Unit 27 Task 1

Applications Of Photography Newspaper advert https://www.google.com/search?q=mcdonalds+fuel+good&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi92PXe28rgAhVBWxUIHce7C4AQ_AUIESgE&biw=1061&bih=625#imgrc=hUBFtYlOCVdB7M: One media sector in which we can find many applications of photography is the advertising sector. This is a marketing poster for one of the most famous food chains; McDonald’s. The purpose of this photo is because it portrays one of the most popular meals meaning people will automatically know what the poster is of. You will find this picture in many newspapers because they are promoting their company to the world and placing them in newspapers is a good way to promote the company as many people read newspapers.

The image is directly in the centre, so it is the rest thing the audience will see. The concept of having a petrol pump pouring drink into a cup is because of the motto ‘Fuel up...feel good’ People may also interpenetrate this as a way of saying coke is ‘poisonous and dangerous’ because that is exactly what petrol is described as.

As this is one of the most famous restaurants’ in the world, it isn’t hard for them to sell their product.

The majority of the audience goes to McDonalds, so seeing this poster would make them want to go. This is how you know they are increasing sells. The font of the writing is quite big, and the colour matches the colour scheme of the whole poster. It is eye catching to the audience. The logo of McDonalds is another thing that stands out as it is scattered around the poster. They are promoting the product as much as

possible, so the audience is aware of what the product is.

Magazine advert https://www.google.com/search?q=nike+have+you+hugged+your+foot+today%3F&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjftbjx4MrgAhWConEKHcakBwAQ_AUIDigB&biw=1061&bih=625#imgrc=RZ93D3FPU4cRWM: This is a marketing advert which is marketing one of the most famous brands in the world; Nike. The audience will know straight away that this is a Nike advert because of the famous Nike tick in the top right corner with Nike written underneath it.

It is very noticeable, and I believe that they have made sure it is, so people can see it straight away. This will help them recognise the company straight away.

The purpose of using this photo is because it is one of the trainers that Nike is trying to sell to the audience.

The photo has been placed at the bottom however, it is not overshadowed by the large text that is above it because the audience care more about the product then the writing. At the time this poster was made, this particular trainer was really popular which will make the audience want to buy the product as it is new. This is helping the company sell their product because Nike is such a popular company and people are guaranteed to buy this product. They have promoted their product in a way which they know people will go and buy it. Nike is a big trend in fashion, so they know people would want to buy their trainer’s.

The big, bold font saying, ‘have you hugged your foot today?’ is really eye catching to the audience and it is right in the middle of the poster. I believe that the

meaning behind the motto is that the trainer is so amazing that they need to be as close to it as possible, and they can do that buy hugging their foot. Also, the little font beside the trainer is important to the audience as it is explaining what the trainer is called.

Billboard https://www.google.com/search?q=gucci+perfume+billboard&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiZx9Ol_crgAhXkA2MBHTvDA5kQ_AUIDigB&biw=1061&bih=625#imgrc=OR-6QyczTj7rUM: The following picture is a billboard promoting perfume by one of the most famous companies in the world; Gucci. The audience will know this because of the famous Gucci label at the bottom left corner.

However, the main focus of this billboard is of the model, that is in the centre of the billboard. The main

reason why she is the main focus is because she is selling it to the audience. They have used this model to represent beauty, power and effortlessness. This will make the consumer want to buy this perfume, so they have the components that the model has. This will then help increase the sells for the company. This is defiantly a gender stereotype because it is known that women are objectified more than men, and it will help sell their product.

They have used very soft colous for this billboard and the model is in more darker colours. This helps the model stand out which I believe is their intention.

The perfume bottle has a black lid and is slightly on the bottle, this makes the perfume bottle stand out because black is such an eye-catching colour. This will make the audience look at the bottle, so they know what they are trying to sell to them. They have placed the perfume bottle in the bottom right corner and I believe they have done this, so it is not in the way of the model. However, the model hasn’t fully overshadowed the bottle because that would defeat

the purpose of selling the perfume.

