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This CD-ROM includes the following items : •
The 2009 Olympic Day Start-up Kit for NOCs
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The text of the IOC President’s message
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Some Olympic Day case studies
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The 2009 Olympic Day Questionnaire to fill in and return by 10 April 2009
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The 2009 Olympic Day report to fill in and return by 30 September 2009
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The 2009 Olympic Day logo
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Olympic Day diplomas
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Promotional videos (video message of the IOC President, etc.)
We invite you to use all these tools placed at your disposal to organise your Olympic Day in 2009. Please do not hesitate to contact us if you have any questions : Jessy Numan, Project Officer NOC Relations Department Château de Vidy – Case postale 356 1001 Lausanne, Switzerland Phone : +41 21 621 69 50 Fax : +41 21 621 63 63 noc.olympic.day@olympic.org
© The copyright owner has declared that the film, images, sound recordings and artwork contained in this DVD are for use only for the Olympic Day celebrations. All other rights are reserved. Any unauthorised use including, but not limited to, copying, editing, lending, renting, hiring, selling, exhibiting, public performance, radio or television broadcasting or media release or any other diffusion or transmission (including without limitation Internet or mobile phones) or otherwise dealing with this DVD or any part thereof is strictly prohibited, without the prior written approval of the IOC.
INTERNATIONAL OLYMPIC COMMITTEE CHÂTEAU DE VIDY, 1007 LAUSANNE, SWITZERLAND www.olympic.org
2009 OLYMPIC DAY START-UP KIT FOR THE NATIONAL OLYMPIC COMMITTEES
2009 OLYMPIC DAY START-UP KIT FOR THE NATIONAL OLYMPIC COMMITTEES
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Table of contents
1.
Foreword by the President of the International Olympic Committee
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2.
Foreword by the IOC NOC Relations Director
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3.
Brief history of Olympic Day
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4.
The concept: a celebration based on three pillars
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5.
Organisation of the Event
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6.
Worldwide and Local Partners
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7.
Promotion and Communication
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8.
Olympic Day reporting
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Impressum Published by the International Olympic Committee NOC Relations Department March 2009 Production : lautrelabo S.à .r.l., Belmont-sur-Lausanne, Suisse Printed in Switzerland Š Photographs provided by NOCs
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
1. Foreword by the President of the International Olympic Committee The Olympic Day on 23 June is unlike any other holiday or national day. It belongs to no country and honours no individual. It marks no battle or victory ; it signifies no triumph or defeat. It is simply a day to celebrate the dream of uniting in peace and competing in friendship – and it is the only annual global event of the Olympic Movement. As to now, 70 per cent of the National Olympic Committees (NOCs) on the five continents use this occasion to activate people of all age groups in the Olympic spirit. And hopefully even more will follow in the future. Olympic Day really is for everyone – regardless of ability. And it is more than an opportunity to play sport, run or exercise – it offers the chance to reflect on the meaning of the Olympic Games : that while we should always try our very best, it is not whether you win or loose that matters, it is about how you play the game. Every year on and around 23 June, it is thanks to you, the NOCs, that this message is passed on to the local communities across the globe. And the Olympic Day Run has proved to be an important means to attract the public. In 2009 the Olympic Day will be activated under the theme “Move, Learn and Discover”. I would like to encourage all NOCs to keep the traditional run, but to also show the variety of the Olympic Movement, including other sports, and adding in particular educational and cultural elements. Actually, we saw lots of inspiring and innovative initiatives by many of you in the past already and this year’s celebrations offer a great opportunity to build further on this. In the organisation of this important event, you and the IOC are accompanied by its partners. We are grateful for the commitment and enthusiasm of our worldwide Olympic partner, McDonald’s, which has been helping the NOCs to make this event so successful throughout the last six years. In our constantly evolving society, sport more than ever looks to be the social movement capable of offering all generations, and especially young people, the chance to live a life that is not only healthier and more balanced, but also better, with more meaning. Thank you all for your commitment to sport and to the Olympic values of excellence, friendship and respect. Happy 2009 Olympic Day !
