LIV PHILLIPS
E XE C U T I O N Web Designer P R M a rke ti n g D ire c tor M a rke ti n g D ire c tor
Advertis ing Account Executive
C R EA TIV E C ONC EP T C re a ti ve As s is ta n t P h otog ra p h e r
S tyl is t
BIG IDEA C re a ti ve D ire c tor
F a s h ion E d itor
Vis ua l M e rc ha ndis e r
Brand Manager
C ON TE XT C on te n t M a n a g e r Product Specialist E-Commerce Manager
Vis ua l R e s e a rc he r
Tre n d F ore c a s te r Market Research Analys t I n te rn a t i on a l M a rke tin g D ire c to r
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P R ES ENTA TI ON SKILLS
* VISUALS
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TIM E M A NEGEM ENT
* RESEARCH
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GRA PHICS
* LA YOU T
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P HOTOS HOP + ILLUS TR A TOR S KILLS
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I n s p ire d by p e op le s d e s ire to m a n ip u la te th e a p p e a ra n c e of reality. H ow n e w te c h n o lo g y a d va n c e s a re n a rrowi n g th e bou n d a rie s be twe e n th e re a l a n d s u rre a l. E leva te d cons umer experie nces .
“M i l l e n n i a l s a r e m o r e c o n n e c t e d t o te c h n ol og y th a n p re vi ou s g e n e ra tio n s a n d a q u a rte r of M ille n n ia ls be lie ve th a t th e i r re la ti on s h ip to te c h n olo g y is wh a t m a ke s th e i r generation unique� - P ew 2 014 Cottweiler 2014
- S TI M U L A TE D M Y TE C H N O L O G Y -
Fisher Zimmerman D e l a n e y Lanier
Ben Delaney 1982
G R O W TH I N A S I A N E C O N O M I E S
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Project Nourished 2014
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Wired Avatar Therapy 2015
<< PROJECT NOURISHED
â&#x20AC;&#x153;2 030 smart machines could replace as many as 90% of jobsâ&#x20AC;? -Ga rtner 2 013
Oculus Rift 2014
Gareth Pugh x Selfridges 2015
P OINT OF RESEARCH
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LOOK INTO M E NS V M A ND INS TOR E DE S IG NS TO HIG H TE N THE IR S HOP P ING E XP E R IE NC E .
MALE 16-25 WGSN 2015
GAMER NON FA SHIONISTA
GRAPHIC DESIGN TECH ONLINE SPENDER
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C o ns um er b e c omes t h e c r e at ive Clothes are less about the designer and more a b out t h e i n d ivi d ua l Barriers are broken Digital personalization
Li Edelkoort 2015
â&#x20AC;&#x153;Designers are no longer doing fashion but are doing clothes, clothes, c l ot hes . S o e ve r yb o d y fo r s e ve r a l r e a s ons i s c o ncentra t ing o n clothes.â&#x20AC;?
-New Generation of makers -Young collectives of DIYdoers placing premium on on e -o f-a - k in d p rod u c ts
ME-CONAMY -
S elf expression is liberate d ra th e r th a n lim i te d . Technolog y is enlighting ra th e r th a n ove r wh e lm i n g . P e op le a re n ow a c ti ve m a rke t p a rtic ip a n ts ra th e r th a n s im p ly c on s u m e rs .
Virgin Atlantic 2014
K-Dress 2014
Knyttan Online Shop 2015
Th e tra ve l in d u s tr y is foc u s in g on th e in d ivid u a l ra th e r th a n th e d e s tin a t io n - LS N G lo b a l
" s m a rt" fa bric s will re vo lu t io n is e th e fa s h ion in d u s tr y, a llowi n g u s to d own loa d n e w s tyle s for ou r c loth e s ra th e r th a n bu yin g n e w g a rm e n ts . -F r a n c e s c a R o s e lla Dita Von Teese 3D Printed dress 2013
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“The fashion industry needs to foc us in
o n r e l e va ncy a n d p e rs onal is at ion i n o r d e r t o b e t te r r e a ch t o d a y’ s l u xu ry c o nsumer” P ia S tanchina, Indus try Manager
of
fashion at Google UK
Pia Stanchina 2015
-A REA S OF RESEA RCHPublishing Online magazines Zi n e s
-P OTE NTIA L ID E AC re a te a p e rs on a l on lin e ba s e d m a g a z in e ba s e d a rou n d th e c on s u m e rs in d i vi d u a l ta s te s a n d preferences
Zines 2014
WGSN 2015
-FEMALE - OFFBEAT -DIGI-DIVA
-17-2 4
-HAS H TA G G E N -BLOGGER Kate Moss 1990
-TE C H