SYNKD Winter 2025 Issue

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community

Sustainable Landscapes

Robin Champ LBL Strategies

2025 Outlook

Shaping

Extending Help

Dr. Damon Abdi LSU Ag Center

Picking Your Plants

Angelica & Matt Norton Open Envelope Studios

Mini Interviews Fun questions from our audience

H-2B Visa Program

Nataly Mualem Mualem Law Firm

Show Up, Snap, Share: Kelly Dowell onlawn.io

For

Reimagining Elegance Woodlawns Landscape Company Illinois

From Challenges to Accolades The Outdoor Living Designer Texas

Amplifying a Landscape’s Whispers Refugia Pennsylvania

The Nelson project’s journey to award-winning excellence

Don’t Hesitate, Elevate Overview of NALP’s Elevate conference

Understanding Trees, Part 2

Scott Seargeant Seargeant Landscape & Arboriculture

Women in the Workforce

The FWD Initiative’s impact on the green industry

323 Polk Street Lafayette, Louisiana 70501

FOUNDER & CEO

Angelique Robb angelique@synkd.io (337) 852–6318

SALES DIRECTOR

Tom Schoen tom@synkd.io (773) 490–9557

BUSINESS DEVELOPMENT MANAGER

Mike Watts mike@synkd.io (252) 256-8086

GRAPHIC DESIGNER

Trisha Klaus

SUBEDITOR

Erin Z. Bass

WRITERS & CONTRIBUTORS

Robin Champ | pg 8

Dr. Damon Abdi | pg 14

Angelica & Matt Norton | pg 15

Nataly Mualem | pg 18

Kelly Dowell | pg 19

Tom Schoen | pg 34

Scott Seargeant | pg 36

Savana Craven | pg 44

Skyler Westergard | pg 44

Mark Shanaberger | pg 48

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New Products

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Contact Angelique Robb at angelique@synkd.io for more information on how you and your company can be featured in upcoming issues.

SYNKD is published four times a year and distributed to 15,000 qualified members of the green industry.

Postmaster: Send address changes to 323 Polk St., Lafayette, LA 70501.

SYNKD verifies information as much as possible. The views expressed by editorial contributors and the products advertised herein are not necessarily endorsements of the publishers. Reproduction of any part of this magazine is strictly forbidden.

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FROM THE EDITOR

What an incredible whirlwind it has been with SYNKD Live in Atlanta! The event was a resounding success, and we are thrilled to announce some exciting changes for SYNKD moving forward.

I’m delighted to introduce our newest team member Christine Menapace who joins us as editor-in-chief. For the past three years, I’ve been searching for the perfect writer to step into the role of editor, and while we’ve been fortunate to work with some truly talented writers, finding someone to lead and elevate this publication has been a challenge. That’s

why I’m so excited to welcome Christine to the team—she brings both the expertise and the vision to guide SYNKD into an even brighter future.

This year has been all about growth and building a powerhouse team. Alongside Christine, we’ve added some exceptional new talent: Tom Schoen (sales director), Trisha Klaus (graphic designer) and Mike Watts (business development). Together, we’re committed to strengthening our network and delivering even more valuable content to help you thrive in your business.

Stay tuned for exciting updates, inspiring stories and innovative resources in the months ahead. Thank you for being part of the SYNKD community and for supporting us as we continue to grow.

Here’s to a bright future!

Photo at the very end of SYNKD Live 2025—showing the fun side of the event!

ROBIN CHAMP

SUSTAINABLE LANDSCAPES: TRANSFORMATIVE TRENDS FOR A WATER-CONSCIOUS FUTURE

Robin Champ , Vice President of Strategic Foresight, LBL Strategies

As we enter 2025, the landscaping industry is witnessing a transformative shift toward sustainability and water conservation. With the ongoing challenges posed by climate change and increasing water scarcity, landscaping professionals must adapt to emerging trends that prioritize ecofriendly practices and innovative solutions. Here’s an exploration of key emerging trends shaping the future of landscaping, with a focus on water-conscious designs and community involvement.

Rising Popularity of “WaterWise” Residential Gardens

Homeowners are increasingly drawn to drought-tolerant and water-efficient landscapes. This movement toward water-conscious aesthetics emphasizes the importance of conserving resources while enhancing outdoor spaces. Landscapers can anticipate a growing demand for designs that incorporate soil-permeable, water-retentive elements, such as native plants and xeriscaping techniques. By integrating these features, professionals can create sustainable gardens that not only reduce water consumption, but also promote biodiversity and ecological health.

Interest in “Nature-Positive” Community Spaces

The push for community spaces that prioritize environmental restoration is gaining traction. Initiatives like rain gardens and urban forests are becoming focal points for community engagement and education. Landscapers have a unique opportunity to spearhead public installations that capture and filter rainwater, fostering involvement in creating water-positive spaces. These projects not only enhance community aesthetics, but also contribute to improved local ecosystems and resilience against flooding.

Innovative Filtration and Soil-Permeable Materials

Materials such as permeable concrete and soil mimics are emerging as game-changers in landscaping infrastructure. These innovations allow for better water infiltration and reduced runoff, addressing the growing concerns surrounding stormwater management. Landscaping professionals can leverage these materials for pathways, patios and hardscape designs, offering clients sustainable solutions that enhance both functionality and environmental responsibility.

Hydrophilic Coatings and Treatments

The development of hydrophilic coatings presents an exciting avenue for enhancing water retention in urban landscapes. By treating surfaces to increase their water absorption capabilities, landscapers can transform traditionally impermeable areas into water-friendly environments. The application

of these coatings on pathways, walls and other hard surfaces can significantly contribute to reducing urban heat and improving water management in cities.

Niche Investment in WaterPositive Landscaping Startups

Investors are increasingly recognizing the value of sustainable landscaping solutions, particularly those focused on water conservation. Landscaping companies that embrace innovative designs and technologies, such as permeable materials and water-retentive systems, may attract funding and partnerships that support their growth. This trend not only benefits the businesses involved, but also accelerates the development of eco-friendly practices across the industry.

As the landscaping sector evolves, professionals must stay informed about these emerging trends that prioritize sustainability and water conservation. By embracing innovative designs and practices, landscapers can lead the way in creating resilient outdoor spaces that enhance environmental stewardship and community wellbeing.

Contact Robin Champ

Vice President of Strategic Foresight LBL Strategies www.lblstrategies.com

2025 OUTLOOK

Design Trends for 2025 Released

The 2025 ASID (American Society of Interior Designers) Trends Outlook Report highlights transformative trends for outdoor living industry professionals, emphasizing wellness, sustainability and adaptive design. As lifestyles evolve, there’s a growing demand for outdoor spaces that foster well-being, social connection and environmental harmony.

Key Insights for Outdoor Living Professionals

1. Outdoor Integration: The report underscores the seamless blending of indoor and outdoor spaces. Features like outdoor kitchens, biophilic design elements and multifunctional living areas promote a stronger connection with nature. Innova-

tive materials now offer indoor aesthetics with outdoor durability, enhancing both residential and commercial projects.

2. Wellness & Neuro-Inclusive Design: Spaces are increasingly designed to support mental and physical health. This includes toxin-free materials, circadian-friendly lighting and sensory-friendly environments— principles easily applied to outdoor spaces for improved relaxation and mindfulness.

3. Sustainability & Cultural Narratives: Sustainable design practices, from using recycled materials to incorporating native plantings, align with consumer demand for eco-conscious living. Blending historical design elements with modern aesthetics adds cultural depth while reducing waste.

4. Technology Integration: Smart technologies, including energy-efficient outdoor lighting and automated irrigation, are reshaping outdoor environments, offering convenience and sustainability.

For outdoor living professionals, these trends signal a shift toward designing multifunctional, health-centric and eco-friendly spaces that meet the evolving priorities of today’s consumers.

What’s In & What’s Out

The 2025 Landscape Design Trends reflect a shift toward naturalistic aesthetics, multifunctional spaces and wellnessfocused environments. Homeowners continue to invest in their outdoor areas, favoring native plants and less manicured landscapes that promote ecological balance while maintaining an organic, untamed charm. Designers are moving away from cooltoned color palettes, embracing warmer hues like reds, oranges and earthy tones, aligned with Pantone’s 2025 Color of the Year, Mocha Mousse.

Vintage-inspired designs are making a comeback, with reclaimed sculptures and antique elements adding timeless character. There’s a growing trend of refreshing outdated landscapes to improve water conservation, biodiversity and curb appeal, alongside updates in lighting design—favoring intentional, integrated fixtures over dated LED strip lights.

Functionality is key, with front yards transformed into active spaces featuring patios, edible gardens and outdoor kitchens. Features like saunas, cold plunges, firepits and water features are gaining popularity, blending aesthetics with practical use. Wellness-oriented designs, including meditation gardens and serene retreats, reflect the increasing desire for outdoor spaces that support mental wellbeing. This holistic approach to landscaping caters to both visual appeal and lifestyle enrichment.