Jacques ROGGE IOC President
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
2. Foreword by the IOC NOC Relations Director Dear Members of the NOC Community, Dear Friends, After more than 20 years of successful celebration all over the world, the Olympic Day Run will this year take a step forward by becoming a global event known as Olympic Day. It is not about creating a new event, but about a transition in terms of event management which will lead National Olympic Committees (NOCs) to bring under one single umbrella all their activities promoting and celebrating the Olympic Movement and its values (sport, cultural and educational activities). A large number of NOCs already celebrate Olympic Day today by organising activities which go far beyond just an Olympic Day Run. And this is the trend we would encourage all NOCs to follow. By joining our efforts and evolving in the same direction, we will make Olympic Day a significant celebration which will allow millions of people to experience the Olympic values at worldwide level. Olympic Day needs to be considered as a unique global event held every year. And you, the NOCs, are the leaders in sharing this universal festivity with your respective communities and therefore, making it the most celebrated Olympic event after the Olympic Games. To support you with the organisation of Olympic Day, you will find attached a CD-ROM that includes the following information : •
A brief history on Olympic Day, which you can easily integrate in your communication ;
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Successful case studies which summarise some great and simple ideas on how to further develop the celebration of Olympic Day and which might inspire you when planning the event in your country ;
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A report you will need to use to submit your report. This will enable you to easily list all the necessary information and help us to give a global picture of Olympic Day throughout the world ;
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Information on the exclusive worldwide sponsor of Olympic Day, McDonald’s, complements this kit. Since 2003, McDonald’s has contributed to the success of the Olympic Day celebrations by funding the event, together with Olympic Solidarity. Beyond financial support, McDonald’s has been a strong partner at local level in both organising and celebrating Olympic Day. Case studies on successful collaboration between McDonald’s and NOCs will show you several options of possible cooperation. The IOC encourages you to continue developing or strengthening your partnership with McDonald’s, whenever possible, to make Olympic Day an even greater success in your country.
All information on Olympic Day is available on line on the NOC Extranet (www.cno-noc.olympic.org), and we strongly encourage you to access it regularly to get the latest updates. I wish your NOC a fantastic Olympic Day and all the best for record of participation in 2009.
Pere MIRÓ IOC NOC Relations Director
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Qatar: Little girls receive their prizes on Olympic Day
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
3. Brief history of Olympic Day
23 June 1894 On this date, the participants in the International Athletics Congress in Paris voted unanimously to re-establish the Olympic Games as proposed by Pierre de Coubertin. It is thus the birth date of the modern Olympic Movement.
23 June 1948 This is the date of the first World Olympic Day, approved by the 42nd IOC Session in St Moritz, Switzerland, in January 1948. The World Olympic Day was held with a total of nine National Olympic Committees hosting ceremonies in their respective countries : Austria, Belgium, Canada, Great Britain, Greece, Portugal, Switzerland, Uruguay and Venezuela.
1978 In the 1978 edition of the Olympic Charter, the IOC recommends for the first time that all NOCs organise an Olympic Day to promote the Olympic Movement :
“It is recommended that NOCs regularly organise (if possible each year) an Olympic Day intended to promote the Olympic Movement.� The idea of enhancing the celebration by organising events for a whole week was added to the 1990 version of the Olympic Charter.
Antigua and Barbuda: Runners celebrating Olympic Day in the streets
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Antigua and Barbuda: Participants carrying and showing the Olympic flag
23 June 1987 The concept of an Olympic Day Run (ODR) was launched by the IOC Sport for All Commission. It was meant by the Commission as a way of encouraging NOCs to celebrate Olympic Day. The first ODR was held over a distance of 10km, with 45 participating NOCs.
23 June 2008 The celebration of Olympic Day turns 60 ! Over the years, it has developed into the only worldwide celebration of the Olympic Movement and has helped spread Olympic values to every corner of the world.
