synkd | inspirational works
COMMUNICATION THROUGH
Visualization T
he owners of this backyard are so pleased with Groff Landscape Design’s work that even three years post-installation, they still welcome strangers over to show it off. This project has become an excellent real-life case study the company can use to this day to inspire new customers thanks to the rapport built with these two homeowners.
This idyllic client-customer relationship began with the couple’s search for the perfect pool. Soake Pools, a national plunge pool supplier to watch for at SYNKDLive 2024, introduced them to Groff Landscape Design as a potential local installer. Through their introductory conversations, it became clear that what the clients were looking to do was create a comfortable and stylish space to entertain. “They said, ‘Hey, we’ve already got a
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How Groff Landscape Design Tapped Into A Virginia Couple’s Unsaid Needs & Desires
decent space, but we’d like to make it extraordinary,’” says Rob Groff, chief vision officer for Groff Landscape Design. “They needed somewhere that they could spend a lot of time relaxing and socializing with family and friends. They wanted a pool, a fire area and an outdoor kitchen. They already had a beautiful deck.” The canvas, the backyard of a recently renovated home, was as pristine as a landscaping team could hope for. The challenge was going to be keeping the style consistent between the old and new features and addressing invisible needs, such as a new dry-well drainage system to comply with regulations in the Chesapeake Bay area; coordinating utility work; retrofitting extensions of the existing patio; and craning the pool over part of the home in lieu of another wide enough entry point.
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