Define Need
Convene with property stake holders
How to Create a Multi Channel Campaign
Explore New Marketing Channels
Determine Marketing Channels
Create Concept
Plan Target Audience
Communicate Plan to All Brand Partners
Design Creative
Brain storm Plan with PR
Create a Written Plan Blueprint
Start Over
Follow the same steps on your next campaign!
Track Effectiveness
Deploy
Target Audience #GRABSOMESUNSHINE Discover Your Florida
TARGET AUDIENCE
INCOME LEVEL
$125K +
AGE BRACKET
35 - 65
GEO TARGET
New York, New Jersey, Massachusetts, Connecticut, Illinois, Pennsylvania, Georgia, Ohio, Maine, New Hampshire, Virginia, Rhode Island, Maryland, Delaware, North Carolina, South Carolina, Indiana, Texas, Washington DC
#GRABSOMESUNSHINE Discover Your Florida
DIGITAL TACTICS
EMAIL TACTICS
CONTENT
SOCIAL
BHI DATABASE
POSTCARD
FACEBOOK PPC
SPSI
AQUISITION
REGISTER TO WIN
INTERACTIVE CAMPAIGN
PPC | GEO TARGETED
TRAVEL AGENT
MEDIA STAYS
BLOG POST
DRM
#GRABSOMESUNSHINE GUEST HISTORY DATA BASE EMAIL CAMPAIGN
#GRABSOMESUNSHINE ACQUISITION Email creative for the list acquisition will include a CTA to encourage recipients to enter to win a dream vacation. Interested recipients will be directed to a custom registration page. After completing the Register to Win form a thank you page will be displayed. This page will include Winner announcement date as well as a link back to the PLRH #GrabSomeSunshine Dedicated landing page.
#GRABSOMESUNSHINE Discover Your Florida Direct Re-Marketing Campaign
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#GRABSOMESUNSHINE Discover Your Florida Social Media Campaign
#GRABSOMESUNSHINE Discover Your Florida On Property Collateral