Oman Business Finder August 2021 by Oman Business Finder

OBF April ISsue Cover Page July 2021

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Editorial

Chairman & Managing Editor: Ahmed Rashid Al Shukaili Editorial Director: Muhammed Shakir Business Officer: Rashid Bin Ahmed Marketing Head: Issa Mohammed Al Nabhani Creative Head: Ahmed Al Fari Digital Support: Amira Al Shukaili Cover & Layout: Jiyad Ahmed

Editorial Office: Oman Business Finder Ghala, Muscat, Oman Contact: +968 9126 0908, +968 9903 8484

Website: www.omanbusinessfinder.com Email: info@omanbusinessfinder.com office@omanbusinessfinder.com

Published by: NextaOne Business Solutions Disclaimer: every effort is made to provide accurate and up to date information. The publishers cannot accept any consequences rising from the use of information provided.

The rich legacy of the Sultanate of Oman has been built by the hands of many visionary leaders and enthusiastic and hardworking people. The geographical location, marine trading, natural bounty and reserves enhanced the social and economic growth of the nation. Over the years, many families and groups have become an active part in utilizing all of them in favor the development of the Sultanate. Among them, Al Khonji family deserves an honorable and much revered position as the family strives to contribute much to the progress of the nation for the one hundred years. Al Khonji group was one of the first families to exploit the marine and geographic advantages of the Sultanate of Oman since brothers Mohammad and Ahmed AlKhonji opened their first business in 1920.. Now, the Group delivers services across various business sectors. Al khonji offers products and services exceeding the clients’ expectations and strives to be an admired group by collaborating with business and social partners. This issue of Oman Business Finder discusses innovative steps and success stories of Al Khonji family in the Sultanate in different sectors across and out of the nation. The family and its members encourage and promote entrepreneurial activities and education for the last one hundred years. We proudly present the sixth issue of Oman business finder to the readers.

-Editor-

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CONTENT

100 years for the Society: Expansion, Strategies and Transformation of Al Khonji Group

Al-Khonji Group: Milestones

Mumtalakat Al Khonji: The name of trust in the Real Estate Sector

Women Entrepreneurship: Wardal Muna Al Khonji Interior Studio and Opportunities for Women in The Sultanate of Oman

NextaOne: The Pathway to the Future Success of Your Business

Invest in Oman, Nextaone is with you

OPF: Your Real Estate Partner

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The only way that we can live, is if we grow. The only way that we can grow is if we change. The only way that we can change is if we learn. The only way we can learn is if we are exposed. And the only way that we can become exposed is if we throw ourselves out into the open. Do it. Throw yourself. C. Joybell C

Message Page

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May the blessed month of Ramadan bring you peace and prosperity. May your prayers be answered and deeds be accepted. Ramadan Kareem!

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100 years for the Society: Expansion, Strategies and Transformation of Al Khonji Group Ahmed Rashid Al Shukaili MBA, University of Bedfordshire

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Oman has become the hub of growing small and medium-sized businesses (SMEs) since the last decade. The diversification of the economy of the Sultanate also needs the enhancement of entrepreneurship for faster output. There is a family, who by its entire means leaves no stone unturned to inspire and stimulate young entrepreneurs to stabilize their position in the Omani market. It’s the Al Khonji family who has become one of the successful and influential business families in the Sultanate of Oman. The tradition of the Al Khonji group is greatly related to the growth of the business and entrepreneurship atmosphere in the Sultanate of Oman. Being one of the most successful business and political families in the Sultanate, the Al-Khonji family has a deep root in the community development of Omani society. Keeping Omanization in mind, the family group has tied allies with various national and international members to improve the quality lifestyle of Omani citizens. Foundation of Al Khonji Group The Al Khonji group was founded by two brothers Muhamed and Ahmed Al Khonji in 1920 as a trading company specialized in dhow materials and shipping. The company began with a shop and a yard in Muttrah Souk, where they kept everything relating to dhow shipping, import, and export. The relentless efforts to establish themselves as one of the prestigious companies in the Sultanate of Oman helped them diversify their areas of focus to various sectors. Oman has a long maritime trade

history. The strategic geographical location of the Sultanate enabled it to serve as a vital point in between Gulf nations, Asia, and Africa. Exploiting its business possibilities, the brothers focused on, initially, on import and export using the legendary dhow ‘Fateh Al Khair’. Diverse materials were imported from India, Pakistan, Iraq and Bahrain. In return, vegetables, dry dates, and cooking ghee were exported to Gulf countries, India and beyond. The elder brother Muhammed al Khonji played the role of official mediator between shippers, dhow owners and suppliers. As Keeping Omanization in mind, the family group has tied allies with various national and international members to improve the quality lifestyle of Omani citizens.

