Inbound Marketing Data 2010
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Inbound Marketing Data 2010 This report contains inbound market research data, compliments of HubSpot. Inbound marketing is defined as “a marketing strategy that focuses on getting found by customers�. In an online marketing context, examples of inbound marketing channels include: -
Search engine advertising (PPC) Search engine optimization (SEO) Social media marketing
This opposed to outbound marketing which is the act of distributing your message to customers. Examples of outbound marketing channels include:
-
Display / banner advertising (CPM) Email / Newsletter marketing Contextual advertising (CPC) In-Video Advertising
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Inbound Marketing is More Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Inbound Marketing is More Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Outbound Marketing is Less Effective
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Inbound Marketing is More Important
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Outbound Spending is Decreasing
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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Inbound Marketing Budgets Increase
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Success Drives Investment to Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Small Companies do More Inbound
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
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Changes in Social Media Landscape Responses to survey question: How important are these services to your business? Source: State of Inbound Marketing Report http://bit.ly/aewfHr
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Social Media is for Leads & Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Social Media is for B2C and B2B
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Blogging Drives Results
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Most Business Blogs Post Weekly
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr OneNetMarketing.com |start@onenetmarketing.com
Blogging Springs Social Media Success
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Twitter Accounts Benefit Small Biz
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Twitter and B2B Blogs
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Blogging Super Charges SEO
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Blogging Attracts More Links
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Blogging Attracts More Visitors
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Twitter Drives More Leads for B2C
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Twitter Drives More Customers for B2C
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Leads by Number of Indexed Pages
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Leads by Keyword with SEO Ranking
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Blogging Leads: B2B vs B2C
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Blog Articles by Leads Generated
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Top Locations for Twitter Users
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Distribution of Twitter “Followers�
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Distribution of “Following� Counts
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Distribution of “Tweets” Per Day
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Twitter Users with Bio in Profile
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Twitter Users with Location in Profile
Source: State of the Twittersphere Report - http://bit.ly/5RXUDu OneNetMarketing.com |start@onenetmarketing.com
Twitter Profile Pics Attract Followers
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Fan Distribution of Facebook Pages
Source: State of the Facebook for Business Report - http://bit.ly/77kBIZ
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Categories for Small Facebook Pages
Source: State of the Facebook for Business Report – http://bit.ly/77kBIZ OneNetMarketing.com |start@onenetmarketing.com
Facebook Pages by Country
Source: State of the Facebook for Business Report – http://bit.ly/77kBIZ OneNetMarketing.com |start@onenetmarketing.com
Facebook Fan Pages by Country
Source: State of the Facebook for Business Report – http://bit.ly/77kBIZ OneNetMarketing.com |start@onenetmarketing.com
Average Facebook Fans by Country
Source: State of the Facebook for Business Report – http://bit.ly/77kBIZ OneNetMarketing.com |start@onenetmarketing.com
About One Net Marketing One Net Marketing offers Ă la carte online marketing services to help your business capitalize on the increasing popularity of inbound marketing trends.
We also offer open source Development and design services to help optimize your sites, campaigns and web apps for these inbound marketing channels.
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Some of Our Clients
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About the Data Most of the data in the report was provide by Hubspot. The data has been complied rom a variety of sources most of which have been noted on the respective pages. Data sources include: - Direct analysis of 2,500 Hubspot business customers - Hubspot customer surveys - Analysis of Hubspot free marketing tools (Website Grader, Twitter Grader and Facebook Grader) Hubspot is not affiliated with One Net Marketing Inc. Some images have been degraded due to low quality source files. OneNetMarketing.com |start@onenetmarketing.com