Contractor Outlook for 2025

The economic outlook for 2025 presents a cautiously optimistic forecast for outdoor contractors, marked by moderate growth, lower interest rates and easing inflation. The U.S. economy is expected to grow by 2.5 percent, signaling a stable environment that supports business expansion without the threat of recession. Contractors will benefit from projected interest rate reductions to 2.75 percent and inflation nearing the Federal Reserve’s 2 percent target, easing financial pressures and improving profit margins.

A key highlight is the rebound in construction, with housing starts anticipated to rise by 6.2 percent, driven by lower mortgage rates and relaxed credit conditions. This surge offers opportunities for outdoor contractors involved in residential landscaping and site development. Additionally, large-scale public infrastructure projects, fueled by federal investments from acts like the Infrastructure Investment and Jobs Act, will create avenues for contractors skilled in commercial outdoor projects.

While challenges persist—such as supply chain disruptions, high material costs and lingering labor shortages—the labor market is stabilizing, easing wage pressures. Contractors should stay agile, focusing on efficiency, strategic growth and capitalizing on new construction demands tied to housing and infrastructure developments. Overall, 2025 offers a promising landscape for outdoor contractors ready to adapt to evolving market dynamics.

The Evolution of Splendid Gardens: Resilience, creativity and teamwork

INSIDE Splendid Gardens

A Modest Start With Big Dreams

Back in 2007, Elizabeth Hark was ready for a change. She was frustrated with her corporate landscape job but in love with landscaping itself. So, she took her husband Phillip Becker’s advice to create a company where she could do things her way. She started Splendid Gardens with one crew and a lot of determination.

The first crew’s trailer parked outside their home garnered more than attention—it drew complaints from the HOA. “We had an email about the trailer within weeks,” Philip shares, laughing. The event didn’t deter them. Instead, it strengthened Elizabeth’s resolve. The next day, she found a small commercial space to house their equipment—solidifying in her mind that Splendid Gardens was a real business—and they were going places.

Creativity in Marketing

In the early days, marketing was as handson as the landscaping. Elizabeth recalls

creating elaborate floral arrangements with indoor and outdoor plants. They then spent the day handing these out to potential clients, introducing themselves and hoping for leads.

“It was expensive marketing—three people had to carry them—but it worked,” she says. It’s true that not all 50 recipients became clients immediately. But key projects came in over time. What’s more, this spark of innovative marketing genius set them apart as the “creative” landscaping company in the community.

It got people talking. And that was the point.

Balancing Expertise and Passion

Philip supported the business from the sidelines for years. He lent his expertise in tree management and safety while managing his own demanding career.

But then COVID-19 happened. It led to him joining full-time as the vice-president. He

took over operations like maintenance, payroll and equipment management.

“Working together was an adjustment,” Philip admits. “But, over time, we found a rhythm. Between Elizabeth’s quick decision-making and my methodical approach, we balance each other well.”

ELIZABETH HARK & PHILLIP BECKER

More than a Reputation in Sustainable Landscape Design

Splendid Gardens has become known for its sustainable landscape design. They incorporate a climate-resilient plant selection and innovative irrigation solutions into every project.

Elizabeth shares that she’s proud she decided early on to focus on water conservation. With Texas’s unpredictable climate, conservation strategies are essential—and a huge selling point.

“We strive to create landscapes that not only look beautiful, but are built to withstand extreme weather conditions,” she says.

They have become known as the company that’s adapting to extreme weather in landscaping. They’ve tested and innovated. They’ve developed plant palettes and designs to endure harsh freezes and summer droughts alike.

Building a Culture of Excellence

Elizabeth and Philip’s teamwork has enabled Splendid Gardens to thrive in a crowded market. Elizabeth’s early days with the company were all about setting up crews before dawn. Their hands-on dedication has built a thriving landscaping business. Their commitment to mentorship and entrepreneurship in landscaping is equally inspiring— and indeed a lesson to learn.

“We want to share what we’ve learned and help others avoid the pitfalls we faced,” Elizabeth says. “Raising industry standards benefits everyone.”

Splendid Gardens Today

Today, Splendid Gardens is a mix of design/ build projects and residential maintenance. The company has grown to six crews, a dedicated office team and a solid reputation for excellence. Of course, their work is about creating beautiful spaces. However, their focus on building lasting relationships with clients and mentoring landscapers in sustainable practices has helped them establish

We want to share what we’ve learned and help others avoid the pitfalls we faced. Raising industry standards benefits everyone.

themselves as practical innovators in the design/build world.

Splendid Gardens is a testament to shared vision, hard work and the power of dreaming big even when the HOA tries to shut you down.

GET IN TOUCH WITH Elizabeth Hark

SPLENDID GARDENS’ FIRST TEAM PHOTO

DR. DAMON ABDI

EXTENDING HELP: HOW UNIVERSITY EXTENSION SERVICES HELP THE GREEN INDUSTRY

Damon Abdi, Ph.D., Assistant Professor of Landscape Horticulture, LSU Ag Center

What exactly is extension? Many of us have heard about the term and likely even utilize this useful, university-based service across various aspects of our lives.

Dating back to 1914, the passage of the Smith-Lever Act established a nationwide Cooperative Extension Service with the U.S. Department of Agriculture (USDA) and land-grant universities to provide education and outreach to farmers. This service has helped guide Americans through troubling times by increasing farm yields during World War I and II, nutrition and home economic education during the Great Depression and empowering fewer farmers to feed a growing population as demographics shifted over the last century. Today, extension services encompass an expanding range of resources with individuals across the country (such as myself) directly assisting the green industry.

“What does this assistance look like? How can I use extension resources to better my business?” Let’s look into how extension resources provide value.

In my position as an assistant professor of Landscape Horticulture with the Louisiana State University Agricultural Center, I spend most of my time leading outreach and education events for landscape contractors, nursery growers, architects and allied trades of the green industry. The tasks look quite different from day to day, where in a given week this may include writing, teaching certification classes and workshops, speaking to public groups and working with industry members to provide assistance across any

challenges they encounter. As part of a team, I have the privilege of working with extension agents and support staff throughout the state of Louisiana (and beyond) to link university services to real-world solutions that the public can use.

Across the parishes of Louisiana (or counties across the U.S.), dedicated extension offices are open to the public and cater to the needs of the region. At the LSU AgCenter Hammond Research Station, we engage with our green industry and community members by providing personalized resources focused on ornamental horticulture. Visitors come with questions and oftentimes samples (soils, plant materials and pests), and we seek to provide an answer—or at least direct them to the specialist or service for the next step. Need a soil test? We have pre-addressed boxes and sample kits to send off your soil. We’ll provide advice for every step, from collecting the sample to understanding the results and recommendations. Pesky insects, weeds or plant pathogens? Bring a bagged sample and we’ll take a look or send it off to our diagnostic

labs and subject specialists. This comes with a small fee to conduct the tests; however, there is a wealth of free resources that are available (publications, printouts and plant suggestions for all your needs). Extension agents will provide personalized support, fielding phone calls from people from all over their area to gather information on top problems and provide sustainable solutions to address them. In some cases, agents will even make in-person visits to make firsthand observations on a site.

So, what can you do? Regardless of what state you are in, reach out to your local extension office and find your points of contact. This will help you become aware of upcoming events in your area (whether that is continuing education or public engagement) and provide a connection to university research and resources. If you are experiencing an issue in the landscape, it is likely others are as well. By working with your extension specialists, you can reciprocally assist each other in identifying and addressing issues you (or your clients) face in the field.

CONTACT

Damon Abdi, Ph.D.

Assistant Professor of Landscape Horticulture at LSU Ag Center

Email: dabdi@agcenter.lsu.edu

ANGELICA & MATT NORTON

PICKING YOUR PLANTS

Angelica & Matt Norton , Landscape Designers & Owners of Open Envelope Studio, Beyond Aesthetics: Considering the Subliminal, Ecological and Cultural Value of Plants

When selecting plants for a landscape, most people focus on their visual character. While aesthetics are important, there are deeper values— subliminal, ecological and cultural—that should also influence your plant choices.

There is inherent experiential messaging in plants: sit under me, run through me, touch my soft leaves or bark, enjoy my blooms, stay away or give me space. The plant choices can enhance the designed programming to subliminally tell users how to move through or use the space. In activity zones, plant selection should reflect the intend-

ed use: durable enough for the curious hands of children or for a dog to rub against, while more delicate or serrated species might be suited to quieter, contemplative spaces.

Ecologically speaking, working with native and adapted plants is easier than those that require a lot of water, maintenance, fertilizers or protection from climate extremes.

Beyond ease is a larger responsibility to the environment through water use and erosion mitigation, providing food and creating habitat for pollinators and other wildlife—and eradicating invasive species. And practically speaking, selecting species that thrive in the local climate reduces the need for protection against climate extremes.

