EMAIL MARKETING
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
EMAIL MARKETING
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Email Marketing: one proposition One proposition. One Net Marketing develops customized email marketing strategies, for companies looking to develop newsletters, enhance customer communications and recapture lost sales leads through intelligent auto-responder sequences, professional design, and advanced email analytics. One Net Marketing is not an ESP, database mailing agency, or a list rental service. We develop customized managed email communication (MEC) strategies based on your specific product and business objectives.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: benefits •• Maintain top-of-mind with constant email contact. •• Recapture lost sales leads. You spend a lot to get people to your site. Don’t let them get away. •• Build online relationships with personalized communications. •• Increase purchase frequency through coupons, promotions and recommended products. •• Turn visitors into shoppers. •• Turn shoppers into customers. •• Create lifetime value. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: our approach 1. Define business objectives and key performance indicators. 2. If your developing an email list for the first time we help you identify strategic channels to grow your subscriber base. Our in-house engineers are well versed in API integration with Email Service Providers (ESPs) such as Blue Hornet, Vertical Response and Constant Contact. We can also develop custom server-side email systems that integrate with your current customer database or content management system. 3. Relationship profiling. Identify key data points within your demographic (age, location, birthday, etc). Relationship profiles allow One Net Marketing to deliver highly personalized messages for maximum response rates. 4. Recommend email service provider (ESP) and integrate tracking solution. We also migrate your current email lists to the chosen ESP at this time. Our in-house engineers are well versed in API integration with ESPs such as Exact Target, Gmail, Yahoo and Vertical Response. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: our approach continued 5. Communication planning. We develop a set of email communication rules depending on your objectives and marketing strategy. For example, email {customer} , {15} days after purchasing {product Y} with {Coupon Z} using email {Creative 1} with {Subject Line #6}. 6. Design email creative for each communication rule established in step 4. This includes creative variations by product, season, promotion and other common retail themes and marketing messages. 7. Deploy, measure and optimize. Email marketing requires ongoing testing against control groups to fine tune creative, message and subject line. It’s also imperative to monitor ESPs to ensure high delivery rates and while label status. The objective is to fine tune each mail sequence to ensure maximum delivery, click through and conversion rates.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: one philosophy •• Email is one of the most powerful online marketing tools a company can deploy. •• Customization increases conversion. Provide value to the end user. •• Email should build trust between you and your client. •• Unsolicited email (SPAM) is never acceptable. Use only opt-in email addresses to market your products or services. •• Opt-out processes should be immediate (1 click) and convenient for the end-user. •• Maintain clean well segmented lists for optimal conversion. •• Always maintain authentication standards and current suppression lists. IP reputation is imperative to high inbox delivery rates. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: our reach One Net Marketing has the technology, engineering and expertise to manage your Email campaigns with any of the following industry leading Email Service Providers (ESPs):
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: why hire us? •• Dedicated experienced account managers. •• Team of experienced email marketing professionals. •• Cross-channel expertise and strategy (media integration). •• In-house creative design and engineers well versed in ESP integration. •• Supporting services (landing page optimization and analytics integration). •• Deliverability & white list management (domain / IP management).
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Email Marketing: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
For fre e adv www.o ice, tips and nenetm tri arketin cks visit g.com
805.201.3075 250.483.7411
USA. CANADA.