OBF-Magazine-March-2021 by Oman Business Finder

March 2021

Oman Business Finder

March 2021

Editorial Chairman & Managing Editor: Ahmed Rashid Al Shukaili Editorial Director: Muhammed Shakir Business Officer: Rashid Bin Ahmed Marketing Head: Issa Bin Mohammed Al Nbhani Creative Head: Ahmed Al Fari Digital Support: Amira Al Shukaili Cover & Layout: Midlaj Bin Sulaiman

Editorial Office: Oman Business Finder Ghala, Muscat, Oman Contact: +968 9126 0908, +968 9903 8484

Website: www.omanbusinessfinder.com Email: info@omanbusinessfinder.com office@omanbusinessfinder.com

Published by: NextaOne Business Solutions Disclaimer: every effort is made to provide accurate and up to date information. The publishers cannot accept any consequences rising from the use of information provided.

We are waiting for new rays of hope in the new normal with vibrant days filled with joy and enthusiasm. The entire system is regaining its normal track and preparing itself to create a new order. The resolute decisions adopted by the Sultanate of Oman and other nations have, in all terms, revitalized the economy and society. The Sultanate of Oman is opening new doors of business especially favorable for the real estate sector focusing on Vision 2040. It aims to boost the GDP of Oman and redirect the economy to nonoil resources which should ensure the self-sufficiency of the sultanate. As a part of the vision, it widens the opportunities of both the hospitality and real estate sectors aiming to transform Oman into a tourism hub of the Middle East. The vision is expected to increase the number of smart cities and vibrant villages which offer a better lifestyle and attract more tourists and foreign investments. This issue of Oman Business Finder discusses expectations and opportunities of the real estate sector in the Sultanate of Oman. Moreover, OBF explains the digital strategies necessary for the current business scenario thoroughly which should help new entrepreneurs. We present the fourth issue of Oman business finder to the readers.

-Editor-

Oman Business Finder

March 2021

CONTENT

08 Market Overview 10 Real Estate Market analysis 2020

16 Emerging Trends in Real Estate Market

20 Oman Real Estate 2021-

Expectations and Reality

22 Powerful Growth strategies to Market your Real Estate business in Oman

28 8 Reasons to start your

real estate Business in Oman

34 Oman: Beauty has an Address

Oman Business Finder

March 2021

Oman Business Finder

March 2021

Market Overview Ahmed Rashid MBA Holder, University of Bedfordshire

The National Program for Enhancing Economic Diversification (Tanfeedh), as well as the development of new industrial estates that give tax exemptions to investors as well as competitive advantages on imports and customs duties, are expected to drive the sector’s growth. As part of efforts to diversify the economy, the government has set a goal of attracting 21 million visitors by 2035, up from 8 million in 2015. This is expected to provide the sector with a variety of growth opportunities. Developers are also breaking ground or approaching completion on a number of new projects. According to NCSI statistics, the number of visitors to Oman has increased by 11 percent in the last five years, rising from 1.9 million in 2013 to 3.2 million in 2018.The number of visitors to Oman increased by 2% year on year in 2018, compared to 2017. Oman received 3.5 million visitors in 2019. GCC visitors accounted for 45 percent of all visitors, led by Asians at 21 percent Email: info@nextaone.com

and Europeans at 19 percent. 1.5 million of the 2.3 million overnight guests stayed in hotels and hotel apartments, 484,000 with family and friends, and the rest stayed in furnished flats and other lodging. The total amount spent by visitors was OMR 679.2 million, with lodging accounting for 31% of the total. Accommodation spending increased by 15.6 percent year on year to OMR 213 million in 2018, compared to OMR 183 million in 2017. Apart from growing GDP and creating job opportunities, Oman’s tourism drive is expected to help 1,200 tourism SMEs and stimulate the overall local economy, positioning it for future growth. Even the pandemic crisis has hit the economy badly; it’s expected to make an unprecedented growth by the coming years. The vision 2040 and Tanfeedh programs are expected to boost the entire economy.