The name of the perfume ‘Flora’ has been placed above the Gucci sign, and it is in black and has been written very effortlessly like the model. Every detail on the billboard helps promote Gucci as a company, and also the perfume. I believe that they are selling this to a much higher class because Gucci is a very expensive brand that many people can’t afford. That is why the model is so beautiful and elegant, because she looks like someone from a much higher class.

Web advert https://www.mirror.co.uk/ This is a marketing web advert from the Daily mirror website. The target audience for this advert is people who shop in Aldi and who like reading the news.

There is an Aldi ad in the right-hand corner that is promoting food that they sell in their store. The audience will know straight away it is Aldi’s because of how popular the brand is and how relatively big they have made the logo on the page. The food looks very delicious and eye catching, meaning the audience will want to try the food and buy it. As it is so eye catching, it helps increase the sells for the company. The price for the food is in white and in a bulky red box. This allows the consumers to know how much the product is (which isn’t a lot). The motto above the price ‘that’s amore’ means ‘that’s love’ in Italian. I believe that they have used this motto because the person can fall in love with the food.

Towards the bottom of the page, there is another ad for Aldi with wine, flowers and a big, red heart in the middle saying ‘Happy Valentine’s Day’. The heart connotates love and the love you have in a relationship, and it has been perfectly used because of Valentine’s day. This is because Valentine’s Day is all about being with your partner and being in love. They have used the heart very efficiently for this ad.

This is a good way to promote their company as every couple celebrates Valentine’s Day and will need to go out and buy something, and by seeing this ad, they will want to go to Aldi’s and buy their products.

Charity advert https://www.google.com/search?biw=1061&bih=625&tbm=isch&sa=1&ei=lTZwXMKxGIui1fAPoq2_oAw&q=stop+think+live+advert&oq=stop+think+live+advert&gs_l=img.3...2647.474 2..5302...0.0..0.246.625.6j1j1......1....1..gws-wiz-img.

PwIZGYqXCvM#imgrc=J9hiX9dXdwDk0M: The following is a promotional poster for the transport for London ‘Think!’ campaign. It is a road safety campaign that is telling the audience the consequences there are if you are not careful near and or on the roads.

They have used this teenage boy because it is known that teenagers are always on their phones and use them whilst crossing the roads, instead of looking to see if any cars are coming. The image is sending a strong message to the audience as it is saddening to see a young boy dying because of an immature mistake.

The writing in white is the description of what happened to the boy, and why he got hit by the van. This was because he had his headphones in and didn’t listen to his surroundings. This correlates back to the stereotype of how teenagers are irresponsible near the roads. It is very clear to read, and I believe that they have made sure it is, as it sends a strong message to teenagers that read this. Also, it is a hit of reality because it could happen to anyone if you don’t look whilst crossing the road.

The motto underneath the writing ‘Stop. Think. Live’ is very important because it should be what everyone thinks of when crossing the road. It is straightforward and easy to remember, so it can be engraved

into everyone’s brain’s, so they don’t forget.

Political campaign https://www.google.com/search?q=barack+obama+campaign&source=lnms&tbm=isch&sa=X&ved=0ahUKEwimtsfmytLgAhUtWhUIHQwYDnQQ_AUIDigB&biw=1061&bih=625#imgrc=k2lP3ydxUPaqMM: Another media sector that can be found in many applications of photography is this political campaign.

The following campaign of Barack Obama is a good use of photography, as the colours that have been used (red, white and blue) represent the American flag. This connotates patriotism because it displays the love they have for their country.

They have even imbedded the colours onto Barack Obama’s face telling us he is fully committed into becoming president.

The audience will automatically recognise that this is Barack Obama because he is a real trailblazer and has done so much for America whilst he was president. He is one of the greatest presidents in the world, and historical figure. The suit that he is in tells us that he is really organised and professional.

That is what makes a great candidate and it promotes himself and the campaign really well. They are promoting themselves very professionally and globally.

