CONTEXTUAL ADVERTISING SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
CONTEXTUAL ADVERTISING SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Contextual Advertising: one proposition One Definition.
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Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements themselves are selected and served by automated systems based on the content displayed to the user. Wikipedia
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One Proposition. One Net Marketing develops highly targeted contextual advertising campaigns to customers as they engage with content related to your product or service. Pay only when your ad is clicked. Through strategic relationships with top contextual ad networks, One Net Marketing can drive prequalified traffic to your site at a fraction the cost of other online marketing channels. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: benefits •• Target via contextual relevancy — place your ads next to content that relates to our product to capture users already engaged with a specific topic. •• Pay only when your ad is clicked — regardless of how many times your ad is displayed •• Control your costs — we set bid prices and campaign budgets down to the penny. •• Make instant changes — adjust bids, ad copy and landing pages in real-time. •• Highly measurable — track conversions back to the referring site and analyze conversion rates by keywords using real-time web analytics.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: service offering •• Keyword identification and distribution strategy •• High-frequency monitoring of your contextual ad campaigns •• Ongoing keyword optimization to ensure high ROI •• Minimum / maximum keyword bid controls and daily, weekly, monthly budget caps •• Day and date parting. We run your campaigns when they convert best.We can control placements by the hour, date or day of week. •• Site and Category targeting. Geographic and demographic targeting (zip, latitude/ longitude, city, state/province, and country)
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: one philosophy •• Contextual ads must be optimized on an ongoing basis by keyword, site and category. Landing pages should also be optimized for the contextual advertising channel. •• Contextual ad campaigns must be managed in alignment with other online marketing channels, such as paid search (PPC) and display advertising (CPM), for maximum return on ad spend and conversion rates. •• Click quality and conversion rates are king. •• Clients should experience economies of scale by outsourced their contextual marketing program to One Net Marketing.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: our reach One Net Marketing has experience deploying, managing and tracking contextual ad campaigns across the following networks:
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: why hire us? •• Experience building highly targeted keyword lists that reach consumers when they’re most likely to purchase. •• Team of experienced professionals with a proven performance history in contextual marketing. •• Ability to manage campaigns, and integrate conversion tracking, across all major contextual advertising networks including Google, Yahoo, AOL, Microsoft and Facebook. •• Integrated services — conversion optimization, tracking & analytics, paid search, and email marketing services to compliment your contextual campaigns.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Contextual Advertising: related services Conversion Optimization Build an optimized landing, and conversion funnel, to ensure your contextual advertising dollars are delivering a maximum ROI.
web Design / re-Design We offer world class web design services geared for high conversion rates and sales results. From landing page design to complete site over-hauls, our sites are designed to maximize conversion rates and to enhance the user experience with your product and brand.
Paid Search Advertising Run targeted PPC campaigns on major search engines, along side your contextual advertising campaigns, to maximize traffic and sales results. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
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805.201.3075 250.483.7411
USA. CANADA.