1. GLITCH
CREATIVE DIRECTION. CINEMATIC DROVE EPHEMERAL EXPERIENCE SUSTAINABLE HEROISM
VISUAL MERCHANDISING + INSTORE DESIGN. SURREAL SIMPLICITY OUT OF THE ORDINARY DIW O
PRINT + GRAPHICS. MATTER CUT + STICK UTILITARY BLUEPRINT
3. STEVE MCQUEEN
4. SEAN CONNERY
A TREND THA T INCORPORATES ICONIC MALE FIGURES FROM CINEMA AND THEIR ECLECTIC STYLES. RECENT FILMS INCLUDING THE IMITA TION GAME AND THE THEORY OF EVERYTHING, BEING BASED IN THE THIRTIES A ND SIXTIES RESPECTIVELY. THERE IS A SURGE IN VISITING THESE ERAS WITHIN EVERY ASPECT OF DESIGN. RE EMERGING AS A TREND FROM THE RECENT AWARD SEASON WITH GOLDEN BOY EDDIE REDMAYNE WHOM IS REGARDED AS A TA STEFUL GENTLEMAN, AS WELL AS A REACTION TO THE FEMINISM TREND, MEN ARE NOW ALSO CLAIMING THEIR OWN MOVEMENT. STYLE IS OPTIMUM.
COLOUR PALETTE
SILVER SCREEN
BLACK SOUL
GREY DRIZZLE
5. JUSTIN O SHEA WGSN
RUSSET ROPE
COMEDIC BLUE
INSPIRED BY THE MOVEMENT IN LAND A RT AND A RCHITECTURE THA T IS SLOWLY MAKING A WAVE IN OTHER A REAS OF INDUSTRIES. EPHEMERAL IS A TEMPORARY PHENOMENON. IN KEEPING WITH SUSTA INABILITY, SOCIETY IS BECOMING MORE AVERSE TO LONG LASTING PRODUCE. FAST FASHION - WITHOUT HA RMING THE ENVIRONMENT IS POPULATING THE WORLDS’ MIND. THERE IS A BEAUTY IN THINGS THA T LAST FOR A SHORT SPACE OF TIME. THERE IS A NEED TO APPRECIATE THE TIME WHILST IT IS THERE. MUCH LIKE LIFE, WE REALISE THERE IS FINITE TIME TO ITEMS AS WELL, WE CANNOT KEEP THINGS FOREVER.
8. OWN IMAGE
COLOUR PALETTE
OFF MINT
6. ALBERTO SEVERSO 7. HANDS
WHISPY AIR
BRUISED NUDE
BOTANICAL
COLOUR PALETTE
BLUSH
RHINO
BURNT ORANGE
BLUE SNOW
11. OWN IMAGE
SHA RING ITEMS IN ORDER TO REDUCE THE RA TE A T W HICH W E CONSUME IS BECOMING MORE AND MORE POPULAR. MILLENIALS NO LONGER W ANT TO BUY, THEY W A NT TO RENT. THEREFORE THIS TREND IS KEY TO TA P INTO FOR BRANDS. CREA TIVE DIRECTION CAN BE SHOWN VIA THE STYLING AND VM A ND IN STORE A S W ELL A S THROUGH THE INITIAL CONCEPTS.
9. MARBELIZED A TREND, SIMILA RLY CULTIVA TED BY SOCIETY’S NEED FOR FAST FASHION. CONSUMING IS BECOMING HARMFUL TO THE ENVIRONMENT THEREFORE A RTISTS A ND DESIGNERS A RE ESTA BLISHING NEW INVENTIONS AND WAYS OF COMMUNICA TING CONCEPTS AND PRODUCTS. THESE WAYS INCLUDE 3D PRINTING TO SUSTA IN SOURCE MATERIA LS, A S WELL A S CREA TING W A YS IN W HICH TO CONTA IN W A STE. FROM IDEA S SUCH AS ‘MUD JEANS’, A JEAN RECYCLING COMPANY, PROVING A CIRCULAR ECONOMY IS POSSIBLE. THE SHARING ECONOMY LINKS EXTREMELY W ELL W ITH THIS TREND.
