REBEL SPIRIT Style Guide
About this Book
TABLE OF CONTENTS
Logo Primary Horizontal Alternative Black & White Icon & Seal What Not to Do Colors Color Use Color Breakdown Typeface Font Font Hirearchy Imagery Imagery Company Information Company Information
2 4 5 6 7 8 9 13 14 17 20 22 23
FIND YOUR VOICE AMONGST MILLIONS. In any discovery process... a brand is born, it evolves, it erases, it is rewritten, it is brought to it’s true voice.
This brand book is a guide to company principles, benchmarks, ideals, lovemarks and gives cadence to exactly what Rebel Spirit is to the burgeoning world of Cannabis products.
This overview will serve as a summary of imagery, colors, type, logos, tone of communication and will promote proper B2B and internal communications.
LOGO
PRIMARY LOGO The primary logo features a gold eagle and navy blue text with est 2016 on top and the slogan “Live Free. Fly High.”
Clearspace Keep a half inch margin on all sides of the logo on print designs. Web designs should have a fourty-eight pixel margin on all sides of the logo.
Smallest Size The primary logo’s smallest size is a half an inch in width and a fifty pixel width for web design.
Minimum size
Clearspace
min min min min
0.5 in 48 px
0.5 in
0.5 in
48 px
48 px 0.5 in 48 px
print size: 1.0 in width web size: 150px width clearspace print: 3mm clearspace web: 8px
HORIZONTAL LOGO The Horizontal version of the logo should be used on applications where the Primary logo does not have enough clearspace or the height is limited.
Clearspace 0.5 in 48 px 0.5 in
Minimum Size and Alternative Minimum are the smallest the logo can be without losing clarity and recognition.
0.5 in
48 px
48 px
0.5 in 48 px
Minimum size
min min min min
print size: 2.75 in width web size: 150px width clearspace print: 3mm clearspace web: 8px
Alternative Minimum
min min min min
print size: 0.5 in width web size: 75px in width clearspace print: 3mm clearspace web: 8px
ALTERNATIVE LOGO Rebel Spirit logo has two slogan options. The primary is “Live Free. Fly High.” Altertnatively, “Cannabis Company” should be used when Rebel Spirit is unfamiliar to the consumer.
Blue Outline The Blue outline of the eagle helps the logo stand out on lighter colored backgrounds.
Gold Font The Gold font version should be used on dark backgrounds to help the logo stand out.
BLACK & WHITE LOGO A black and white version of the logo may be used when necessary.
Use a color logo as often as possible.
ICON &
Icon
SEAL Clearspace
The primary icon is the angry eagle illustration. This is used in place of the Logo, only on Rebel Spirit material and merchandise. The logo should be used on all 3rd party material.
Seal
Minimum size min print size: 0.5 in min web size: 75px
print: 0.25 in web: 24 px
Seal
Clearspace
The Seal version of the Rebel Spirit logo is to be used on Rebel Spirit material and merchandise only.
print: 0.25 in web: 24 px
Minimum size min print size: 0.75 in min web size: 112px
WHAT NOT TO DO Do not slant logo
Do not use color overlay
Do not alter the primary logo by changing the color, removing and/or modifying elements within the primary logo.
Do not use gradient overlay
Do not put text too close to logo
Lorem Ipsum
COLOR
COLOR Rust
Blue Jean
Cream
Grey
Gold
Navy
Color Usage Rebel Spirit uses shades of red, gold, cream, blue, and grey in their logo.
20% 40% 60% 80%
20% 40% 60% 80%
20% 40% 60% 80%
R155/G031/B036
R056/G071/B118
R244/G226/B204
Hex #9B1F24
Hex #384776
Hex #F4E2CC
C25/M99/Y95/K23
C88/M78/Y29/K14
C03/M10/Y19/K00
Pantone #180 C
Pantone #654 C
Pantone #7506 C
20% 40% 60% 80%
20% 40% 60% 80%
R224/G217/B211
R194/G153/B107
R011/G025/B055
Hex #E0D9D3
Hex #C2996B
Hex #0B1937
C11/M11/Y14/K00
C24/M39/Y64/K02
C97/M87/Y46/K58
Pantone #1 C
Pantone #2311 C
Pantone #539 C
BREAKDOWN Logo Colors
No’s & Tints Here we have shown the breakdowns for each of the colors in your palette. RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print. Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.