a result of his persistent activities, Bait Al Khonji served as the interim leisure centre for captains and traders on a stopover in Muttrah. The house is still used as a discussing centre regarding the social and developmental concerns in the Sultanate of Oman. As the brothers adhered to the integrity, professionalism and social commitment since their emergence in the business sector, they could consolidate their preeminent position in trading, contracting and service. For them, business wasn’t only a way to accumulate money, but also to serve the community ensuring them better infrastructure and quality lifestyle.

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The surge of modernity and the expansion of services Al Khonji brothers had adopted a sustainable business strategy upholding the socio-economic growth of the Sultanate of Oman at their forefront. By the second half of the twentieth century, the Sultanate began to alter its course to a more developed and modernized direction. The discovery of oil in 1964 and the beginning of export in 1967 were largely associated with changing infrastructure and financial structure of the Sultanate. Going on par with this, the group diversified its area of focus to multiple sectors which have already started in the early 1950s. In 1950, the import and export were diversified to different products. In addition to dhow materials, radios, batteries and boats were imported and foodstuffs such as dry dates were exported to various locations. In 1954, Mohammad and Ahmed AlKhonji became the first to receive permission to establish an electricity company in Muttrah. And by 1960, they opened one of Oman’s largest showrooms in Muttrah, selling everything from building materials to water and electricity pumps, spare parts and lubricants. The discovery of Oil intensified the modernization process in Oman. With its surge, the group widened its areas understanding the needs of the time. The company had already introduced cars, water pumps and electricity into the community. In addition, by 1971, Al Khonji group became one of the first companies to dominate in the real estate sector. Now the group handles one 10 Oman Business Finder | August 2021

of the leading real estate companies in the Sultanate of Oman, Mumtalakath Al Khonji offering sales, leasing and management of the group’s commercial and residential property portfolio. The following decades witnessed the family group becoming one of the most influential conglomerates in the Sultanate of Oman. After Sultan Qaboos bin Said acceded to the throne on 23 July 1970, the Al-Khonji group strived to bring into the ground his vision of modern Oman. Which, in turn, led to the transformation of the group. Modernization of Oman and the Contributions of the Group By the 1970s and 1980s, the second and third generations of the family began to take the reins of the business. By this time, many young visionary entrepreneurs of the Al Khonji family had joined the family business and paved the way to intensify the diversification of the business sectors and contributing to the growth of the community. In 1985, the family opened a new 5500m2 showroom, warehouse and workshop on one site in Darsait, Muscat. From 1985 to 2007 the family group was led by different farseeing leaders. The second decade of the third millennium witnessed a strategic transition at the operational and management level. In 2017, the organization moved to transformational leadership, focused on growth and doing business better and by 2018 the group established into core sectors of Real estate, Services, Trading, Projects and Investment. Currently,

the family group handles Mumtalakat Al Khonji LLC and Al Khonji properties in the real estate sector, The Franchise Company in services, Muhammed and Ahmed Al Khonji LLC and Gulf market international Oman in trading and Abdullah Al Khonji investment Limited Company and Al Seeb Development and investment LLC in investments sector. Besides, many sister companies were formed by the members of the family understanding the market trends and enhancing the quality of life in the Sultanate of Oman. In addition, the group is very active in developing its land bank to productive economic use in its core focus area of residential and commercial properties as well as being involved in special projects in education, activity, hospitality and special purpose buildings. Moreover, the members of the family are actively engaged to minimize the risks the new entrepreneurs in the Sultanate of Oman may face. The Chairman of Al Khonji group Mr Khalil Abdullah Al Khonji explains that the

Moreover, the members of the family are actively engaged to minimize the risks the new entrepreneurs in the Sultanate of Oman may face.

