SOCIAL MEDIA MARKETING SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
SOCIAL MEDIA MARKETING SERVICE MODULE OVERVIEW 2011
ONE OBJECTIVE. NET RESULTS.
Social Media Marketing: one proposition One Definition.
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Marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It is word-of-mouth delivered and enhanced online; it harnesses the network effect of the Internet and can be very useful in reaching a large number of people rapidly. Wikipedia
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One Proposition. One Net Marketing offers creative services and distribution strategies to help companies engage customers across the social web. The net result is a low cost perpetual marketing campaign that will spread virally through sites and social services such as Facebook, Twitter, LinkedIn, YouTube, Open Social and many more. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: benefits •• Engage users on social networking sites that they frequent most (Facebook, Twitter, LinkedIn, Flickr.com, YouTube, etc.) •• Free viral distribution. Let your customers distribute your product and/or brand. No advertising fees! •• Social media is not interruptive. Media distributed socially is welcomed by the receiver as content has been pre-screened and personally recommended. •• Highly Measureable with analytics. Track your ROI like any other channel. •• Excellent trafficking strategy for your own site. Give users a taste of your product / content through social widgets, videos and applications, then invite them back to your site to see/experience more! www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: service offering Social media cuts through the clutter of traditional advertising allowing advertisers to effectively reach their target audience. Social media is not interruptive. Media distributed socially is welcomed by the receiver as content has been pre-screened and personally recommended. This effect is generally un attainable with other advertising strategies. Social media campaigns can be broken down into three main categories: 1. Web Applications (see Web App Development service). 2. Viral Video Campaigns. 3. Viral Marketing Tools.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: web apps Web applications, often referred to as micro sites, are designed to engage your customers throughout the social graph. Web applications can be integrated with social networks such as Facebook, Twitter, LinkedIn and Open Social or built as stand alone websites that connect your primary domain. Here are a few examples:
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: viral video One Net Marketing partners with sister company View Street Productions to develop innovative videos to attract and engage new customers across the social web. Once produced, viral video’s are distributed (seeded) by One Net Marketing.
One Net Marketing offers distribution services, and video metrics, allowing clients to track video impressions, plays, click through rates and even ROI. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: service offering If you already have significant content on your website, viral marketing tools can substantially increase organic traffic by leveraging your existing user base to distribute content on your behalf. Examples include: •• Social Bookmarking (Stumble Upon, Digg, Del.ico.us, etc.) •• Embedded Content Widgets
•• Content Rating / Ranking Systems
•• Tell A Friend
•• RSS & News Feeds
•• Address Book Import Wizard
•• SMS Integration (Mobile / Twitter)
•• User Feedback & Reviews
•• Video Syndication
One Net Marketing can develop custom viral marketing tools, or integrated third party applications, into your site to turn your visitors into a social sales force. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: service offering One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Web AppDevelopment
Viral Video Production
Viral Marketing Tools
Creative concept development
Creative concept development
Site assessment
Interface design
Story boarding
Tool recommendations
Coding
Video Production
Setup & Integration
Software Integration (Facebook, Myspace, etc.)
Editing and Special FX
Custom development (if required)
Distribution & Trafficking
Distribution
Analytics Integration
Tracking & Analytics
Tracking & Analytics
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: one philosophy •• Social web apps and viral videos should be designed with a clear business objective in mind. •• Creativity is key to capture the customers attention and invoke viral distribution. •• Web apps and viral videos should engage the user with the clients brand. •• Web apps and videos should be measured using analytics and metrics like any other advertising campaign. ROI is king. •• Apps and video should always lead the user back to your primary site.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: why hire us? •• Web apps and viral videos based on your business needs and campaign objectives. •• Agile application development using open source frameworks reduces cost and development time. •• Innovative video production designed for the online audience with emphasis on brand engagement and viral distribution. •• End-to-end integration and support. •• Marketing and distribution services to launch (seed) your and/or video. •• Integrated analytics and tracking, including click to sale tracking for online videos. •• No vendor lock in — If we go away your app and/or video will live on! •• We’re easy to talk to and quick to respond. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: wisdom last hundred years... the way to advertise was to get into the “The mass media and push out your content... In the next hundred years information won't be just pushed out to people, it will be shared among the millions of connections people have. Advertising will change. You will need to get into these connections.
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Mark Zuckerberg, Facebook.com
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Our Clients:Â
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: performance pricing One Net Marketing works with proven clients on a performance pricing basis. Our client engagement process and fee structure is listed below: Step
Price
Action
1. Discover
$500
Install analytics tags on client site to review traffic and sales trends. Summary of key findings sent to client and key metrics are established.
2. Recommend
Free
A custom marketing proposal is designed based on analytics data and the client’s objectives.
3. Deploy & Optimize
$5,000
Client receives 25 hours of campaign creation, deployment and management services plus 25 hours of design and development services per month to optimize website and campaign performance. If client has in-house design and development resources price is adjusted accordingly.
4. Investment Assessment Free 5. Performance Pricing
Initial campaign results and metrics are analyzed to determine if client fits One Net Marketing’s performance pricing program criteria.
Cost Per Action Actions are defined (hit, lead, call or sale) and commission is negotiated. Campaigns are then scaled on a performance-based (CPA) compensation model.
www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
Social Media Marketing: related services Conversion Optimization Build an optimized landing and conversion funnel to ensure your contextual advertising dollars are delivering a maximum ROI.
web Design / re-Design We offer world class web design services geared for high conversion rates and sales results. From landing page design to complete site over-hauls, our sites are designed to maximize conversion rates and to enhance the user experience with your product and brand.
Paid Search Advertising Run targeted PPC campaigns on major search engines, along side your contextual advertising campaigns, to maximize traffic and sales results. www.onenetmarketing.com start@onenetmarketing.com
805.201.3075 250.483.7411
USA. CANADA.
LET’S TALK.
EMAIL.
start@onenetmarketing.com
For fre e adv www.o ice, tips and nenetm tri arketin cks visit g.com
805.201.3075 250.483.7411
USA. CANADA.