Native and adapted plants are easier to maintain and source, but also express the characteristics of the greater community and give meaning via context. There are overlaps in plants that would thrive in both suburban Austin neighborhoods or rolling topography of the Texas hill country, but the cultural connotations are important to keep in mind so that they support an authentic sense of place. By selecting plants that reflect the local environment, you help create spaces that resonate with the community’s identity and history.

Ultimately, selecting plants goes beyond picking something that looks good. Consider their subliminal impact, ecological role and cultural significance to broaden our understanding of the complex impact plants have on a space and create landscapes that are functional, sustainable and meaningful.

Next, we’ll explore how hardscape materials can further shape the narrative of your space.

CONTACT

Angelica Norton, ASLA

Owner of Open Envelope Studio LLC

Phone: (512) 925-0155

Email: angelica@openenvelopestudio.com www.oes.design

INTERVIEWS Mini

Angelica Negrete

Founder & Owner, Royal Gardens Landscaping and Design Plantation, Florida

What’s the best part of your job?

The best part of my job is the relationships I build with my clients and the joy of creating spaces that bring harmony and beauty to their lives. There’s something incredibly rewarding about seeing a client’s vision come to life and knowing that I played a part in enhancing their environment.

What’s your favorite place you’ve ever visited?

Morikami Japanese Garden in Delray Beach, Florida

What’s the biggest challenge you’ve faced professionally?

Being a woman in a male-dominated industry has meant constantly proving my capabilities and earning respect, which has been an ongoing challenge. But these challenges have also fueled my determination to succeed and to advocate for greater female representation in the industry.

What’s the one thing that would make the industry better?

One of the key changes that could improve the industry is shifting the mindset and breaking down the cultural paradigms that require women to prove their worth before being recognized. Even today, I often have to clarify that I am a female landscaper and business owner because people automatically assume this is a man’s job and that my husband must be the one in charge.

What’s your best childhood memory?

One of my favorite memories is pretending to be a businesswoman in my father’s stores. I can still hear the laughter of customers as they saw me, serious and determined, trying to sell them a product or service at such a young age.

Brant Wichman

Founder & CEO, Customer Insight Roca, Nebraska

What inspired you to get into the industry?

I always wanted to farm on my family farm and my father told me that if I wanted to do that, I should get a degree in something else just in case farming doesn’t work out. I worked with a small landscaping company and loved how small changes can be so huge.

What’s the best part of your job?

Talking to contractors. One of my first encounters as a young business owner/ contractor was walking into the contractor entrance at one of my supply houses.

Who do you most admire in the industry?

Sean Collinsgru with Premier Outdoor Living. I admire the way he constructs structures, creatively uses textures, and his marketing is truly incredible.

What’s the key to great design?

A great design to me has nothing to do with the price or the materials. The client using the space and getting compliments on their landscaping puts everything together.

What’s your ideal Saturday?

Husker football. A big win and family and friends with appetizers and drinks.

What are you most proud of?

I am most proud of my family. I take a lot of pride in my kids, like every parent does, but I am fortunate enough to have a hardworking wife that would take care of 50 kids if I didn’t stop her.

What is your favorite phrase, slogan?

“It’s not that you didn’t have time, it’s that you didn’t make time.”

Courtney Krstich

Co-Founder & Head of Growth, EarthaPro Haymarket, Viriginia

What’s the best part of your job?

Working with customers and meeting so many business owners, from family-run lawn care companies to other software firms. These people are invested in your success, just as you are in theirs.

What’s your favorite place you’ve ever visited?

I visited South Korea for a friend’s wedding, and I was immediately struck by how organized and efficient everything was.

What would you blow your money on?

A house with a huge backyard, so I can grow all my own food and embrace my inner self-sufficient plant parent.

What’s the biggest challenge you’ve faced professionally?

My first real job was with PepsiCo in the distribution center, working long hours as a route runner. The physical and emotional challenges were intense, but it taught me resilience and perseverance.

What has the quarantine taught you?

I’ve realized I don’t need as much stuff to be happy, and I don’t have to follow the traditional path if it doesn’t feel right for me.

What is something not many people know about you?

A life goal of mine is to play guitar and sing at a bar or restaurant—and get paid for it!

What’s the best advice you have received for your career?

Hard work is important, but building connections and sharing your journey with others can make all the difference.

What is your favorite karaoke song?

“Cruel Summer” by Taylor Swift

Edward Morrow

ISA Certified Arborist, TREE S.T.A.R.S. LLC Milledgeville, Georgia

What inspired you to get into the industry?

An enjoyment of the outdoors and being able to work within nature. Also, I always wanted a career that would push myself. Arboriculture engages the mind, body and spirit, forcing one to perform at a high level with skill and grace.

What’s the best part of your job?

It gives me the opportunity to meet and work with new and interesting people, whether they are property owners, community members, business professionals or fellow outdoor educators.

What’s the biggest challenge you’ve faced professionally?

Because I had so many interests, it took me a long time to settle into a career.

What’s your ideal Saturday?

Starting the day to either write, study guitar or exercise, then spend time visiting older family members/friends to hear great, inspiring stories.

What are you most proud of?

My creativity to develop tree care stories and urban forestry programs that inspire others to climb higher in their careers/education.

What is something not many people know about you?

I started learning about woodworking this year and now have four mentors (three woodturners and one woodcarver).

What’s the best advice you have received for your career?

Regardless of if your day was a failure or a success, you still have to get up the next day and go to work.

Kayla Lujan

VP of Sales & Marketing, Down to Earth Landscape & Irrigation Maitland, Florida

What’s the best part of your job?

Coaching the team. I love helping those around me become better.

What’s your favorite place you’ve ever visited?

I really enjoy South America.

What would you blow your money on? Traveling

What’s the biggest challenge you’ve faced professionally?

Being a female in this industry. We’re often seen as not the experts or leaders, because it’s so male dominated. It’s changing, but there are still many “old school” leaders who only see females as employees who work in the office or do sales.

What’s the one thing that would make the industry better?

Promoting idea sharing, networking and mentorship across companies. We all can learn so much from each other and so many great leaders are out there to help support companies.

What three items would you take with you on a deserted island?

Speargun, machete, sunglasses

What is your favorite phrase, slogan? “Own and be known in your market.”

What is something not many people know about you?

I’m a real estate investor.

What advice would you give to someone entering the green industry?

Have an open mind. There are so many different paths that you can take in this industry. The opportunities are endless. Connect with people in the industry and network.

NATALY MUALEM

IS YOUR BUSINESS A GOOD CANDIDATE FOR THE H-2B VISA

Nataly

The H-2B visa program can be a great solution for businesses facing labor shortages during peak seasons, but it’s important to assess whether your business is a good fit. Here are key factors that make a company ideal for the program:

Good Candidates for H-2B Visas

1. Need at Least Four Workers – While there is no minimum worker requirement, the costs associated with the H-2B process, such as recruitment, legal fees and application costs, will add up. Typically, businesses needing at least four workers start to see these costs become more affordable on a per-worker basis, as the expenses are spread across more employees and more affordable than temp agencies.

2. Seasonal Work – The program is designed for businesses with a temporary, seasonal need for additional labor. Landscaping, hospitality and construction companies with busy periods at certain times of the year are well-suited for the H-2B visa.

3. Good Organizational Skills – The application process and compliance require a business to be well-organized. This includes managing recruitment efforts, maintaining records and

PROGRAM ?

Mualem, Managing Attorney at Mualem Law Firm

seasonal or temporary labor needs. If your business operates the exact same year-round, it likely won’t meet the program’s requirements for temporary labor.

responding to Department of Labor requests efficiently. A company that is structured and detail-oriented is better equipped for this process.

4. Records Retention – Strong recordkeeping is crucial to the H-2B process. Employers must keep detailed records of payroll, recruitment and employee status. Being prepared for potential audits or requests for documentation is key to staying compliant and avoiding delays.

Bad Candidates for H-2B Visas

1. Disorganized Operations – If your business struggles with maintaining proper records or quickly responding to document requests, the H-2B process can become overwhelming, leading to compliance issues or delays.

2. Year-Round Work – The H-2B program is intended for businesses with

3. Insufficient Need – Businesses that can’t keep workers busy for at least 35 hours per week throughout the season may not benefit from the program. The H-2B visa is designed for companies with a consistent labor demand during their peak season.

If your business can efficiently manage the upfront costs, maintain organized operations and has a genuine seasonal need for workers, the H-2B visa program can be a powerful tool to secure a reliable, temporary workforce. However, if your business operates year-round or cannot maintain consistent hours for workers, it may not be the best fit.

CONTACT

Nataly Mualem

Managing Attorney

Mualem Law Firm

Phone: (216) 312-4700

www.mualemfirm.com

KELLY DOWELL

SHOW UP, SNAP, SHARE:

WHY LANDSCAPERS CAN’T AFFORD TO STAY SILENT

Kelly Dowell , Founder of onlawn.io

Ditch the Excuses, Embrace Authenticity and Showcase the Magic You Create

In the landscaping world, we hear it all the time: “We’re too busy to take pictures.” Maybe you’ve said it yourself, thought it in passing or heard it from

your team. But let’s be real—it’s an excuse.