Khonji Majlis’ commitment is to progressive socioeconomic development through open communication, adaptive thinking and support for the business community by offering a multitude of perspectives (Courtesy: The Parliament Magazine). Additionally, the director of the group Mr QaisMahmood Al Khonji was listed among Gulf ’s top talented entrepreneurs and has been named ‘Social Entrepreneur of the Year Oman (2015)’ by Business Worldwide Magazine, a leading global publication. Moreover, he is best known for his work helping Omani nationals overcome the hurdles of starting small businesses.

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AL KHONJI GROUP

ANNIVERSARY CELEBRATION

2018

1985

The Business group established into core sectors of Real estate, Services, Trading, Projects and Investment.

The family opens a new 5500m2 showroom, warehouse and workshop on one site in Darsait, Muscat.

1971 The CR concept established in Oman, and with the modernization of Oman comes the need for accommodation. Al Khonji expanded their business to be one of the ﬁrst companies in real estate portfolio developing and operating.

1920 Mohamed & Ahmed Alkhonji LLC founded in 1920 as a trading company specialized in dhow materials and shipping.

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1960 Mohamed & Ahmed Alkhonji open one of Oman’s largest showrooms in Muttrah, selling everything from building materials to water and electricity pumps, spare parts and lubricants.

Milestones 1920 Mohamed & Ahmed Alkhonji LLC was founded in 1920 as a trading company specialized in dhow materials and shipping. 1950 Over the years, the company led by Abdullah Mohammed diversifies into the import of radios, batteries and boats, and the export of foodstuff such as dry dates. 1954 Mohammad and Ahmed AlKhonji are among the first to receive permission to establish an electricity company in Muttrah. 1960 Mohamed & Ahmed Alkhonji open one of Oman’s largest showrooms in Muttrah, selling everything from building materials to water and electricity pumps, spare parts and lubricants. 1962 Mr. Ahmed Al Khonji Passed away. 1970 Mohammad Bin Abdullah Bin Ahmed AlKhonji was present when His Majesty

Sultan Qaboos bin Said arrives at Bait AlFalaj Airport Muscat, after taking over as sultan of Oman, replacing his father Sultan Said Bin Taimour. 1971 The CR concept established in Oman, and with the modernization of Oman comes the need for accommodation. Al Khonji expanded their business to be one of the first companies in real estate portfolio developing and operating. 1976 Mr. Mahmood Abdullah AlKhonji joined the business. 1980 Mr. Najeeb Abdullah AlKhonji joined the business. 1985 The family opens a new 5500m2 showroom, warehouse and workshop on one site in Darsait, Muscat. 1986 Mr. Khalil Abdullah Al Khonji joined the business. 1989 Mr. Abdullah Mohammad AlKhonji became chairman of the group. 1991 Mr. Mahmood Abdullah AlKhonji became chairman of the group.

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1993 Mrs. Khadija Abdullah AlKhonji joined the business. 1995 Mr. Mohamed Abdullah AlKhonji joined the business. 1996 Mahmood Al Khonji is elected member of Majlis Al-Shura. 2005 Mr. Khalil Abdullah AlKhonji became chairman of the group and Mr. Najeeb Abdullah Al Khonji served as the EC chairman. 2007 Mr. Ahmed Abdullah AlKhonji became Managing Director and successfully added to the land bank.

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2017 The organization moved to transformational leadership, focused on growth and doing business better. 2018 The Business group established into core sectors of Real estate, Services, Trading, Projects and Investment. 2019 A year of enhancing reach to tenants through digitalization, improving tenant satisfaction focused on tenant hospitality. 2020 100th-year celebration in 2020.

