CONVERSION OPTIMIZATION SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
CONVERSION OPTIMIZATION SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Conversion Optimization: one proposition one Proposition. One Net Marketing provides conversion optimization services for ecommerce and lead generation sites looking to improve click to conversion ratios. Our conversion optimization service is an endto-end solution from point of click through to sales confirmation. Most of our clients benefit by a 2-3 fold increase in online conversion rates through our conversion optimization program that includes; landing page design, order path optimization, cross merchandising and post conversion customer retention strategies.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: benefits •• Increase sales and conversion rates. •• Decrease acquisition costs. •• Increase quality score and decrease click costs. •• Decrease bounce rates. •• Re-cover lost leads and/or reduce shopping cart abandonment. •• Cross merchandising to increase average order size and units per sale. •• Segment and optimize conversion funnels by campaign type, demographic, traffic and purchasing habits. •• Increase repeat purchases, visitor frequency and customer loyalty. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: e-commerce Conversion optimization services for e-commerce sites include: •• Traffic analytics to identify order path inefficiencies. •• Customer segmentation & demographic profiling. •• Message continuity & brand synchronization. •• Call-to-action enhancement & sales copy refinement. •• A/B and multi-variable testing. •• Shopping cart simplification. •• Cross merchandising and up-sell strategies. •• Post-purchase auto-responder sequences.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: lead generation Conversion optimization services for lead generation sites include: •• Traffic analytics to identify order path inefficiencies. •• Customer segmentation & demographic profiling. •• Call-to-action enhancement. •• Sales copy refinement. •• Multi variable testing. •• Lead form simplification. •• Email auto responders. •• CRM integration (SalesForce, HiRise, HubSpot, etc.)
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: landing pages
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: analysis tools To develop an optimized landing page a combination of tools to mathematically study landing page variations, design influences and traffic trends are applied.
A/B Split Testing www.onenetmarketing.com start@onenetmarketing.com
Multi-Variable Testing Heat Mapping
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Conversion Optimization: related services Video Productions Add a sales oriented video to your landing page to engage users with your Product or service. Video production services are available through View Street Productions.
Web Design / Re-Design We offer world class sales-driven design services. If you’re re-vamping your landing pages why not upgrade your site to ensure brand continuity and a seamless user experience?
E-commerce Development Is your shopping cart old and clunky? Would you like to offer your customers a more enjoyable shopping experience? Our rapid development services can bring your ecommerce system, payment gateway and order processing system up to speed and help put the competition to rest.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
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EMAIL.
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805.201.3075 250.483.7411
USA. CANADA.