10. NICK NIGHT X GARETH PUGH
COLOUR PALETTE
TARR
PETROL
MIDNIGHT POND
DUST 13. LECONS DE PERSPECTIVE
PLAYING WITH CONSUMERS CONCEPTIONS. STRIPPED BACK STORE WALLS, RUSTIC DÉCOR CONTRA ST AGAINST THE CLEAN CUT SURREAL VISUAL MERCHANDISE AND DISPLAYS. A META LLIC COLOUR SCHEME AND PRINTS A RE USED TO GIVE A FUTURISTIC FEEL. 14. LEGS
15. GRAPHIC
STRIPPED CIAN
OPTICA L ILLUSIONS, INFINITE VISUALS A ND LABYRINTH LOOKS HEIGHTEN THE IN STORE EXP ERIENCE. MIRRORED SURFACES ARE USED TO INDUCE A DISORIENTA TED FEELING,
DUSTY GRAPE
DOLL
POWDER
THRIFT LIME
19 KIPPLE
16. NEON
17. GRAPEFRUIT
OUR INCREASED DIGITA L IMMERSION PUTS A NEW SIGNIFICANCE ON PHYSICAL OBJECTS AND THEIR TA NGIBLE CONNECTION TO PERSONAL MEMORIES AND HUMA N EXP ERIENCES, THIS TREND CENTRES AROUND THE IDEA OF FINDING SMALL POCKETS OF SOLITUDE IN EVERY DAY LIFE. WHERE CONSUMERS VIEW SIMPLE PERFECTION AS LUXURY A ND FIND COMFORT IN THE FAMILIAR QUA LITY OF MUNDANE OBJECTS. EXP ERIMENTA TION OF EVERYDAY ITEMS IS USED TO CREATIVELY TURN THEM INTO PROPS, FIXTURES A ND SCULPTURE WITHIN VM DISPLAYS
.
18. DOM SEBASTIAN
COLOUR PALETTE
22. FAILING
COLOUR PALETTE
ELECTRIC VIOLET
HYDROGEN
ATLANTIS
MIDNIGHT MAUVE
21. DIESAL 20. SCULPTURE
DO.IT.WITH.OTHERS. THIS TREND FOLLOWS THE CONCEPT OF HA VING AN A RT INFUSED STOREWITH IN STORE EXHIBITIONS A ND IMMERSIVE INSTA LLATIONS, CREATING AN ENRICHING SHOPPING EXP ERIENCE. BRANDS COLLA BORATE WITH EMERGING CONTEMPORARY ARTISTS A ND ILLUSTRA TORS ENABLING ART AND CULTURE TO INTEGRA TE WITH A NEW SHOPPING EXP ERIENCE. STORES A RE TRA NSFORMED INTO A WORKSHOP LIKE ENVIRONMENT ALLOWING ARTISTS TO CREATE AND PRESENT THEIR WORK, EXP LORING DIFFERENT MIXOLOGY'S, USING DISCARDED MATERIALS TO INVENTIVELY CREATE INSTA LLATIONS AND DISPLAYS.
23. MOUNTAIN HEAD
THIS TREND EXP LORES THE ELEMENTS OF NATURE, REFLECTING THE WONDERS OF A ROAMING SPIRIT AND THE RUGGEDNESS OF THE OUTDOORS. A SUBLIME STORY THA T RUNS THROUGH DEEP WINTER, IT HA S EMOTIONA L INTENSITY A ND AN ATMOSPHERIC FRICTION A S THE STILL A ND STORMY COLLIDE. PRINTS ARE INSPIRED BY INTA NGIBLE ATMOSPHERES, SUCH AS DUST A ND SMOKE, WHICH CREATE A N ETHEREAL MOOD THIS IS COMBINED WITH THE COLOUR PALETTE OF NEUTRA LS THA T HOVER BETWEEN TONES OF DUSTY, GREY TINTED PASTELS LA YERED WITH META LLIC A ND PEARLESCENTS.
COLOUR PALETTE
25. CLOUDS
DUSK
BURST
ICED CARAMEL
PH7 24. PASTEL
+
TA KING INFLUENCE FROM CONTEMPORARY SUPPORTERS OF THE COLLA GE SCENE, THE CUT ANDPASTE STYLE SEES A RETURN TO THE PRINT WORLD, FLA UNTING ITS PURE STRUCTURE A ND FORM WITH A ROUGH EDGE. DESIGNERS ARE TA KING A CURATED APPROACH TO HA NDCRAFTED COMPOSITIONS, CREATING A PREMIUM FEEL FOR A UTUMNAL PLACEMENT GRAPHICS. THIS TREND HAS A STRONG DIY FEEL, WITH FOUND EVERYDAY MATERIALS, CROPPED PHOTOGRA PHIC REFERENCES AND SCREENPRINTED TEXTURES. THESE ARE THEN COMBINED WITH TYPOGRAPHIC ELEMENTS AND CONTRA STING COLOURBLOCKS FOR AN ARTISTIC APPROACH TO THE PHOTO TEE.