Some key facts from the 2008 edition The ComitĂŠ OlĂmpico Cubano registered a record number of 1,772,925 participants in the Olympic Day Run countrywide. The National Olympic Committee of Ukraine brought together more than 700,000 people for the celebration including children, adults and Olympic champions. The Papua New Guinea Olympic Committee reached a new record of participation with 75,000 participants in the Run in 12 cities. The National Olympic Committee of the Republic of Uzbekistan succeeded in attracting 35,000 participants in 14 regions of the country. The Nigeria Olympic Committee brought together more than 20,000 participants at Olympic Day celebrations throughout 15 states of the country.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
4. The concept : a celebration based on three pillars From Olympic Day Run to Olympic Day Until today, the Olympic Day Run has been a firm pillar of the celebration of Olympic Day throughout the world and should remain a key element at the core of the event. Thus it is fundamental to maintain this tradition wherever it is held and to make it happen in those countries where it is not currently organised. But besides the Run, Olympic Day is a great opportunity for a large audience to experience Olympic values and live the “Olympic experience” outside Games time. On this particular day, NOCs, as ambassadors of the Olympic Movement within their country, should offer the participants elements to learn more about Olympism (educational aspects of the celebration) and to discover all kinds of sports (as spectators or as participants). The Olympic Day concept therefore aims to offer NOCs a new modular approach to integrate those educational and sport elements into the celebration of Olympic Day in their country.
The three pillars of Olympic Day Move Show the Olympic flag ! Arrange to have the Olympic flag flown in public places, such as at schools and in front of civic or other government buildings. Such occasions, whether they are simply ceremonial or include special ceremonies and receptions, advertise the Olympic Movement’s rootedness in the local community.
Maintain and strengthen the Olympic Day Run (ODR) The Run can be considered as the core activity of Olympic Day. It is also a manageable and cost-effective way to hold a mass participation event at grassroots level nationwide. Therefore, it shall remain the core element of Olympic Day. In order to maximise the impact of the Run and avoid it being just another run – as there are so many in the world – the Olympic Day Run needs to have a strong Olympic identity. Symbols of Olympism In order to underline the special meaning of Olympic Day, use Olympic branding and IOC messages as much as possible, i.e. the IOC President’s message, the participation diploma, the use of a promotional campaign, etc. This event shall be at once recognised by all participants as being an Olympic event. It has to be an “Olympic experience” and not an additional physical activity. Move beyond the ODR Besides the ODR, the general public could be encouraged to undertake some basic action to be more physically active on Olympic Day : walk rather than take the car, take the stairs rather than the lift, etc. For more ideas on what to organise to celebrate Olympic Day in your country, please refer to the Case Studies section on the CD-ROM enclosed and on the NOC Extranet.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Latvia: Participants at the start line of an original Olympic Day Run
Learn Organise an Olympic conference or seminar that addresses any one of the current issues on the Olympic Movement’s agenda, such as involving young people in sport, or the fight against doping. This is especially appropriate at local colleges or universities ; in collaboration with parliamentarians, government officials or research institutions ; or as a joint initiative among a number of organisations all interested in a specific issue.
One key aspect of Olympic Day is the opportunity offered to participants in general, and to young participants in particular, to learn about the Olympic values of excellence, friendship and respect and the social benefits of Olympism. Positioning this possibility at the very heart of the event is what gives Olympic Day its particular meaning. Education on Olympic Day is about learning rather than teaching : • •
It is not about telling people what Olympism is ; It is about sharing experiences and values.
Educational programmes could take various forms : • • •
A one-hour awareness session on excellence, friendship and respect ; A presentation or meetings and share experiences with athletes/Olympians ; Hands on activities.