| Phone : +96891260908 / +96899038484

March 2021

Oman Business Finder

Real Estate Market Analysis 2020 Mohammed Zain Co-Founder & CEO, Emerald Properties

y the end of the year 2019, the economic situation around the globe was not very favourable for the real estate sector especially in the GCC countries due to the low oil prices and lack of investment and projects coming up. At the beginning of 2020 things, however, took a turn for worse in the GCC with the advent of COVID-19. As the lockdowns around the globe started the result was the slowdown in all businesses across the GCC and the Sultanate. Furthermore, with the implications of some new laws and procedures adopted by the government, many businesses found it hard to sustain their manpower and stay afloat resulting in many organizations downsizing or closing down completely. As the sultanate’s real estate rental

Oman Business Finder

March 2021

market depends mostly on ex-pats in the residential sector and foreign businesses in the commercial sector, the impact of the lockdowns was felt immediately. As many expats who had been laid off from their jobs, and the organizations that had to close down, left a big vacancy gap in the property market. Even the organizations that stayed afloat had to make tough decisions where in most cases the salaries for the staff were reduced down 50% or even in some cases 25%. Due to these events, many landlords had to make some hard decisions to maintain

March 2021

Oman Business Finder

their occupancy levels in the residential and commercial sectors alike. Many had agreed to waive rents for the tenants for a certain number of months or at least offer concessions on the rent, generally from 20%50% of the original rents for the tenants that were most affected by the pandemic. Hence, due to this reduction of new expats coming into the country and many leaving, most of the movement felt in the real estate sector was of people and organizations downsizing. The same was felt in the government sectors as many authorities merged leaving no need in the renting of multiple properties rented from individual landlords. As

Oman Business Finder

March 2021

many new buildings keep coming up around the city that is offering very competitive rates and more amenities, much of the movement was also seen between old and new properties. Currently, we estimate a general occupancy of a 10-15 years old or older building to be at 50% or under however, many of the newer properties have seen a rise in the occupancy of an average around 70% or above. Overall the rentals generally all over the city have seen a sharp drop with the decline of at least 20%-30% for residential and commercial alike for the beginning to the end of the year 2020.

March 2021

Oman Business Finder

Current market situation and forecast for 2021 T

he decrees in the overall occupancy levels around the city are still steady as many expats are leaving the country and with the government’s efforts in the implementation of Omanization. The latest released data confirms that currently, we have at least more than 75,000 vacant rentable units vacant in the city. As the uncertainty remains as to when the pandemic will end and global economic recovery will start, we expect the rents to drop further this year. However, the government has taken many initiatives to assist in the real estate sector, we hope for stability and recovery of the business by the year-end. With the above hurdles mentioned in the real estate sector, there is a silver lining on the horizon. The current overall market situation has resulted in a lot of innovation from the realtors, many real estate companies and landlords are coming up with offers such as one or two months free on the lease and renewals in order to sustain their tenants. And as the competition increases, by default the quality of the services provided as

Oman Business Finder

March 2021

well in order to sustain and increase the revenues generated by the properties. Also, considering the Sultanate’s 2040 vision the government has also made it easier for foreign investors and the residents living in Oman to own properties in many different ITCs (Integrates Tourism Complexes). Not only can the properties be bought by the expats in these projects and be kept for themselves or leased as investments, but the government also provides resident visas for the property owner and their spouse and children. With many ITCs

Also, considering the Sultanate’s 2040 vision the government has also made it easier for foreign investors and the residents living in Oman to own properties in many different ITCs (Integrates Tourism Complexes).

ready such as Al Mouj, Muscat Hills and Hawana Lagoon Salalah and many other mixed-use projects coming up around the Sultanate such as Quriat Project in Quriat, Al Nakheel in Barka and the Sur Gate Project in Al Sharqiah the future

seems bright. Further to this, as even the oil prices are showing a rise, the Sultanate’s focus is not to be only oil-dependent in the future. Oman has a huge potential in the tourism sector as well and with the government taking steps in achieving the vision 2040 a lot of improvements will be seen in the sectors of agriculture, technology, ecosystems etc… which will result in welcoming more and more tourists and investors and aiding in the growth of real

estate market. With the untiring efforts of the ministry of health in the vaccinations campaigns, we are confident that this pandemic will soon be over and the overall economic recovery will soon be underway with business resuming as normal by or before the year’s end and all the positives obtained from this crises with help polishing the quality of the real estate market in Oman.

