Building a brand takes vision. It takes passion and sweat and perhaps most importantly, it takes discipline. The discipline to never waiver from your brand’s DNA and what your message to the world will be. We created these guideline highlights in an effort to touch on the tenets of the Garden of the Gods Club and Resort brand.
By all means, this document does not fully express a complete brand guideline. This brief is missing standard physical brand components like logo usage guidelines and typeface details as well as more philosophic attributes such as the property’s mission, values, brand promise, brand personality, manifesto, tone of voice, and campaign strategies.
With a better understanding of the property’s history, vision of the future and overriding goals OneOrbit Creative Development can begin to
develop a true brand with both personality and purpose. We would love the opportunity to delve deep into the property’s goals and target
audiences and review both current assets