People across the world believe in the Olympic values of excellence, friendship and respect and strongly associate them with the Olympic Movement and Olympic Games. The Fundamental Olympic Principles may be considered the Olympic Movement’s “code of best practice”, which ensures the values are represented in the Movement’s actions. Below are definitions of the Olympic values and the Fundamental Olympic Principles we would like to share with the general public on Olympic Day.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Latvia: Children taking part in a drawing contest
Olympic values Excellence: It stands for giving one’s best, on the field of play or in the professional arena. It is not only about winning, but also about participating, making progress against personal goals, striving to be and to do our best in our daily lives and benefiting from the healthy combination of a strong body, mind and will. Friendship: It encourages us to consider sport as a tool for mutual understanding among individuals and people from all over the world. The Olympic Games inspire humanity to overcome political, economic, gender, racial and religious differences and forge friendships in spite of those differences. Respect : This value incorporates respect for oneself, one’s body, for others, for the rules and regulations, for sport and the environment. Related to sport, respect stands for fair play and for the fight against doping and any other unethical behaviour. Fundamental Olympic Principles Non-discrimination: The Olympic Movement strives to ensure that sport is practised without any form of discrimination whatsoever. Sustainability: The Olympic Movement organises and delivers programmes in a way that promotes sustainable economic, social and environmental development. Humanism: The Olympic Movement’s activities place human beings at the centre of its attention, ensuring that the practice of sport remains a human right. Universality: Sport belongs to everyone. In all its decisions and actions, the Olympic Movement takes into account the universal impact sport can have on individuals and society. Solidarity: The Olympic Movement is committed to developing programmes that, together, create a meaningful and comprehensive social response to issues within its sphere of influence. Alliance between sport, education and culture: The Olympic Movement is committed to promoting the spirit of Olympism, which emerges at the convergence of sport, culture and education.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
What the Olympic Charter says Olympism is a philosophy of life, exalting and combining in a balanced whole the qualities of body, will and mind. Blending sport with culture and education, Olympism seeks to create a way of life based on the joy of effort, the educational value of good example and respect for universal fundamental ethical principles. The goal of Olympism is to place sport at the service of the harmonious development of man, with a view to promoting a peaceful society concerned with the preservation of human dignity. The practice of sport is a human right. Every individual must have the possibility of practicing sport, without discrimination of any kind and in the Olympic spirit, which requires mutual understanding with a spirit of friendship, solidarity and fair play. The organisation, administration and management of sport must be controlled by independent sports organisations.
Discover Organise championships at national level on Olympic Day, for example selecting athletes competing at the Youth Olympic Games.
Invite Olympians for a demonstration of their sport or a workshop where participants can practise the sport under the Olympian’s guidance.
Work with local clubs and their members to make them showcase their sport and allow general public to practice it under guidance.
Olympic Day as an introduction to the practice of organised sport Olympic Day is about discovering sports. Today, the various types of event taking place on Olympic Day could be divided into two main categories : •
Competition events : participants discover a sport by watching professional players and learning the rules and benefits of it during the game.
•
Participation events : participants discover a sport by trying it for a short period of time.
We strongly encourage each organising country to find ways to set up a participation event, even if it is in a very simple way like providing a ball, a field and rules of the game.
Transfer of knowledge Based on its experience of organising Olympic Week for many years, the Olympic Museum has good know-how on offering trial sports together with cultural and educational events and managing a large number of young people. This know-how is shared with NOCs in the Case Studies section on the CD-ROM enclosed and on the NOC Extranet.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
5. Organisation of the Event
Dates In order to mark Olympic Day, promote its universal character and encourage worldwide participation, the event and its related activities should take place on 23 June or during the weekend preceding or following this date. In the exceptional case that your NOC has to hold Olympic Day on a different date, please send your proposal with a justification to the IOC. The IOC will study any request for change of dates on a case-by-case basis
Venues The IOC strongly encourages NOCs to organise Olympic Day at several locations within the country in order to reach out to the greatest possible number of people.