Email: mohammed@emeraldoman.com

| Website : www.emeraldoman.com

March 2021

Oman Business Finder

Emerging Trends in Real Estate Market Mohammed Shakir MBA Holder, University of Hyderabad.

The unprecedented pandemic issue has toppled down the economics of every nation which makes the year unmemorable for entrepreneurs and tycoons. Even though, it could help in reshaping the traditional marketing methods and forming new trends. As for Oman, even 2020 seemed to face the decline in some sectors, 2021 means a lot. The ease of regulations in different sectors and government measures to attract foreign investments and tourists will cause an upsurge in the market, especially the real estate sector.

Oman Business Finder

March 2021

Markets in Oman, 2021. The process of downsizing by many companies since the pandemic started and many lift the country has caused a serious hit on the economy. But the recovery measures targeting the tourists with an expected growth of 7-8 million tourists by the coming decade are greatly relieving the sector. With Covid-19 restrictions gradually easing, the Oman property market is readying to show the signs of stability and recovery. Multiple sectors of real estate marketing must be equipped to understand and adapt to the new trends accelerated by the pandemic. The key focus in 2021 must be the developments that enhance the quality of life through the application of integrated safety, sanitation and automation principles.

plans must be set up. Here are the top trends that will shape up local property markets in Oman in future

1.Preference for Larger spaces. The highly contagious characteristic of the pandemic has directed investors, owners and tenants to opt for larger liveable spaces. In the backdrop of that, the virus worst affected the high densely populated areas; the markets must be rethinking the design of the spaces into more comfortable standards. The pandemic has highlighted the risks of high-density properties and revealed the safety of low-density properties. The urge for smart offices in the business sector also is a cause of rethinking the traditional designs.

Trends Real estate market The changed views and modes amid the pandemic have created short-term and long-term changes which define how

March 2021

Oman Business Finder

Also, the mixed-use developments or which blend commercial, residential and industrial activities into one location are more likely to be one of the most sought after properties in the new normal. As the people are more to look for spaces which avoid the crowd as possible.

2. Focus on safety and sanitation. Oman being a nation with much priority to the safety of citizens and the expats, the prime focus of the real estate sector should be on safety and sanitation. Safe living is getting high priority in the core objectives of development initiatives alongside Safe future.

Oman Business Finder

March 2021

3. Sustainability The facing of Corona virus has stirred new thinking to managing nature and its resources in a way of helping the health and well-being of both nature and human beings. To ensure a safe living and health security the principle of sustainable development needs to be strengthened adequately. Moreover, the public consciousness on hygiene has made it crucial to understand the air quality, waste management and such details about a building.

4. Digitalization The digital transformation of the Sultanate of Oman was base on building a digital society and automate all government services of the different section for citizens, residents and business. But the crisis the world fell in had much to do in fastening the intensification of possibilities of artificial intelligence and smart technology. The principals of automation have already conquered the minds of the usual thing in the new normal. The lag in adopting technology in the new normal is likely to produce negative impacts on the markets. Also, proptech(the application of information technology and platform economics to real estate markets) has some tangible advantage as of increased innovation, transparency, enhanced promotion, improved occupancy, better communication, higher value etc.

Digitalize your Real Estate

Email: info@nextaone.com

| Phone : +96891260908 / +96899038484 March 2021

Oman Business Finder

Oman Real Estate 2021Expectations and Reality Ahmed Rashid MBA Holder, University of Bedfordshire.

he sultanate welcomes the New Year with a lot of expectations and revitalized energy. Even the pandemic has hit the nation, adequate measures and rapid responses have made an easy recovery possible. 2021 has much to deal with the sultanate. Vision 2040 will accelerate recovery measures and stabilize the economy.

The sultanate is resolute to regain pride and reduce the pandemic impacts by arranging and hosting national and international events and festivals. This, on the other side, is surely expected to boost the economy by all means. Business expos, research conferences, educational and scientific exhibitions etc. will revitalize the economy.

Events in Oman 2021 Sultanate of Oman hosts various programmes in the year 2021 ranging from science, business shows, education etc. Nearly 30 grand events are fixed in the year which is to be conducted as preplanned if the pandemic crises come under control completely. Provision of vaccinations for maximum citizens all over the nation within a short period positively indicates the comeback properly. Multiple educational and business events are one of the key features determining the direction of Oman in 2021. International 20

Oman Business Finder

March 2021

Conference on Management and Information Technology (ICMIT), International Conference on Recent Advances in Medical and Health Sciences (ICRAMHS), Oman Environment & Facilities Expo & Conference (OEF Expo & Conference), COMEX technology show, The Oman design and build week(ODB) etc. will keep the Industrial, commercial and educational sectors of Oman unique and untouched by longlasting pandemic impacts.

