DISPLAY ADVERTISING (CPM)
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
DISPLAY ADVERTISING (CPM)
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Display Advertising: one proposition One Definition.
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Cost per impression, often abbreviated to CPI or CPM for Cost per thousand impressions, is a phrase often used in online advertising and marketing related to web traffic. It is used for measuring the worth and cost of a specific e-marketing campaign. Wikipedia
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One Proposition. One Net Marketing offers media planning, tracking and analytics for display campaigns across all major display ad (CPM) networks.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: benefits •• Targeted advertising — display your ads by site category, url, country, state, city, zip, connection speed, operating system, demographics, income and even user behavior (behavioral targeting). •• Massive reach — leverage millions of impressions across thousands of sites and online videos. We also facilitate broadcast TV advertising. •• Optimal channel for branding with interactive banners, rich media and in-video display ads. •• In-video advertising — is some of the most effective ad space on the net with higher average effective CPM’s than PPC and Email Marketing.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: service offering •• Develop campaign objectives based on business goals. •• Identify your target market and determine your campaign budget. •• Design an effective media buying strategy and map our network distribution based on your budget, campaign objectives and target demographic. •• Create a standard set of banners for your campaign in IAB sizes. •• Negotiate media placements with select CPM networks. •• Setup necessary tracking tags and web analytics. •• Deploy campaign as per campaign schedule. •• Measure results with real-time tracking and reporting (web login provided). www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: our reach One Net Marketing has the technology and expertise to manage your CPM campaigns across the following display ad networks:
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: one philosophy •• Innovative creative and demographic (behavioral) targeting is key to converting CPM traffic into sales. Fresh relevant creative keeps the consumer engaged and increases clicks to your site. •• CPM campaigns must be tightly integrated with conversion tracking and landing page analytics. Demographic segment should be tagged and analyzed separately. CPM traffic comes fast and furious so conversion optimization is key. •• CPM campaigns should be measured with a blended ROI. Display ads must compliment other channels such as paid search and CPA to maximize brand distribution and user engagement.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: why hire us? •• Expertise and relationships with leading CPM networks. We know the best converting networks and sites to reduce cash burn rates. •• In-house engineers for tracking integration, custom development and technical support. •• Expertise in behavioral targeting strategies — hit consumers with key messaging based on surfing habits and purchase trends! •• Cross-Channel Expertise (Channel Integration). •• World class design services for rich media and interactive display ads. •• Companion services (design, optimization and development). www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Display Advertising: related services Conversion Optimization Using web analytics multi-variable split testing we can tweak your landing pages, and conversion path, to achieve maximum conversion rates.
Landing Page Design We offer world class sales-driven design services. We can revamp your landing page or redesign your entire site to improve conversion rates, stickiness and increase visitor frequency. Banner design is also available.
E-commerce Development Our rapid web development services can bring your site up to speed. Add a shopping cart, payment gateway or order processing system and get into the ecommerce game. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
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805.201.3075 250.483.7411
USA. CANADA.