Safety, medical assistance and first aid According to safety and medical rules applicable in your country, there may be a series of requirements to organise an event such as Olympic Day in terms of security (e.g. closing of streets or neighbourhoods). Governments and police forces might be of a big help with your organisation. The NOC will look after the participants’ health. NGOs generally have the human and technical resources to guarantee this kind of service. You are encouraged to collaborate actively with these organisations as it might also be the occasion to raise awareness around the themes of sport and health thanks to information sessions, and attract volunteers on a long-term basis.
Grenada: Participants receive their Olympic Day diplomas
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Sweden : Kids receive their prizes
Food and beverages The NOC has the possibility to contact local partners, as long as they do not contravene the agreements concluded with the TOP Partners, to obtain water and food which is important in the organisation of such event. In terms of food, the NOC should deal directly with local McDonald’s franchises.
2009 Olympic Day Questionnaire Use the “2009 Olympic Day Questionnaire” to inform us of your intention to hold the event in your country. It will enable you to order the diplomas and to provide us with contact persons in charge of the event in your NOC. The questionnaire is available on the CD-ROM and on the NOC Extranet. We kindly ask you to fill in this questionnaire and to return it to the IOC NOC Relations Department noc.olympic.day@olympic.org by 10 April 2009.
Diplomas Upon request, the IOC will send to your NOC a maximum of 1,000 diplomas for distribution to the participants in French and English only. Spanish, Russian, German, Arabic and Chinese versions of the diploma are available to download in a printable A4 format (210 mm x 297 mm) as an electronic version in PDF format on this CD-ROM and on the NOC Extranet. The shipment time generally being around three weeks, please let us know should your diplomas not arrive by 18 May 2009.
Financial assistance The IOC will grant a subsidy, financed by Olympic Solidarity and McDonald’s, to each NOC that organises Olympic Day, and upon receipt of a complete report (see section 8). NOCs who will have less than 4,000 participants will receive USD 2,500 and NOCs who will have more than 4,000 participants two years in a row will receive USD 4,000.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Those NOCs which have already announced their intention to hold the event by April 2009 but which do not send a report or alternative deadline request by 30 September 2009 will not be entitled to any subsidies. Below are important milestones based on the example of an NOC that celebrates Olympic Day on 23 June :
Tasks
Deadline
Receipt of the Olympic Day Start-Up Kit for the NOCs :
March 2009
Return the “2009 Olympic Day Questionnaire” to the IOC NOC Relations Department :
10 April 2009
Order the diplomas :
10 April 2009
Logistics of the event (volunteers/coordination with partners etc.) :
March – June 2009
Communicate about Olympic Day :
May – June 2009
Stage the 2009 Olympic Day :
23 June 2009
Send the 2009 Olympic Day Report to the IOC NOC Relations Department :
July 2009
Receive financial allocation :
July – Sept. 2009
United Arab Emirates: An official presents prizes to participants
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Qatar: Children at the Olympic Day Run finish line
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
6. Worldwide and Local Partners
Partnership with McDonald’s McDonald’s has been a sponsor of Olympic Day since 2003 and has fully integrated the event as part of its broader global strategy and platforms directed at ensuring the well-being of children. McDonald’s makes a significant financial contribution each year in support of Olympic Day and these funds are distributed to NOCs through the IOC. It is important to recognise that McDonald’s funds are distributed across all NOCs and therefore, regardless of whether or not McDonald’s is involved in your Olympic Day at a local level, they must receive recognition through the inclusion of their logo on Olympic Day materials. Where present, local McDonald’s franchises also assist NOCs by providing promotional support by publicizing the event in their restaurants and through on-site support. You will find in the case studies some examples of activations that could inspire your NOC when working with McDonald’s. In any case, we strongly recommend that you contact your local McDonald’s early in the year in order to benefit from this sponsorship. You can refer to the case studies on the CD-ROM and through-out the Start-Up kit for more ideas on how to make your Olympic Day even better.
