Aston Villa Football Club Partner Information
WELCOME Birmingham, Aston Villa’s home city has a population near to two million people. The success and heritage of Aston Villa is beyond dispute. Over a 137-year history, the club have won 19 domestic trophies and in 1982 we were crowned champions of Europe. While our past is important to us, we are very focused on the future, both on and off the pitch. Our bright young squad, which features 15 international players from 10 different countries, have achieved three consecutive European qualifications. Off the pitch we continue to invest heavily in technology, facilities and our people. We are looking to build a sustainable future for this great club and our partners play a vital part. As well as ambition and vision we can promise our partners 100 per cent commitment to delivering great value and tangible business results that exceed expectations. The Board of Directors, Aston Villa Football Club
OUR HISTORY Aston Villa Football Club was established in 1874 in Aston, a suburb in the North of Birmingham. In 1888 one of the Club’s Directors, William McGregor, instigated the creation of the Football League, the first organised professional sports league in the World, involving Aston Villa and 11 other Clubs. Villa’s subsequent history has been marked by a number of significant honours, including 7 League Championships, 7 FA Cup wins, 5 League Cup wins and victory in the European Cup in 1982.
Aston Villa Captain Dennis Mortimer lifts the European Cup
UK MEDIA EXPOSURE
570 million people located in the UK tune into the English Premier League per season Source: Havas Sport
During season 09/10 (last full season), Repucom estimate that Aston Villa’s principal partner (Acorns) received £11.7 million of gross UK media exposure. Source: Repucom International
91 per cent of Aston Villa fans were able to recall (unprompted) Aston Villa’s kit partner after three months of season 07/08. Source: Research by Design
Aston Villa’s club partners are seen by 2 million in-stadia supporters per annum through multiple advertising channels (56,250 are high net worth corporate guests). Source: Aston Villa FC
GLOBAL MEDIA EXPOSURE
During season 09/10 (last full season), Repucom estimate that Aston Villa’s principal partner (Acorns) received £49.4 million of gross global media exposure. Source: Repucom International
The EPL is the most watched league in the world. Broadcast in 211 territories, reaching 580 million homes and a cumulative annual audience of 2.9 billion people. Source: Havas Sport AVTV, Aston Villa’s international TV programme, is broadcast in 77 countries. Source: Aston Villa FC
During 2010 avfc.co.uk, Aston Villa’s official website, was accessed 13.7 million times by people in 221 territories. Source: Omniture
Aston Villa have 152 supporters clubs, located in 37 countries around the world. Source: Aston Villa FC
VILLA IN THE COMMUNITY Birmingham, England’s second biggest city, is one of the youngest and most culturally diverse in Europe. 34 per cent of the population are under 24, with 30 per cent of the total population coming from ethnic minority origin (UK average of nine per cent). Aston Villa’s outreach programme, designed to embrace and engage the city, is one of the most powerful demonstrations of community engagement within football. In April 2009, we were awarded ‘Community Champions’ - an achievement judged against all 92 professional football clubs. Education plays a very important role in our community programmes. The three key educational programmes - Play the Villa Way, Villa Vitality, Playing for Success - collectively involve over 125,000 schoolchildren and their families each year. Play the Villa Way provides free football coaching to schools across Birmingham and includes a full disability football programme. Playing for Success is an after school tutorial programme and Villa Vitality is a healthy eating programme. The club’s approach is one that can be very much expanded into different regions with new partners.
Inventory & rights fee Principal Partner Inventory Overview Kit branding - front of first team shirt, reserve team shirt, academy shirt, training wear, coaches wear, replica shirts (adults and juniors). LED perimeter advertising - 15 minutes airtime (all for all home Premier League games and home domestic cup ties). Stadium Bowl advertising (including dugout). Interview backdrop board presence - 15 panels on TV backdrop board at all home Premier League games. Website presence (3.2 million asset impression per month on avfc.co.uk). Access to full AVFC database (710,000 supporters). Signed AVFC replica shirts. Use of AVFC official marks and IP. First option on pre-season tour partner rights. Top Level choice hospitality for all home games. Player/Manager access for promotional events. Rights Fee To be discussed Please note that this is a suggested inventory list and can be changed as appropriate.