As landscapers, you pour countless hours into perfecting outdoor spaces, transforming yards into retreats and making every blade of grass and paver count. Yet, when it comes time to show off that hard work? Crickets. No photos. No videos. Nothing to showcase the magic you’ve created.

Why?

The reasons pile up: “The site isn’t ready.” “The client might not approve.” “No one

on the team knows how to take a decent picture.” Sound familiar? Let’s hit pause and rethink this.

Your work deserves more. Your clients deserve to see it. And let’s not forget—your future business depends on it.

You don’t need a $5,000 camera rig or a professional production crew. All you need is a smartphone and 30 seconds of bravery. Yes, it’s that simple. Because here’s the truth:

• A progress shot today becomes tomorrow’s before shot.

• An imperfect photo is still better than no photo.

• Showing up consistently beats waiting for perfection every time.

If you’re not documenting your work, guess what? Your competitors are. They’re the ones racking up likes, fielding client inquiries and getting recognized for projects that might not even compare to the brilliance you’re delivering. The difference? They’re putting themselves out there.

What’s holding you back? Maybe it’s fear of negative feedback. Or maybe you’re worried your photos won’t look polished enough for Instagram or Facebook. I’ve got news for you: authenticity wins. Every. Single. Time. Clients don’t want to see something fake or overly staged. They want to see you. The

raw, behind-the-scenes, in-the-moment magic.

So, grab your phone, snap that photo and post it. Celebrate the messy beginnings, the in-progress transformations and the finished masterpieces. Don’t just show off the pristine end results—show the dirt, the sweat, the journey. That’s what people connect with.

Still hesitant? Start with one project you’ve been too shy to share. Pick up your phone, document it and post it today. You might be surprised by the support and engagement you’ll receive.

Our industry creates breathtaking spaces and unforgettable moments. Let’s stop keeping it a secret. Flood social media with the proof of what we do best. Because your audience isn’t waiting for perfection—they’re waiting for you.

CONTACT

Kelly Dowell Founder onlawn.io

Email: Kelly@onlawn.io www.onlawn.io

Coastal Source Redefines

Outdoor Lighting & Sound

With the debut of the revolutionary EVO outdoor lighting line, Coastal Source delivers an elegant fusion of design, technology, and performance. EVO offers unmatched versatility, seamlessly integrating into landscapes and architectural elements while casting stunning, functional illumination.

Every Coastal Source product is meticulously engineered to endure the harshest environments, providing unmatched durability and reliability. From transformative lighting solutions to immersive sound experiences, Coastal Source enhances outdoor living with innovative designs and precision craftsmanship.

Whether you’re a homeowner looking to create a welcoming retreat or a professional seeking high-quality, dependable systems, Coastal Source combines the expertise with innovation to redefine and enrich every outdoor space.

Learn more at www.coastalsource.com/EVO.

SYNKDAwards

Honoring Excellence in Landscape Innovation, Sustainability and Design

The SYNKD Live 2025 event, hosted in Atlanta, Georgia, brought together the brightest minds and boldest innovators from across the landscape industry. A key highlight of the event was the announcement of the winners for the prestigious SYNKD Awards, recognizing outstanding contributions in four categories: Newly SYNKD, Innovatively SYNKD, Environmentally SYNKD and Wildly SYNKD.

Zamora Design & Build

Redefining outdoor living, Zamora Design & Build integrates cutting-edge masonry, eco-friendly practices and advanced technology like drone mapping to deliver precision and client-focused designs. Their scalable success, supported by multimillion-dollar annual revenue, stems from bold leadership and a commitment to mentoring contractors and elevating industry standards. Zamora Design & Build is shaping the future of landscaping with innovation, transparency and exceptional client experiences.

INSIGHT™ by TreesROI™

INSIGHT™ by TreesROI™ revolutionizes tree root grading and inspection with nondestructive ground-penetrating radar, machine learning and deep-rooted tree biology knowledge. This groundbreaking tool improves tree quality, value and longevity, addressing the critical need to grow healthier urban trees to sustain life and enrich communities. Experts across geophysics, data science and sustainability have lauded this system as an industry game-changer, with its broader mission to “Grow Better Trees.”

Inside Out Landscape Design

Inside Out Landscape Design embodies sustainability through its use of native plants, practical hardscapes and cutting-edge, energy-efficient office practices. Their environmentally conscious headquarters feature solar panels, geothermal systems, reclaimed materials and vegetative roofs, while their landscape designs emphasize pollinator-friendly, drought-tolerant plants. Serving Central Kentucky, this community-minded business combines technical expertise and creativity to build landscapes that are beautiful, sustainable and impactful.

Smart Aquatics

Pioneers of luxury aquatic design, Smart Aquatics is known for groundbreaking projects like the world’s first residential cantilevered acrylic pool and the Lamborghini-in-the-pool project. Their bold engineering and innovation set new standards in the field, while their passion for sharing knowledge on social media inspires others to join the industry. By pushing the boundaries of design and encouraging creativity, Smart Aquatics is redefining what’s possible in water features and luxury pools.

These award winners exemplify the SYNKD vision of bringing together the design, build and maintain sectors to raise industry standards and foster collaboration. Congratulations to all the winners for their incredible achievements!

From left to right: Erik Zamora and Jose Zamora from Zamora Design & Build with the Newly SYNKD award and holding the Wildly SYNKD award on behalf of Jonathan Nalepa from Smart Aquatics; Andrea Mueller from Inside Out Landscape Design with the Environmentally SYNKD award; and Marie Ambusk from TreesROI with the Innovatively SYNKD award

Reimagining Elegance:

Transforming the Roosevelt Collection into a Chicago Landmark

Creating an English garden in the heart of Chicago’s bustling South Loop may sound like an ambitious—and perhaps unlikely—endeavor. Yet for the team at Woodlawns Landscape Company Inc., this challenge was an opportunity to showcase their creativity and commitment to excellence. Through meticulous planning, innovative problem-solving and a passion for collaboration, the Roosevelt Collection project has evolved from an uncertain vision into a vibrant, community-focused outdoor destination.

We sat down with Melissa Dorsey of Woodlawns Landscape to learn how the team overcame early obstacles, navigated constant changes and turned a once-struggling space into a shining example of urban landscape design.

The Challenge of Getting Started

When the project first came to Woodlawns Landscape, the property manager expressed frustration with a previous landscaping provider’s inability to meet expectations. The initial vision—a classic English garden complete with boxwoods and a carefully or-

ganized layout—seemed incompatible with the space’s urban setting.

Starting with a limited budget and an unclear scope, the Woodlawns team had to reverse-engineer the project. By working backward from the available budget, they were able to craft a design that captured the client’s objectives while respecting the space’s unique demands.

“It was about clarity and partnership,” Melissa explains. “We focused on understanding what the property manager truly wanted and building trust through our process.”

Vibrant courtyard beds greet tenants and residents with colorful summer annuals amidst the magnificent backdrop of the city.

Over the years, as property management and goals shifted, the team’s ability to adapt proved invaluable. Woodlawns consistently worked within evolving budgets and expectations to deliver the best possible outcomes for the site.

Adapting to Changing Visions

One of Woodlawns’ core strengths lies in their commitment to partnership. When new property managers—this time from CBRE—took over the Roosevelt Collection, the team had to reimagine the scope of the project once again.

For example, the budget for annuals, a key feature in the original plan, was reduced from the original scope. Instead of simply cutting costs, the team collaborated with CBRE to identify impactful alternatives that maintained the area’s aesthetic appeal.

“It’s not just about reducing expenses,” Dorsey says. “We take horticultural best practices into account while understanding the practicalities of how the space is used by the community.”

The Roosevelt Collection is more than a backyard garden—it’s a destination in the heart of a vibrant neighborhood. With heavy foot traffic, dog walkers and frequent events, the space demands a design that’s as durable as it is beautiful.

Overcoming Setbacks

Every major project comes with its hurdles, and this one was no exception. Early on, the team faced a devastating setback: the sudden loss of 800 boxwoods due to winter salt damage and poor vendor decisions. With no budget to replace them, Woodlawns had to innovate.

Instead of sticking to the original English garden plan, the team embraced the urban environment, incorporating design elements that were better suited to the location and its unique challenges.

“We turned a loss into an opportunity,” Melissa notes. “By rethinking the concept, we created a space that felt more connected to the community and the city around it.”

Another creative solution came in response to heavy usage in certain areas. One frequently trodden patch of turf required constant replacement, which became both costly and inefficient. Woodlawns recommended astroturf, a practical solution that enhanced functionality and longevity without compromising the area’s aesthetic.