British Virgin Islands: Disabled participants taking part in the Run
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Gabon: Hundreds of participants in the Run
Did you know? •
McDonald’s makes a significant financial contribution each year to support Olympic Day. These funds are distributed to NOCs through Olympic Solidarity. McDonald’s has 31,000 restaurants serving 52 million people in more than 100 countries each day. McDonald’s was founded in 1955.
•
This marks the 6th year McDonald’s has sponsored and supported Olympic Day.
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McDonald’s has been a TOP Sponsor since 1998.
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As part of its Champion Kids Programme, McDonald’s brought over 200 kids from 40 countries to experience the Olympic Games in Beijing.
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During the Games, McDonald’s brings its best crew from around the world to work at the McDonald’s restaurants on-site in the Olympic Village, the Main Press Centre and the International Broadcasting Centre.
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In 1974 McDonald’s founded Ronald McDonald House Charities (RMHC), a “home-away-from-home” for families of seriously ill children. Today, there are 271 Ronald McDonald Houses in 30 countries.
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McDonald’s is one of the biggest supporters of grassroots sports for children as demonstrated through its programmes for children in Great Britain, Poland, Canada, New Zealand and others.
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Since 2003, McDonald’s has been the exclusive worldwide sponsor of Olympic Day and will remain title sponsor through 2012.
•
In 2008, McDonald’s cooperated actively with several NOCs throughout the world promoting a healthy and active lifestyle among the audience and especially young people.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Canada: Children running with Olympians
Switzerland: Children at the start line of the Olympic Day Run
Partnership with other TOP Partners In the event that there is not a McDonald’s in your area, or your local McDonald’s has made other commitments, we strongly recommend that you work with other TOP and local NOC Partners in support of Olympic Day. We have registered successful collaborations all over the world with several of our TOP Partners, which are willing to assist NOCs in conveying the Olympic ideals through Olympic Day to a large audience. This was the case of the NOC of Mauritius, Samsung actively collaborated with the NOC in providing participants with 1,000 T-shirts. Each participant received a T-shirt before the Run to keep as a souvenir of the event. Samsung also provided support to the NOC of Hong Kong, China by helping with the organisation of the Run, a lucky draw and demonstration of mobile products with a link to sport and performance. The NOC of Honduras chose to work with Coca-Cola to organise a successful Olympic Day Run. The NOC of Russia was able to secure an important sponsorship with Panasonic which was highly successful. It received banners to display on the marathon route and on the stage. Visa was a partner of the NOC of El Salvador for the organisation of its Olympic Day Run.
Hong Kong, China: Children discover new sports under the guidance of volunteers
Republic of Korea: Participants in the Run
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Eritrea: Coca-Cola successfully collaborated with the NOC and provided T-shirts to the participants
Other Local NOC Partners As the Olympic Day is an IOC signature property, it is important that NOCs seek support exclusively from TOP and NOC Partners. Please seek first to work with your local McDonald’s and then with other TOP and NOC Partners.
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
7. Promotion and Communication
The IOC invites you to communicate proactively about Olympic Day and thus promote this event the best way possible in your country. This Start-Up Kit contains lots of content (historical part, facts and figures, the general context of the event) which should support you in your communications and promotional activities such as setting up a press kit, writing press releases, designing brochures etc. Of course integrating information on the local context is crucial. Depending on your resources you may choose different communications channels, for instance : •
Media Relations (such as national press agencies, local journalists of print press, radio and TV) ;
•
New Media (your NOC website, websites of other partners who promote the event, youth online platforms) ;
•
Print Publications (such as brochures, posters) ;
•
Olympic Family Communications (such as your NOC newsletter) ;
•
Marketing Communications (such as the channels of the TOP and NOC Partners).