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Mumtalakat Al Khonji: The Name of Trust in the Real Estate Sector Ahmed Al Afari

MA University of Sunderland, UK, Senior Lecturer Sohar University

Al Khonji group has been actively engaging in uplifting the socio-economic scenario of the Sultanate of Oman for the last one hundred years. The group was incorporated focusing on the import and export of various goods in the Sultanate of Oman. Over time, the company diversified its area of focus to multiple sectors. Mumtalakat Al Khonji was founded to fulfil the real estate requirements in the Sultanate going along with the demands of the citizens. Mumtalakat is an Arabic word that means ‘ownership’ or ‘belonging to’. As a name, it’s hoped that your home will always feel like your own. Home is the mirror to your soul and a window to your moments, an extension of your personality, and a doorway to your wellbeing. It is where you plant trees and

the roots from which you grow. So when you say the word Mumtalakat, what comes to mind is exactly that: It is yours and you’re valued. This concept is what makes Mumtalakat Al Khonji set apart from others. Mumtalakat Alkhonji has been providing property solutions since 1920; expanding its range of services to stay relevant with the Sultanate’s growing population. The group is one of the leading real estate companies offering sales, leasing and management of the group’s commercial and residential property portfolio. As a family business, Mumtalakat understands that both families and businesses come in all shapes and sizes and believes in finding the right property solution for the clients. As a customer-

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focused real estate agency, the team promises to deliver an expansive range of rent at services across various sectors, and trust that it will do our best to help clients find the perfect property solution. The company raises the standard in the way it deals with different things. Since early 2019, the real estate market in Oman has been improving. The further recovery of oil prices, the start of natural gas production at the Khazzan gas field, and the construction of the new Muscat International Airport are all expected to drive private sector investment in Oman,

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potentially boosting GDP growth. This growth is also anticipated to enhance the commercial real estate sector’s performance in the country. The benefits of the growth in the sector are redirected to the clients as well. Mumtalakat strives to bring value and client satisfaction in all of its dealings. Bringing innovation, collaboration and service at its core values, the company is committed to deliver an expansive range of rent at services across various sectors and help the clients find the perfect property solution.

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Women Entrepreneurship:

Wardal Muna Al Khonji Interior Studio and Opportunities for Women in The Sultanate of Oman Ahmed Rashid Al Shukaili

CEO & Founder, NextaOne Business Solutions

The implementation of Vision 2020 has provided a vigorous environment for women entrepreneurs to contribute much to the economy of the nation. The increasing graduation level of female participants is a positive indicator for the current scenario. Sultanate of Oman has great potential for start-ups and women entrepreneurs to make best use of its infrastructure. The launching two major programs-Fund for the development youth projects and Sanad served as the key stimulus in enhancing entrepreneurial activities among youth- both men and women. The social reformations introduced by Sultan Qaboos bin Said altered the course of Omani history and paved

way for women to enter into public domain. Currently, the country has three female cabinet ministers, three deputy ministers and about a third of its civil servants are women. One of the goals of Human resource development strategic plan in the Sultanate of Oman includes the vision of the development of women, upgrading the status of women and facilitating their integration into the total social development. W o m e n entrepreneurship in the Sultanate has increased recently in the nation. Lack of role models in entrepreneurship was one of the many obstacles for women entrepreneurs. But,

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the scenario has now changed and many young women are encouraging upcoming generations to stabilize their positions in the market and utilize their skill in favor of the economic growth of the nation. Among them, a pioneer in the field of interior design in Oman is clearly depicting the vast sky of opportunities which await for young women entrepreneurs in Oman. This is Wardal Muna Al Khonji, the young face of the Al Khonji family. The Al Khonji family has greatly promoted women empowerment in the business sector. The board of directors of Al Khonji group consists of three women out eight total members.

Wardal Muna AlKhonji Interior Studio Interior designing wasn’t an accidental profession for Wardal Muna. It was something inherent,

there, she developed the idea of establishing a brand herself and contributing for a better growth. Wardal Muna Al Khonji Interior Studio was

Lack of role models in entrepreneurship was one of the many obstacles for women entrepreneurs

natural and instinctive for her. After completing IGCSE in art, A level programme in the combination of arts, photography, design and mathematics, and degree in interior designing, she worked with a company for a short period. From

established in the summer of 2016 with the purpose of creating a living atmosphere which is the most suited for the inner feelings of the clients and visualizes what Wardal Muna has dreamt of since her childhood. Taking her own words, it Oman Business Finder | August 2021 25