The date ‘November 4th’ is a very important date, as it is the day of the election. That is why they have made that very big and bulky, so the audience know when that important day is. Also, ‘vote’ is in bold letters above the date, and that is just as important because it is vital that people vote, so Barack can be voted for president. In the ‘O’ of ‘November’, they have placed the American flag which ties the whole colour theme together. All the writing and colours that have been used, are really eye catching which

makes it hard for people to miss.

Fashion magazine spread https://www.google.com/search?q=fashion+magazine+spread&source=lnms&tbm=isch&sa=X&ved=0ahUKEwichZfPztLgAhV3QxUIHc8JB4EQ_AUIDigB&biw=1061&bih=625#imgrc=hCA3G0QFQMi29M: The following image is of a fashion magazine spread, that can be found in many fashion magazines. It is marketing the fashion company that are in this magazine. There has been a use of photography because there is a montage of different outfits and items.

There are different styled outfits for different preferences. All of the outfits have been labelled with prices next to them and a description. The writing is quite small, as people don’t necessarily read what’s written they just look at the outfits. The only thing the person will look at is the prices for the items.

The woman in the red box is very eye catching to the audience. As it is eye catching, it is promoting the

brand of the company in a positive way, as a lot of people will want to look at this magazine and possibly buy the items. This image has been placed near the centre, so it is one of the first things the consumer will see. Next to the image in bulky writing, is the headline for the article. I believe that they have made the font that big, so the consumer knows straight away what they are reading. ‘Rock the look’ will inspire some of the people reading this and will make them want to dress like the models in the magazine.

Cause it will inspire people to buy the outfits, it is increasing the sells of this magazine. The more people that see this magazine and the products inside of it, the more money the company makes.

On the right side of the magazine, there is a men’s side that has different styles of clothing. This tells us, the consumer, that this company are branching out to all genders and not just females. It tells us that fashion is for everyone and there are styles out there for both genders. This will help increase sells even more because both men and women will want to look through this magazine and see what clothes are on offer.

Fashion magazine front cover https://www.google.com/search?q=kim+kardashian+glamour+magazine&tbm=isch&source=iu&ictx=1&fir=2EfzMbeb761yQM%253A%252CzmtnIzC6pOQ8FM%252C_&usg=AI4_-kRUe8pH_ Bcl5Mji4DmdYcp9Ytbuzw&sa=X&ved=2ahUKEwjx84HxodPgAhXFRBUIHeSsAPUQ9QEwAHoECAAQBA&biw=1061&bih=625#img The following image is a fashion, celebrity magazine with Kim Kardashian on the front cover. The audience will know that this is Kim Kardashian as she is one of the most famous people in the world, and her name is in bold letters next to her. The name of the magazine is called ‘Glamour’, and it is in bold, black letters behind Kim’s head. The title will be one of the first things you’ll see because of the size of it. It is a good way to let the consumers know what they’re reading, and it helps promote the company. Many people will pick up this magazine purely because it has Kim Kardashian on it, and others will because they are interested in the headlines that are situated on the front cover. The colours that they have used (black and pink) are really eye catching and feminine. This tells the consumers that it is mainly for a female audience.

Kim is wearing quite a revealing top which is usually what people will see a woman wear on a front cover. The reason for this is because woman are often sexualised, and it helps increase sells for companies,

because ‘sex sells’. She is wearing minimum make up, yet she is still posing quite seductively. One of the headlines next to her ‘sexy hair? Yes, please’ can correlate back to Kim and her hair. This can be another reason why people will want to buy this magazine, as they will want to look like Kim Kardashian.