Top: Vibrant Colorblends tulips are thickly planted and a welcomed sign of spring; as tulips fade they are pulled and the pansies take over until our next transition. Middle left: Hydrangea Standards and perennials were installed to serve as a privacy screening for this interior courtyard where you can grab an amazing coffee at Chicago French Press. Middle right: Our team of seasonal color specialists designed these winter planters with custom painted Kuwa, pinecones and pewter berries pulling from our client’s signature navy blue logo. Plant material is selected for its longevity, durability and subtle color palette. Bottom left: Allium ‘Globemaster’ towers above the Amsonia tabermontana provide last spring/early summer seasonal interest. Its sturdy stems are perfect for these tough locations. Bottom right: Fall displays consisting of early season extender mums and Lacinato kale put on a fantastic show in late fall.

The Power of Seasonal Color

One standout feature of the Roosevelt Collection is its focus on seasonal color. Rather than relying on generic, low-impact annuals, Woodlawns curated a palette of vibrant blooms that enhance the site’s visual appeal year-round.

“We focus on ‘better,’ not ‘more,’” says Melissa. “It’s about making every choice intentional.”

A perfect example of this philosophy is the 8,000 tulips planted each year. These high-quality blooms create an unforgettable spring display that delights visitors and elevates the site’s reputation. Though these tulips come at a higher cost, their stunning impact makes them a worthwhile investment.

This attention to detail ensures that every transition—from spring to summer to fall— feels seamless, offering a dynamic and engaging experience for patrons and residents alike.

Maintaining Excellence

Behind the Roosevelt Collection’s beauty is a dedicated team of professionals who keep it running smoothly. Regular maintenance is handled by three Woodlawns crew members who focus on fine gardening and detail work rather than routine mowing.

During peak seasons, the team expands significantly, with four crews of three workers and two supervisors tackling the site’s seasonal transformations. The team’s efficiency and expertise ensure that the space always looks its best, even during high-traffic times.

For specialized tasks like irrigation or large tree pruning, Woodlawns brings in subcontractors, ensuring that every aspect of the project benefits from expert care.

A Shared Vision for Success

What sets the Roosevelt Collection apart is the strong partnership between Woodlawns

The main entrance bed was reimagined after devastating loss of the formal yew hedge. Woodlawns selected tough and versatile shrubs and perennials including some of our favorites: Hibiscus ‘Summer Storm’, Hydrangea Little Quickfire, Allium Millennium, Veronica First Love and Penstemon Dark Towers. Each season, the perimeter is replanted with seasonal rotations like these Salvia Victoria blue and Marigold ‘Durango Tangerine.’

Landscape and the property management team. By approaching the project as a collaboration, the team can propose innovative ideas, make strategic adjustments and consistently exceed expectations.

From the loss of 800 boxwoods to the transformation of high-traffic areas, the Roosevelt Collection’s journey is one of resilience and reinvention. Today, it stands as a vibrant centerpiece for the South Loop community—a space that balances beauty, functionality and sustainability.

“It’s all about the details,” Melissa says. “When you care about the client’s happiness and take pride in the work, the results speak for themselves.”

GET IN TOUCH WITH

Melissa Dorsey

Woodlands Landscape www.woodlawnslandscape.com

Firepits flank the courtyard and the privacy offered by the formal yew hedge; Hydrangea Bobo, Calamagrostis Karl Foerester makes this a favorite place for people to chill and enjoy their surroundings.

From Challenges to Accolades

The Nelson Project’s Journey to Award-Winning Excellence

What started as a simple pergola project turned into an award-winning masterpiece that overcame every hurdle nature—and infrastructure—threw its way.

When Tim McAuliffe first stepped onto the Nelson property in Plano, Texas, the vision seemed straightforward: a complete landscape garden with meandering pathways, a firepit conversation area and a focal point pergola that would elevate the client’s outdoor space. However, as the project unfolded, it quickly became clear that this wouldn’t be just another standard build. The discovery of adding a pool on-site to the existing design led to an ambitious redesign that seamlessly integrated the pool into the project, ultimately turning a simple concept into a stunning outdoor living area that earned multiple accolades from the National Association of Landscape Professionals (NALP).

Reimagining the Vision

Tim and the team at Complete Landsculpture were tasked with not just reworking the design, but amplifying it. The client wanted a space that harmonized beauty and functionality, while accommodating the newly incorporated pool. This meant recalibrating every detail of the project to create a cohesive and award-worthy design.

Through a combination of creative problem-solving and meticulous planning, the team brought the client’s vision to life. The result? A breathtaking space that redefined outdoor living and garnered both a Silver Award for Landscape Contracting and another for Design from NALP. It also won a Gold Award at the Southwest Pool & Spa Trade Show.

Navigating Obstacles with Expertise

No award-winning project comes without challenges, and the Nelson project was no exception. While digging for the pool, the team encountered a main electric line running diagonally through the yard. This unexpected discovery meant rerouting 600 feet of the line—a painstaking task that involved trenching 30 inches deep through tough bedrock. With only six feet of access space for machinery, the crew had to navigate around trees and stone walls with precision.

It was a logistical puzzle, but the right team made all the difference. “The key was collaboration,” Tim explains. “From our in-house crew to the subcontractors—electricians, plumbers and structural builders—everyone brought their expertise to the table to ensure we could execute the design without compromising quality.”

From Vision to Reality

The Nelson project wasn’t just about overcoming physical challenges; it was about delivering on a client’s dream. Upon completion, the homeowner was thrilled. Her glowing handwritten thank you letter and heartfelt review to the Better Business Bureau underscored the project’s success, making all the hard work worthwhile.

The client’s feedback wasn’t the only validation for Tim and his team. Recognition from the NALP confirmed what they already knew—this was a project that set a new standard for excellence in outdoor design.

Celebrating Excellence

Today, the Nelson project stands as a testament to what’s possible when creativity, determination and collaboration come together. It’s not just an award-winning project, it’s a story of adaptability and perseverance, showcasing the best of what the landscape design/build industry has to offer.

For professionals in the field, the Nelson project serves as a powerful reminder: Every challenge is an opportunity to innovate, and every innovation can transform a space— and a client’s life— in remarkable ways.

The key was collaboration . From our inhouse crew to the subcontractors ... everyone brought their expertise to the table.

The FWD Initiative’s Impact on the Green Industry Amplifying a Landscape’s Whispers

Jeff Lorenz Tells the Story of Refugia’s Award-Winning Show Garden, The Inner Landscape

Creating an immersive experience through landscapes is not an uncommon goal in our industry. Few, however, have taken this to the extent Jeff Lorenz, founder of Refugia, an acclaimed landscape design-build firm based in Philadelphia, saw fit for this project. As a former sound designer for a theater production team (distinguished by the work of his romantic partner and current creative director Kayla Fell), Jeff envisioned the 2022 Pennsylvania Horticultural Society Flower Show at Franklin Delano Roosevelt Park as an opportunity to muster his love for nature and audio.

“The name ‘The Inner Landscape’ is sort of an homage to this wonderful episode of ‘On Being,’ that radio show with Krista Tippet, featuring the late poet and philosopher John

O’Donohue,” says Jeff. “They called that episode The Inner Landscape of Beauty, and one point John made that resonated with us was about the importance of holding something beautiful in your mind in times of desperation or suffering. We have done several indoor flower shows over the years, but this was the opportunity we had been waiting for—to create a beautiful experience, surrounding people with layers of native plants, sound and little discovery points to meander through outdoors.”

Using seemingly magical technology—a Musical Instrument Digital Interface (MIDI) system built by Jeff’s friend and client Sam Cusumano at Electricity For Progress—Jeff achieved biodata sonification. Microcurrent fluctuations occurring on plant leaves and inside mushrooms translated into waves detectable

by the human ear. Echoes from the Instagrammable megaphone-like wood structure built by the team infused an illusion that the child voicing their cheerful observations far up the path stood only a few feet away. This was not just a landscape exhibit. It was also an experiential soundscape.

“As a sound designer, my job was to transport the audience to the outback of Tasmania, the hull of a ship or a crowded market,” says Jeff. “The challenge was to do it in a way where no one thinks about it. The idea is to craft a passive, yet impactful experience. Applying that skillset to a public outdoor space was so much fun.”

Walking along the Swedish boardwalk, visitors would find signage acknowledging the cause of their goosebumps. Before coming across the words, “Soil Orchestra,” a person might never know why the boards vibrated and croaked under their feet. Even less likely would be their understanding that the vibrations rhythmically correlated to the sound of microfauna living in the dirt.

Photo credit: Rob Cardillo

“Giving people an idea of what they are hearing or seeing, without being too heavy-handed, is the balance with signage,” says Jeff. “What makes Refugia successful is our playful approach to our projects and our respect for simplicity. You want to avoid overwhelming people with information, but once you pique their curiosity, they want to read more.”

Beyond the “Soil Orchestra,” the bald cypress planks from the boardwalk blended effortlessly into the diamond-shaped Pennsylvania bluestone pavers in the shaded sitting area. In the original design, the pavers were supposed to mimic a honeycomb pattern with a hexagonal shape. When the local quarry that supplied the stone for the naturalistic water feature showed Refugia their surplus inventory, the team was more than satisfied with this alternative for the patio. The seamlessness of that transition was more or less a happy accident. What was not an accident was the decision to incorporate fungi on the gothic redwood archway, repurposed from a previous flower show.