Economy in Post-Covid era Big and small business activities were largely hindered by the crisis. But an upsurge is expected in the case of the Oman business sector. The newly launched investment programmes under Oman Vision 2040 supporting start-ups and attracting foreign businesses will make the recovery faster. Whilst the oil price swings and the virus hits hard, Oman stays committed to its economic

growth. The change in the views and needs with the advent of the virus prompts investors and entrepreneurs to rethink the areas of investment. The target of the Oman government to attain stable growth in 2021 will make the fastest recovery easier which may turn the Sultanate into the favourite spot of Investors.

March 2021

Oman Business Finder

Power ful Growth Strategies to Market your Real Estate B usiness in Oman

Oman Business Finder

March 2021

Oman Business Finder

01 02 03 04 05

06 24

Oman Business Finder

Professional Branding Branding is the number one factor to give you the best clients. Branding is the way that the audience or customers market you with many factors like logo, letter head, business card, website, social media marketing etc. Brandings is the way that professionalism speaks to the mind. Set Yourself Up For Social media platforms a)Make sure you have social media accounts on all the big networks. Facebook, Twitter, Pinterest, Instagram if you snap a lot of house pics. Interact with users, share good press, and promote your properties. b)Social media marketing is most powerful , but keep in mind that it should be professional that will will make your brand grow to the next level. Add Social Sharing To Property Pages Property finder pages and business directories like omanbusinessfinder.com is a good opportunity to post and boost your business. It will boost your business through search engines and increase your visibility Create an Awesome Website Make an awesome website for users to access all this information with gallery, google map, property details and social media integration. A stunning website integrating all property details is a big opportunity to more traffic and getting the suitable clients. Make your website mobile friendly Tech-savvy consumers spend tons of time on their mobile devices. In fact, a recent study has shown that 80% of Internet users use their mobile devices for online activity. It’s paramount that your website is mobile friendly. Creating killer business card and Profile An awesome business card with phone number, address, website, email, watsapp and location and other details included

March 2021

07 08 09

Build Your Google my business page more attractive and engaging Google My Business is Google location-based pages. If you’re feeling confused, don’t worry – it’s basically the same idea as Google Places for Businesses and Google Map. Open an account and get more reviews and be in the first list Video Marketing is a great way to get more attraction and leads. Shooting personal vlogs and virtual tours with nice videos are more attractive and posting it on social media platforms on daily basis. Go for Social Media Paid Ads Don’t be afraid for paid ads on social media. With organic reach dwindling on many popular social networks like Facebook, Instagram, and other social media platforms paid ads are often the most effective way to get in front of clients.

Write featured articles on local magazine When it comes to real estate, it’s important that you get laser focused on local. Getting yourself in local magazines or newspapers is a great way to get the word out about you and your brand. Oman business finder is great local e-magazine to get your business featured all over oman.

Ask for Testimonials From Former Clients. Testimonials are tremendous trust signals. Showing that real, live people endorse your services means the world to potential clients. When a homebuyer has had a great experience with you, reach out to them and ask for a testimonial and post them in social media

Using Growth hacking digital marketing strategy Growth hacking is an umbrella term for strategies focused solely on growth. Using all clear business metrics and analytics to get massive growth in a short time on small budgets. It can be done with clear specific research and plan marketing through all social media platforms (SMM), search engine optimizations (SEO), content marketing and Video productions.

