The Significance of Social Media
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Deck Contents • • • • • • •
Social Media Marketing Statistics Definition of Social Media Marketing Definition of Social Media Monitoring Free and Paid Monitoring Tools Helpful Social Media Soundbites Facebook, Twitter and Blogging Explanations Social Media ROI Explanation and Statistics
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Why Is Social Media Important?: Statistics
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Global Internet Users
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90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3 nicole@onenetmarketing.com
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500 Million Active Facebook Users
Photo Credit: Oversocialized
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Source: Tech Herald
126 Million
The number of blogs on the Internet.
Source: Jess3
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10 Billion+ Tweets Sent on Twitter Since 2006
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Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube
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Source: Techcrunch
What Is Social Media Marketing?
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“Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content�
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Image credit: Ian Sane
“Social Media is Like a Cocktail Party: Listen Then Respond�
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“Links are the Currency of the Social Web�
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“Social Media Monitoring Collects Online Mentions for Measurement and Response�
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Free Social Media Monitoring Tools nicole@onenetmarketing.com | 250.483.7411
Paid Social Media Monitoring Tools
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“Company Blogs are Digital Publications that Allow Public Responses�
Photo Credit kevindooley
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Blogging and B2C and B2B Leads
nicole@onenetmarketing.com | 250.483.7411 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
# Blog Articles By Leads Generated
nicole@onenetmarketing.com | 250.483.7411 Source: State of Inbound Marketing Lead Generation Report - http://bit.ly/cVMpkn
“Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.�
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Facebook Fan Pages Let Businesses Interact with Customers and Prospects
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“Twitter is like a Text Message with a BCC: To The World”
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Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.
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Free Twitter Tools
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Social Media Can Drive Leads and Customers
Photo Credit: PhotoDu.de
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Social Media is for Leads and Sales
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Social Media is for B2B and B2C
nicole@onenetmarketing.com | 250.483.7411 Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
“Social Media + Lead Generation Opportunities = ROI�
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About One Net Marketing One Net Marketing offers Ă la carte online marketing services to help your business capitalize on the increasing popularity of social media.
We also offer open source Development and design services to help optimize your sites, campaigns and web apps for social media success.
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Some of Our Clients
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About the Data Most of the data in the report was provide by our friend over at Hubspot. The data has been complied rom a variety of sources including: Direct analysis of 2,500 Hubspot business customers Hubspot customer surveys Analysis of Hubspot free marketing tools (Website Grader, Twitter Grader and Facebook Grader) Hubspot is not affiliated with One Net Marketing Inc.
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