“To block the rain, we made these rather waterproof sheets out of the mycelium from these reishi mushrooms,” says Jeff. “They held up well. I know there have been experiments using fungi and mycelium as building materials. That’s why we wanted to feature this. In our office, we are excited about the potential future applications, and the idea was to bring that concept into view and put it at eye level. On the inside, you can see the fruiting bodies. The reishi mushrooms are just wild. Once we unwrapped the grow bags, they started expanding, getting bigger and bigger, and then hardening off with a woody texture during the show.”

To Jeff, show exhibits are an opportunity to demonstrate what landscapes can be. By his estimate, Refugia reuses or repurposes 95 percent of the plants and materials in their various landscape projects afterward. In addition to sonification and subtle avant-garde material exposure, this landscape display set a high caliber for native plant usage.

“This project, The Inner Landscape, does mirror our mission at Refugia to create enough plant density in our landscapes that it becomes increasingly difficult for invasive, introduced plants to make their way in,” says Jeff. “Think the opposite of mulch beds and instead imagine covering every square foot of the gardens with diverse root types: fibrous rooting and tap rooting plants. We are play-

ing with the idea of turning that property back into a sponge—if that is what it was before.”

Analyzing the endless points of interest that lived in this landscape steered the interview for this article in many different directions. Titles could have included “Scale: How Varying Plant Heights Can Create the Illusion That a Landscape is Far More Spacious Than the Reality”; “Linearity: What a Path Can Do For a Park Visitor’s Experience”; “Attracting Pollinators: Why Birds and Other Varieties of Native Bees Deserve Their Spotlight Along-

side Honeybees.” The through-line for it all comes down to a greater purpose.

“We are in a situation environmentally that is likely far more disastrous than we are aware of,” says Jeff. “And so, it is even more important to inspire people to fall in love with nature enough that they want to care for it. Any awareness we can offer without pushing it on people is imperative. A display like this allows people to engage at their own pace.”

What do you think? Will the inspirational sound waves from The Inner Landscape

hit your landscape projects anytime soon?

Water fountains are one way to elevate a project from an auditory perspective, but raising the volume of fauna in the soil may be a whole new can of worms in most cases. Regardless of the method, taking people away from their mental burdens for a moment is a form of art worth celebrating. In working on public spaces, professionals in our industry have the opportunity to start a chain reaction of inspiration, maybe one big enough to reverse the current on climate change progression.

Photo credit: Rob Cardillo

Don’t Hesitate, ELEVATE

by Tom Schoen

The SYNKD team was on hand for ELEVATE 2024 and left inspired and excited for our industry.

ELEVATE 2024, organized by the National Association of Landscape Professionals (NALP), proved to be a landmark event for professionals in the landscaping industry. Attendees universally praised its robust educational offerings, networking opportunities and energizing atmosphere, solidifying its reputation as a must-attend conference for the industry. With a mix of impactful sessions, inspiring speakers and innovative programming, ELEVATE 2024 left participants motivated and equipped with actionable strategies to implement in their businesses.

A Platform for Learning and Growth

One of the standout aspects of ELEVATE 2024 was its exceptional focus on education. From cutting-edge industry trends to practical business ideas, the conference offered a comprehensive range of topics designed to cater to professionals at every level. Attendees frequently commented on the relevance

and depth of the content, with many considering it the best professional development opportunity they’d experienced in years.

The sessions were meticulously curated to ensure participants left with insights that they could immediately apply to improve operations, foster growth and adapt to the evolving challenges of the landscaping field.

Forging Connections That Matter

Beyond education, ELEVATE 2024 shone as a hub for networking. The event created numerous opportunities for attendees to connect, exchange ideas and build meaningful relationships with peers and industry leaders. Whether during breakout sessions, social gatherings or the bustling expo hall, participants found themselves surrounded by like minded professionals eager to share and collaborate.

The conference’s structure encouraged organic relationship-building, ensuring that attendees walked away not only with new contacts, but also with a sense of camaraderie and shared purpose.

An Energizing Atmosphere

The atmosphere at ELEVATE 2024 was described as invigorating and uplifting. Coming at a time of year when many professionals feel the weight of the season, the conference served as a much-needed boost. Attendees shared how the event revitalized their energy and focus, helping them return to their work with renewed determination.

The Inaugural Women’s Forum

A significant highlight of ELEVATE 2024 was the debut of the NALP Women’s Forum. This dedicated space provided an opportunity for women in the landscaping industry to connect, learn and share experiences in a supportive environment. The forum resonated deeply with attendees, offering a platform to discuss challenges, celebrate successes and foster mentorship.

Insights from Visionary Speakers

ELEVATE 2024’s roster of keynote speakers and workshop leaders left an indelible impression on attendees. Their presentations combined inspiration with practicality, offering valuable insights and real-world

strategies. From navigating economic challenges to harnessing innovative technologies, the speakers covered a wide range of topics that resonated with professionals seeking to elevate their businesses.

The ability to learn directly from some of the most respected voices in the industry added immense value to the overall experience.

A Defining Event for the Industry

ELEVATE 2024 was more than just a conference; it was a defining moment for the landscaping industry. By seamlessly blending education, networking and inspiration, the event delivered an experience that left attendees feeling empowered and prepared to tackle the challenges ahead. It fostered a sense of community, celebrated innovation and emphasized the importance of personal and professional growth.

As attendees returned to their businesses with renewed energy and fresh ideas, the impact of ELEVATE 2024 extended far beyond the event itself. It set a new standard for industry conferences and reaffirmed NALP’s commitment to supporting and uplifting landscaping professionals. For those who participated, ELEVATE 2024 wasn’t just an event—it was a transformative experience that will shape their careers and businesses for years to come.

CONTACT

Tom Schoen

Synkd | Email: tom@synkd.io | www.synkd.io

Understanding TREES

[Part 2]

Tree Planting

MOST URBAN TREES ARE PLANTED TOO DEEP

Planting trees correctly is the difference between success and death. This cannot be overstated. The most important factor when planting a tree is positioning the root crown two inches above grade after settling.

To achieve this, water your tree before starting the planting process, then dig the planting hole about two inches less than the rootball is deep or about twelve inches for a standard 15-gallon container. Dig the planting hole at least three feet in diameter (wide). You can loosen the soil depth beyond where the rootball will sit if your soil is hard or compacted. Planting sites can vary in soil type, fertility and grade. Take this into consideration before planting.

After digging the planting hole, lay a two-inch diameter tree stake across the planting hole making sure it is resting on the original or final grade.

Measure the distance from the bottom of the hole to the top of the stake. This measurement should be about two inches less than the depth of the rootball. Some adjustments may be needed, especially if the rootball falls apart.

Fill the planting hole halfway with water before taking the tree out of the container. Quickly and efficiently take the tree out of the container and loosen the circling roots on the sides and bottom.

Planting the tree is easier with two people. One person sets the rootball into the planting hole, holding it upright while the other person insures it is two inches above grade.

I find it easier to use a level and tape measure. With the bubble set at level, with one end on the rootball, measure the distance from the original grade to the bottom of the level. This should be two inches.

Backfill the planting hole after setting the tree at the proper height. Add soil amendments if you like but it usually is not necessary.

I like to install three stakes and three to six flexible ties to support the trunk. After two or three years the tree should be able to stand upright on its own. If it can, remove the ties and stakes.

TREE STAKES ARE TEMPORARY

I do not like berms. I coil in-line drip tubing two feet apart around the rootball area and beyond. Hold the tubing in place with drip staples.

Make sure to add a filter and regulator on the in-line drip tubing at the valve. Add more in-line tubing in circles around the tree as the root system spreads.

Add two inches of mulch or bark around the tree two feet past the last in-line drip tubing . Feather the material thinner as it gets near the trunk.

Water the planting site again. Check the irrigation system to ensure it’s putting out an even amount of water. Clean up.

Do not fertilize the tree at planting, especially with nitrogen. The tree has plenty of fertilizer in the rootball. Wait until the tree can stand up without support (no stakes) before it is fertilized with nitrogen.

Most people think at this point they are done. However, it is quite the opposite. Your work has just started. Check on the tree daily for proper amount of moister in the rootball. It will be several months to a year before the tree is established. During this time, it is critical to monitor the tree and make minor adjustments as needed.

Your job has just begun. Look for my post planting tree care tips in the next issue of Synkd

www.sgtlandscape.com

The FWD Initiative’s Impact on the Green Industry WOMEN IN LANDSCAPING

By Angelique Robb

When Kayla Lujan joined Down To Earth (DTE) Landscape & Irrigation in 2021, she saw a gap: women in landscaping were underrepresented, with only 16 percent of the workforce being female. Determined to foster change and demonstrate the power of female landscaping ingenuity, she launched the Female Workforce Development (FWD) Initiative, a program with the goal of cultivating female talent through mentorship, training and growth opportunities across DTE’s Florida branches.