can be defined as ‘A good interior designer can bring to life what you exactly have in your mind . It’s a smart investment’. According to her, interior designing is a science blended with art. Wardal Muna was aware of hurdles she may face during incorporating a new business and strategically developed a working mechanism which helps the business tackle the setbacks and attain an organical growth. She named the brand with her own name in order to assure integrity, commitment and value the company assures the clients. Wardal Muna is greatly conscious about the importance of the role of quality education in improving the business life and entrepreneurship. She said that: “Picking the right university and course is extremely vital. Ask experienced designers for advice and pick what is right for you. Work on your English as it is the key to success in this business” (Courtesy: Facesoman.com). The company blends feelings, senses, culture to an outstanding pattern which makes a unique design. The key feature which sets WKID apart from others in the market is the experience of the team and the instinct based approaches taken by Wardal Muna Al Khonji. Along with bringing success to the business, Wardal Muna is greatly committed to upbringing a new generation interested in the sector and are aware of the opportunities and advantages it offer for new comers. She began with organizing Omani designers, conducting expert talks and meeting regarding the advantages of the sector and spreading the knowledge about its industrial benefits. Within a short span of period, her portfolio started to grow and now she is one of the known woman entrepreneurs of the Sultanate of Oman. The Message Wardal Muna Al Khonji shares with her life and relentless activities is simple but unique. Whoever

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Even now, it’s widely recognized that the Sultanate of Oman has great potential to attract more women entrepreneurs.

works with passion and social commitment can grow without borders. Even now, it’s widely recognized that the Sultanate of Oman has great potential to attract more women entrepreneurs. The person who truly understands the needs of the society and market, the Sultanate of Oman is still awaiting for them with brighter future. She adds: “For successful and organic growth, it is vital to understand market trends. Start small, take a chance after evaluating the situation, and be ready to embrace any obstacles that come your way. Being passionate will give you the confidence to keep going no matter what happens. Always live with your dream, you can be that”.

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NextaOne: The Pathway to the Future Success of Your Business “Business has only two functions – marketing and innovation.” –Milan Kundera, Novelist Muhammed Shakir MBA, University of Hyderabad

The business strategies need to be always upgraded in the competitive market understanding the trends and scenario. The absence or insufficient presence on social media, in the digital era, may slow down the revenue in return for services and products. Digital spaces now serve as the medium between the service provider and clients. Hence, it’s a matter of great care to establish an active and attractive presence on such platforms to generate more revenue. Understanding this importance, 30 Oman Business Finder | August 2021

NextaOne business solutions provides out and out, industryfocused business and digital consultation in a way enhancing the business growth.

NextaOne business solutions provides out and out, industry-focused business and digital consultation in a way enhancing the business growth. Founded in 2019, NextaOne business solutions is a leading business solutions company based in Muscat, Oman delivering exceptional business solutions in all domains, branding, and social media marketing for brands of all sizes across the world. NextaOne business solutions help the Sultanate of Oman and the entrepreneurs go digital with a relentless pursuit of creative innovation, exceptional UX, and lead generation in line with international standards at an affordable cost.

Why Digital Marketing? Each firm will have its own set of objectives, but the majority are attempting to expand by reaching out to new customers and persuading them to make a purchase. To do so effectively, you’ll need to tap into all of the most useful marketing resources and technology available, and the Internet is at the top of that list in today’s world. This makes every business in need of digital marketing. It’s necessary you understand the benefits of digital marketing for businesses.

The innovative team offers strategic solutions in three major domains such as Business Solutions, Media solutions and IT solutions, business consultation using the tools agile project management, business setup, corporate branding & design, content marketing English & Arabic, web design & development, digital marketing, video productions, social media marketing, Search Engine Optimization and Email marketing. NextaOne is also renowned for its ownership of the highly influential business platform site, such as Oman Business Finder and a real estate platform-Oman Property Finder.

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Here are some of the reasons which prove why you must focus on digital marketing to ensure the growth of your business in the future. They are:

You reach people where they spend most of their time

As of January 2021, there were 4.66 billion active Internet users worldwide - 59.5 per cent of the global population (Statista). Conducting searches, checking social media, and purchasing items Online have all become normal routines. Your clients are on the Internet, which emphasizes the significance of digital marketing. Once you make your products and services reach them properly and win their hearts, they will come to you.

