SEARCH ENGINE OPTIMIZATION
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
SEARCH ENGINE OPTIMIZATION
SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Search Engine Optimization: one proposition One Definition.
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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results. Wikipedia
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One Proposition. One Net Marketing provides white-hat Search Engine Optimization services that focus on ROI and conversion optimization. We take the time to understand your customer demographics and build SEO campaigns to attract high quality traffic to your site.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: benefits •• Free Traffic: rank higher in natural search results for specific keywords relating to your product or service. Clicks from organic listings are free. •• Lasting Results: a correctly optimized website will be indexed and ranked by major search engines indefinitely if best-practices are maintained. •• Reduce Costs: SEO allows you to hedge against inflating advertising expenses, such as PPC, to reduce your overall customer acquisition costs. •• Quality Traffic: search engine users place more trust in organic results compared to paid listings, resulting in a more qualified visitors to your site.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: service offering Our customized search engine optimization services include: •• Market analysis & SEO keyword recommendations •• Keyword density analysis and optimization •• Keyword targeted copy writing and content development •• Site architecture (code analysis) and optimization •• Custom link building strategies •• Directory submissions •• Blog and content syndication strategy
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: our approach 1. Discover: we help define your business goals and set measurable targets for your SEO campaign. During this phase we also identify the keywords and phrases that you wish to rank on. 2. Analyze: your site is analyzed for code deficiencies, keyword inconsistency and other indexing impediments. 3. Optimize: based on the site analysis report, and your campaign objectives, we prepare a strategy and a price quote. We then go to work adjusting your site code, copy and file structure. 4. Deploy: once your site is optimized we will submit your site to various search engines and directories and invite indexing spiders to consume your new site.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: our reach We will increase your organic ranking on the following search engines using ethical (white hat) SEO techniques:
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: one philosophy •• SEO tactics should be honest to the consumer and the search engine. Sites should be optimized to add value to the end-user. All strategies are white hat. •• SEO campaigns should be designed for the long run with lasting affects that will drive organic traffic to your site for years to come. •• Transparency and relationships fuel SEO growth. •• SEO should be customized based on the clients marketing objectives and business goals. •• SEO should be measured like other online channels to ensure a positive ROI. •• SEO should compliment other online channels and online sales objectives. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: why hire us? •• Team of experienced SEO / SEM professionals. •• Cross-channel expertise (channel integration). •• Effective & proven SEO management strategies. •• Ability to optimize across multiple search engines and directories. •• In-house engineers ensure code compliance and optimization for proper indexing. •• In-house copywriter to help design keyword targeted copy.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Search Engine Optimization: related services Conversion Optimization Build an optimized landing, and conversion funnel, to ensure your contextual advertising dollars are delivering a maximum ROI.
Web Design / Re-Design We offer world class web design services geared for high conversion rates and sales results. From landing page design to complete site over-hauls, our sites are designed to maximize conversion rates and to enhance the user experience with your product and brand.
Paid Search Advertising Run targeted PPC campaigns on major search engines, along side your contextual advertising campaigns, to maximize traffic and sales results. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
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805.201.3075 250.483.7411
USA. CANADA.