I recently had the opportunity to sit down with Kayla to discuss this initiative, its impact and what she’s seen in the world of landscaping design + build + maintain as a result.

From Gardener to VP: Kayla’s Journey of Mentorship

Kayla’s career trajectory is a testament to the power in finding the right mentor. She began in 2010 as a Gardener Level 1 with ValleyCrest Companies and advanced through the ranks in business development and management, transitioning through BrightView Landscapes and Compass Community Living before taking on leadership at Down To Earth. By 2024, she rose to VP of Sales & Marketing for DTE.

Her mentors’ guidance and belief in her potential gave her the confidence to progress. She’s now focused on replicating that success for other women in the landscaping field by becoming the mentor she needed to help her envision and work toward her true potential.

The DTE FWD Program: Creating a Pathway for Women in Landscaping Leadership

DTE FWD is a structured, female-led support network. It offers women in the company career paths that go beyond traditional roles. Through quarterly mentorships and in-person training, DTE FWD helps women realize opportunities that may have previously felt out of reach.

For many, this initiative has highlighted that progression from positions like a gardener or crew leader to managerial and landscaping business development roles is possible. These have the potential to lead to more women-run and women-owned landscaping businesses, narrowing the gap in the industry.

“It’s essential that women in landscaping can see their potential—and then reach it with the right support,” Kayla says. She credits DTE’s CEO Tom Lazaro, who supported her vision from day one. And she continues to lead with Tom’s encouragement, addressing systemic improvements and promoting a diversity-forward culture at every level.

Women in Leadership: Transforming Team Dynamics and Outcomes

Kayla has witnessed firsthand the distinct strengths women bring to DTE’s traditionally male-dominated field teams, which she believes often lead to stronger outcomes. In her experience, women tend to bring an innate attention to detail and high standards of communication, which positively impact customer satisfaction, especially on high-profile accounts like resort properties and HOAs.

Kayla noted that female-led crews have often excelled in roles requiring precision, such as maintenance on intricate landscape designs.

Kayla described how blending women into teams not only creates a more inclusive environment, but also introduces fresh perspectives that improve performance and morale across projects. “I’ve seen that women’s attention to detail and strong communication skills help create lasting client relationships,” she told me, observing how these qualities contribute to DTE’s success.

By ensuring teams are diverse and encouraging collaborative decision-making, DTE can

deliver outstanding service tailored to each client’s unique needs.

Small Changes, Big Impact: Transforming Field Operations

Through FWD, Kayla has introduced impactful and practical operational changes that have long been neglected in many landscaping companies—such as fitting safety vests and gear to meet women’s sizing needs— boosting safety and comfort for female team members. Enhanced training on navigating executive conversations also empowered women to seek promotions and salary negotiations.

DTE is also building an internal mentorship network, connecting women with seasoned

leaders, including male allies like Tom Trombly, an operational leader dedicated to mentoring across genders.

“It’s amazing to see women’s eyes light up when they realize they can aim higher—that they don’t have to stay in the same role,” Kayla told me. The initiative has provided countless team members with the tools and support to think beyond their current positions.

Looking Ahead: Empowering the Future of Landscaping

As DTE prepares for the initiative’s one-year anniversary, Kayla is raising the bar on her own aspirations for the program. She plans a new wave of mentorships, resources for career growth and a continued focus on diversity and inclusivity across DTE’s branches.

With recruiting practices now broadening to include women and other underrepresented groups actively, DTE is paving the way for a truly inclusive landscaping industry.

“We’ve already seen more women coming into our teams, and I can’t wait to see how much more we grow,” Kayla says. The initiative’s impact has been profound, positioning DTE as a leader in diversity and growth within the green industry.

Kayla’s FWD initiative showcases the power of strategic support and mentorship in reshaping an industry traditionally

dominated by men. By valuing diverse perspectives and skills, DTE isn’t just building landscapes; it’s cultivating an empowered, future-ready workforce that will inevitably include more women in landscaping roles— especially in leadership.

It’s essential that women in landscaping can see their potential—and then reach it with the right support.

GET IN TOUCH WITH

Kayla Lujan

Vice President, Sales & Marketing at Down

To Earth (DTE) Landscape & Irrigation

Email: kayla.lujan@down2earthinc.com www.dtelandscape.com

HARMONIZING HUES:

Color Theory and Planting Design in Residential Landscapes

Successful and moving paintings, clothing, sculptures, architecture and all forms of art utilize all the elements of design. Planting design in landscaping is no exception, and in this article, we want to share the importance of the planting design principles of color, massing and layering.

The element of color is often the most obvious and easy to see. For example, a bright red Monarda flower stands out brilliantly against the green backdrop of its foliage. There is even a field of science and art called “color theory” dedicated to understanding how color affects us physiologically and psychologically.

Saturated colors such as Monarda grab our attention.

Take a moment and think of how colors affect you. Do you have a favorite color? Have you noticed certain color combinations are more relaxing or appealing to you? Are there colors that irritate you? What are the colors of a favorite space you enjoy or remember? Understanding how color affects most people

is important when designing landscapes and choosing plant combinations.

A few principles of color theory will help in understanding how to best use color. Generally, colors can be divided into two camps: Warm colors and cool colors.

Warm colors are bright reds, oranges and yellows that make you think of heat and fire. Interestingly, they can psychologically make you feel warmer. These colors also energize and excite, making you want to move faster or not stay as long and come forward in the visual field.

The cool colors of purples, blues and even greens are relaxing. They calm us and slow us down. Cool colors can also slow our heart rate and visually recede into the background. If you’d like to make a small space feel larger, add cool colors to the background to make it seem deeper and farther away.

Knowing how to combine colors is important, and there are rules for success. A few of the most well-known color combinations can be found on the next page.

The trending color palettes tend to be soft creams, greens and purples. Carefully selecting plant varieties and their placements for color, texture, variety and interest can significantly enhance the ambiance you wish to create in your landscape design layout. We want to share a few guidelines we see trending.

First, plant massing is a tried-and-true practice that maximizes impact by creating bold swaths of color and texture that evolve with each season. As the plants continue

By

to mature, the planting design will only improve as they grow and harmonize with each other. To successfully mass plants, consider the amount of each general type of plant and the balance between them.

When determining the balance between evergreen shrubs, deciduous shrubs and perennials to use in a landscape design, a straightforward guide of percentages

Warm colors stand out and energize.

Color colors calm and recede.

Savana Craven & Skyler Westergard

COMPLEMENTARY Colors

ANALOGOUS Colors

TRIADIC Colors

can assist in mapping out key areas. We find it best to focus colorful perennials in dedicated, high-impact spots to emphasize design intent further. For example, you may wish to highlight an entrance to a garden or an area in front of a house with low windows. With that in mind, ideally, perennials will consist of about 10 percent of all understory plantings. Deciduous and evergreen shrubs should be 50 percent and 40 percent, respectively. This distribution ensures yearround interest with evergreen backdrops that anchor your planting design layouts and hardscape structures.

A simple example of this may be using a perennial mixture of phlox, gaillardia and echinacea, with panicle hydrangeas, cream coreopsis and fringe flower, and a taller yew, arborvitae or holly background.

Plant layering is another important element and is most effective when considering the homeowner’s or onlooker’s perspective, whether through a prominent window or while walking a wandering path. Low groundcovers or perennials are typically considered first, followed by medium deciduous shrubs backed by taller evergreen shrubs. This creates a soft, gradual transition from very short lawns to taller shrubs and larger trees. As bed width varies, following this pattern is not always feasible, but it can be scaled as needed, and it’s great to use whenever possible.

Low ground covers, such as euonymus, mondo grass and spreading juniper, can combine well with medium shrubs such as azaleas, boxwood or viburnums. Set on stage in front of a laurel hedge and under-

neath the canopy of an oak or beech tree will create a stunning affect.

Utilizing the planting design elements of color theory, massing and layering can significantly improve planting designs and create year-round structure and interest in any garden. Who could ask for more fun than creating these dynamic and vibrant spaces? By thoughtfully combining these elements, you’re enhancing the aesthetic appeal and fostering a sustainable and resilient garden that can thrive through the seasons. Whether you’re a seasoned designer or just starting out, the joy of experimenting with plants is an ever-evolving process that promises endless possibilities and rewards.

CONTACT

Savana Craven

Landscape Designer at Northland Design

Email: scraven@northland-design.com www.northland-design.com

Skyler Westergard

Learning Manager at LandCare

Email: skyler.westergard@landcare.com www.LandCare.com

Massing of plants to create bold swaths. A mix of deciduous and evergreen and color in the understory. (Photo credit: Schafer Buccellato Architects)

Layering of plants to create an appealing and naturalistic transition from low to high.

Any two colors directly opposite on the color wheel

Groups next to each other on the color wheel

Three colors equidistant on the color wheel

NO WATER WASTED S

It seems an impossible goal, especially in landscaping, where water is literally the lifeblood of the industry. However, it’s a responsibility that Weathermatic takes very seriously.