It’s affordable

Digital marketing is significantly less expensive than other methods of marketing. Prices vary depending on what you’re doing, but ad spend is typically less than other forms of marketing.

You can Win the market

The success of the business, nowadays, is greatly dependent upon how and why. The clients look at how you make your content and buy it once you convince them why they have to buy it. If it’s done properly and efficiently, you can compete even with larger corporations 32 Oman Business Finder | August 2021

You will be accessible to your customers

Common people always tend to make use of the most convenient medium. And in today’s digital world, the first place the average consumer looks for what they want is Online. You can target your audience more precisely with digital marketing. When you can better target people in your audience, you drive better results. Digital marketing makes it simple for you to contact the appropriate individuals. NextaOne helps strengthen the client’s brands by improving how they work. The team rethinks the process and works together to brand it, rebuild it, and deliver it back smarter than before. Nextaone has enhanced its delivery capabilities by introducing and improving upon business practices. It ensures high levels of client satisfaction by combining its domains and technical expertise with the delivery capabilities

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Invest in Oman,

NextaOne

is with you for the business Set-up

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The sultanate of Oman has a great potential to boost up a new age of business incorporation and digital transformation. It is suggested that Oman’s strategic location in the Gulf, strong ICT infrastructure, and a large number of ICT graduates be used to fuel a thriving digital ecosystem of domestic startups, SMEs, and technologyrelated businesses. In the ‘Accelerating a Sustainable Digital Economy’ summit, Arthur D. Little stated that Oman can grow as a strategically important business hub in the (MENA) region, creating many new jobs and reducing single sector dependence (Courtesy: Bulletin.com). Diversification of economic policy from oil-focused to multiple sectors is likely to

accelerate numerous entrepreneurial activities. The Sultanate of Oman is eager to open new doors to startups and entrepreneurship to broaden Omanis’ income opportunities. The emphasis of the government on digitalization will generate positive impacts in favour of the new investors. Accelerating digitalization will promote industry growth and productivity, improve societal well-being, and provide cost and time benefits to consumers. Oman is a platform for many business entities dealing in different sectors. On the one side, the customer base is growing as a result of the influx of expatriates, while on the other side, new business ideas and investments are pouring in. The most profitable and lucrative business ideas for Oman are listed below: Travel and tourism Natural Nas Agencies Resources and Power Real Estate Market Manufacturing Online Food Delivery Services Digital Services Certification Agency Finance and Investment Services

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OPF: YOUR REAL ESTATE PARTNER

Better Life, Better Future Oman property finder is a leading real estate platform in the sultanate of Oman to sell, rent, and buy houses, villas, apartments, office spaces, business centers, and land. Oman property finder develops digital strategies for the growth of real estate agencies. We help you sell, buy and rent your properties all over Oman. We connect buyers, sellers, and tenants in a user-friendly manner fulfilling the real estate requirements of Oman. Our extensive coverage and high response rates bring you a better experience and increase your confidence in making the right decision. Oman property finder adheres to the best international standards and strives to provide premium quality services. Become a part of the growing Oman Property Finder. We assure you the most trusted services and help you grow your business through our diverse customers scattered across the Sultanate of Oman. 36 Oman Business Finder | August 2021

Ahmed Rashid is a highly efficient, results-driven, and capable business development, sales, and marketing executive with a proven ability to effectively develop, manage and control relationships between the company and its target audience. Having a proven track record of quickly understanding a marketing campaign’s mission, vision, and objective and then communicating this to potential customers. Enjoying challenging briefs & able to work to an excellent standard under considerable pressure whilst presenting a positive image to clients & colleagues Ahmed is an MBA holder and PMP certified, founder of Nextaone Business solutions, Oman Business Finder, Oman Property finder as well as a writer for OBF magazine which has international standards and audiences.

OWNER SERVICES Sell/Rent/Buy properties by listing in our OPF platforms Real estate Sales Real estate leasing Property and facility management Property appraisal and valuation Landlord Representation

Real estate consultancy Development management Business plan, report and Research Project marketing Digital marketing. Growth hacking Social media management Creative Design and Web development Report & Presentation Design OBF Magazine Digital support Feasibility, Market Report and case studies Sell/Rent/Buy properties by Listing in OPF platforms

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Click on Screens

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