johnson BA(Hons) Fashion, Concepts and Communication. Fashion Practice and New Technology, Portfoilo
Contents 4-5 Artist Research 6 Digital Trend Mood Board 7 Hand rendered designs 8-9 Product range
10-11 New season 12-13 New store lanch
14-17 New range
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JIM YONG K 4
Photographer, street style creative, and korean fashion enthusiast Jim Yong Kim has been used for this concept. The concept is heavily influenced by Japanese street style, and who best to be influenced by than a fashion street photographer who is based in Korea. Kims style is very noticable as they have the city buzz and also has something interesting going on in the background, such as geometric shape like steps and scaffolding or heavily traffic and busy cities. His use of colours also grabs the viewers attention because he has a key eye for vibrant colours, wether it in the back ground or on a grament, but he uses them to his advantage by keeping it simple.
Artist Research
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Mood Board
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Johnson
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Store launch, www.Livjohnson.co.uk Nov ‘14. 215-219 Oxford Street, London
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New Liv Johnson store, launching in November
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Stock Room
Window Display
Fitting Room Chairs Shoes
Seated Area
Rails
Entrance
Lastest trend/ new season
Accessories
Wall Rail
Back wall basics
Till Point
Store Layout
Store to launch in November 2014, located in London, 215-219 Oxford St London
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Dan Gee Two sheer shirt: £43 Skinny jeans: £93 White top: £20 Shoes: £32
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Jamie Smith Long drop Hoodie: £45 Pants: £93 Trainers: £ 80
Rees News Two top: £38 Leather pants: £103 Trainers: £70
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Karl Spencer Shorts: £46 Leggins: £22 Over sized hoodie: £65 Trainers: £60 Large Hat: £32