Weathermatic has committed to not only improving how water is managed in the landscaping industry, but also ensuring that every product sold contributes to bringing clean water to communities in need around the globe.

The Save Water. Give Life Initiative

The water waste problem is not new. For generations, many developed countries have treated water as a limitless resource. All the while, many developing countries struggle with drought, famine and a lack of clean water for cooking and cleaning.

Years of neglect have led to a worsening humanitarian crisis that requires immediate solutions, not future promises.

For this reason, Weathermatic knew it wasn’t enough to start helping developed countries conserve water through innovative irrigation technology—although that’s important, too. They had to bridge the gap between water waste in developed countries and water scarcity in developing ones by helping people access clean water now.

To this end, for every Weathermatic product sold, a portion of the proceeds goes toward funding clean water wells in communities without access to safe drinking water. This initiative has already brought life-changing water solutions to over 30,000 people, with a goal to impact 125,000 lives by building 500 wells.

Brett Anderson, although new to the company, quickly understood the importance of this mission. “We contribute an amount to build clean water wells in developing countries for every product we sell,” he explains. “Our mission is to change the way water is managed, both locally and globally.” Conserving water in landscape maintenance is high on their priority list, but so are those who live without it.

Building a Sustainable Future With Water Management

This is about more than just drilling wells. It’s about building a more sustainable

Left: Weathermatic partnered with a local organization and the community near Chimaltenango, Guatemala, to help build a clean water well. Right: Drilling operations continue to provide sustainable water solutions for families in Chimaltenango.

Left: The team drills dozens of meters through dirt and rock to tap into clean drinking water. Bottom left: Weathermatic and local community members work on piecing together the drill components. Bottom right: Health and hygiene are vital, so Weathermatic worked with local schools and churches to teach about clean water and sustainability.

future now and ensuring that those efforts aren’t wasted. Brett tells me that Weathermathic partners with local organizations to make sure each well is maintained and that communities are educated about how cleaner water can contribute to better health and a better life.

At the same time, Brett’s team wants to instill the importance of conservation in these communities, many of whom have access to clean water for the first time.

Sharing What’s Possible in Corporate Philanthropy

Every year, Weathermatic organizes trips for its employees and customers to visit these sites, allowing them to witness firsthand the impact of their contributions. “It’s a busy season for landscapers, so taking a week off to visit these communities is a significant commitment,” Anderson notes. But many take them up on this offer.

The experience is often life-changing, reinforcing the importance of their work and the global implications of water management. “Many of these are rural communities that, for various reasons, lack the infrastructure we take for granted,” Anderson explains. “Seeing the impact we can have is incredibly powerful and a reminder of why we do what we do.”

They want to inspire other businesses to find ways to bridge the gap between the services and products they offer their clients and help those in need. Whether in design, build or maintenance, they hope more landscaping companies will explore water-saving solutions that can significantly impact the environment and their bottom line.

To learn more about Weathermatic’s Save Water. Give Life initiative, visit their website at www.weathermatic.com/our-cause.

GET IN CONTACT WITH

Brett Anderson

Vice President of Marketing

Weathermatic

Phone: 970-231-2194

www.weathermatic.com/our-cause

PLANNING FOR UNCERTAINTY in Weather

By Mark Shanaberger

When prospective clients ask me, “Can my business afford a weather consulting service?” I always answer, “I don’t know how your business can afford not to.”

Weather consulting services, such as trueWeather, are backed by a team of expert meteorologists who provide weatherdependent businesses with the most accurate and actionable information on a granular or ZIP code level.

Reliance on mobile apps or local television broadcasts for weather information may lead to certain limitations. For instance, while a mobile app may provide a granular forecast, it lacks the expertise of a degreed meteorologist. On the other hand, a local television broadcast, while offering the knowledge of a meteorologist, may lack granularity due to time constraints.

I don’t know how you can afford not to.

Weather consulting services can help bridge that gap by giving you the expertise of a degreed meteorologist who can diagnose weather conditions on a granular level and tailor it into actionable information specific to your business needs.

Don’t Get PoPPED

One of the most common mistakes I have witnessed is businesses basing their daily

plans solely on the Probability of Precipitation, or PoP. To be honest, I can’t blame anyone for not truly understanding what the PoP conveys, as it can be a bit confusing.

An 80 percent PoP for a forecast area does not mean it will rain for 80 percent of the time for every location within that area or that 80 percent of that forecast area will receive rain during that given time.

The PoP is the confidence level that precipitation will occur somewhere within a forecast area combined with the fraction of that area that will receive precipitation.

How Does This Impact Your Business?

So, how does this impact your business? Well, imagine if you look at the daily forecast for your area, see an 80 percent PoP for that

day and proceed to halt outdoor operations for the entire day. That 80 percent PoP may have only been for an hour or two at some point during the day, which could have easily been navigated to salvage outdoor operations for the morning, the afternoon or both.

Instead, your business sacrificed efficiency, potential revenue and a happy customer base because you misunderstood the forecast. For many businesses, time outdoors is the only way to generate revenue, so missed opportunities can add up quickly and have you cursing the local meteorologist when it wasn’t their fault.

What Is The Forecast Area?

Another area of confusion is the forecast area on the mobile app or local television broadcast you’re using.

Forecast areas are defined by the model’s resolution, which varies from model to model. High-resolution models can be as precise as 1 kilometer, or about 0.6 miles, while some global models may be more like 20 to 30 kilometers, or 12 to 19 miles.

While a blend of models of different resolutions may yield forecasts on a more granular level, the accuracy of that model should not be considered inside of the least resolute model used in that blend.

That is to say, if both high-resolution and global models are used in a model blend, assuming the blend is accurate within a 12 to 19-square-mile box would be somewhat foolish.

This leads to a common misconception when accessing hourly weather updates on mobile applications. Users often believe these forecasts are highly localized and precise, which is not necessarily true.

If a weather app relies solely on short-term, high-resolution models, the forecasts might

indeed be accurate for a specific location. However, if the blend includes high and lower-resolution global models, the forecast accuracy could be misrepresented if assumed to apply to areas smaller than approximately 12 square miles.

Can I Ask You A Question?

How can you determine the blend of weather models used by the weather app for making critical business decisions? The truth is, you cannot.

The specifics of the model blend, its quality control measures and the frequency of those checks are typically unknown to the user. Consequently, relying on such weather apps for business decisions can be akin to placing blind faith in a potentially unmonitored system, which can lead to inefficiencies and financial losses over time. Instead, consider partnering with a professional weather consulting service, like trueWeather. Such services offer meteorologist-produced forecasts tailored specifically to your business needs and service footprint

With access to meteorologists who are available year-round to answer questions at any time, you can receive quick and reliable information to support your decision-making

process. Questions as simple as “What does this 80 percent PoP mean for our business today?” can be answered with actionable information in a matter of minutes. Moreover, these meteorologists are held accountable for their forecasts. If their predictions fail to meet your accuracy standards, you have the option to seek services elsewhere, ensuring accountability and high service standards.

Summing Things Up

The bottom line is that engaging in a weather consulting service provides significant advantages for businesses dependent on outdoor operations. It saves time and resources spent on self-diagnosing weather conditions, allowing you and your business to focus on your core activities, while leaving the forecasting to professionals.

CONTACT

Mark Shanaberger

Content Project Coordinator & Meteorologist at trueWeather° Phone: 833.4.TRUEWX www.truewx.com

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www.daltile.com/xteriors/ outdoor-walls You need to know

BOBYARD

Estimating Platform

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EARTHAPRO

PLATIPUS

Plati-Mat®

The Platipus Rootball Fixing System, including Plati-Mat®, is the preferred method of securing rootballed, airpot and containerized box trees. The strength, ease of installation and lack of unsightly guy wires makes it the first choice of customers. The Plati-Mat® allows secure positioning of newly transplanted trees, while offering major benefits over traditional root support systems.

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Management Software

EarthaPro is an affordable, easy-to-use lawn care and landscaping management software designed specifically for small businesses. Proudly family-owned and 100 percent made in the United States, EarthaPro is committed to safeguarding customer data. The software offers a comprehensive suite of features, including CRM, estimates with job costing, scheduling, invoicing and more, all aimed at streamlining business operations. Based in Virginia, EarthaPro focuses on delivering practical, efficient solutions to help businesses grow while providing personalized onboarding support and customer service. With its intuitive design, EarthaPro is the perfect tool for small lawn care and landscaping companies. Receive a free trial and simplify your software today!

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CREATE AN OUTDOOR WITH MORE

Transform outdoor spaces into a wonderland of illumination with the Colorscaping smart lighting and control system. Enhance landscaping and exteriors for a personal and dynamic illuminating experience, all with the touch of a button.

Use our Smart Transformer to install luminaires, test their control and cycle through presets. The system also allows you to:

• Upgrade existing systems easily

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• Create custom color displays waclighting.com/colorscaping