Evolve Greenhouse Systems Evolve Greenhouse Medford, OR northwestjohnny@gmail.com
VISUAL GUIDELINES
Logo Styles
OVERVIEW
The Evolve brand has two primary colors in shades of green. There is one primary logo and a secondary horizontal layout. The primary typeface is DIN OT.
Color
Type
DIN OT AaBbCcDdEeFfGgHhIiJj
1234567890! Photo Treaments
THE LOGO
Primary Logo (Color) on Light
Primary Logo (White) on Dark
PRIMARY LOGO The primary logo is a veritcal orientation with the greenhouse icon above the type,
Clearspace The Evolve logo should always be surrounded by a generous field of clear space in every application. As shown, the minimum amount of clear space is equal to the Cap height, defined here as X.
Smallest Size The primary logo’s smallest size is a 1 inch width and a 75 pixel width for web design.
Clearspace
X X
X X
Minimum size
X 1 in 75 px
X
minimum print size: 1 in minimum web size: 75 px
Primary Logo (White) on Dark
Secondary Logo (Color) on Light
SECONDARY LOGO The secondary logo is a horizontal orientation with the greenhouse icon, Useful for websites and banners
Clearspace The Evolve logo should always be surrounded by a generous field of clear space in every application. As shown, the minimum amount of clear space is equal to the Cap height, defined here as X.
Smallest Size The secondary logo’s smallest size is a 1 inch width and a 75 pixel width for web design.
Clearspace
X
X X X
Minimum size
X
minimum print size: 0.5 in minimum web size: 50 px 1 in 75 px
X
WHAT NOT TO DO Do not alter the primary logo by changing the color, removing, or modifying elements in the primary logo.
⊗ Don’t slant
⊗ Don’t stretch
⊗ Don’t impact legibility
⊗ Don’t crop or remove elements
⊗ Don’t use non-branded colors
⊗ Don’t apply drop shadows
Spacing Follow the clearspace guidelines when spacing the logo in a design. For web designs, take special care that there is enough padding between the bottom of the logo and right-side of the logo, so it stands dout among the rest of the design.
COLORS
COLORS
GREY 60% K
WHITE
Breakdowns Here we have shown the breakdowns for each of the colors in your palette. RGB & hex colors are for screen use only, CMYK is for print.
BRIGHT GREEN
COOL GREEN
R52/G170/B70
R23/G106/B78
Hex#34aa46
Hex#166a4e
C75/M00/Y100/K00
C85/M30/Y75/K20
TYPEFACE
TYPEFACES DIN OT is the primary type face of the brand. It can be used for headlines as well as copy.
DIN OT ABCDEFGHIJKLMNOPQ RSTUVWXYZ 01234567890!&?,.
PHOTOGRAPHY
PHOTOS The signature photo treatment of the brand uses green overlays and right-angle triangles to accent the beautiful greenhouse photography.