GRIZZLY BEARD
GRIZZLY BEARD
Shower Gel Body Wash
Moisturisers Toners Concealer
Deodorants
Anti Ageing
Women’s Skincare
Beard’s Styling/Softner
Tom Ford Male Foundation
Men’s Grooming
L’Oreal App
Body Spray
Ideas
Skincare Anti Ageing
Skin Tone Recommendations
Women’s Make Up Lipstick
Hair Styling
Women’s Hair Era Inspired Hairstyles
Hair based on lifestyle Hair Masks
Eyebrow Shapes/ Stencils
Long Lasting
GRIZZLY BEARD
SECONDARY RESEARCH
“It helps accessorise make up with outfits.”
“Great variety, helped me big time.”
“Very clever and clear instructions on how to style your hair.”
“Pointless, absolutely awful.”
GRIZZLY BEARD
Research into trends via Instagram hashtags. Showing Men’s beauty is a growing market. There are very few hashtags for men.
“A growing trend among the male population.�
58%
of men 18-24 and
63%
aged
25-34 say they use a facial moisturising product everyday.
Industry has grown nearly
20% to
$3 billion in 2012.
GRIZZLY BEARD
Inspirations
GRIZZLY BEARD
PRIMARY RESEARCH
18%
of advertisements in Men’s
Health Magazine were related to mens image.
Demi 24, MAC, in House Of Fraser, London.
15%
"I would say that only around of our customers are males and it's not common for us on a day to day basis, but the men that do purchase from us tend to buy primers, concealers and foundation. Half of these are buying to cover up blemishes and the other half are dancers so need make up for performances but I wouldn't say it's common for your average bloke no"
GRIZZLY BEARD
GRIZZLY BEARD
“Well that is a difficult question to answer.”
GRIZZLY BEARD
5 10
Day in the life
Expected time spent grooming Actual time spent grooming
GRIZZLY BEARD
Consumer Profile
GRIZZLY BEARD
GRIZZLY BEARD
Team Manifesto
GRIZZLY BEARD
Key Learning What you have learnt? -
Primary research is key & equally important as secondary.
What you will take forward? - Meeting in a place with food is really important.
What you will do differently in the future? - Meeting at someone’s house where the laptop can be plugged into the TV for everyone’s involvement.
How you interacted as a team? - Delegate work to everyone, so everyone had a job to do to their strengths.
Thank You
Presentation by ‘Plan B’ Amy Catton Amy Dennett Lucy Fear Olivia Phillips Liat Shamash Nicole Wignall Yaowei Thomas Wu