Between You, Me and the Fence Post

By Jennifer Kyle, BFO Senior Communications Specialist info@ontariobeef.com • www.ontariobeef.com

New Year, New Decade, New Ontario Beef

January 1, 2020 marked not only the start of a new year, but also the kick-off to a new decade. The beginning of a new year typically has people making resolutions and committing to making changes for the better. While not necessarily resolutions, at the BFO office we have been working on changes to freshen up Ontario Beef magazine, which you may have noticed when you opened this copy up to read. While there has been plenty of work done on the overall BFO branding over the last several years, the magazine has remained the same. In fact, Ontario Beef has looked exactly the same for many years. With the dawn of the new decade, we thought it was time to start a little facelift to refresh the look and style of the magazine. Ontario Beef still contains all of the same great content and information, just in a sleeker and more modern layout. Our goal is to produce a magazine that you, our members, look forward to reading, a magazine that appeals to our existing and potential advertisers, and a magazine that we are proud to send out and have on display on farms and in offices across the province. We hope we have achieved that. YOUNG LIMO FARMS The Young Family Ennismore, ON Jim (705) 760-5438 Joe (705) 755-6820 Purebred and Percentage Limousin Cattle Limousin Bulls For Sale Red and black, polled, Yearlings and 2-year-olds

As I mentioned, Ontario Beef still contains all of the same great content you are used to. Our plan is to continue to refresh the magazine and provide the information and articles you value, while also bringing new content ideas to life where relevant. For example, be sure to check out the new Wellness on the Farm column on the last page of this edition. This is the first in a series of articles focusing on you and your wellbeing. To take care of your family, farm and livestock to the best of your ability, you need to first take care of yourself. We are excited to have Jessica Schill on BFO’s Policy Team. Jessica is a registered nurse, has a Masters in Public Health and is keen to help provide information that we hope has a positive impact on the wellbeing of our farmer members across Ontario.

Another exciting change for the magazine is that, as of February 1, 2020, Ontario Beef is now available online! This is a change that has been debated for several years, and we have finally made the leap. The online edition can now be found on the BFO website in its entirety. This decision was made for a few reasons. First, we wanted the ability to share some of the content more broadly and easily. The online edition makes it simple for us to share articles and information on social media, on our website, in our own weekly e-newsletter and with those who request them. An online edition also makes our publication more appealing to advertisers. An ad in a print magazine has a relatively short “shelf life” and only reaches those who hold a physical copy in their hands. Adding the online edition extends the shelf life of the ad (an e-magazine stays online indefinitely), significantly increases the audience of readers and provides added value for our advertisers. In the future we may be able to offer an option to readers for how they wish to receive their magazine, but for now, all members will continue to receive their print copy in the mail, with the online edition available at ontariobeef.com. Ontario Beef remains your magazine written and produced for you, our valued farmer members. We are always open to feedback and ideas from the membership. If you have story ideas or thoughts on how we can make it better, be sure to send them my way. Happy New Year! OB

M&L 688F

M&L JUMPER 144F 75 lb BW combining calving ease, maternal and carcass, by our feature sire M&L Trezegoal 268C

M&L 131G A Rouky grandson with calving ease and conformation, a total package.

Very complete yearling son of the Wilkie Double Take bull

M&L PERFORMER 102F Another very thick, complete herdsire prospect out of M&L Performer & a PCFL Wildfire daughter

Catalogue online at www.mlcattleco.com

Sale Manager 1 24 Shannon Road Regina, SK S4S 5B1 306-584-7937 Helge By 306-536-4261 Jon Wright 306-807-8424 charolaisbanner@gmail.com 10 French Open Heifers Sell

Late Fall and Early Spring Born. Nothing held back.

Roger Maloney & Helen Lynett 2420 Jermyn Line Indian River, ON K0L 2B0 705-295-6439 C 705-761-7316 roger@mlcattleco.com