It is advisable to structure your promotional activities into the following three phases : •
Communication in the run-up to the event to make the event known, build excitement and maximise participation (e.g. through displaying posters and distributing brochures in the local environment such as schools, sports clubs, shopping centres, etc., announcements in the local press, radio, NOC newsletter, on the NOC website as well as on the internet sites of the partners, TV spots with famous athletes inviting people to participate in Olympic Day)
•
Communication during the event to cover and spread the news about the ongoing activities in a timely manner as well as to communicate about the meaning of Olympic Day and the Olympic values (e.g. through radio/TV/press interviews with participants, invite local TV stations to film snapshots of the activities, arrange interviews between the print press and NOC officials to convey the Olympic Day message)
•
Communication following the event to reach out to the part of the general public that has not participated this year, but should do so next year (e.g. through contributions in youth/women’s/sports journals with images from Olympic Day 2009, get audio/video statements from this year’s participants which you can promote on different platforms such as your internet site, youth online platforms, etc.)
Burundi : Men at the start line
Burundi : Women taking part in the Run
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
The participation of famous athletes and high profile officials is important to raise the awareness of Olympic Day in your country. In order to reach out to young people the IOC recommends addressing them through athletes, future participants of the Youth Olympic Games or other youngsters. Enclosed you will find different material that can support you in your promotional efforts and communications actions throughout the three phases as mentioned above : •
the video message of IOC President Jacques Rogge on Olympic Day, addressed to the general public
•
three promotional videos that your NOC can broadcast upon the occasion of Olympic Day
•
banner to be posted on websites (will be available on the NOC Extranet at a later stage)
•
the Olympic Day logo
•
electronic version of the Olympic Day Diploma.
Please share good quality film and photo material as well as content about the Olympic Day in your country with us as soon as possible after the event. In addition to your own promotional activities, this would enable us to maximise the communications impact by spreading your content through IOC channels. Olympic Day is, as mentioned, a perfect vehicle for promoting the Olympic values and Olympism !
Mexico: Children receive their Olympic Day T-shirts before taking part in the celebration
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
8. Olympic Day reporting
All NOCs organising Olympic Day must send a detailed report to the IOC NOC Relations Department in order to receive financial support. We encourage the NOCs to send a detailed report on their Olympic Day as soon as possible and in all cases no later than 30 September 2009. If your NOC is not in position to respect this deadline, please inform the IOC NOC Relations Department (noc.olympic.day@olympic.org) to confirm an alternative date. Upon receipt of a complete report, the IOC will grant NOCs a subsidy to cover part of the organisational costs. Those NOCs which have already announced their intention to hold the event by April 2009 but which do not send a report or alternative deadline request by 30 September 2009 will not be entitled to any subsidies. On the CD-ROM provided in this kit, you will find a document which is a compulsory report all NOCs that organise Olympic Day are requested to fill in and submit in order to receive the subsidy. The report is also available on the NOC Extranet. Please note that the 2009 Olympic Day report must include all the information that is requested in the document. If any details are missing, your report will be regarded as incomplete and will not be dealt with immediately. The IOC wishes to remind the NOCs that no video (videocassette or DVD) will be accepted as a substitute for the report, and that no bound reports or invoices should be sent to us.
Great Britain: Participants in the Olympic Day Run
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
Switzerland: Two participants at the finish line of the Olympic Day Run
We shall accept CD-ROMs with your photos or reports in hard copy version. However, we strongly encourage you to use the electronic version of the template report that you will be able to send by email to noc.olympic.day@olympic.org. Photos (300 dpi minimum) and videos need to be of good quality so that they can be used properly on the IOC website. Copyright should be assured and explicitly mentioned. Should you require further information, please do not hesitate to contact us : IOC NOC Relations Department Ms Jessy Numan Project Officer Phone : +41 21 621 69 50 Fax : +41 21 621 63 63 E-mail : jessy.numan@olympic.org noc.olympic.day@olympic.org
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2009 Olympic Day Start-Up Kit For the National Olympic Committees
© CIO, Marc-André Guex
© CIO, Jean-Paul Maeder Olympic Museum : Children representing the Olympic values during Olympic Week
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2009 Olympic Day Start-Up Kit For the National Olympic Committees