Oman Business Finder

March 2021

Oman Business Finder

8 Reasons to Start your Real Estate B usiness in Oman Nadra Saif Al Sharji Marketing and communication Specialist, Mumtalakat Alkhonji

ultanate of Oman is a country on the south-eastern coast of the Arabian Peninsula in Western Asia. Located in a strategically important position at the mouth of the Persian Gulf, Oman is a growing business center. It is one of the growing GCC nations that is also an established home to foreign expats with a lot of business opportunities. The Omani Government has been continuously proceeding towards the nation’s development and has initiated multiple steps to give comfort to the foreign ex-pats and grab more foreign investors. Vision 2040 of Oman targets the growth in all sectors including smart cities and vibrant villages. If you are planning to diversify your business at an international level, Oman is a location that you can count on. The location of Oman, near to the Persian Gulf makes it naturally a strategic location for all kinds of businesses. Since 1970s, Oman is witnessing continuous and extensive economic reforms that

Oman Business Finder

March 2021

change the economy and business. At one side, development of tourism and real estate sector moves forward in a fast pace. According to a report published by Alpine capital, the hospitality industry of Oman is expected to be worth US$1 Billion by 2022. The government measures

Vision 2040 of Oman targets the growth in all sectors including smart cities and vibrant villages. supporting the industry and easing the regulators are on the expectation of a greater influx of tourists to the country. Now days, Sultanate makes all efforts to attract maximum foreign investment, paving the way for even more business opportunities in Oman. Here are top Five reasons by which Oman is suitable to start a real estate business.

One: Strategic Location Oman’s geographic location is very much important in promoting real estate business possibilities in the country. Geographically Sultanate of Oman locates at a strategic location, which is most favorable for business development. It has a travel time of less than two hours to major commercial hubs of Asia, Africa and Europe. Based on this advantage Oman is planning to develop as a global logistics hub. The sultan’s long-term development strategy, Oman Vision 2040, emphasises industrialisation, privatisation and Omanisation. Logistics, tourism and industrial manufacturing have been identified as potential future economic drivers.

March 2021

Oman Business Finder

Two: Strong Economy Oman is a country with a relatively stronger economy in the region. From the 1998 Oil price crisis, Oman started diversifying its economic base to different sectors. Vision 2040 is really targeting to decrease oil sector share to less than 10 percent of GDP. Vision 2040, at the same time, plans to attract largescale foreign investment in the fields of tourism, infrastructure, technology, and manufacturing. Oman Government is continuously making efforts for business development in the country.

Three: Favourable Tax and Investment Laws Oman offers favorable tax and investment laws which makes ease of doing real estate business better. In Oman, there is no personal income tax for business owners or employees. There are no foreign exchange restrictions or levies, and there is an exemption from corporate income tax on the first OMR30,000. Once established, a company typically has a flat rate of 15% corporate tax. Within free zones, there is a complete exemption from corporate taxes for up to 50 years. Oman is part of various trade agreements which allows 30

Oman Business Finder

March 2021

free trade and liberalised laws, including trade agreements of GCC, GAFTA, FTAs with US and Singapore, Iceland, Norway, Switzerland.

Four: Expected influx of tourists According to a report published by Alpine capital, the hospitality industry of Oman is expected to be worth US$1 Billion by 2022. The national tourism strategy aims to raise the contribution of the sector to GDP to 9 % by 2027. Oman vision 2040 is readying the Sultanate for a more diverse and balanced hospitality sector. Within 2024, many establishments are set to enter the market. The target of vision 2040, to attract nearly 11 million local and international tourists, shall expand the expectations of the hospitality sector

Five: Political Stability Oman is the Arab country with highest political stability. It considers as the is first country in the region. Business environment in Oman is absolutely safe. No any kind of political or social issues which hinder act of business. More over only a flat rate of 15% of corporate tax is charged. Prioritization of the government for the real estate sector and the ease in the regulations should open new doors for the real estate sector.

Six: Infrastructure

Eight: Vision 2040 Oman

Oman has a world-class infrastructure that can compete with any of the countries in GCC and outside. Highly developed ports, airports, and large road networks make Oman a business-friendly nation. Moreover, by 2040, the Sultanate’s population is projected to exceed 7.5 million, including 3.9 million expats. The Ministry of Housing and Urban Planning is working to create smart, modern cities as well as vibrant villages that will benefit one another. The Ministry is working on a variety of initiatives aimed at organising the real estate sector and providing the right environment by building integrated residential neighbourhoods and designing cities in collaboration with public and private institutions, in order to bring forward sustainable city models aimed at improving the Sultanate’s citizens’ and residents’ quality of life.