Magnum photo https://www.google.com/search?q=magnum+photo+mlk&source=lnms&tbm=isch&sa=X&ved=0ahUKEwi039_Mp9PgAhUFonEKHZRyA-wQ_AUIDigB&biw=1061&bih=625#imgrc=2k6A5p9M2VAdtM:

This magnum photo is presenting to us one of the most important historical figures in the world; Martin Luther King Jr. Martin is sitting in a car holding the hands of the people that want to show their love and appreciation towards him. Martin has been a real trailblazer for the African American community, that they want to give him as much appreciation as they can. All of the people touching is hand are smiling. This displays to us how happy they are to be so close to him, and to be touching his hand.

This photo is telling us a story because of how far Martin has come throughout the years. His story has touched so many people’s hearts that his story has never come unnoticed. That is why all of those people are worshipping Martin. They really are thankful for what he has done for them, and how far African Americans have come. Martin never gave up on his dreams, and that is why his story is so heartfelt and meaningful for a lot of people. Even to this day his story has been told in schools, colleges, universities and in movies. That is how strong his story was and that is what this image is doing, telling a story to all audiences.

Photojournalism https://www.google.com/search?q=photojournalism&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj57OGdztTgAhWjRxUIHSgPC1cQ_AUIDigB&biw=1061&bih=625#imgrc=tioOgLoMx6nEDM: The following image represents ‘photojournalism’.

This Image is telling us a meaningful story through a powerful use of photography. This image is portraying to us a group of people mourning and crying

from an event that has just happened. As their facial expressions are almost distraught, it tells us that the events that just took place were disastrous. The dark colours of this photo are a universal symbol that connotates a sense of loneliness and loss.

Towards the back of the image, you see a woman holding on to her child. You also see a little boy reaching out to possibly one of his family members. It all ties in together and it displays to us, the audience, the devastation that is in front of them, and how they have experienced some type of loss. I believe that the photographer hasn’t showed us the damage of the disaster because the expressions of the survivors and or people who have seen it, is more powerful and it tells us the story with more emotion.

I believe the purpose of the photo is to make the people who see this image realise how someone can lose someone out of the blue. Anything can happen to anyone and I believe that, that is the story behind this image.

Music magazine front cover https://www.google.com/search?biw=1061&bih=625&tbm=isch&sa=1&ei=ErNyXPmUEKOP1fAPqJ6suAU&q=music+magazine+front+cover+killers&oq=music+magazine+front+cover+killers&gs_l=img.3...1652.2872..2993...0.0..0.212.564.7j 0j1......1....1..gws-wiz-img.......0i30.9ydY Another media sector where we can see many applications of photography is the use of music magazines. This is the front cover of a famous music magazine; NME. This magazine is mainly for a male audience because of the genre of music, which is rock. On the cover of the magazine is the lead singer of a famous rock band ‘The Killers’; Brandon Flowers. By putting the lead singer on the front cover, it will help increase sales because of how popular he and his band is. The killers’ fans will want to buy this magazine purely because he is on the front cover. The target audience for this magazine are boys that are 16 and over. Brandon is making direct eye contact towards the camera and audience which will draw people into this magazine.

The colour that have been used for this magazine (red, white, black and blue) are very eye catching.

This helps promote the company, as they have purposely used colours that will draw attention. The lead singers name is in the middle of the magazine, so it will be the first thing the consumer will see. It helps let the audience know who he is, if they aren’t familiar with the killers, however majority of the people will know because of the target audience. Red is quite a masculine colour telling us this is more for a male audience. However, some females will pick up this magazine because it has a good-looking man on the cover (sex sells). The band’s name is near the edge of the page underlined in red. This makes it clear who he is the lead singer off.

They are in a black box and are about different artists in the same industry. Also, underneath Brandon’s name it says ‘future of the Killers’ That tells us how big they are and how they will make an even bigger impact in the future.

Music magazine double page spread https://www.google.com/search?q=music+magazine+double+page+spread&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiFuuzg2NTgAhWNQRUIHQDQADwQ_AUIDigB&biw=1061&bih=625#imgrc=X7VPCLkPd5bfJM:

The following is an image of a double spread page in a music magazine. This article is about one of the most famous rappers in the world; Nicki Minaj. This will help increase sells because of how popular she is, and a lot of people will want to read this, as she is in it. The audience will recognise her straight away and her name is in bulky, pink letters on the left.

