FIVE WAYS
TO USE TEXT MESSAGING TO COMMUNICATE WITH GUESTS
By Haley Dalian, originally posted on software.campspot.com
Did you know that text messaging campaigns have an average message open rate of up to 98%, compared to email at just 20%? With open rates like that it makes sense to get in touch with your guests via text, especially in certain instances. Here are five of them. GENERAL UPDATES: Need to share facility updates with your guests? Pool hours changing? Shower maintenance taking place? New asphalt being poured? No problem. Texting is the way to go. Where posts on the bulletin board might go unnoticed, this is one way to get the message out to everyone on site. CAMPGROUND EMERGENCIES: In the case of extreme weather, a simple heads up can go a long way. If you have less time, in the case of an approaching tornado and sirens for example, a short and direct message will be even more appreciated in the moment. CAMPGROUND PROMOTIONS: No one likes ending their vacation. Why not offer a real-time promotion for guests at your property to extend their stay by one night for half the rate? This is a great tactic during your slower season or during times of low occupancy. You can also
entice guests to become repeat campers; send a message on their last day thanking them for their stay and offering a 10% discount off their next booking or a BOGO deal. CAMPGROUND ACCESS: Whether it’s a private shower room or gate code, some of your facilities may have restricted entry points. A simple way to remind your guests about access codes, and deliver further instructions upon arrival, is through text. CAMPGROUND RULES REMINDER: When you need a fast and concise way to remind guests about the speed limit, noise curfew, or no parking zones texting is the ideal solution. This is especially handy if there have been frequent or recent violations to specific rules. Ideally, you will only have to send messages of this nature sparingly.
Before you add text to your communication, make sure you are in compliance with rules and regulations. The biggest difference between oneto-one text messaging, such as to a friend or family member, and texting as a business, is permission. As a business, you can only send text messages to campers who have opted in to receiving them. Read the full post on software.campspot.com [https://software.campspot.com/blog] to learn more about compliance and how to leverage texting to communicate with guests.
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