COLOUR PALETTE
PACIFIC
27. SKETCHPAD 2
28. RIBBON
28. SKETCHPAD 3
REEF
TEAL
PRUNE
DRIVEN BY A NEED FOR PROTECTION AND FUNCTIONA LITY, A NEW URBAN SURVIVALIST ATTITUDE EMERGES. MILITA RY-INSPIRED GRAPHICS ARE GIVEN A NEAR-FUTURE SCI-FI INJECTION, CREATING A CORE UTILITA RIA N LOOK. FUSED WITH BASIC PRINCIPLES OF GRAPHIC STRUCTURE, COMPOSITIONS EMBRACE ELEMENTS OF MUNDANE GRAPHIC DESIGNS AND INFOGRAPHICS. 29. CODING 30. COMPUTING
TA KE INSPIRATION FROM CASHIER RECEIPTS, TECH INTERFA CES AND ARMY SURPLUS DETA ILING TO CREATE MINIMALISTIC LO-FI GRAPHIC COMPOSITIONS. GRID FORMATS, NUMBERS AND BINARY CODE REINFORCE THE UTILITA RIA N FEEL
COLOUR PALETTE
BLAC
COBALT
OVERCAST
CHARCOL 31. PRINT
FIG 1 GLITCH 2013 @http://tumblr.a-nt.io/ FIG2 SWIRL 2015 @http://freeasabee.tumblr.com/ FIG 3 STEVE MCQUEEN 2014 @http://www.ivy-style.com/unseen-andundarted-new-book-on-king-of-cool-steve-mcqueen.html FIG 4 SEAN CONNERY @ https://36.media.tumblr.com/e2ab421a3f254ffca0cf1c85991b42ee/tumbl r_n06twrOFAB1sw9yuuo_500.png FIG 5 JUSTIN O SHEA @ http://wgsn.tumblr.com/tagged/menswear FIG 6 ALBERTO SEVERSO 2012 @http://fstoppers.com/pictures/metallicink-shot-water-form-beautiful-abstract-clouds-4938 FIG 22 FAILING RAFAEL RODRIGO 2012 @http://www.newrafael.com/documentation-of-my-exhibition-at-steveturner-contemporary-la-2012/ FIG 23 MOUNTAIN HEAD WGSN 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/image_viewer/#/image .21363136/ FIG 24 PASTEL 2015 @https://www.pinterest.com/pin/488218415830716254/ FIG 25 CLOUD 2014 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/image_viewer FIG 26 SKETCHPAD 1 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5692 3/page/3 FIG 27 SKETCHPAD 2 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5692 3/page/3 FIG 27 SKETCHPAD 3 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5692 3/page/3 FIG 28 RIBBON 2014 @https://www.pinterest.com/pin/488218415830408378/ FIG 29 CODING WGSN 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5697 0/page/3 FIG 30 COMPUTING WGSN 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5697 0/page/3 FIG 31 PRINT WGSN 2015 @http://www.wgsn.com.ezproxy.ntu.ac.uk/content/board_viewer/#/5697 0/page/3
FIG 7 HANDS @http://keinmag.com/galeri/hands-80.jpg FIG 8 OWN IMAGE FIG 9 MARBELIZED 2012 @https://www.flickr.com/photos/janetlittle/ FIG 10 GARETH PUGH X NICK NIGHT 2015 @http://showstudio.com/project/gareth_pugh_10_years/editorial_galley FIG 11 OWN IMAGE FIG 12 PAINT @http://thisismarcel.com/ FIG 13 LECONS DE PERSPECTIVE @http://keinmag.com/gallery FIG 14 LEGS JESSE DRAXLER 2015 @http://www.dazeddigital.com/artsandculture/gallery/18816/4/jesse-d FIG 15 GRAPHIC 2014 @https://www.pinterest.com/pin/488218415831332575/ FIG 16 NEON 2011 @http://unitedstatesofpsychedelica.tumblr.com/post/38413461625 FIG 17 SHOE SERIES DOM SEBASTIAN 2014 @http://portfolio.domsebastian.com/Shoe-Series-for-1Granary FIG 18 SHOE SERIES DOM SEBASTIAN 2014 @http://portfolio.domsebastian.com/Shoe-Series-for-1Granary FIG 19 KIPPLE DAN TOBIN SMITH 2013 @http://www.dantobinsmith.com/featured/thefirstlawofkippleprint/?id=1 617 FIG 20 SCULPTURE 2015 @http://andreaswww.com/page/5