Above her name in a different font says ‘the gospel according to’ this has a religious connotation, meaning Nicki might talk about religion in her interview.

Also, some people may believe that Nicki is referring herself to God or a Goddess.

Nicki has been placed slightly more to the right and the ring she is wearing says ‘icon’. This again refers back to her religious connotation and her maybe referring herself to God. This is because she again is talking really highly of herself and calling herself an ‘icon’. The way she is posing is quite strong and powerful. This will help promote the company because Nicki is the centre of attention and people will want to read this article.

On the other side of the magazine, are different head- All of the colours that are presented on this screen lines for different stories that are in this magazine. are really feminine, so the audience for this magazine

is female.

Celebrity front page

All of the colours are intertwined in some way, as Nicki’s lipstick is pink and so is the background and some writing. Her dress is black and white, and the majority of the writing is black, and some is white. is female.

Newspaper front page https://www.google.com/search?q=9/11+newspaper&source=lnms&tbm=isch&sa=X&ved=0ahUKEwiC9_Oi3dTgAhXsQRUIHRWHBNwQ_AUIDigB&biw=1137&bih=625#imgrc=sj9PU29dkDgDCM:

In this newspaper article, the main focus is on the image of the 9/11 attack. The image is telling the audience the story of this devastating attack and the impact it had on so many people. The headline of this newspaper ‘US. ATTACKED’ will catch many people’s attention, as they will want to read this article and relive the story. This will also help increase sells for ‘The New York times’.

The headline has been written in bold, black letters that will capture the attention of the audience. There is also a brief run-down of what happened under the headline.

Also, across the front cover there are different mini articles and photos of what happened during the attack. It is giving an insight on the attack. This is very useful for the people that don’t know what happened that day, as well as for the people that want to read it again. This event was very serious and heart breaking for so many people. The more people that read this article, the more marketing there is for the company.

https://www.google.com/search?biw=1137&bih=625&tbm=isch&sa=1&ei=kcpyXO7vIvKp1fAPmJeQuAo&q=the+times+newspaper+meghan+markle&oq=the+times+newspaper+meghan+markle&gs_l=i mg.3...5842.7310..7566...0.0..0.63.496.10......1....1.. gws-wiz-img.YSgcXoDUQ-Q#imgrc=OGP The purpose of this picture being used is because it is telling the audience a story about one of the most famous events that has happened this year; the royal wedding. The whole world is aware what the royal wedding is, so this article will be a very popular article to read. This photo is very appropriate as it has Meghan Markel, who is the women getting married to Prince Harry, and her mother. The impact of this photo is that it illustrates who the bride is and that both her and her mother is being ‘welcomed to the family’. The headline is anchoring the audience to read the article.

The photo has been placed directly in the centre of the front page, so it is the first thing you see. It demonstrates how important the photo is as it is centre of attention. Above the photo, the newspaper editor has used a big, bold font for the headline which will make this newspaper really eye catching to the audience.

The captions next to the photo is very effective as it explains what is happening in this article. People that read newspapers or even look at them tend not to read the information that is written there because of how small the font is and there is always a lot of writing how- ever, as the story of the article is really important and there isn’t as much information, it’s likely the audience will read it. This is more appealing to the audience.

The image really helps increase sells and the marketing because of how popular Meghan is and the royal wedding.

CD cover https://www.google.com/search?q=michael+jackson+cd+covers&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjGm-iW69TgAhUStHEKHTh7CtAQ_AUIDigB&biw=1137&bih=625#imgrc=a_9tPNWgVDCGUM:

This is the CD front cover of Michael Jackson who is one of the most famous singers in the world. Everyone loves listening to Michael Jackson meaning the increase sells won’t be hard because everyone would want to buy his album.