20% 40% 60% 80%
BREAKDOWN
20% 40% 60% 80%
20% 40% 60% 80%
Rebel (Sativa)
Transcendent (Hybrid)
Product Strains
No’s & Tints Here we have shown the breakdowns for each of the colors in your product strain palette. RGB & Web colors are for screen use only. CMYK & Pantone numbers are for print. Tints are useful as they provide additional colors at no extra print cost. We have included tints at 20% increments.
R179/G070/B038
R250/G195/B063
Hex #B24526
Hex #FAC33F
C22/M84/Y100/K12 Pantone #1675 C 20% 40% 60% 80%
Spirit (Indica)
C02/M24/Y87/K00 Pantone #129 C 20% 40% 60% 80%
Aerie (CBD)
R080/G130/B164
R243/G244/B227
Hex #5082A4
Hex #F3F4E3
C73/M41/Y22/K01 Pantone #2158 C
C04/M01/Y11/K00 Pantone #621 C
TYPEFACE
TYPEFACE
Festivo Letters No. 14 is the font used in the Rebel Spirit Logo. Festivo Letters No. 14 is located in the fonts folder in the style guide assets.
AaBbCcDd123456?! Festivo Letters abcdefghijklmnopqrstu vwxyz
0123456789 !^&,./
TYPEFACE
Firefly font is used for headers in the sales brochure. Firefly is located in the font folder of the style guide assets.
AaBbCc123@£$ FIREFLY
ABCDEFGHIKLNO PQRSTUVWXYZ abcdefghiklmnopqrst uvwxyz 01234567890!@£$%
TYPEFACE
Baskerville Old Face Font font is used for all content in a design. This icludes paragraphs, contact information, captions, ect. Baskerville Old Face is located in the font folder of the style guide assets.
AaBbCc123@£$ Baskerville
ABCDEFGHIKLNO PQRSTUVWXYZ abcdefghiklmnopqrst uvwxyz 01234567890!@£$%
HIERACHY
Use this font hierarchy when designing the typography. Festivo Letters No. 14 should only be used for the company and product names. All other titles and headlines should be in Firefly, while all other fonts should be in Baskervile Old Face.
T1 Firefly 35pt/35pt (Title) AaBbCcDdEeFfGg
01234567890!@£$%
H1 (Headline)
Firefly 21pt/23pt AaBbCcDdEeFfGg 01234567890!@£$%
SB1 (Subtitle)
Baskerville Old Face 14pt/16pt AaBbCcDdEeFfGg 01234567890!@£$%
BC (BodyCopy)
Baskerville Old Face 9pth/12pt AaBbCcDdEeFfGg 01234567890!@£$%
Caption (Subtitle)
Baskerville Old Face 8pt/12pt AaBbCcDdEeFfGg 01234567890!@£$%
IMAGERY
IMAGERY
Imagery includes photos of Uncle Mark that have a vintage feel and sometimes a native artwork overlay. Other imagery portrays pictures of the farm.
Rebel Spirit’s imagery focuses on it’s natural practices, love of life, and being a ‘Rebel Spirit’ in everyday life.
COMPANY INFORMATION Contact Each of us has a connection to something that gives our lives meaning. Decades ago, a rebel very dear to us planted an idea that has rooted itself within the foundation of this company. In the past, that idea was not widely accepted, and many sought to subdue it, but we are here to share the vision of naturally-grown, quality cannabis with you in this new era. There is a rebel inside each of us that is ready to be awakened and taken on an adventure that we are cultivating for you. Experience the adventure with our family’s legacy, grown in hand-crafted soil and fueled by renewable energy. We are honored to flourish in an era where we can share the fruits of our legacy with you. Now—we ask, What kind of rebel are you?
address:
Rebel Spirit Cannabis P.0. Box 567 Eugene, OR 97740
phone:
541.228.8388
email:
diane@rebelspiritcannabis.com
website:
http://rebelspiritcannabis.com/
Social Media Facebook:
https://www.facebook.com/rebelspirit420/
Instagram:
https://www.instagram.com/rebelspiritcannabis/ @rebelspiritcannabis #rebelspiritcannabis
Slogan Live free, fly high.
Rebel Spirit P.O. Box 567 Eugene, OR 97440 541.228.8388 diane@rebelspiritcannabis.com
created by OMD Agency