BETWEEN YOU, ME AND THE FENCE POST By Jennifer Kyle, BFO Senior Communications Specialist info@ontariobeef.com • www.ontariobeef.com
New Year, New Decade, New Ontario Beef J
anuary 1, 2020 marked not only the start of a new year, but also the kick-off to a new decade. The beginning of a new year typically
As I mentioned, Ontario Beef still contains all of the same great content you are used to. Our plan is to continue to refresh the
has people making resolutions and committing to making changes
magazine and provide the information and articles you value, while
for the better. While not necessarily resolutions, at the BFO office we
also bringing new content ideas to life where relevant. For example, be
have been working on changes to freshen up Ontario Beef magazine,
sure to check out the new Wellness on the Farm column on the last
which you may have noticed when you opened this copy up to read.
page of this edition. This is the first in a series of articles focusing on
While there has been plenty of work done on the overall BFO
you and your wellbeing. To take care of your family, farm and livestock
branding over the last several years, the magazine has remained the
to the best of your ability, you need to first take care of yourself.
same. In fact, Ontario Beef has looked exactly the same for many
We are excited to have Jessica Schill on BFO’s Policy Team. Jessica
years. With the dawn of the new decade, we thought it was time to
is a registered nurse, has a Masters in Public Health and is keen to
start a little facelift to refresh the look and style of the magazine.
help provide information that we hope has a positive impact on the
YOUNG LIMO FARMS
Purebred and Percentage Limousin Cattle Limousin Bulls For Sale Red and black, polled, Yearlings and 2-year-olds
Ontario Beef still contains all of the
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O N T A R I O B E E F • F E BRUARY 2 0 2 0
Another exciting change for the magazine is that, as of February 1,
same great content
2020, Ontario Beef is now available online! This is a change that has
and information,
been debated for several years, and we have finally made the leap. The
just in a sleeker
online edition can now be found on the BFO website in its entirety.
and more modern
This decision was made for a few reasons. First, we wanted the ability
layout. Our goal
to share some of the content more broadly and easily. The online
is to produce a
edition makes it simple for us to share articles and information on
magazine that you,
social media, on our website, in our own weekly e-newsletter and with
our members, look
those who request them. An online edition also makes our publication
forward to reading,
more appealing to advertisers. An ad in a print magazine has a
a magazine
relatively short “shelf life” and only reaches those who hold a physical
that appeals
copy in their hands. Adding the online edition extends the shelf life of
to our existing
the ad (an e-magazine stays online indefinitely), significantly increases
and potential
the audience of readers and provides added value for our advertisers.
advertisers, and a
In the future we may be able to offer an option to readers for how
magazine that we
they wish to receive their magazine, but for now, all members will
are proud to send
continue to receive their print copy in the mail, with the online edition
out and have on
available at ontariobeef.com.
display on farms
The Young Family Ennismore, ON Jim (705) 760-5438 Joe (705) 755-6820
wellbeing of our farmer members across Ontario.
Ontario Beef remains your magazine written and produced for you,
and in offices
our valued farmer members. We are always open to feedback and
across the province.
ideas from the membership. If you have story ideas or thoughts on
We hope we have
how we can make it better, be sure to send them my way.
achieved that.
Happy New Year! OB