The front cover has many vibrant colours catching the audience’s eye. The first thing the audience will see is his eyes. They are making direct eye contact to the audience and that will help draw the audience in. This is really effective because it makes the cover stand out and it becomes more unique. There isn’t much writing on the cover besides his name above his eyes. This illustrates that the designer of the cover doesn’t want the audience to see writing and walk away from the album because it doesn’t look interesting, he wants the audience to see something interesting and something no one has ever seen before. This is another way it will increase sells because of how unique it is.

Michael’s target audience is for everyone. Everyone listens to his music because he has made it for everyone. That is why when someone sees this album, they will pick it up straight away. They have made sure the colours are vibrant and eye catching, as that will help marketing and sells.

CD cover https://www.google.com/search?q=christina+aguilera+cd+cover&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjNjNaK7dTgAhUERxUIHa-ED_ AQ_AUIDigB&biw=1137&bih=625#imgrc=alobcjRfTbYJwM:

The following image is of a cd cover with Christina Aguilera. She is one of the most successful and popular singers in the world. As she is so popular, it helps increase the sells and marketing for this album. All of her fans will want to buy her album.

The design of the cover is very unique and unusual. Half of her face is normal, with make-up and the other side is herself as a robot, with colour inside of it. They have done a close up for this cover, so the audience are able to see the design in detail. This design can illustrate that Christina has two sides to her. Her facial expression is neutral, and she isn’t really displaying any emotions. This could be because robots don’t have any emotions, and that is why she has chosen a robot for half of her face.

There is not much writing on the cover besides her name and the album name. I believe that if there is too much writing, it can distract the consumer from the design of the album. However, it is still important to make the artist and album name visible, so people (who don’t necessarily listen to Christina) know what they are looking at.

Holiday brochure https://www.google.com/search?biw=1137&bih=625&tbm=isch&sa=1&ei=jtJyXKm0F8SKk74P5IimmA4&q=thomson+holidays+brochures&oq=thomson+holidays+br&gs_l=img.1.1 .0i24l2.1966.2442..4071...0.0..0.61.167.3......1....1.. gws-wiz-img.......0j0i30j0i8i30.-ImEGZvCy7I#imgr

This is a promotional poster for a holiday company ‘Thomson’. This is quite a popular company meaning the audience will know what they are trying to sell to the audience. They would be increasing sells because people know this company and will be interested in going on a holiday. The logo for the company is what the audience will recognise first because it is a unique logo. They have placed the logo in the top centre of

the brochure, so it is easy to see.

The women in the middle of the poster is trying to give the audience an image of what it is like to be on holiday. The image is used to make the audience want to go on a holiday. It creates a calming and relaxed mood for the audience. The colour that is more dominate in this poster is blue.

Blue is associated with calmness and it relaxes you when you look at it. The swimming pool and the trees behind the women can be really eye catching to the audience because it creates the mood of the holiday. This really sells the holiday vibe to the audience meaning the company Thomson are doing a great job getting the audience wanting to go to their resort for holiday. This is a good way to promote their company because they are selling an ideal, magical holiday to the audience.

Holiday brochure https://www.google.com/search?biw=1280&bih=721&tbm=isch&sa=1&ei=udRyXKLwEIjhkgXGnYOIDw&q=enable+holidays+brochure&oq=+enable+holidays+br&gs_l=img.3.0.

0i24.1842.4257..5498...0.0..0.52.196.4......1....1..gwswiz-img.......0j0i30.OFEpDlm0M6U#imgrc=aWVem3ZwTO Another media sector where we can find many applications of photography is in advertising. There are ads everywhere in the world and come in different forms. One form is in a brochure. This is a holiday brochure from the company ‘enable holidays. They are quite a well-known brand that

some people will be familiar of. They are promoting an award-winning holiday that many couples will be interested. As it is award winning, this will increase sells because it is guaranteed amazing.