Oman Government is continuously making efforts for business development in the country. The government has started single window system through which companies can start working smoothly. Moreover, the Government offers incentives like tax exemptions, interest-free loans, free trade zones and preference in the allocation of government land. As per vision 2040, the focus of Oman economy will change from Oil to many other fields like tourism, technology, hotel, real estate, infrastructure and production. For this, Government has a favorable policy for any kind of business initiatives. Hence this is the most important factor attracts real estate business to the country.

Seven: Multiple Facilities The Ministry of Foreign Affairs and Commerce of Oman has taken steps to improve infrastructure, commercial connectivity, security, property rights, and international networking, creating a favourable environment for entrepreneurs to take advantage of investment opportunities, transform business ideas, and contribute to economic growth. Email: mumtalakat@alkhonjigroup.com | www.mumtalakat-alkhonji.com March 2021

Oman Business Finder

March 2021

Oman Business Finder

Oman: B eauty has an address Hamed Mohamed Abdullah Al Aufi

CEO of wadi Bani Awf Tourism projects L.L.C

Oman Business Finder

March 2021

Oman Business Finder

he Sultanate of Oman is a land of breathtaking natural beauty and the fairyland of legends and history. The population of Oman is just over 4 million people. It is an Islamic country that is tolerant of other faiths and cultures, allowing everyone to openly practice their faith without fear of discrimination. Oman is one of the best and most livable countries in the world because of its prosperous and welcoming culture. Omanis are extremely friendly to tourists from other nations, as I have discovered. The Sultanate’s proud heritage and tradition of seafaring, trading, and discovery are profoundly ingrained in Oman’s culture. Traditional handicrafts, jewellery, and even goats and cattle are sold alongside the latest fashion and electronics brands at souqs across the region, blending long-standing practises 36

Oman Business Finder

March 2021

with modern day living. Travelers with a particular interest in geology will find Oman to be a wonderland. From Oman’s highest peak, Jebel Shams, to the mega-dunes of the Empty Quarter (Rub Al Khali) and the Rock Garden in Duqm, geological stories abound. The Sultanate of Oman is the world’s only nation made primarily of oceanic crust and rocks originating in the Earth’s mantle. Many of the unusual rock formations and topography around Oman, including the coastline around Muscat, are evidence of continental drift. Here is the descriptions for some of the must-visiting places of Oman.

The Most Visiting Places In Oman March 2021

Oman Business Finder

Muscat Muscat, Oman’s capital, has long been a vital trading connection between east and west, and it continues to be a popular stop for cruise ships and trade vessels. Even the newer buildings have Arabian specifics, preserving the city’s old charm. Not to mention the emerald-blue beaches and thrilling watersports that attract adventurers. This city, nestled among the hills and beaches, is also a must-see for culture buffs. In reality, it is the country’s largest city and also serves as the government’s seat. Best Time to Visit

October to March

Oman Business Finder

March 2021

Bahla Bahla is a small Oasis settlement in Oman’s Dakhliya area that was the first Omani town to be designated as a UNESCO World Heritage Site. The Bahla fort is the most prominent attraction in the settlement, which includes traditional vernacular houses, a fortification wall, a market, the Falaj system, and a mosque. It dates back to the 13th century and is one of Oman’s oldest forts. The small town is also popular for its pottery and silver artefacts sold in the old souq. Best Time to Visit

October to May

March 2021

Oman Business Finder

Salalah Salalah, the Sultan of Oman’s home, is a lovely city with a rich culture, history, and beautiful beaches! This town is full of lush mountains and greenery that comes alive during the monsoon season and is known for its Arabian Peninsula and unusual climate. Its beautiful beaches have excellent snorkelling and diving opportunities. Its cuisine is delicious and savoury, with excellent seafood options, and it is located on the Arabian Sea’s coast. Best Time to Visit

June to September 40

Oman Business Finder

March 2021

Sur Sur is best known for the craftsmanship associated with traditional ‘Dhows,’ or vessels. Shipbuilding, especially the construction of wooden ships, is an important part of Sur’s history. Sur, with a population of around 120,000 people, is Oman’s second wealthiest city. Sur is the ideal location for sunbathing on exotic beaches and sampling local delicacies. It has a variety of attractions where visitors can learn about Omani culture. Sur is the starting point for several day trips to places like Ras-Al-Hadd, Wadi Shab, Wahiba Sands, and others. The Lighthouse, the Old Town, the Bila Sur Castle, and the Ayjah watchtowers are only a few of the must-see attractions. Best Time to Visit