I believe that the target audience for this brochure are couples, and that is because the scenery of this photo looks very romantic. The sunset is almost unrealistic displaying to us the gorgeousness of the getaway. It is a paradise for all couples. The sunset has been placed right on top of the brochure, so it will be one of the first things the audience will see. That is a good way to draw in people because of how great it looks.

At the bottom of the brochure is a montage of different places this retreat has. There are two circles placed above the montage that gives a bit of information. The circles are not overshadowing the montage however, it is still doing its job which is giving information to the audience.

Product catalogue The following image is a marketing catalogue for the famous company ‘ikea’. This is a great example of a long shot that helps the audience see all the products displayed on the page.

In this shot, you are able to see some of the products that Ikea sell. The target audience for this application are people that are interesting in-home decor and want to re decorate their homes.

This is a good way to increase sells because there is a variety of things on the page and not just one or two things.

The colours and placement of the item’s makes everything seem very homely and a lifestyle that many people will want. That again helps increase sells for Ikea, as so many people like redecorating their homes. The motto ‘the wonderful everyday is coming’ is a good way to sell their products because it is persuading the consumers to buy their products for

their homes. It will want to make people buy it, so they can make their homes wonderful.

The logo of Ikea is very popular, and everyone will recognise it straight away. The logo has been situated at the bottom right corner of the page. Even though it is not a big logo, it is still noticeable.

Product catalogue https://www.google.com/search?biw=1137&bih=625&tbm=isch&sa=1&ei=H9xyXJacIMSV1fAPm-C5sAc&q=B%26Q+interiors&oq=B%26Q+interiors&gs_l=img.3..3 5i39.1089.1584..2105...0.0..0.76.309.5......1....1..gwswiz-img.LsyX3be25xM#imgdii=M4s4SaVOY0_MwM:&imgrc=Gz_4tgyT14Y5 This is a B&Q catalogue that uses applications of photography. The colour scheme for this catalogue is very dark and calmful. The target audience for this particular catalogue are people who prefer darker colours in their homes. This is still very inviting, as this is different to different catalogues by B&Q. They are reaching out to different audiences and that defiantly helps increase sells. They are promoting products that are unique and specific to a certain audience.

They have used a long shot for this photo, and you are able to see all the products that have been used to make this room. It is a portrait photo, which makes it clearer to see everything. Many people will want this type of lifestyle and will go out and buy this catalogue.

The logo for B&Q is situated in the top left corner and next to it is ‘interiors’. This will captivate the audience into reading this because it is about interior design. People are able to know what brand this is because of the size of the logo.

An individual promoting themselves The following image is of Kylie Jenner. Kylie is a reality star and businesswoman.

She is one of the most famous people in the world and has over 127 million Instagram followers.

In this photo, she is wearing one of her lipsticks from her cosmetic range ‘Kylie cosmetics’. Her cosmetic brand is one of the most famous brands and everyone has heard of it. As she has so many followers on her Instagram, by her wearing her product she is increasing sells because so many people are going to see it and want to look like her. She has taken a selfie, so the main focus is on her face and product.

Loads of young girls liking her photo and keeping up with her life, will want to have her sort of lifestyle and they will then want to buy her products to look like her. Kylie is really pretty and will get a lot of attention (because sex sells). She can then act on that attention and promote her company. She is always coming out with different make-up lines that everyone is interested in. The more products she has to sell, the more she is increasing her sells and company.

An organisation promoting itself Another marketing image that can be found on Instagram, is an organisation called ‘Community London’ that are known for their festivals. They have used a long shot to take this photo, so people are able to see how many people go to their festivals. This organisation is reaching out to teenagers because they all go to festivals and concerts with their friends and sometimes families. This photo will help increase sells because people will see how many people go, and it isn’t just a group of people, it is thousands of people.

The crowd of people can connotate happiness and

fun, as so many people are singing and having a great time together.

In this photo, you can see the sky and the sun which helps make the crowd stand out. The audience can see the stage really clearly in this photo, so they know what the place looks like before they go there in the future. The atmosphere of this picture is really inviting, and it promotes their company in a friendly way.