October to April

March 2021

Oman Business Finder

Wadi Shab In Oman, the beautiful Wadi Shab is a popular outdoor destination for both locals and tourists. Since it is surrounded by picturesque hills, date palms, and a gorgeous waterfall within one of the mountain caves, the stunning wadi is crowded during the peak season of November to March. However, you will need to walk for about 40 minutes to get there. The hike will take you along a scenic yet rocky path where you will find two to three pools. Nizwa The ancient city of Nizwa is nestled among Oman’s highest and most majestic mountains. Nizwa, also known as “The Pearl of Islam,” is Oman’s second-largest tourist destination due to its conservative but open existence. Trade, education, faith, and art were all once centred in the ancient city. Nizwa is a diverse city surrounded by date palms and banana plantations, with many historical and agricultural sites. It is full of attractions like the Nizwa Fort, the Souq, Jebel Akhdar and much more. Best Time to Visit

December to March

Oman Business Finder

March 2021

Barka Barka is a vibrant beachside city in the Al-Batinah district, located on the Omani coast. The age-old tradition of bullfighting and the popular Omani Halwa are what distinguish this region. Barka, a 40-minute drive from Muscat, makes for an ideal day trip and is a popular resort destination among Omanis. The Barka Fort, which towers over the Omani coastline, and the Barka Souq, the city’s traditional marketplace, are two of the region’s most popular tourist attractions. During the annual Muscat Festival, Barka comes alive as tourists flock to Naseem Park, where the festival is held. Best Time to Visit

December - February

March 2021

Oman Business Finder

Wadi Darbat Wadi Darbat, a beautiful scenic spot for all nature lovers, is surrounded by picturesque hills and a beautiful waterfall. Wadi Darbat is a beautiful lush green valley with small caves on the surrounding hills that visitors can hike up! It’s the perfect spot for a little family picnic or a friendly gathering. Best Time to Visit

June to August

Oman Business Finder

March 2021

Sohar Sohar is a perfect blend of culture and modern cultures, rumoured to be the birthplace of famous sailers Ahmed bin Majid and mythical character Sinbad. The city has massive malls and skyscrapers, as well as some of Oman’s most beautiful beaches, as well as souqs and monuments rich in the country’s history. A short drive into the city’s suburbs will take you to breathtaking deserts. Best Time to Visit

October to February

March 2021

Oman Business Finder

Musandam Musandam is home to both modern architecture and tranquil beaches. Because of the clear waters and excellent facilities, it is a popular diving destination for scuba divers. The Omani peninsula is protected by two gulfs, the Arabian and the Omani, and is surrounded by rugged mountains and turquoise water bodies. Rich in Arabian culture, mixed with that of Iran’s, Musandam is rich in its ethnicity as well. The Strait of Hormuz is one of the most important and busiest waterways in Musandam. Furthermore, Jebel Harim, the region’s highest peak, is littered with over 250 millionyear-old fish and other marine animal fossils. Musandam is an incredible destination to visit because of its diverse sights as well as its rich and diverse culture.

Best Time to Visit

October and March

Oman Business Finder

March 2021

Bounty of Nature As part of the Sultanate’s dedication to responsible and sustainable development, Oman takes great care to preserve the ecosystems and geological features that make Oman special. landscapes that are original brings you limitless joy. The endangered Arabian Oryx can be found in the arid area of Wusta. Oman’s nature reserves and wild animal sanctuaries, which cover nearly 30,000 square kilometres, protect valuable coastal and desert ecosystems. There are nearly 30,000 square kilometres of significant coastal and desert ecosystems. Oman’s coastal waters are a refuge for dolphins, whales, and birds due to its

position in the northern reaches of the Indian Ocean. Oman’s reef gardens, close to the shore, are teeming with colourful fish, and its protected coves are vital breeding grounds for endangered sea turtles. Rare land mammals such as wild goats, sand cats, Nubian ibex, and the Arabian Oryx, a Gulf classic, can be found in Oman’s mountains and deserts. Oman’s natural heritage is extremely valuable, and it is an honour to share it with all visitors.

March 2021

Oman Business Finder

March 2021

Click on Screens

March 2021

Oman Business Finder

March 2021